3. Trends
From branded content to content brands
Distribution of content: context, device, platform
Collaboration: Creating the Code
Agency transformation: digital, iterative, prototyping
The power of the individual
Social graph > interest graph
Data
Tuesday, March 27, 12
16. ads and messages
words and pictures
readers and viewers
brand as deliverer
writer/art director
Tuesday, March 27, 12
17. ads and messages > experiences
words and pictures > code, apis
readers and viewers > participants and collaborators
brand as deliverer > brand as connector
writer/art director > ux, ia, developer, engineer
Tuesday, March 27, 12