The Value of Online Relationships            Really, another status update? How’s that valuable to me?Grant SabatierVice P...
Grant Sabatier  Vice President Digital Strategy at Eduvantis  Eduvantis is the market leading competitive strategy  firm fo...
What We Are Going To Cover                             EDUVANTIS   3
What We Are Going To Cover• How online relationships can make your institution  more competitive                          ...
What We Are Going To Cover• How online relationships can make your institution  more competitive• The unique challenges of...
What We Are Going To Cover• How online relationships can make your institution  more competitive• The unique challenges of...
What We Are Going To Cover• How online relationships can make your institution  more competitive• The unique challenges of...
The Role of Competitive StrategyOnline Relationships Stronger online relationships create better online experiences. As mo...
Eduvantis 5 Dimensions of Competition  Online relationships need to strengthen and communicate  the unique dimensions of y...
Eduvantis 5 Dimensions of Competition  Online relationships need to strengthen and communicate  the unique dimensions of y...
Eduvantis 5 Dimensions of Competition  Online relationships need to strengthen and communicate  the unique dimensions of y...
Eduvantis 5 Dimensions of Competition  Online relationships need to strengthen and communicate  the unique dimensions of y...
Eduvantis 5 Dimensions of Competition  Online relationships need to strengthen and communicate  the unique dimensions of y...
Eduvantis 5 Dimensions of Competition  Online relationships need to strengthen and communicate  the unique dimensions of y...
What’s Happening Today?                      EDUVANTIS   6
Social Media FatigueAccording to a recent Gartner survey:                                        EDUVANTIS   7
Social Media FatigueAccording to a recent Gartner survey:          of Aspirers (younger, more mobile, brand 31   %   consc...
Social Media FatigueAccording to a recent Gartner survey:          of Aspirers (younger, more mobile, brand 31   %   consc...
Social Media Fatigue                       EDUVANTIS   8
Social Media Fatigue                       EDUVANTIS   8
Social Media FatigueUsers are feeling “tooconnected” and havestarted ignoring feedmessages, updates, andare now fine-tuning...
The 4 Elements of aSuccessful OnlineRelationship                      EDUVANTIS   9
EDUVANTIS   10
1. Value           EDUVANTIS   10
1. Value2. Trust           EDUVANTIS   10
1. Value2. Trust3.Engagement               EDUVANTIS   10
1. Value2. Trust3.Engagement4.Enchantment                EDUVANTIS   10
1. Value           EDUVANTIS   11
1. ValueThe Business School Challenge                                EDUVANTIS   11
1. ValueThe Business School ChallengeWhat unique value can you provide for yourstakeholder groups and how can they provide...
1. ValueThe Business School ChallengeWhat unique value can you provide for yourstakeholder groups and how can they provide...
How To Provide ValueVALUE TRUST ENGAGEMENT ENCHANTMENT   EDUVANTIS   12
How To Provide ValueInformationProvide content that your stakeholder groups care aboutand let them know the reason you are...
How To Provide ValueVALUE TRUST ENGAGEMENT ENCHANTMENT   EDUVANTIS   13
How To Provide ValueInsightsOffer an opinion or insight that could only come from aninstitution like yours. Be distinct in...
How To Provide ValueVALUE TRUST ENGAGEMENT ENCHANTMENT   EDUVANTIS   14
How To Provide ValueAssistanceGive your stakeholders advice or assistance that couldonly come from your institution. Help,...
1. ValueVALUE TRUST ENGAGEMENT ENCHANTMENT   EDUVANTIS   15
1. ValueVALUE TRUST ENGAGEMENT ENCHANTMENT   EDUVANTIS   16
2. Trust                                     graphic courtesy of briansolis.comVALUE TRUST ENGAGEMENT ENCHANTMENT         ...
2. Trust                                     graphic courtesy of briansolis.comVALUE TRUST ENGAGEMENT ENCHANTMENT         ...
3. EngagementVALUE TRUST ENGAGEMENT ENCHANTMENT   EDUVANTIS   18
3. EngagementTiming is everything and a majority of yourstakeholders are always connected throughtheir computers, tablets,...
