The beach
bar
Authors of business
idea:
o Domante Petkunaite
o Aušrine Kutkaite
o Edvinas Vyšniauskas
o Kotryna
Table of contents
 Why beach bar?
 Business description.

 Specialization.
 Vision.
 Mission.

 Market research.
 H...
Why beach bar?
o Beach

bars

or clubs always
amazing
summer

become
atraction.
o In world resorts are thriving
beach bars...
WE WANT TO CREATE
fantastic place by day, by
night, where customers
should love everything – the
stunning sea
views, inter...
Business description
o Business type – sole proprietorship.
o Is scheduled to open on May, 2012.
o Hours – Monday/Sunday

...
Specialization
Business specialization –
breakfast, lunch, dinner, coffe,
alkohol drinks, coctails and
nigtclub.

Best ser...
Vision(1)
o Our main goal is to be the most

successful beach bar and night
club in Lithuanian seaside, in
Palanga.
o We w...
Vission(2)
o We will attract the best DJ's from all

around of Lithuania.

o We would try to find DJ's from foreign

count...
Mission
o To provide the hottest night life

entertainment and a great menu
during the day time.
o Increase the popularity...
Market research(1)
o So small
menu;
o Only

Asian
food;
o Expensive
;
o Located
far away
from city
center.

o „Shiva Bar“
Market research(2)
o Too
focused
on only
young

people
and night
parties;
o Expensive
.

o „BarBar‘a beach
bar“
KEY To SUCCESS –
competitors
mistakes and
disatvantages.
How we will achieve
our goals?
Business strategy(1)
Menu
 We will create unique menu that will

differentiate us from the rest of
competition.
 We will...
Business strategy(2)
Incorporate juice and icecream business
o Now is fashionable to drink natural

juices from various fr...
Business strategy(3)
We will pay attention to
children.
o 50%

of restaurant visits and
according to a recent study 75% of...
Business startegy(4)
Loyal customer „passport“
o We

will create „a passport“ or
something simmilar, where everytime
guest...
Business strategy(5)
o Čia vieta, kur reikia įdėt kuo bus

patrauklūs ir viliojantys mūsų
vakarėliai, nes nieko apie tai n...
Advertisement
o We will create advertisement board

near the bar.

o We will hand promotional leaflets in the

beach and c...
http://www.youtube.com/watch?v=wUYngBwV
F4E&feature=related
Thank you for
your attention 
Business idea
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Business idea

  1. 1. The beach bar Authors of business idea: o Domante Petkunaite o Aušrine Kutkaite o Edvinas Vyšniauskas o Kotryna
  2. 2. Table of contents  Why beach bar?  Business description.  Specialization.  Vision.  Mission.  Market research.  How we will achieve our goals? Business strategy.
  3. 3. Why beach bar? o Beach bars or clubs always amazing summer become atraction. o In world resorts are thriving beach bars and night clubs business. o Palanga is our summer capital, but there is no place, where people can eat at a great value or have
  4. 4. WE WANT TO CREATE fantastic place by day, by night, where customers should love everything – the stunning sea views, interior, delicious food, music, coctails, night parties and so on..
  5. 5. Business description o Business type – sole proprietorship. o Is scheduled to open on May, 2012. o Hours – Monday/Sunday 9:00-03:00. o Location – seaside, Palanga, Lithuania.
  6. 6. Specialization Business specialization – breakfast, lunch, dinner, coffe, alkohol drinks, coctails and nigtclub. Best services – best prices...
  7. 7. Vision(1) o Our main goal is to be the most successful beach bar and night club in Lithuanian seaside, in Palanga. o We will strive to be a premier local beach bar brand in local market place. o Our main focus will be serving high-quality food and coctails at a great value.
  8. 8. Vission(2) o We will attract the best DJ's from all around of Lithuania. o We would try to find DJ's from foreign countries to work for us. o We will attract best specialists from other spheres, like lights specialists, bartenders and so on.
  9. 9. Mission o To provide the hottest night life entertainment and a great menu during the day time. o Increase the popularity of seaside of Lithuania during the summer. o Make people to have the best memories from their holidays. o Increase the popularity of Lithuanian DJ's.
  10. 10. Market research(1) o So small menu; o Only Asian food; o Expensive ; o Located far away from city center. o „Shiva Bar“
  11. 11. Market research(2) o Too focused on only young people and night parties; o Expensive . o „BarBar‘a beach bar“
  12. 12. KEY To SUCCESS – competitors mistakes and disatvantages.
  13. 13. How we will achieve our goals?
  14. 14. Business strategy(1) Menu  We will create unique menu that will differentiate us from the rest of competition.  We will serve a limited menu and we try to make everything on our menu as good as it can be.  Our menu will include various dishes
  15. 15. Business strategy(2) Incorporate juice and icecream business o Now is fashionable to drink natural juices from various fruits and vegetables so we will sell variety of juice at great price.
  16. 16. Business strategy(3) We will pay attention to children. o 50% of restaurant visits and according to a recent study 75% of parents consider their kids preference when choosing a restaurant so we target our advertising at children and students.
  17. 17. Business startegy(4) Loyal customer „passport“ o We will create „a passport“ or something simmilar, where everytime guests dines, drinks coctails or spends a certain amount, the service staffs stamps the passport. If they collect some number stamps, they will get something.
  18. 18. Business strategy(5) o Čia vieta, kur reikia įdėt kuo bus patrauklūs ir viliojantys mūsų vakarėliai, nes nieko apie tai nešnekam....
  19. 19. Advertisement o We will create advertisement board near the bar. o We will hand promotional leaflets in the beach and city centre. o We will craete website. o We will craete Facebook page.
  20. 20. http://www.youtube.com/watch?v=wUYngBwV F4E&feature=related
  21. 21. Thank you for your attention 
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