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2 brand activation prez new

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Precept Brand Activation

Precept Brand Activation

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  • 1. Percept Ltd Percept H Hakuhodo IBD Percept Swift Percept Gulf AMO Communications PDM PDM Intl P9 PTM Perspectrum Percept Profile Percept Profile ME Clea PR Allied Media Percept OOH Percept Knorigin
  • 2. Brand Activation Events Activations Sports Entertainment Wedding Management Services PDM Verticals
  • 3. Brand Activation
  • 4. What we do
  • 5. What we do Colleges
  • 6. Who we are • Sanjay Shukla – COO • With 18 years of experience in the field of Brand Activation • Expertise in brand development and planning effective ground level brand communication • Has handled activation across all industries and genre • Good networking professional with a flair in building and maintaining client relationships
  • 7. Who we are • Divya Kapoor – Business Head North • With 15 years work experience in both Domestic and International markets • 10 years of which is in Brand Activation • Expertise in brand management, account management, and business development. • Involved from concept development through to execution with excellent client relationship • Worked with cross section of clients across various genre
  • 8. The Team Team of 120 approx members across 10 cities comprising of A Team of Business Development and client servicing professionals Supported by an Operation and Creative team All members come with relevant industry experience ranging from 8 to 5 years Teams headed by Group Heads to provide dedicated and customized client servicing solutions
  • 9. Our Network 10 Base City offices 15 Franchisee Operation Offices
  • 10. Our Clients • Banking • Kotak mahindra Bank • Axis Bank • Citibank • Standard Chartered Bank • Reliance Money • Dhanlaxmi Bank • MasterCard • HDFC • RBS • Insurance • ICICI Prudential Life Insurance • Aviva • Consumer Durables • Canon • Toshiba • Panasonic • Videocon • Philips • Belkin • Automobile • Maruti • Apollo Tyres • Bridgetstone • FMCG • HUL Loreal • VLCC • Wrigley • Kara • Colgate • Dabur • TetraPak • Herbal Life • Reckitt Benckiser • IT & Communication • Tata Communication • Vodafone • BSNL • Airlines • Kingfisher • Others • MSD Pharmaceuticals Private Limited • Times of India • Save the children • Radio City
  • 11. MALL ACTIVATION
  • 12. Bridgestone “Think Before You Drive” • An initiative to spread awareness on Tyre safety measures • A month long activity which was executed at the high footfall malls at Indore & Mumbai, Reliance Corporate Park & Mumbai – Pune Express Highway • The event launched the safety anthem & official mascot of the brand • The activity was supported by media and well know celebrities from Bollywood
  • 13. STORE IN STORE ACTIVATION
  • 14. Presents
  • 15. TATA Indicom Twister Balls - In Shop Contest Activation
  • 16. In store - Loreal
  • 17. Various thematic POWER EVENTS for Maybelline
  • 18. Various thematic POWER EVENTS for Maybelline
  • 19. White Perfect – Glam Shine Activity – Loreal Paris Various thematic Beauty Studio Activities for Loreal Paris
  • 20. Power Events for L’Oreal Derma Genesis Set up – L'Oreal Beauty Studio Set up – L'Oreal
  • 21. CORPORATE ACTIVATION
  • 22. Corporate Go Carting Championship Ticket to Singapore Grand Prix
  • 23. Corporate activity across cities
  • 24. CITY FINALS
  • 25. GRAND FINALE
  • 26. GRAND FINALE
  • 27. GRAND FINALE
  • 28. FLOAT ACTIVATION
  • 29. Sunfeast 10k marathon done for Kingfisher Airlines
  • 30. Roadshow for Kingfisher Airlines to announce the launch of Mumbai- London sector covering 5 cities of Gujarat
  • 31. er Sign Your Team to Victory – 6 state Canter otion
  • 32. Boomer Sign Your Team to Victory – 6 state Canter Promotion
  • 33. AIRPORT ACTIVATION
  • 34. Win A Car Promotion at Airports for DIAGEO
  • 35. Kolkata – Dhaka Sector Launch at kolkatta & Dhaka Airport
  • 36. Launch of Mumbai- Hongkong Sector – Kingfisher Airline ( Mumbai airport)
  • 37. 5 City Promotion for Kingfisher Airline’s launch of Blore-London flight.
  • 38. SCHOOL ACTIVATION
  • 39. Dabur – School Programme LG School Cricket Campaign Fritolay Cheetos School Cricket Tournament Tang – International Theatre Festival School ActivationSchool Activation
  • 40. AND MANY MORE …….
  • 41. Force India Promotion at the MCDOWELLS Derby in Mumbai
  • 42. Premier of Delhi 6- PVR Priya (Delhi)
  • 43. Joggers Park activity for Kotak Mahindra Bank VLCC Health & Wellness Camp Joggers Park
  • 44. Million Dollar Arm – Hunt for the Most Promising Pitcher
  • 45. • Wrigley’s Boomer Bubble Blowing Championship – Highlighting our ability to handle turn key projects – Winner of the Golden Key at the WOW Awards – New Property of the Year Case Study
  • 46. Case Study
  • 47. Cluster Marketing Approach
  • 48. Some Pictures of the Project
  • 49. • Market grew by 2.8% post the activation Market Share Growth

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