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Precept Brand Activation

Precept Brand Activation

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2 brand activation prez new Presentation Transcript

  • 1.  
  • 2. Percept Ltd Percept H Hakuhodo IBD Percept Swift Percept Gulf AMO Communications PDM PDM Intl P9 PTM Perspectrum Percept Profile Percept Profile ME Clea PR Allied Media Percept OOH Percept Knorigin
  • 3.  
  • 4.
    • Brand Activation
      • Events
      • Activations
    • Sports
    • Entertainment
    • Wedding Management Services
    PDM Verticals
  • 5. Brand Activation
  • 6. What we do
  • 7. What we do Colleges
  • 8. Who we are
    • Sanjay Shukla – COO
    • With 18 years of experience in the field of Brand Activation
    • Expertise in brand development and planning effective ground level brand communication
    • Has handled activation across all industries and genre
    • Good networking professional with a flair in building and maintaining client relationships
  • 9. Who we are
    • Divya Kapoor – Business Head North
    • With 15 years work experience in both Domestic and International markets
    • 10 years of which is in Brand Activation
    • Expertise in brand management, account management, and business development.
    • Involved from concept development through to execution with excellent client relationship
    • Worked with cross section of clients across various genre
  • 10. The Team
    • Team of 120 approx members across 10 cities comprising of
    • A Team of Business Development and client servicing
    • professionals
    • Supported by an Operation and Creative team
    • All members come with relevant industry experience ranging from 8 to
    • 5 years
    • Teams headed by Group Heads to provide dedicated and customized
    • client servicing solutions
  • 11. Our Network 10 Base City offices 15 Franchisee Operation Offices
  • 12. Our Clients
    • Banking
    • Kotak mahindra Bank
    • Axis Bank
    • Citibank
    • Standard Chartered Bank
    • Reliance Money
    • Dhanlaxmi Bank
    • MasterCard
    • HDFC
    • RBS
    • Insurance
    • ICICI Prudential Life Insurance
    • Aviva
    • Consumer Durables
    • Canon
    • Toshiba
    • Panasonic
    • Videocon
    • Philips
    • Belkin
    • Automobile
    • Maruti
    • Apollo Tyres
    • Bridgetstone
    • FMCG
    • HUL Loreal
    • VLCC
    • Wrigley
    • Kara
    • Colgate
    • Dabur
    • TetraPak
    • Herbal Life
    • Reckitt Benckiser
    • IT & Communication
    • Tata Communication
    • Vodafone
    • BSNL
    • Airlines
    • Kingfisher
    • Others
    • MSD Pharmaceuticals Private Limited
    • Times of India
    • Save the children
    • Radio City
  • 13.  
  • 14.  
  • 15. MALL ACTIVATION
  • 16. Bridgestone “Think Before You Drive”
    • An initiative to spread awareness on Tyre safety measures
    • A month long activity which was executed at the high footfall malls at Indore & Mumbai, Reliance Corporate Park & Mumbai – Pune Express Highway
    • The event launched the safety anthem & official mascot of the brand
    • The activity was supported by media and well know celebrities from Bollywood
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21. STORE IN STORE ACTIVATION
  • 22. Presents
  • 23. TATA Indicom Twister Balls - In Shop Contest Activation
  • 24. In store - Loreal
  • 25. Various thematic POWER EVENTS for Maybelline
  • 26. Various thematic POWER EVENTS for Maybelline
  • 27. White Perfect – Glam Shine Activity – Loreal Paris Various thematic Beauty Studio Activities for Loreal Paris
  • 28. Power Events for L’Oreal Derma Genesis Set up – L'Oreal Beauty Studio Set up – L'Oreal
  • 29. CORPORATE ACTIVATION
  • 30. Corporate Go Carting Championship Ticket to Singapore Grand Prix
  • 31. Corporate activity across cities
  • 32. CITY FINALS
  • 33. GRAND FINALE
  • 34. GRAND FINALE
  • 35. GRAND FINALE
  • 36.  
  • 37.  
  • 38. FLOAT ACTIVATION
  • 39. Sunfeast 10k marathon done for Kingfisher Airlines
  • 40. Roadshow for Kingfisher Airlines to announce the launch of Mumbai- London sector covering 5 cities of Gujarat
  • 41. Boomer Sign Your Team to Victory – 6 state Canter Promotion
  • 42. Boomer Sign Your Team to Victory – 6 state Canter Promotion
  • 43. AIRPORT ACTIVATION
  • 44. Win A Car Promotion at Airports for DIAGEO
  • 45. Kolkata – Dhaka Sector Launch at kolkatta & Dhaka Airport
  • 46. Launch of Mumbai- Hongkong Sector – Kingfisher Airline ( Mumbai airport )
  • 47. 5 City Promotion for Kingfisher Airline’s launch of Blore-London flight.
  • 48. SCHOOL ACTIVATION
  • 49.  
  • 50.  
  • 51.  
  • 52. Dabur – School Programme LG School Cricket Campaign Fritolay Cheetos School Cricket Tournament Tang – International Theatre Festival School Activation
  • 53. AND MANY MORE …….
  • 54. Force India Promotion at the MCDOWELLS Derby in Mumbai
  • 55. Premier of Delhi 6- PVR Priya (Delhi)
  • 56. Joggers Park activity for Kotak Mahindra Bank VLCC Health & Wellness Camp Joggers Park
  • 57. Million Dollar Arm – Hunt for the Most Promising Pitcher
  • 58.
    • Wrigley’s Boomer Bubble Blowing Championship
      • Highlighting our ability to handle turn key projects
      • Winner of the Golden Key at the WOW Awards – New Property of the Year
    Case Study
  • 59. Case Study
  • 60.  
  • 61.  
  • 62.  
  • 63.  
  • 64. Cluster Marketing Approach
  • 65.  
  • 66.  
  • 67.  
  • 68. Some Pictures of the Project
  • 69.
    • Market grew by 2.8% post the activation
    Market Share Growth