Creativity in the Age of Social Media

in the age of social media edward boches chief crea0ve oﬃcer edwardboches.com

BRUINS FANS RULES WIN TICKETS, MEMORABILIA AND FAME

Social media is about getting others to tell our stories for us

It’s about inspiring them to actually write and create those stories.

It’s about inventing experiences that turn into new stories.

listen ENGAGE inspire b u i l d MOBILIZE

7 7 7 7 VII

consumers want more par0cipa0on and even control

embrace crowdsourcing give up some control build in memes

we want to do business with a person,not an ins0tu0on

learn social media protocol put a face, not a logo at the forefront tap into employee enthusiasm

our rela0onships with media are more complex than ever

know what mode your consumer is in be crea0ve and engaging take your content to your customer

a@en0on is the new scarcity

oﬀer value in return for a@en0on stand for something make yourself ﬁndable

expectations are higher

give people ﬂexibility to apply judgement build a be@er user experience into everything surprise people when they least expect it

there’s no such thing as perfect. only perfects.

enable customiza0on create mul0ple versions of messages and product create lots and lots and lots of things

the MP3 is good enough.

fast/easy/portable/accessible don’t waste money on the wrong things learn to be agile

engineer your presence social content blogosphere Channel content is promoted and posted to blogs. search Channel content is Profiles drive traffic Profiles are to the content promoted to Original branded posted to profiles. channels. the blogs. content and u=lity Blogs will drive traffic and social networks members to the profiles. Friends and fans join your network.

1 invite your community to create with you

2 connect your customers to each other

3 create mashups

4 turn analog events into digital ones

timberland job site thing

5 start your own network

6 give your customers a microphone

7 build in memes

8 redeﬁne the medium

9 remember your product isn’t your product

10 give your brand away

11 embrace crowdsourcing

12 believe in the power of small

new horror mov ie "Paranormal (CNN) - The ty" could be ﬁllin g movie studio Activi keting departme nts with fear. mar

$11,000 ﬁlm rakes in $7 million in one weekend

learn what an API is what you can do with it make friends with a developer, the future isn’t about messages it’s about u0lity get Google to give you a presenta0on on what’s possible get over your fear of crowdsourcing

change the make up of your crea0ve team stop thinking that crea0vity means a clever message develop alliances, you can’t do everything yourself experiment experiment experiment

go forth and CREATE

thank you

http://edwardboches.com	464
http://creativeclassics.blogspot.com	77
http://demo.deprimera.it	35
http://www.slideshare.net	25
http://blog.deprimera.it	16
http://platform.learning.com	10
http://fcexp.posterous.com	5
http://www.relaxdesign.org	3
http://translate.googleusercontent.com	3
http://creativeclassics.blogspot.in	1
http://jeet37.tumblr.com	1
http://safe.tumblr.com	1
http://wildfire.gigya.com	1
http://feeds.feedburner.com	1
http://www.lmodules.com	1
http://www.creativeclassics.blogspot.com	1
http://www.socialmediablog.com	1
http://creativeclassics.blogspot.it	1

Creativity in the Age of Social Media

by edward boches on Oct 21, 2009

Accessibility

Tags

Upload Details

Usage Rights

18 Embeds 647

Statistics

Creativity in the Age of Social Media — Presentation Transcript