Ad Agencies Need to Get Mobile

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Presentation made in Mobile, Alabama as part of the Go Mobile program with Google.

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Ad Agencies Need to Get Mobile

  1. “I never bothered to learn about mobile.” Assistant Account Executive. Aged 42.Tuesday, November 15, 11
  2. Tuesday, November 15, 11
  3. 40,000 12Tuesday, November 15, 11
  4. Everything and everyone will be mobileTuesday, November 15, 11
  5. Search will be mobileTuesday, November 15, 11
  6. Content will be mobileTuesday, November 15, 11
  7. Travel will be mobileTuesday, November 15, 11
  8. Retail will be mobileTuesday, November 15, 11
  9. Retail will be mobileTuesday, November 15, 11
  10. Payments will be mobileTuesday, November 15, 11
  11. Banking will be mobile “ By 2012 50 percent of all Fidelity Investment customer trades and transfers will be made from a mobile device.” - Joe Ferra, Chief Wireless Officer, SVP, Fidelity InvestmentsTuesday, November 15, 11
  12. Social media will be mobileTuesday, November 15, 11
  13. The physical world will be mobileTuesday, November 15, 11
  14. awareness consideration intent support loyalty advocacyTuesday, November 15, 11
  15. awareness consideration intent support loyalty advocacyTuesday, November 15, 11
  16. awareness consideration intent support loyalty advocacyTuesday, November 15, 11
  17. awareness consideration intent support loyalty advocacyTuesday, November 15, 11
  18. awareness consideration intent support loyalty advocacyTuesday, November 15, 11
  19. awareness consideration intent support loyalty advocacyTuesday, November 15, 11
  20. GOMO PLAYBOOK What do advertising agencies have to do?Tuesday, November 15, 11
  21. Embrace the mobile mindset Dressing up is all fun and games again. With tons of brands like Blowfish, Levi’s, and AK Anne Klein, finding something to wear has never been so much fun. Scan this code to dress the doll.Tuesday, November 15, 11
  22. Embrace the mobile mindset Dressing up is all fun and games again. With tons of brands like Blowfish, Levi’s, and AK Anne Klein, finding something to wear has never been so much fun. Scan this code to dress the doll.Tuesday, November 15, 11
  23. Think utility over messagesTuesday, November 15, 11
  24. Consider context over demographicTuesday, November 15, 11
  25. Change the team and the brief CW Mobile AD Social UX TechTuesday, November 15, 11
  26. Learn from the start ups gaming dynamics deferred intent inspired sharingTuesday, November 15, 11
  27. Make your ideas collaborativeTuesday, November 15, 11
  28. Find new sources of inspirationTuesday, November 15, 11
  29. Tuesday, November 15, 11
  30. Think beyond the appTuesday, November 15, 11
  31. Do it to get itTuesday, November 15, 11
  32. Take advantage of this siteTuesday, November 15, 11
  33. 100Tuesday, November 15, 11
  34. Percentage of clients who will insist that their agencies understand mobileTuesday, November 15, 11
  35. 0Tuesday, November 15, 11
  36. Percent of agencies that will still be around if they fail to learn about mobileTuesday, November 15, 11
  37. a lotTuesday, November 15, 11
  38. Money to be made by agencies who learn to think, market and create in the mobile spaceTuesday, November 15, 11
  39. It may be too late to be early But it’s still early enough not to be lateTuesday, November 15, 11
  40. Tuesday, November 15, 11

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