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Marketing Through Social Media And Relationships
 

Marketing Through Social Media And Relationships

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It's not the platforms that matter, it's consumer and user behavior. Eight undeniable trends suggest we need to conceive ideas that generate content, get better at inspiring others to tell our ...

It's not the platforms that matter, it's consumer and user behavior. Eight undeniable trends suggest we need to conceive ideas that generate content, get better at inspiring others to tell our stories, and finally, to change our vocabulary. From audience to community, from media plan to interest plan, from penetrate to collaborate.

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    Marketing Through Social Media And Relationships Marketing Through Social Media And Relationships Presentation Transcript

    • marketing through and relationships Sunday, March 28, 2010
    • I tell my friends about your brand not because I like your brand but because I like my friends Sunday, March 28, 2010
    • 450,000,000 86,000 50,000,000 200,000,000 source: ecom score media metrics Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • Exclusive deals or offers 36.90% YES i am a current customer. 32.90% NO 40.10% Interesting or entertaining content. 18.20% 59.90% Other people I know are fans of the brand. 6.20% Service, support or product news 5.00% Other 0.70% have you ever “friended” a brand what is the primary reason you on Facebook or MySpace? “friend” a brand? Source: Razorfish study Sunday, March 28, 2010
    • Exclusive deals or offers. 43.50% NO YES i am a current customer. 23.50% 74.50% Interesting or entertaining content 22.70% 25.50% Other people I know are fans of the brand. 6.30% Service, support or product news 3.50% Other 0.40% have you ever followed a what is the primary reason you brand on Twitter? follow a brand on Twitter? Source: Razorfish study Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • we used to watch Sunday, March 28, 2010
    • now we create Sunday, March 28, 2010
    • our relationships with media are more complex than ever Sunday, March 28, 2010
    • community is our new source of content Sunday, March 28, 2010
    • we want to do business with a person Sunday, March 28, 2010
    • we possess more power than ever Sunday, March 28, 2010
    • and we take it wherever we go Sunday, March 28, 2010
    • there’s no such thing as perfect, only perfects Sunday, March 28, 2010
    • the mp3 is good enough Sunday, March 28, 2010
    • attention is the new scarcity Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • Social media is about getting others to tell our stories for us Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • It’s about inspiring them to actually write and create those stories with us. Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • Better yet, allow the consumer to become the story. Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • audience community target engage message content media plan interest plan penetrate collaborate Sunday, March 28, 2010
    • build listening stations Sunday, March 28, 2010
    • Text Sunday, March 28, 2010
    • $ Sunday, March 28, 2010
    • engage based on a user’s mode Sunday, March 28, 2010
    • rethink your brief Sunday, March 28, 2010
    • March 2010 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • social content blogosphere Channel content is promoted and posted to blogs. Profiles drive traffic Profiles are search Channel content is to the content posted to profiles. promoted to Original branded channels. the blogs. content and utility Blogs will drive traffic and social networks members to the profiles. Friends and fans join your network. Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • change your organization Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • listening presence content blogger relations utility stations engineering creation applications employee viral mobilization crisis management search engine crowdsourcing mobilization optimization brand strategy web alliances measurement creative development analytics Sunday, March 28, 2010
    • commitment Sunday, March 28, 2010
    • agility agility Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • Sunday, March 28, 2010
    • thank you. Sunday, March 28, 2010