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#BUSCD Session 8
                          March 12, 2012
                        (can you believe it)



Tuesday, March 27, 12
SxSW




Tuesday, March 27, 12
Trends

                             From branded content to content brands
                         Distribution of content: context, device, platform
                                 Collaboration: Creating the Code
                        Agency transformation: digital, iterative, prototyping
                                    The power of the individual
                                   Social graph > interest graph
                                                Data

Tuesday, March 27, 12
Tuesday, March 27, 12
Tuesday, March 27, 12
Tuesday, March 27, 12
Tuesday, March 27, 12
Tuesday, March 27, 12
Tuesday, March 27, 12
Tuesday, March 27, 12
Tuesday, March 27, 12
Tuesday, March 27, 12
Tuesday, March 27, 12
Tuesday, March 27, 12
What has changed?




Tuesday, March 27, 12
ads and messages
             words and pictures
        readers and viewers
                 brand as deliverer
                        writer/art director


Tuesday, March 27, 12
ads and messages > experiences
             words and pictures > code, apis
        readers and viewers > participants and collaborators
                 brand as deliverer > brand as connector
                        writer/art director > ux, ia, developer, engineer


Tuesday, March 27, 12
Team




Tuesday, March 27, 12
Tuesday, March 27, 12
Instead of communicating products,
                        make products worth communicating




Tuesday, March 27, 12
Skills




Tuesday, March 27, 12
Toolkit




Tuesday, March 27, 12
Consumer




Tuesday, March 27, 12
Message > Engagement > Collaboration




Tuesday, March 27, 12
What hasn’t changed?




Tuesday, March 27, 12
The power of an idea




Tuesday, March 27, 12
Question is: what is a creative idea?




Tuesday, March 27, 12
Special thanks to Google for
                        the Re-Brief slides and content.




Tuesday, March 27, 12

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