Your SlideShare is downloading. ×
10 suggestions for creative strategistsSunday, February 13, 2011
Start at the beginningSunday, February 13, 2011
Sunday, February 13, 2011
Rules are what the artist breaks;                             the memorable never emerged                                 ...
“You can say the right thing about a            product and nobody will listen.            You’ve got to say it in such a ...
Know all the great workSunday, February 13, 2011
Sunday, February 13, 2011
Learn to dissect, never to copySunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
See things from a creative perspective                 and ask, “What could I do with that?”Sunday, February 13, 2011
Sunday, February 13, 2011
Forget everything you ever                            learned about advertisingSunday, February 13, 2011
Seek unexpected sources and                               look below the surfaceSunday, February 13, 2011
Sunday, February 13, 2011
Pay close attention to human behaviorSunday, February 13, 2011
Sunday, February 13, 2011
Read everythingSunday, February 13, 2011
Sunday, February 13, 2011
Sunday, February 13, 2011
PeopleSunday, February 13, 2011
@malbonnington                                @faris                              @garethk                               @...
10 Suggestions for Creative Strategists
10 Suggestions for Creative Strategists
10 Suggestions for Creative Strategists
10 Suggestions for Creative Strategists
Upcoming SlideShare
Loading in...5
×

10 Suggestions for Creative Strategists

5,716

Published on

10 Suggestions for Advertising Creative Strategists. Given at University of Oregon School for Journalism and Communications to Dave Koranda's Curiosity for Strategists class.

Video after slide 21: Pay attention to human behavior:
http://vimeo.com/2882229

Published in: Education, Technology, Business

Transcript of "10 Suggestions for Creative Strategists"

  1. 1. 10 suggestions for creative strategistsSunday, February 13, 2011
  2. 2. Start at the beginningSunday, February 13, 2011
  3. 3. Sunday, February 13, 2011
  4. 4. Rules are what the artist breaks; the memorable never emerged from a formula.Sunday, February 13, 2011
  5. 5. “You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. If they don’t feel it, nothing will happen.”Sunday, February 13, 2011
  6. 6. Know all the great workSunday, February 13, 2011
  7. 7. Sunday, February 13, 2011
  8. 8. Learn to dissect, never to copySunday, February 13, 2011
  9. 9. Sunday, February 13, 2011
  10. 10. Master the art of stealingSunday, February 13, 2011
  11. 11. Sunday, February 13, 2011
  12. 12. Sunday, February 13, 2011
  13. 13. See things from a creative perspective and ask, “What could I do with that?”Sunday, February 13, 2011
  14. 14. Sunday, February 13, 2011
  15. 15. Forget everything you ever learned about advertisingSunday, February 13, 2011
  16. 16. Sunday, February 13, 2011
  17. 17. Seek unexpected sources and look below the surfaceSunday, February 13, 2011
  18. 18. Sunday, February 13, 2011
  19. 19. Pay close attention to human behaviorSunday, February 13, 2011
  20. 20. Sunday, February 13, 2011
  21. 21. Read everythingSunday, February 13, 2011
  22. 22. Sunday, February 13, 2011
  23. 23. Seek collisionsSunday, February 13, 2011
  24. 24. Sunday, February 13, 2011
  25. 25. PeopleSunday, February 13, 2011
  26. 26. @malbonnington @faris @garethk @thaz7 @melex @lenkendall @lenkendall @conradliscoSunday, February 13, 2011

×