Reading Busines Papers
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    Reading Busines Papers Reading Busines Papers Presentation Transcript

    • Reading The Economic Times
      A Step towards Professionalism
      • Flow of the presentation..
      • How will reading ET help you in life
      • Specific things to watch out for
      • Building reading habits for a better YOU
    • The Economic Times
      India’s largest and World’s second largest financial daily.
      Daily circulation of over 750,000 copies
    • Why read a Business daily-daily?
      Insight into real time changes happening in business
      Holistic view of ideas and concepts
      Gives you the edge
      Bible of “case studies”
    • Why read a Business daily-daily?
      One activity which gives you time alone.
      Improve skills – Vocabulary, business knowledge, market information, general knowledge-quizzing
    • For students
      A practical correlation of class room theory
      Real time implications of different business concepts
      Bible of “case studies”
    • Understanding the newspaper
      • Front page: First impression-The major story of the day will be placed in the most prominent position and contain a large, bold-faced headline
      • News Article: A news article is a report on an event that has taken place. Articles may include a byline, body text, photo, and caption
    • Understanding the newspaper….
      • Feature article: Feature articles report about an issue, person, event with added depth and more background details.
      • Byline: A byline appears at the beginning of an article and gives the writer's name.
    • The menu… what's inside
      Editorial
      Standard columns
      Supplementary
      Letters
      Cartoons
      Classifieds
      Advertisements…
    • The Economic Times
      • Business news
      • National Coverage
      • International feel
      • Salmon-pink paper
      • In-depth analysis
      • Based out of India’s financial capital
    • Front page regulars
      Front page
      Brands and Business
      Economy Finance and markets
      Suddenly Something
      • Corporate – News related to corporate
      • Emerging Business & IT– News related to IT sector
      • Business of Brands: News related to brands
    • Economy: News related to economy and related aspects
      Finance & Markets: Financial markets related content
      Editorial: The real serious stuff
    • The regulars: Inside
    • The regulars: Inside
      Political theatre: Political news
      Cross word
      International
    • Monday mania
      Pitch report – Brief report about one specific brand
      Monday Mocha: Feature articles
      Shipping & Logistics
      Monday musings: Interview
      Dilbert
      Letters from London
    • Monday Supplement: Investors Guide
      Stock markets
      Investments
      Economics
    • Terrific Tuesdays
      Quick Bytes – news about recent trends
      Legalese- Law aspects of Business
      Taking stock – News about top gainers and Losers
    • Tuesdays…
      ET High Flier – talks about careers and entrepreneurs
      My eureka moment
    • Wacky Wednesday
      Money & Banking
      Face value: news about a policy
      Current account: news in a nutshell
    • Supplement-Wednesday
      Brand Equity: The benchmark for advertising and marketing
    • Thirsty Thursday
      Emerging Opportunities: Rural marketing and strategies
    • Freaky Fridays
      Enterprise Quotient: News about an enterprise
    • Solid Saturdays
      Guest column: Guest writer writes a column
    • ET in Campus
      Major discounts for college students
      Privilege to attend ETIC Quiz
      Guest lecture series
      Cannes Award screening
      Participation in BIG IDEAS
    • THANK YOU
      98433 79872
      • pradeep@finerva.com
      • www.finerva.com
      • www.finervacademy.com
    • To grab your copy of ET
      Call D. Muruganandam
      +91 94452 96522
      0422 2523649
      • Top 10 Reasons for Reading a Newspaper
      • 1. My newspaper has never crashed, gone down, or flashed animated ads at me.
      • 2. Anywhere I travel, my newspaper goes with me. I don't need a laptop or a wireless connection or a PDA.
      • 3. I can read my newspaper while standing, while eating, while riding a bus, but not while driving my car, which is just as well since I should be paying attention to the road.
      • 4. If I read a story I like, I can tear it out and save it, and not have to pay to read it 30 days later.
      • 5. I don't have to sign in or customize or register or remember passwords to read my newspaper. And I often enjoy articles in my newspaper on topics I wouldn't normally think I'd be interested in.
      • 6. My newspaper has high-resolution pictures and type on large pages that load almost instantly, making it easy to browse and enjoy.
      • 7. My newspaper is cheap, disposable and easy to replace. If it's lost or stolen, it's no big deal.
      • 8. My newspaper is not made of unrecyclable toxic materials.
      • 9. If my newspaper makes a mistake, the correction is posted with an explanation. It's not sneakily applied to the original story after I've read it.
      • 10. I can read my newspaper sitting outside on a nice day in the sun, even if a breeze is blowing, because I know how to fold a newspaper.