The end of us and them


Wednesday, July 21, 2010
Or how to market in
                           Or how to market in
                           the post digital age
       ...
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Manufacturer    Consumer
                               Publisher   Reader
                            Broadcaster    View...
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
WTF? Holy @*&#!




Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Everything we ever do should be

    shareable, ongoing, interactive
                                and participatory



...
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Stop having
                           advertising
                              ideas



Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Embrace the
                             crowd




Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Build your
                           community




Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Liberate the
                            individual




Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Create utility
                           and stuff people
                               can use



Wednesday, July 21, 2...
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Use the stuff
                           that’s already
                              created



Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Master
                           conversation
                             strategy



Wednesday, July 21, 2010
March 2010
                                1    2    3    4    5    6




                           7    8    9    10   1...
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Re-think story
                               telling




Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Do things
                           yourself




Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Never stop
                            learning




Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
What does it
                             take?




Wednesday, July 21, 2010
Culture, talent,
                           experimentation




Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Check list manifesto




Wednesday, July 21, 2010
copywriter


                           art director


                           web designer


                         ...
copywriter


                           art director


                           web designer


                         ...
TV   >   WEB   >   MEDIA   >   PR




Wednesday, July 21, 2010
PR   >   MEDIA   >   WEB   >   TV




Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
All of us are better
                            than one of us.
                                          Tim Brown
     ...
thank you




Wednesday, July 21, 2010
Upcoming SlideShare
Loading in...5
×

Advice for the interns

1,463

Published on

Modified version of other presentations created for Mullen's summer interns. Includes some advice for what young people should do themselves and seek in a work environment.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,463
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
23
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Advice for the interns

  1. 1. The end of us and them Wednesday, July 21, 2010
  2. 2. Or how to market in Or how to market in the post digital age the post digital age Wednesday, July 21, 2010
  3. 3. Wednesday, July 21, 2010
  4. 4. Wednesday, July 21, 2010
  5. 5. Wednesday, July 21, 2010
  6. 6. Wednesday, July 21, 2010
  7. 7. Wednesday, July 21, 2010
  8. 8. Wednesday, July 21, 2010
  9. 9. Manufacturer Consumer Publisher Reader Broadcaster Viewer Advertiser Audience Programmer User Wednesday, July 21, 2010
  10. 10. Wednesday, July 21, 2010
  11. 11. Wednesday, July 21, 2010
  12. 12. Wednesday, July 21, 2010
  13. 13. Wednesday, July 21, 2010
  14. 14. Wednesday, July 21, 2010
  15. 15. Wednesday, July 21, 2010
  16. 16. Wednesday, July 21, 2010
  17. 17. Wednesday, July 21, 2010
  18. 18. Wednesday, July 21, 2010
  19. 19. Wednesday, July 21, 2010
  20. 20. Wednesday, July 21, 2010
  21. 21. Wednesday, July 21, 2010
  22. 22. Wednesday, July 21, 2010
  23. 23. Wednesday, July 21, 2010
  24. 24. WTF? Holy @*&#! Wednesday, July 21, 2010
  25. 25. Wednesday, July 21, 2010
  26. 26. Wednesday, July 21, 2010
  27. 27. Wednesday, July 21, 2010
  28. 28. Wednesday, July 21, 2010
  29. 29. Wednesday, July 21, 2010
  30. 30. Wednesday, July 21, 2010
  31. 31. Wednesday, July 21, 2010
  32. 32. Wednesday, July 21, 2010
  33. 33. Wednesday, July 21, 2010
  34. 34. Wednesday, July 21, 2010
  35. 35. Wednesday, July 21, 2010
  36. 36. Wednesday, July 21, 2010
  37. 37. Wednesday, July 21, 2010
  38. 38. Wednesday, July 21, 2010
  39. 39. Everything we ever do should be shareable, ongoing, interactive and participatory Wednesday, July 21, 2010
  40. 40. Wednesday, July 21, 2010
  41. 41. Wednesday, July 21, 2010
  42. 42. Wednesday, July 21, 2010
  43. 43. Wednesday, July 21, 2010
  44. 44. Stop having advertising ideas Wednesday, July 21, 2010
  45. 45. Wednesday, July 21, 2010
  46. 46. Wednesday, July 21, 2010
  47. 47. Wednesday, July 21, 2010
  48. 48. Wednesday, July 21, 2010
  49. 49. Embrace the crowd Wednesday, July 21, 2010
  50. 50. Wednesday, July 21, 2010
  51. 51. Wednesday, July 21, 2010
  52. 52. Wednesday, July 21, 2010
  53. 53. Build your community Wednesday, July 21, 2010
  54. 54. Wednesday, July 21, 2010
  55. 55. Wednesday, July 21, 2010
  56. 56. Wednesday, July 21, 2010
  57. 57. Wednesday, July 21, 2010
  58. 58. Wednesday, July 21, 2010
  59. 59. Liberate the individual Wednesday, July 21, 2010
  60. 60. Wednesday, July 21, 2010
  61. 61. Wednesday, July 21, 2010
  62. 62. Wednesday, July 21, 2010
  63. 63. Create utility and stuff people can use Wednesday, July 21, 2010
  64. 64. Wednesday, July 21, 2010
  65. 65. Wednesday, July 21, 2010
  66. 66. Wednesday, July 21, 2010
  67. 67. Use the stuff that’s already created Wednesday, July 21, 2010
  68. 68. Wednesday, July 21, 2010
  69. 69. Wednesday, July 21, 2010
  70. 70. Wednesday, July 21, 2010
  71. 71. Master conversation strategy Wednesday, July 21, 2010
  72. 72. March 2010 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Wednesday, July 21, 2010
  73. 73. Wednesday, July 21, 2010
  74. 74. Wednesday, July 21, 2010
  75. 75. Re-think story telling Wednesday, July 21, 2010
  76. 76. Wednesday, July 21, 2010
  77. 77. Wednesday, July 21, 2010
  78. 78. Wednesday, July 21, 2010
  79. 79. Do things yourself Wednesday, July 21, 2010
  80. 80. Wednesday, July 21, 2010
  81. 81. Wednesday, July 21, 2010
  82. 82. Never stop learning Wednesday, July 21, 2010
  83. 83. Wednesday, July 21, 2010
  84. 84. Wednesday, July 21, 2010
  85. 85. What does it take? Wednesday, July 21, 2010
  86. 86. Culture, talent, experimentation Wednesday, July 21, 2010
  87. 87. Wednesday, July 21, 2010
  88. 88. Wednesday, July 21, 2010
  89. 89. Wednesday, July 21, 2010
  90. 90. Check list manifesto Wednesday, July 21, 2010
  91. 91. copywriter art director web designer IA/UX programmer video producer content strategist connection planner PR/social media media analytics Wednesday, July 21, 2010
  92. 92. copywriter art director web designer IA/UX programmer video producer content strategist connection planner PR/social media media analytics Wednesday, July 21, 2010
  93. 93. TV > WEB > MEDIA > PR Wednesday, July 21, 2010
  94. 94. PR > MEDIA > WEB > TV Wednesday, July 21, 2010
  95. 95. Wednesday, July 21, 2010
  96. 96. Wednesday, July 21, 2010
  97. 97. All of us are better than one of us. Tim Brown CEO,Ideo Wednesday, July 21, 2010
  98. 98. thank you Wednesday, July 21, 2010
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×