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The Birth of a Mascot
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The Birth of a Mascot

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  • 1. THE BIRTH OF A MASCOT OR… EXECUTING A LARGE-SCALE CAMPAIGNON A SMALL-SCALE BUDGET WITH AN EVEN SMALLER STAFF! SARAH OSLUND DIRECTOR OF COMMUNICATIONS AND PUBLIC RELATIONS
  • 2. UNIVERSITY OF MINNESOTA ROCHESTER
  • 3. DIRECTOR OFCOMMUNICATIONS AND PUBLIC RELATIONS
  • 4. “OTHER DUTIES AS ASSIGNED”
  • 5. ? ? ? ? ? ?“A MASCOT?!?!FOR WHAT?!?!” ? ?? ? ? ? ? ?
  • 6. MAY - SEPTEMBER
  • 7. VOTE NOW VIA TEXT!
  • 8. - TYPE OF EVENTWHAT - AGENDA - CONTENT, SPEAKERS, ACTIVITIES - PURPOSE OF EVENTWHY - GOALS TO ACHIEVE - TARGET AUDIENCE OF ATTENDEES (PRIMARY, SECONDARY,WHO TERTIARY) - TIME OF YEARWHEN - DAY/MONTH/WEEK - TIME OF DAY - SITE TYPE (ON-CAMPUS OR OFF-CAMPUS)WHERE - SITE LOCATION – (ITV ROOM, HOTEL CONFERENCE ROOM)
  • 9. - MASCOT REVEAL EVENT - LOCAL COMEDIAN EMCEEWHAT - ACOUSTIC MUSICIANS PERFORMING IN-THE-ROUND - GIVEAWAYS - COMMUNITY CONNECTION - OWNERSHIP FOR STUDENTS, STAFF, FACULTY, COMMUNITYWHY - MEDIA ENGAGEMENT - A “HUMAN FACE” FOR THE UNIVERSITY - COMMUNITY (PRIMARY) - STUDENTS (PRIMARY)WHO - PROSPECTIVES (SECONDARY) - STAFF & FACULTY (SECONDARY) - PARENTS (TERTIARY) - SEPT. 8 – 4:30-8:30 PM - BACK TO SCHOOL WEEKWHEN - DOWNTOWN MUSIC/MARKET FESTIVAL ENDED - TYPICALLY FAVORABLE WEATHER IN MINNESOTA - PEACE PLAZA STAGE, DOWNTOWNWHERE - STUDENTS ON CAMPUS - CAPTIVE AUDIENCE AT END OF WORK DAY
  • 10. HOW?HOW CAN WE DO ALL OF THIS… ON TIME AND ON A BUDGET???
  • 11. MY FOUR RULES OFEVENT AND CAMPAIGN PLANNING “HELL, THERE ARE NO RULES HERE. WE’RE TRYING TO ACCOMPLISH SOMETHING.” THOMAS EDISON
  • 12. EVENT PLANNING RULE #1:CAPITALIZE ON YOUR RELATIONSHIPS! “HEY TV SALES GUY, HAVE WE SIGNED THE CONTRACT FOR NEXT YEAR’S :30 SECOND COMMERCIAL SPOTS YET?”
  • 13. DON’T FORGET ABOUTYOUR VENDORS AND YOUR SPONSORS!
  • 14. DON’T FORGET ABOUTYOUR NETWORK AND YOUR FRIENDS!
  • 15. $25000
  • 16. EVENT PLANNING RULE #2:YOU CAN’T DO IT ALL YOURSELF. “YES I CAN.” “NO. YOU CAN’T.”
  • 17. DELEGATE.
  • 18. USE RESOURCES YOU HAVE IN-HOUSE. OUTSOURCE WHAT YOU DON’T.
  • 19. ENTER...THE MASCOT CAMPAIGN DREAM TEAM "THE PARTYS JUST GETTING STARTED. THIS IS WHERE THE FUN STARTS.“ - KOBE BRYANT
  • 20. ? ? ? ? ? ? ? ?? ? ? ? ? ?
  • 21. EVENT PLANNING RULE #3:THERE ARE NO PERFECT EVENTS.
  • 22. CONSULTANTS
  • 23. GIVEAWAYS
  • 24. THE NIGHT OF THE REVEAL…
  • 25. MASCOT REVEAL EVENT AGENDA4:30PM – FOOD/BEVERAGE SERVICE BEGINS4:30PM – TOKEN GIVEAWAY BEGINS4:30PM – SOCIALIZING/NETWORKING ON THE PLAZA AS PEOPLE GATHER5:35PM – WELCOME/COMEDY/MASCOT REVEAL BEGINS AS DANIELLE TAKES THE STAGE5:40PM – EMCEE/COMEDIAN DANIELLE TEAL WELCOMES CROWD AND STUDENTS5:42PM – STAND-UP COMEDY ABOUT COLLEGE5:55PM – DANIELLE THANKS/NAMES VENDORS5:58PM – DANIELLE INTRODUCES GREGORY6:00PM – GREGORY STAVRAU, ROCHESTER CIVIC THEATER, INTRODUCES PERFORMERS6:03PM – GREGORY GIVES HISTORY OF SHOWCASE6:05PM – MUSIC (SET ONE)6:50PM – DANIELLE ENGAGES BAND IN UMR FIGHT SONG IDEAS7:00PM – DANIELLE INTRODUCES CHANCELLOR7:05PM – CHANCELLOR UNVEILS MASCOT7:20PM – MUSIC (SET TWO)7:20PM – TOKENS REDEEMED FOR GIVEAWAY ITEMS AT BOOTHS8:05PM – MUSIC ENDS8:30PM – FOOD/BEVERAGE SERVICE ENDS
  • 26. YOUR RESULTS!
  • 27. EVENT PLANNING RULE #4: DON’T PANIC… ADJUST.“WE EXPERIENCE MOMENTS ABSOLUTELY FREE FROM WORRY. THESE BRIEF RESPITES ARE CALLED ‘PANIC.’” - CULLEN HIGHTOWER
  • 28. THE (SORTA) HARD NUMBERS
  • 29. 250+
  • 30. 3000+
  • 31. 400+
  • 32. $25000
  • 33. $17000
  • 34. $8000
  • 35. (DARE I SAY IT?)PRICELESS…