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#BUSCD Session 8                          March 12, 2012                        (can you believe it)Tuesday, March 27, 12
SxSWTuesday, March 27, 12
Trends                             From branded content to content brands                         Distribution of content:...
Tuesday, March 27, 12
Tuesday, March 27, 12
Tuesday, March 27, 12
Tuesday, March 27, 12
Tuesday, March 27, 12
Tuesday, March 27, 12
Tuesday, March 27, 12
Tuesday, March 27, 12
Tuesday, March 27, 12
Tuesday, March 27, 12
Tuesday, March 27, 12
What has changed?Tuesday, March 27, 12
ads and messages             words and pictures        readers and viewers                 brand as deliverer             ...
ads and messages > experiences             words and pictures > code, apis        readers and viewers > participants and c...
TeamTuesday, March 27, 12
Tuesday, March 27, 12
Instead of communicating products,                        make products worth communicatingTuesday, March 27, 12
SkillsTuesday, March 27, 12
ToolkitTuesday, March 27, 12
ConsumerTuesday, March 27, 12
Message > Engagement > CollaborationTuesday, March 27, 12
What hasn’t changed?Tuesday, March 27, 12
The power of an ideaTuesday, March 27, 12
Question is: what is a creative idea?Tuesday, March 27, 12
Special thanks to Google for                        the Re-Brief slides and content.Tuesday, March 27, 12
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BUSCD 8: SxSW and Google Re-Brief

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Slides form lecture to Strategic Creative Development. #BUSCD

Recapping SxSW 2012 and sharing lessons from Google Re-Brief

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Transcript of "BUSCD 8: SxSW and Google Re-Brief"

  1. 1. #BUSCD Session 8 March 12, 2012 (can you believe it)Tuesday, March 27, 12
  2. 2. SxSWTuesday, March 27, 12
  3. 3. Trends From branded content to content brands Distribution of content: context, device, platform Collaboration: Creating the Code Agency transformation: digital, iterative, prototyping The power of the individual Social graph > interest graph DataTuesday, March 27, 12
  4. 4. Tuesday, March 27, 12
  5. 5. Tuesday, March 27, 12
  6. 6. Tuesday, March 27, 12
  7. 7. Tuesday, March 27, 12
  8. 8. Tuesday, March 27, 12
  9. 9. Tuesday, March 27, 12
  10. 10. Tuesday, March 27, 12
  11. 11. Tuesday, March 27, 12
  12. 12. Tuesday, March 27, 12
  13. 13. Tuesday, March 27, 12
  14. 14. Tuesday, March 27, 12
  15. 15. What has changed?Tuesday, March 27, 12
  16. 16. ads and messages words and pictures readers and viewers brand as deliverer writer/art directorTuesday, March 27, 12
  17. 17. ads and messages > experiences words and pictures > code, apis readers and viewers > participants and collaborators brand as deliverer > brand as connector writer/art director > ux, ia, developer, engineerTuesday, March 27, 12
  18. 18. TeamTuesday, March 27, 12
  19. 19. Tuesday, March 27, 12
  20. 20. Instead of communicating products, make products worth communicatingTuesday, March 27, 12
  21. 21. SkillsTuesday, March 27, 12
  22. 22. ToolkitTuesday, March 27, 12
  23. 23. ConsumerTuesday, March 27, 12
  24. 24. Message > Engagement > CollaborationTuesday, March 27, 12
  25. 25. What hasn’t changed?Tuesday, March 27, 12
  26. 26. The power of an ideaTuesday, March 27, 12
  27. 27. Question is: what is a creative idea?Tuesday, March 27, 12
  28. 28. Special thanks to Google for the Re-Brief slides and content.Tuesday, March 27, 12
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