3. EngagementTiming is everything and a majority of yourstakeholders are always connected throughtheir computers, tablets,...
3. EngagementTiming is everything and a majority of yourstakeholders are always connected throughtheir computers, tablets,...
3. EngagementTiming is everything and a majority of yourstakeholders are always connected throughtheir computers, tablets,...
3. EngagementTiming is everything and a majority of yourstakeholders are always connected throughtheir computers, tablets,...
3. EngagementVALUE TRUST ENGAGEMENT ENCHANTMENT   EDUVANTIS   19
4. EnchantmentVALUE TRUST ENGAGEMENT ENCHANTMENT   EDUVANTIS   20
4. Enchantmentn.1. the act of enchanting or the state of being enchanted2. a great charm, fascination, attraction, or deli...
Online Relationship Best Practices:Top Business School Deanson Social MediaVALUE TRUST ENGAGEMENT ENCHANTMENT   EDUVANTIS ...
Online Relationship Best Practices:Top Business School Deanson Social MediaVALUE TRUST ENGAGEMENT ENCHANTMENT   EDUVANTIS ...
Online Relationship Best Practices:Top Business School Deanson Social MediaVALUE TRUST ENGAGEMENT ENCHANTMENT   EDUVANTIS ...
Online Relationship Best Practices:Top Business School Deanson Social MediaVALUE TRUST ENGAGEMENT ENCHANTMENT   EDUVANTIS ...
Online Relationship Best Practices:Top Business School Deanson Social MediaVALUE TRUST ENGAGEMENT ENCHANTMENT   EDUVANTIS ...
The 5 Things You Can DoTo Leverage Your OnlineRelationships AndStrengthen Your Brand                      EDUVANTIS   22
1. Gather, Measure, and   Analyze Your Data                          EDUVANTIS   23
1. Gather, Measure, and   Analyze Your DataUse a mix of established metrics and your own metricsbased on your goals to mea...
1. Gather, Measure, and   Analyze Your Data                          EDUVANTIS   24
1. Gather, Measure, and   Analyze Your DataSimple “Value” EquationGoal: increase engagement, mentions, and sharesnumber of...
2. Identify Brand Ambassadors© Eduvanits “Five Dimension of Competition”   EDUVANTIS   25
2. Identify Brand Ambassadors   Empower key members of each of your stakeholder   groups to be your brand ambassadors. Thi...
2. Identify Brand Ambassadors   Empower key members of each of your stakeholder   groups to be your brand ambassadors. Thi...
2. Identify Brand Ambassadors   Empower key members of each of your stakeholder   groups to be your brand ambassadors. Thi...
3. Create and Share Your Unique Story                              EDUVANTIS   26
3. Create and Share Your Unique StoryDevelop single clarity around your own story                                         ...
3. Create and Share Your Unique StoryDevelop single clarity around your own storyBuild on your institutions distinct brand...
3. Create and Share Your Unique StoryDevelop single clarity around your own storyBuild on your institutions distinct brand...
3. Create and Share Your Unique StoryDevelop single clarity around your own storyBuild on your institutions distinct brand...
3. Create and Share Your Unique StoryDevelop single clarity around your own storyBuild on your institutions distinct brand...
3. Create and Share Your Unique Story                              EDUVANTIS   27
4. Look For Value   Beyond Communications                           EDUVANTIS   28
4. Look For Value   Beyond CommunicationsOnline Relationships have potential beyond social mediaand can lead to powerful: ...
4. Look For Value   Beyond CommunicationsOnline Relationships have potential beyond social mediaand can lead to powerful: ...
4. Look For Value   Beyond CommunicationsOnline Relationships have potential beyond social mediaand can lead to powerful: ...
4. Look For Value   Beyond CommunicationsOnline Relationships have potential beyond social mediaand can lead to powerful: ...
4. Look For Value   Beyond CommunicationsOnline Relationships have potential beyond social mediaand can lead to powerful: ...
4. Look For Value   Beyond CommunicationsOnline Relationships have potential beyond social mediaand can lead to powerful: ...
