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4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
4 Pillars of a Social Media Strategy
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4 Pillars of a Social Media Strategy

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Transcript

  • 1. The Four Pillars of a Social Media Strategy eduWeb 2011 – San Antonio
  • 2. Pillar #1 - Broadcasting
  • 3. Where is your audience?
  • 4. Ivy Tech ’ s Facebook Fans I’m going to Disney World!
  • 5. Ivy Tech ’ s YouTube Channel
  • 6. Ivy Tech ’ s Twitter Page
  • 7. “ Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ~ Sun Tzu quotes (Chinese General and Author, b.500 BC)
  • 8. Create a sense of community & belonging Provide excellent customer service Communicate important messages Showcase students, faculty & staff Provide a sense of what we are about Extend the Ivy Tech brand (all social networking)
  • 9. Communication plan Treat it like a Helpdesk Make friends and have fun! Content Strategy
  • 10. Website Widgets Getting the Word Out … Lure them with free stuff! Taglines on all communications
  • 11. Where else are you broadcasting? What are your goals? Ask the Audience…
  • 12. Pillar #2 - Listening
  • 13.  
  • 14. Why Listen? Protect your brand Answer questions Make connections Find your audience
  • 15. Listening Tools FacePinch Twitter Mentions BoardReader BlogPulse
  • 16. School Name Nickname Abbreviations President Search Terms
  • 17. Tread lightly Respect privacy Control inappropriate situations When to Respond
  • 18. Are you using listening tools? How often do you comment? Ask the Audience…
  • 19. Pillar #3 - Community Management
  • 20. Community management includes: Moderation Maintenance Customer interaction Answering questions Message generation Coverage
  • 21. Things you don ’ t want in a community manager:
  • 22. Good Community Managers Good judgment Team player Networking skills Friendly Brand advocate Good listening & writing skills Strong customer service skills Dependable, honest & trustworthy Problem solver
  • 23. Community Management Tools Website Knowledge base Document repository
  • 24. Social Media never rests Evening and weekend coverage necessary Coverage Schedule
  • 25. Moderator Guidelines When to respond Dealing with the negative When to take it offline When to delete (almost never!) How to write for social media
  • 26. Who are your community managers? What are your coverage hours? Ask the Audience…
  • 27. How will you measure success? Pillar #4 - Measurements/Analytics
  • 28. Align social media goals with institutional strategic goals Establishing Goals
  • 29. Insights Page Views User Wall Posts Post Impressions Post Feedback Post Likes Post Comments Total Likes New Likes Unlikes
  • 30. Twitter Counter & TweetStats Questions & Answers Number of followers Number of mentions Tweet days and times
  • 31. Insights Total Subscribers Total Views Most Popular Videos
  • 32. Who is currently measuring social media? What are your goals? Ask the Audience…
  • 33. Thank You! Michele Morrical-Hygema [email_address] Follow me: michelemorrical.wordpress.com @michelemorrical

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