Reading Busines Papers

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Reading Busines Papers

  1. 1. Reading The Economic Times<br />A Step towards Professionalism<br />
  2. 2. <ul><li>Flow of the presentation..
  3. 3. How will reading ET help you in life
  4. 4. Specific things to watch out for
  5. 5. Building reading habits for a better YOU</li></li></ul><li>The Economic Times<br />India’s largest and World’s second largest financial daily.<br />Daily circulation of over 750,000 copies<br />
  6. 6. Why read a Business daily-daily?<br />Insight into real time changes happening in business<br />Holistic view of ideas and concepts<br />Gives you the edge<br />Bible of “case studies”<br />
  7. 7. Why read a Business daily-daily?<br />One activity which gives you time alone.<br />Improve skills – Vocabulary, business knowledge, market information, general knowledge-quizzing<br />
  8. 8. For students<br />A practical correlation of class room theory<br />Real time implications of different business concepts<br />Bible of “case studies”<br />
  9. 9. Understanding the newspaper<br /><ul><li>Front page: First impression-The major story of the day will be placed in the most prominent position and contain a large, bold-faced headline
  10. 10. News Article: A news article is a report on an event that has taken place. Articles may include a byline, body text, photo, and caption</li></li></ul><li>Understanding the newspaper….<br /><ul><li>Feature article: Feature articles report about an issue, person, event with added depth and more background details.
  11. 11. Byline: A byline appears at the beginning of an article and gives the writer's name. </li></li></ul><li>The menu… what&apos;s inside<br />Editorial<br />Standard columns<br />Supplementary<br />Letters<br />Cartoons<br />Classifieds<br />Advertisements…<br />
  12. 12. The Economic Times<br /><ul><li>Business news
  13. 13. National Coverage
  14. 14. International feel
  15. 15. Salmon-pink paper
  16. 16. In-depth analysis
  17. 17. Based out of India’s financial capital</li></li></ul><li>Front page regulars<br />Front page<br />Brands and Business<br />Economy Finance and markets<br />Suddenly Something<br />
  18. 18. <ul><li>Corporate – News related to corporate
  19. 19. Emerging Business & IT– News related to IT sector
  20. 20. Business of Brands: News related to brands</li></li></ul><li>Economy: News related to economy and related aspects<br />Finance & Markets: Financial markets related content<br />Editorial: The real serious stuff<br />
  21. 21. The regulars: Inside<br />
  22. 22. The regulars: Inside<br />Political theatre: Political news<br />Cross word<br />International <br />
  23. 23. Monday mania<br />Pitch report – Brief report about one specific brand<br />Monday Mocha: Feature articles<br />Shipping & Logistics<br />Monday musings: Interview<br />Dilbert <br />Letters from London<br />
  24. 24. Monday Supplement: Investors Guide<br />Stock markets<br />Investments<br />Economics<br />
  25. 25. Terrific Tuesdays<br />Quick Bytes – news about recent trends<br />Legalese- Law aspects of Business<br />Taking stock – News about top gainers and Losers<br />
  26. 26. Tuesdays…<br />ET High Flier – talks about careers and entrepreneurs<br />My eureka moment<br />
  27. 27. Wacky Wednesday<br />Money & Banking<br />Face value: news about a policy<br />Current account: news in a nutshell<br />
  28. 28. Supplement-Wednesday<br />Brand Equity: The benchmark for advertising and marketing <br />
  29. 29. Thirsty Thursday<br />Emerging Opportunities: Rural marketing and strategies<br />
  30. 30. Freaky Fridays<br />Enterprise Quotient: News about an enterprise<br />
  31. 31. Solid Saturdays<br />Guest column: Guest writer writes a column<br />
  32. 32. ET in Campus<br />Major discounts for college students<br />Privilege to attend ETIC Quiz<br />Guest lecture series<br />Cannes Award screening<br />Participation in BIG IDEAS<br />
  33. 33. THANK YOU<br />98433 79872<br /><ul><li>pradeep@finerva.com
  34. 34. www.finerva.com
  35. 35. www.finervacademy.com</li></li></ul><li>To grab your copy of ET <br />Call D. Muruganandam <br />+91 94452 96522<br />0422 2523649<br />
  36. 36. <ul><li>Top 10 Reasons for Reading a Newspaper
  37. 37. 1. My newspaper has never crashed, gone down, or flashed animated ads at me.
  38. 38. 2. Anywhere I travel, my newspaper goes with me. I don't need a laptop or a wireless connection or a PDA.
  39. 39. 3. I can read my newspaper while standing, while eating, while riding a bus, but not while driving my car, which is just as well since I should be paying attention to the road.
  40. 40. 4. If I read a story I like, I can tear it out and save it, and not have to pay to read it 30 days later.
  41. 41. 5. I don't have to sign in or customize or register or remember passwords to read my newspaper. And I often enjoy articles in my newspaper on topics I wouldn't normally think I'd be interested in.</li></li></ul><li><ul><li>6. My newspaper has high-resolution pictures and type on large pages that load almost instantly, making it easy to browse and enjoy.
  42. 42. 7. My newspaper is cheap, disposable and easy to replace. If it's lost or stolen, it's no big deal.
  43. 43. 8. My newspaper is not made of unrecyclable toxic materials.
  44. 44. 9. If my newspaper makes a mistake, the correction is posted with an explanation. It's not sneakily applied to the original story after I've read it.
  45. 45. 10. I can read my newspaper sitting outside on a nice day in the sun, even if a breeze is blowing, because I know how to fold a newspaper.</li>

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