4. Look For Value   Beyond Communications                           EDUVANTIS   29
5. Build The Social Campus                             EDUVANTIS   30
5. Build The Social CampusThe Social Campus is an extension of your physicalcampus—provide support, instruction, conversat...
5. Build The Social CampusBuild an ecosystem around your institutions—that bothreinforces your brand value and creates mul...
5. Build The Social CampusThe Social Campus should be an online expression ofyour physical campus and represent your disti...
5. Build The Social Campus                             EDUVANTIS   33
5. Build The Social Campus                             EDUVANTIS   34
And Remember...                  EDUVANTIS   35
And Remember...    Stronger online relationships                create     better online experiences.                     ...
And Remember...    Stronger online relationships                create     better online experiences. Better online experi...
Grant SabatierVice President Digital Strategy     grant@eduvantis.com     312.332.9100 ex. 103    www.eduvantis.com       ...
Upcoming SlideShare
Loading in...5
×

The Value of Online Relationships - Higher Education

974

Published on

The Value of Online Relationships: How to grow, measure, and leverage your institutional social networks. In this session we will focus on what your online relationships really mean and outline strategies for how you can cultivate a vibrant stakeholder group that strengthens the value of your institution and your brand. Using both cutting edge industry data and case studies, we will go beyond your Facebook, Twitter, Linkedin, and YouTube pages to help you understand how to harness immediate value from these networks and translate it into measurable outcomes and a competitive advantage.

Published in: Education, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
974
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • The Value of Online Relationships - Higher Education

    1. 1. The Value of Online Relationships Really, another status update? How’s that valuable to me?Grant SabatierVice President Digital StrategyAACSB Building B-School SymposiumMarch 6, 2012 EDUVANTIS
    2. 2. Grant Sabatier Vice President Digital Strategy at Eduvantis Eduvantis is the market leading competitive strategy firm for business schools and higher education. We have worked with a wide variety of higher education institutions across the world to help them solve their most pressing challenges. grant@eduvantis.com EDUVANTIS 2
    3. 3. What We Are Going To Cover EDUVANTIS 3
    4. 4. What We Are Going To Cover• How online relationships can make your institution more competitive EDUVANTIS 3
    5. 5. What We Are Going To Cover• How online relationships can make your institution more competitive• The unique challenges of building and managing online relationships at business schools EDUVANTIS 3
    6. 6. What We Are Going To Cover• How online relationships can make your institution more competitive• The unique challenges of building and managing online relationships at business schools• The 4 elements of a successful online relationship EDUVANTIS 3
    7. 7. What We Are Going To Cover• How online relationships can make your institution more competitive• The unique challenges of building and managing online relationships at business schools• The 4 elements of a successful online relationship• The 5 things you can do to leverage your online relationships and strengthen your brand EDUVANTIS 3
    8. 8. The Role of Competitive StrategyOnline Relationships Stronger online relationships create better online experiences. As more stakeholders experience your brand online— better online experiences create a competitive advantage. EDUVANTIS 4
    9. 9. Eduvantis 5 Dimensions of Competition Online relationships need to strengthen and communicate the unique dimensions of your:© Eduvantis “Five Dimension of Competition” EDUVANTIS 5
    10. 10. Eduvantis 5 Dimensions of Competition Online relationships need to strengthen and communicate the unique dimensions of your: 1. Product KEY PRODUCT RELEVANCE QUALITY UNIQUENESS© Eduvantis “Five Dimension of Competition” EDUVANTIS 5
    11. 11. Eduvantis 5 Dimensions of Competition Online relationships need to strengthen and communicate the unique dimensions of your: 1. 2. Product Experience KEY PRODUCT DELIVERY RELEVANCE STRUCTURE QUALITY STUDENT UNIQUENESS EXPERIENCE© Eduvantis “Five Dimension of Competition” EDUVANTIS 5
