Five things that work in social media

The ﬁve things that work @edwardboches edwardboches.com thenextgreatgeneration.com mullen.com Friday, May 7, 2010 This morning I presented at Boston’s Social Media Breakfast 17. The theme was actually engaging, motivating and mobilizing your community. None of this SoMe tedium about Twitter and platforms or joining the conversation. More about what you can actually do. I talked about what works.

Great content Friday, May 7, 2010 Great content works. In SoMe, your product is your content. And it doesn’t have to be traditional.

Friday, May 7, 2010 This video off our security camera -- no doubt you’ve seen by now; it’s all over the web -- let us say a. we get viral (even though it’s authentic); b. we’re not afraid to have a sense of humor; c. we give people a glimpse of our culture; d. we share good, fun stuff with our thousands of followers.

Friday, May 7, 2010 The community loves good content.

Friday, May 7, 2010 You can call on them to help spread stuff around.

Friday, May 7, 2010 And, if you do it right, it goes big time. Ellen deGeneris plays the video on her show.

Inventing an experience Friday, May 7, 2010 Inventing experiences work. It’s a gift to your community, a way for them to participate, and hopefully appreciation in return.

Friday, May 7, 2010 Brandbowl got over 10,000 member of our community to join is in reviewing SB ads live.

Friday, May 7, 2010 It also get us lots of press and blog coverage.

Friday, May 7, 2010 Mobilized community to share and spread the experience.

Friday, May 7, 2010 And extended beyond the site itself.

103,077,298 Friday, May 7, 2010 We measured sentiment, appreciation, fan involvement, participation, and even the old stuff like impressions. There were a lot of those.

Letting people have a voice Friday, May 7, 2010 Letting people have a voice so they can promote themselves and feel good about you works well, too.

Friday, May 7, 2010 TNGG gives Gen Y a voice, inspires content and participation, offers the gift of community, and as a result generates learning and expertise for us when it comes to understanding Millennials and how they engage with brands and content. You gotta give to get.

Friday, May 7, 2010 We do the same for clients: crowdsourcing content, working in the vernacular of the community itself.

Friday, May 7, 2010 And it works. This project generated 60 videos and hundreds of thousands of views in just the ﬁrst 48 hours.

Conceiving ideas that generate content Friday, May 7, 2010 Why would you ever do anything that didn’t generate more content. You can’t buy share of voice anymore, so you need to spread your content around.

Friday, May 7, 2010 GFF wanted to donate money to feeding America. In old days, would write a check and send out a press release. Instead, turn it into a community event. It created involvement, good will, and lots more content.

 Friday, May 7, 2010 Even Diane Sawyer got in on the action. Think you’d get on TV without a community to help spread the word and demonstrate the excitement of this program?

Friday, May 7, 2010 Art of the Trench did the same.

Friday, May 7, 2010 Upload, comment, share, distribute. Your community is happy, motivated and you reap the rewards of involvement, connection, visibility and conversation.

Conversation strategy Friday, May 7, 2010 Learn how to do it. SoMe is not about broadcasting and farting out messages. It’s about engagement.

March 2010 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Friday, May 7, 2010 Offer real value, utility, content, questions, etc. And limit your sales pitch to less than 1/3 of what you do.

The magic formula Friday, May 7, 2010 There is a magic formula.

Friday, May 7, 2010 Break things down into small pieces so people will help. Give community members psychic reward for participating and helping. Trust the community. Don’t be afraid to ask. Smile or be optimistic or be passionate. It’s contagious.

thank you Friday, May 7, 2010 And don’t forget to say thank you. Thank you.

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Five things that work in social media

by edward boches on May 07, 2010

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Five things that work in social media — Presentation Transcript