0
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
Word of Mouse
An introduction to e-marketing
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
3 things we will do today
• Know what is e-marketing
• ...
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
Quiz time…
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
“e”
• Some jargon
–Domain
–Subdomain
–tld-top level dom...
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
Internet
• Dial-up
• 3G
• Wifi and WiMAx
• Broadband
• ...
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
Core function of marketing??
• Conversations
• Potentia...
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
When the “e” and the “marketing”
come together
• Email ...
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
When the “e” and the “marketing”
come together
• PPC ad...
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
Email marketing
• Cost effective
• Customisable
• Highl...
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
Online advertising
• Interstitial Banners
• Pop-ups and...
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
Online advertising - Charges
• Cost per Impression (CPI...
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
Affiliate marketing
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
Search Engine Optimisation
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
Pay Per Click
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
Search Engine Marketing
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
Market Research
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
PPC marketing
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
Social Media
• Blogs
• Social networks
• Vlogs
• Video ...
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
Viral Marketing
• The power of Pay-it-
forward
• Spread...
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
Online Reputation Management
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
Web PR
• Online articles
• Press releases
• Social medi...
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
Mobile marketing
• SMS
• MMS
• WAP
• Tele-calling
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
Discussions
www.edventures1.com | training@edventures1.com | +91-9787-55-55-44
• +91-97-87- 55- 55- 44
• training@edventures1.com
• ww...
Upcoming SlideShare
Loading in...5
×

Emarketing

241

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
241
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Emarketing"

  1. 1. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Word of Mouse An introduction to e-marketing
  2. 2. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 3 things we will do today • Know what is e-marketing • Learn Concepts • Understand how it can help our careers
  3. 3. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Quiz time…
  4. 4. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 “e” • Some jargon –Domain –Subdomain –tld-top level domain –Directory
  5. 5. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Internet • Dial-up • 3G • Wifi and WiMAx • Broadband • ADSL • Work • Home • Cafe
  6. 6. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Core function of marketing?? • Conversations • Potential customers • Existing customers
  7. 7. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 When the “e” and the “marketing” come together • Email marketing • Online advertising • Affiliate marketing • Search Engine marketing • Search Engine Optimisation • Market research
  8. 8. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 When the “e” and the “marketing” come together • PPC advertising • Social media • Viral marketing • Online reputation management • Web PR • CRM
  9. 9. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Email marketing • Cost effective • Customisable • Highly targeted • Measurable
  10. 10. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Online advertising • Interstitial Banners • Pop-ups and Pop- unders • Map advert • Floating advert • Wallpaper advert • Banner advert
  11. 11. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Online advertising - Charges • Cost per Impression (CPI) • Cost per thousand impressions (CPM) • Cost per click (CPC) • Cost per acquisition (CPA) • Flat rate
  12. 12. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Affiliate marketing
  13. 13. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Search Engine Optimisation
  14. 14. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Pay Per Click
  15. 15. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Search Engine Marketing
  16. 16. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Market Research
  17. 17. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 PPC marketing
  18. 18. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Social Media • Blogs • Social networks • Vlogs • Video sharing • Content sharing • Wikis
  19. 19. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Viral Marketing • The power of Pay-it- forward • Spreads faster • 1=2=4=8=16=32 =64=128=256=5 12=1024=2048= 4096=8192=….
  20. 20. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Online Reputation Management
  21. 21. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Web PR • Online articles • Press releases • Social media news release • Social media newsroom
  22. 22. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Mobile marketing • SMS • MMS • WAP • Tele-calling
  23. 23. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Discussions
  24. 24. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 • +91-97-87- 55- 55- 44 • training@edventures1.com • www.edventures1.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×