    12. 12. Eduvantis 5 Dimensions of Competition Online relationships need to strengthen and communicate the unique dimensions of your: 1. 2. 3. Product Experience Outcomes KEY PRODUCT DELIVERY QUALITY OF RELEVANCE STRUCTURE RECRUITING QUALITY STUDENT GRADUATE UNIQUENESS EXPERIENCE OUTCOMES© Eduvantis “Five Dimension of Competition” EDUVANTIS 5
    13. 13. Eduvantis 5 Dimensions of Competition Online relationships need to strengthen and communicate the unique dimensions of your: 1. 2. 3. 4. Product Experience Outcomes Impact KEY PRODUCT DELIVERY QUALITY OF ALUMNI RELEVANCE STRUCTURE RECRUITING ENGAGEMENT QUALITY STUDENT GRADUATE LIFELONG UNIQUENESS EXPERIENCE OUTCOMES LEARNING© Eduvantis “Five Dimension of Competition” EDUVANTIS 5
    14. 14. Eduvantis 5 Dimensions of Competition Online relationships need to strengthen and communicate the unique dimensions of your: 1. 2. 3. 4. 5. Product Experience Outcomes Impact Perception KEY PRODUCT DELIVERY QUALITY OF ALUMNI RELEVANCE EXTERNAL STRUCTURE RECRUITING ENGAGEMENT PERCEPTION QUALITY STUDENT GRADUATE LIFELONG VALIDATION UNIQUENESS EXPERIENCE OUTCOMES LEARNING© Eduvantis “Five Dimension of Competition” EDUVANTIS 5
    15. 15. What’s Happening Today? EDUVANTIS 6
    16. 16. Social Media FatigueAccording to a recent Gartner survey: EDUVANTIS 7
    17. 17. Social Media FatigueAccording to a recent Gartner survey: of Aspirers (younger, more mobile, brand 31 % conscious consumers) indicated that they were bored with their social networks. EDUVANTIS 7
    18. 18. Social Media FatigueAccording to a recent Gartner survey: of Aspirers (younger, more mobile, brand 31 % conscious consumers) indicated that they were bored with their social networks. indicated that they were using their main social24 % media site “a little less” or “a lot less” than when they first started using it. EDUVANTIS 7
    19. 19. Social Media Fatigue EDUVANTIS 8
    20. 20. Social Media Fatigue EDUVANTIS 8
    21. 21. Social Media FatigueUsers are feeling “tooconnected” and havestarted ignoring feedmessages, updates, andare now fine-tuning theirrelationships. Socialmedia is becoming lessand less about thenumber of connections,friends, or “Like”s...and more about “Value” EDUVANTIS 8
    22. 22. The 4 Elements of aSuccessful OnlineRelationship EDUVANTIS 9
    23. 23. EDUVANTIS 10
    24. 24. 1. Value EDUVANTIS 10
    25. 25. 1. Value2. Trust EDUVANTIS 10
    26. 26. 1. Value2. Trust3.Engagement EDUVANTIS 10
    27. 27. 1. Value2. Trust3.Engagement4.Enchantment EDUVANTIS 10
    28. 28. 1. Value EDUVANTIS 11
    29. 29. 1. ValueThe Business School Challenge EDUVANTIS 11
    30. 30. 1. ValueThe Business School ChallengeWhat unique value can you provide for yourstakeholder groups and how can they provide valuefor you? All of these groups are expecting somethingdifferent from you. EDUVANTIS 11
    31. 31. 1. ValueThe Business School ChallengeWhat unique value can you provide for yourstakeholder groups and how can they provide valuefor you? All of these groups are expecting somethingdifferent from you.• Students • Staff• Alumni • Prospective Students• Faculty • The Global Business Community EDUVANTIS 11
    32. 32. How To Provide ValueVALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 12
    33. 33. How To Provide ValueInformationProvide content that your stakeholder groups care aboutand let them know the reason you are sharing it. Passingalong an article about your institution in the news is notenough. Explain why and how it is valuable to them.Encourage your key stakeholders to do the same.VALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 12
    34. 34. How To Provide ValueVALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 13
    35. 35. How To Provide ValueInsightsOffer an opinion or insight that could only come from aninstitution like yours. Be distinct in your commentary andsupport the unique views of your institutional culture.Encourage your key stakeholders to do the same.VALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 13
    36. 36. How To Provide ValueVALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 14
    37. 37. How To Provide ValueAssistanceGive your stakeholders advice or assistance that couldonly come from your institution. Help, support, andstrengthen your stakeholder groups and they will engagemore. Encourage your key stakeholders to do the same.VALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 14
