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Emarketing

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    Emarketing Emarketing Presentation Transcript

    • Word of Mouse
      An introduction to e-marketing
    • 3 things we will do today
      Know what is e-marketing
      Learn Concepts
      Understand how it can help our careers
    • Quiz time…
    • “e”
      Some jargon
      Domain
      Subdomain
      tld-top level domain
      Directory
    • Internet
      Dial-up
      3G
      Wifi and WiMAx
      Broadband
      ADSL
      Work
      Home
      Cafe
    • Core function of marketing??
      Conversations
      Potential customers
      Existing customers
    • When the “e” and the “marketing”come together
      Email marketing
      Online advertising
      Affiliate marketing
      Search Engine marketing
      Search Engine Optimisation
      Market research
    • When the “e” and the “marketing”come together
      PPC advertising
      Social media
      Viral marketing
      Online reputation management
      Web PR
      CRM
    • Email marketing
      Cost effective
      Customisable
      Highly targeted
      Measurable
    • Online advertising
      Interstitial Banners
      Pop-ups and Pop-unders
      Map advert
      Floating advert
      Wallpaper advert
      Banner advert
    • Online advertising - Charges
      Cost per Impression (CPI)
      Cost per thousand impressions (CPM)
      Cost per click (CPC)
      Cost per acquisition (CPA)
      Flat rate
    • Affiliate marketing
    • Search Engine Optimisation
    • Pay Per Click
    • Search Engine Marketing
    • Market Research
    • PPC marketing
    • Social Media
      Blogs
      Social networks
      Vlogs
      Video sharing
      Content sharing
      Wikis
    • Viral Marketing
      The power of Pay-it-forward
      Spreads faster
      1=2=4=8=16=32=64=128=256=512=1024=2048=4096=8192=….
    • Online Reputation Management
    • Web PR
      Online articles
      Press releases
      Social media news release
      Social media newsroom
    • Mobile marketing
      SMS
      MMS
      WAP
      Tele-calling
    • Discussions
    • Thank You!
      +91-97-87- 55- 55- 44
      • training@edventures1.com
      • www.edventures1.com