Five tips for recent graduates
Avoid working for (or with) assholes1You’ll	  recognize	  them	  right	  away.	  They	  throw	  their	  weight	  around	  ...
Seek clients you believe in2Not	  everyone	  gets	  to	  work	  on	  Apple	  or	  Nike	  or	  Dove	  or	  Chipotle.	  You	...
Pursue the work not the money3You	  want	  to	  wake	  up	  every	  morning	  excited	  about	  what	  you	  will	  create...
Control your own career4You	  have	  two	  choices.	  You	  can	  let	  your	  career	  happen	  to	  you.	  Or	  you	  ca...
Share everything you learn5If	  you	  really	  want	  to	  be	  happy,	  pass	  it	  forward	  and	  give	  it	  back.	  F...
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Five tips for recent grads

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How to be happy in advertising

Published in: Education, Career, Business

Five tips for recent grads

  1. 1. Five tips for recent graduates
  2. 2. Avoid working for (or with) assholes1You’ll  recognize  them  right  away.  They  throw  their  weight  around  just  so  you  know  who  is  in  charge.  They  take  credit  for  your  ideas  and  blame  you  when  theirs  don’t  work.  They  compete  against  you  instead  of  working  with  you.  They  tend  to  say,  “no  because,”  instead  of  “yes,  and.”  They  take  the  joy  out  of  both  the  work  and  the  workplace.    Life  is  too  short  to  spend  any  of  it  working  for  an  asshole.  Please  don’t.
  3. 3. Seek clients you believe in2Not  everyone  gets  to  work  on  Apple  or  Nike  or  Dove  or  Chipotle.  You  may  Gind  yourself  selling  fast  food,  sugar-­‐laden  soft  drinks,  SUVs  or  hair  dyes.  And  that’s  OK,  too,  if  you  believe  in  those  products.  But  if  that’s  not  the  case,  Gind  a  way  to  get  off  that  business  and  onto  to  one  you  do  believe  in.    Otherwise  -­‐-­‐  even  if  you  are  engaged  with  the  team,  and  stimulated  by  the  challenge  -­‐-­‐  you’ll  never  love  the  work  you  do  or  be  proud  of  your  accomplishments.  
  4. 4. Pursue the work not the money3You  want  to  wake  up  every  morning  excited  about  what  you  will  create  not  about  how  much  you’ll  get  paid.  It’s  the  work  that  will  make  the  day  Gly  by.  It’s  the  work  that  will  keep  your  brain  engaged.  It’s  the  work  that  will  make  you  want  to  come  back  tomorrow.    And,  no  surprise,  if  you  love  the  work  and  what  you’re  creating,  you’ll  do  a  better  job  and  end  up  making  more  money  anyway.    
  5. 5. Control your own career4You  have  two  choices.  You  can  let  your  career  happen  to  you.  Or  you  can  take  charge.  My  suggestion?  Don’t  leave  things  to  chance  or  to  someone  you  work  for.  Plan  ahead,  leverage  every  experience,  seek  new  challenges,  stay  impatient.  
  6. 6. Share everything you learn5If  you  really  want  to  be  happy,  pass  it  forward  and  give  it  back.  Few  things  can  give  you  as  much  joy  as  teaching  others  what  you  know.  So  help  someone  older  learn  a  new  technology  that  keeps  him  relevant.  Show  a  newbie  the  ropes.  Save  others  from  making  whatever  mistakes  you  made  as  you  learn  and  grow.  
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