    38. 38. 1. ValueVALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 15
    39. 39. 1. ValueVALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 16
    40. 40. 2. Trust graphic courtesy of briansolis.comVALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 17
    41. 41. 2. Trust graphic courtesy of briansolis.comVALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 17
    42. 42. 3. EngagementVALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 18
    43. 43. 3. EngagementTiming is everything and a majority of yourstakeholders are always connected throughtheir computers, tablets, and mobile devices.VALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 18
    44. 44. 3. EngagementTiming is everything and a majority of yourstakeholders are always connected throughtheir computers, tablets, and mobile devices.• Respond promptlyVALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 18
    45. 45. 3. EngagementTiming is everything and a majority of yourstakeholders are always connected throughtheir computers, tablets, and mobile devices.• Respond promptly• Engage oftenVALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 18
    46. 46. 3. EngagementTiming is everything and a majority of yourstakeholders are always connected throughtheir computers, tablets, and mobile devices.• Respond promptly• Engage often• Tell your storyVALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 18
    47. 47. 3. EngagementTiming is everything and a majority of yourstakeholders are always connected throughtheir computers, tablets, and mobile devices.• Respond promptly• Engage often• Tell your story• Connect in unique and targeted ways with different stakeholder groupsVALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 18
    48. 48. 3. EngagementVALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 19
    49. 49. 4. EnchantmentVALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 20
    50. 50. 4. Enchantmentn.1. the act of enchanting or the state of being enchanted2. a great charm, fascination, attraction, or delight3. a magic spell or to subject a magical influenceVALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 20
    51. 51. Online Relationship Best Practices:Top Business School Deanson Social MediaVALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 21
    52. 52. Online Relationship Best Practices:Top Business School Deanson Social MediaVALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 21
    53. 53. Online Relationship Best Practices:Top Business School Deanson Social MediaVALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 21
    54. 54. Online Relationship Best Practices:Top Business School Deanson Social MediaVALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 21
    55. 55. Online Relationship Best Practices:Top Business School Deanson Social MediaVALUE TRUST ENGAGEMENT ENCHANTMENT EDUVANTIS 21
    56. 56. The 5 Things You Can DoTo Leverage Your OnlineRelationships AndStrengthen Your Brand EDUVANTIS 22
    57. 57. 1. Gather, Measure, and Analyze Your Data EDUVANTIS 23
    58. 58. 1. Gather, Measure, and Analyze Your DataUse a mix of established metrics and your own metricsbased on your goals to measure “Value”Develop an equation and use it for each stakeholdergroup.Track and measure your data week to week and month tomonth across all stakeholder groups. Compare metricsside by side. EDUVANTIS 23
    59. 59. 1. Gather, Measure, and Analyze Your Data EDUVANTIS 24
    60. 60. 1. Gather, Measure, and Analyze Your DataSimple “Value” EquationGoal: increase engagement, mentions, and sharesnumber of post responses and questions+ number of mentions+ number of shares+ new followers- total number of your institution’s original posts (notresponses)= “Value” EDUVANTIS 24
    61. 61. 2. Identify Brand Ambassadors© Eduvanits “Five Dimension of Competition” EDUVANTIS 25
    62. 62. 2. Identify Brand Ambassadors Empower key members of each of your stakeholder groups to be your brand ambassadors. This will extend the conversation, create more brand touch points, and add more voices/substance.© Eduvanits “Five Dimension of Competition” EDUVANTIS 25
