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Transcript

  • 1. Word of Mouse
    An introduction to e-marketing
  • 2. 3 things we will do today
    Know what is e-marketing
    Learn Concepts
    Understand how it can help our careers
  • 3. Quiz time…
  • 4. “e”
    Some jargon
    Domain
    Subdomain
    tld-top level domain
    Directory
  • 5. Internet
    Dial-up
    3G
    Wifi and WiMAx
    Broadband
    ADSL
    Work
    Home
    Cafe
  • 6. Core function of marketing??
    Conversations
    Potential customers
    Existing customers
  • 7. When the “e” and the “marketing”come together
    Email marketing
    Online advertising
    Affiliate marketing
    Search Engine marketing
    Search Engine Optimisation
    Market research
  • 8. When the “e” and the “marketing”come together
    PPC advertising
    Social media
    Viral marketing
    Online reputation management
    Web PR
    CRM
  • 9. Email marketing
    Cost effective
    Customisable
    Highly targeted
    Measurable
  • 10. Online advertising
    Interstitial Banners
    Pop-ups and Pop-unders
    Map advert
    Floating advert
    Wallpaper advert
    Banner advert
  • 11. Online advertising - Charges
    Cost per Impression (CPI)
    Cost per thousand impressions (CPM)
    Cost per click (CPC)
    Cost per acquisition (CPA)
    Flat rate
  • 12. Affiliate marketing
  • 13. Search Engine Optimisation
  • 14. Pay Per Click
  • 15. Search Engine Marketing
  • 16. Market Research
  • 17. PPC marketing
  • 18. Social Media
    Blogs
    Social networks
    Vlogs
    Video sharing
    Content sharing
    Wikis
  • 19. Viral Marketing
    The power of Pay-it-forward
    Spreads faster
    1=2=4=8=16=32=64=128=256=512=1024=2048=4096=8192=….
  • 20. Online Reputation Management
  • 21. Web PR
    Online articles
    Press releases
    Social media news release
    Social media newsroom
  • 22. Mobile marketing
    SMS
    MMS
    WAP
    Tele-calling
  • 23. Discussions
  • 24. Thank You!
    +91-97-87- 55- 55- 44
    • training@edventures1.com
    • 25. www.edventures1.com