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  • 1. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Word of Mouse An introduction to e-marketing
  • 2. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 3 things we will do today • Know what is e-marketing • Learn Concepts • Understand how it can help our careers
  • 3. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Quiz time…
  • 4. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 “e” • Some jargon –Domain –Subdomain –tld-top level domain –Directory
  • 5. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Internet • Dial-up • 3G • Wifi and WiMAx • Broadband • ADSL • Work • Home • Cafe
  • 6. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Core function of marketing?? • Conversations • Potential customers • Existing customers
  • 7. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 When the “e” and the “marketing” come together • Email marketing • Online advertising • Affiliate marketing • Search Engine marketing • Search Engine Optimisation • Market research
  • 8. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 When the “e” and the “marketing” come together • PPC advertising • Social media • Viral marketing • Online reputation management • Web PR • CRM
  • 9. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Email marketing • Cost effective • Customisable • Highly targeted • Measurable
  • 10. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Online advertising • Interstitial Banners • Pop-ups and Pop- unders • Map advert • Floating advert • Wallpaper advert • Banner advert
  • 11. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Online advertising - Charges • Cost per Impression (CPI) • Cost per thousand impressions (CPM) • Cost per click (CPC) • Cost per acquisition (CPA) • Flat rate
  • 12. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Affiliate marketing
  • 13. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Search Engine Optimisation
  • 14. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Pay Per Click
  • 15. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Search Engine Marketing
  • 16. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Market Research
  • 17. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 PPC marketing
  • 18. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Social Media • Blogs • Social networks • Vlogs • Video sharing • Content sharing • Wikis
  • 19. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Viral Marketing • The power of Pay-it- forward • Spreads faster • 1=2=4=8=16=32 =64=128=256=5 12=1024=2048= 4096=8192=….
  • 20. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Online Reputation Management
  • 21. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Web PR • Online articles • Press releases • Social media news release • Social media newsroom
  • 22. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Mobile marketing • SMS • MMS • WAP • Tele-calling
  • 23. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 Discussions
  • 24. www.edventures1.com | training@edventures1.com | +91-9787-55-55-44 • +91-97-87- 55- 55- 44 • training@edventures1.com • www.edventures1.com