    63. 63. 2. Identify Brand Ambassadors Empower key members of each of your stakeholder groups to be your brand ambassadors. This will extend the conversation, create more brand touch points, and add more voices/substance. Educate your brand ambassadors on how to address and communicate the unique dimensions of your institution’s:© Eduvanits “Five Dimension of Competition” EDUVANTIS 25
    64. 64. 2. Identify Brand Ambassadors Empower key members of each of your stakeholder groups to be your brand ambassadors. This will extend the conversation, create more brand touch points, and add more voices/substance. Educate your brand ambassadors on how to address and communicate the unique dimensions of your institution’s: 1. 2. 3. 4. 5. Product Experience Outcomes Impact Perception© Eduvanits “Five Dimension of Competition” EDUVANTIS 25
    65. 65. 3. Create and Share Your Unique Story EDUVANTIS 26
    66. 66. 3. Create and Share Your Unique StoryDevelop single clarity around your own story EDUVANTIS 26
    67. 67. 3. Create and Share Your Unique StoryDevelop single clarity around your own storyBuild on your institutions distinct brand attributes EDUVANTIS 26
    68. 68. 3. Create and Share Your Unique StoryDevelop single clarity around your own storyBuild on your institutions distinct brand attributesCreate bold and distinctive brand expression—definingand communicating the personality of the institutionand its people EDUVANTIS 26
    69. 69. 3. Create and Share Your Unique StoryDevelop single clarity around your own storyBuild on your institutions distinct brand attributesCreate bold and distinctive brand expression—definingand communicating the personality of the institutionand its peopleShare and empower your key stakeholders and brandambassadors with this story EDUVANTIS 26
    70. 70. 3. Create and Share Your Unique StoryDevelop single clarity around your own storyBuild on your institutions distinct brand attributesCreate bold and distinctive brand expression—definingand communicating the personality of the institutionand its peopleShare and empower your key stakeholders and brandambassadors with this story EDUVANTIS 26
    71. 71. 3. Create and Share Your Unique Story EDUVANTIS 27
    72. 72. 4. Look For Value Beyond Communications EDUVANTIS 28
    73. 73. 4. Look For Value Beyond CommunicationsOnline Relationships have potential beyond social mediaand can lead to powerful: EDUVANTIS 28
    74. 74. 4. Look For Value Beyond CommunicationsOnline Relationships have potential beyond social mediaand can lead to powerful: COLLABORATION EDUVANTIS 28
    75. 75. 4. Look For Value Beyond CommunicationsOnline Relationships have potential beyond social mediaand can lead to powerful: COLLABORATION INNOVATION EDUVANTIS 28
    76. 76. 4. Look For Value Beyond CommunicationsOnline Relationships have potential beyond social mediaand can lead to powerful: COLLABORATION INNOVATION ACCOUNTABILITY EDUVANTIS 28
    77. 77. 4. Look For Value Beyond CommunicationsOnline Relationships have potential beyond social mediaand can lead to powerful: COLLABORATION INNOVATION ACCOUNTABILITY RESPONSIBILITY EDUVANTIS 28
    78. 78. 4. Look For Value Beyond CommunicationsOnline Relationships have potential beyond social mediaand can lead to powerful: COLLABORATION INNOVATION ACCOUNTABILITY RESPONSIBILITY on a global scale... EDUVANTIS 28
    79. 79. 4. Look For Value Beyond Communications EDUVANTIS 29
    80. 80. 5. Build The Social Campus EDUVANTIS 30
    81. 81. 5. Build The Social CampusThe Social Campus is an extension of your physicalcampus—provide support, instruction, conversations, andservices across multiple platforms. EDUVANTIS 30
    82. 82. 5. Build The Social CampusBuild an ecosystem around your institutions—that bothreinforces your brand value and creates multiple touchpoints. EDUVANTIS 31
    83. 83. 5. Build The Social CampusThe Social Campus should be an online expression ofyour physical campus and represent your distinct brand.Convey your culture and your unique experiences.Tell Your Story. EDUVANTIS 32
    84. 84. 5. Build The Social Campus EDUVANTIS 33
    85. 85. 5. Build The Social Campus EDUVANTIS 34
    86. 86. And Remember... EDUVANTIS 35
    87. 87. And Remember... Stronger online relationships create better online experiences. EDUVANTIS 35
    88. 88. And Remember... Stronger online relationships create better online experiences. Better online experiences create a competitive advantage. EDUVANTIS 35
    89. 89. Grant SabatierVice President Digital Strategy grant@eduvantis.com 312.332.9100 ex. 103 www.eduvantis.com EDUVANTIS 36

    ×