A short introduction to basics of (psychology of) gamification for commercial purposes. Key topics of the actual ~1hour presentation include engagement, conversion, loyalty and virality.
It is based on my own 2+ years of practical experience as a gamification consultant and game design lecturer in University of Tartu. I received invaluable help from Ahti Tamm when creating this presentation.
Recortar slides é uma maneira fácil de colecionar informações para acessar mais tarde.