CILIP ARLG '12: Measuring impact and quality

Measuring impact and qualityWorkshop: Measuring the use of online resourcesTom EdmondsOpenAthens Product Manager

Maximising the ROI for library budgets• Lightening demo!• Where does your library budget go?• What challenges do you face?• Some solutions• YOU• Case studies

Eduserv - OpenAthens 1994 2000 2008 2009 2010 2011 Today…• Athens • Athens • Athens • 33% of the • US • US Navy • > 4,000 developed & adopted by became Australian Department of Medicine customers first web NHS England OpenAthens healthcare Veteran Information use service in the UK market adopts Affairs adopts Systems OpenAthens launched OpenAthens OpenAthens Support • > 4 million - SAH Agency users - DoH Victoria adopts worldwide OpenAthens www.eduserv.org.uk [Lightning demo]

Identity & Access Management - markets PublicAcademic Healthcare Publishing Sector Commercial [Lightning demo]

Some library stats. www.eduserv.org.uk

Library developments1999 Print Print and online2007 Online2009 100% Source: Ebsco www.eduserv.org.uk

Where does your library budget go? Resources Personnel Buildings Other www.eduserv.org.uk

Where does your library budget go? 23% 13% Resources Personnel 25% 39% Buildings Other www.eduserv.org.uk Source: commercial research company

Where does your resources budget go? e-Journals 68% Online databases 2% Print 2% Magazines & newspapers 10% Books 3% 15% e-Books www.eduserv.org.uk Source: commercial research company

Where does your e-resources budget go? www.eduserv.org.uk Source: Bath Spa University (2010)

JISC Activity data programmeLooking for the link between library usage and studentattainment“There is a statistically significant correlation across a number ofuniversities between library activity data and student attainment”- thank you to the JISC & Huddersfield University www.eduserv.org.uk

www.eduserv.org.uk

1 2:1 2:2 370.0 59.360.0 56.8 56.4 53.1 50.350.0 53.1 50.9 49.5 49.8 48.540.0 39.2 36.4 37.2 36.1 34.330.0 26.120.0 22.8 23.0 22.3 21.1 www.eduserv.org.uk10.0 2005/06 2006/07 2007/08 2008/09 2009/10

www.eduserv.org.uk

What are the challenges?…for optimizing your library spend www.eduserv.org.uk

Challenges…• Budgets www.eduserv.org.uk

Challenges…• Budgets• Suppliers • Increasing subscription costs • Lack of flexibility. www.eduserv.org.uk

Challenges…• Budgets• Suppliers• Technologies • IP address management • Authentication steps for both the library and publisher • User ID setups • A to Z list management • OpenURL management • Licence compliance policy management • Support: troubleshooting, downtime, usage monitoring, training etc. www.eduserv.org.uk

The challenges…• Budgets• Suppliers• Technologies• politics Source: stus.com www.eduserv.org.uk

The challenges…• Budgets• Suppliers• Technologies• politics• Usability www.eduserv.org.uk

www.eduserv.org.uk

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The challenges…• Budgets• Suppliers• Technologies• politics• Usability• Users. www.eduserv.org.uk

The “Path of least resistance”“...an information [seeker] willtend to use the most convenientsearch method, in the leastexacting mode available.Information seeking behaviourstops as soon as minimallyacceptable results are found.” Source: http://en.wikipedia.org/wiki/ www.eduserv.org.uk

Principle of Least Effort“...numerous studies have shown usersare often willing to sacrifice informationquality for accessibility. This fast foodapproach to information consumptiondrives librarians crazy. ‘Our informationis healthier and tastes better too’ theyshout.”- Peter Morville (“Ambient Findability”, 2005) www.eduserv.org.uk 30

Marketing your library www.eduserv.org.uk

Social media“I found out all my students were lookingat material in the VLE but going straightto Facebook to use the discussion toolsand discuss the material and thelectures. I thought I might as well jointhem and ask them questions in theirpreferred space.” - What is Web 2.0? Ideas, technologies and implicationsfor education. Paul Anderson. A JISC report www.eduserv.org.uk

Mobilise your library… www.eduserv.org.uk

Market your resources Source: Gungahlin Library, Australia flickr.com/photos/silversprite/5120507383 www.eduserv.org.uk

Library portal www.eduserv.org.uk

Over to you...What have you done/are doing to get more from your library budget? www.eduserv.org.uk

Case Study 1: www.eduserv.org.uk

Small UK HE institutionObjectives: to implement Shibboleth reduce burden of administering access increase use of electronic resourcesConstraints: no IT resourceSolution: implement a local authentication solution. www.eduserv.org.uk

Project: duration – 9 months… www.eduserv.org.uk

Small UK HE institution – one year on…• No access queries• Handful of Athens queries!• Integration with Google Docs • Gmail access for post-graduates• Increased resource usage • 20,000 more sessions in 2010/11. www.eduserv.org.uk

Small UK HE institution – number of logins Year/ January February March Month No. % No. % No. % 2009 16,460 8,247 13,860 2010 18,198 11 11,345 37 21,276 54 2011 22,930 39 27,359 232 27,446 98 www.eduserv.org.uk

Case Study 2: www.eduserv.org.uk

Commercial research libraryObjectives: to simplify working in a fluid environment manage changing need for informationConstraints: fixed (if not falling) budgetSolution: re-negotiate licences integrate library services. www.eduserv.org.uk

User behaviour: Copied in the library Borrowed Downloaded www.eduserv.org.uk

What are the consequences? Subscription cost Number of downloads60,000 6,00050,000 5,00040,000 4,00030,000 3,00020,000 2,00010,000 1,000 - - 2007 2008 2009 2007 2008 2009 www.eduserv.org.uk

What are the consequences? Cost per download 20.00 18.00 16.00 14.00 12.00 10.00 8.00 6.00 4.00 2.00 0.00 2007 2008 2009 www.eduserv.org.uk

Three steps to improve ROI• Re-negotiated subscriptions• Implemented a local identity and access management solution (OpenAthens)• Implemented OpenURL and A to Z list management using TDNet. www.eduserv.org.uk

Re-negotiated subscriptionsPublisher 1• No movement on price or licencing terms• No alternative arrangements available• From 2010, the complete collection was replaced by a collection of the most used titles. www.eduserv.org.uk

What were the consequences? Subscription cost Number of downloads60,000 6,00050,000 5,00040,000 4,00030,000 3,00020,000 2,00010,000 1,000 - - 2007 2008 2009 2010 2007 2008 2009 2010 www.eduserv.org.uk

What were the consequences? Cost per download 20.00 18.00 16.00 14.00 12.00 10.00 8.00 6.00 4.00 2.00 0.00 2007 2008 2009 2010 www.eduserv.org.uk

The impact: publisher 1• End users have less access• Library service is curtailed• Publisher loses income. www.eduserv.org.uk

Re-negotiated subscriptionsPublisher 2:• 2007 ~35 journals, not much used• 2008 cancelled most of them• 2010 new arrangement with publisher o download everything at a fixed price o subscriptions commence when it is profitable. www.eduserv.org.uk

What were the consequences? Cost of subscriptions Number of downloads80,000 6,00070,00060,000 5,00050,000 4,00040,000 3,00030,000 2,00020,000 1,00010,000 - - 2007 2008 2009 2010 2007 2008 2009 2010 www.eduserv.org.uk

What were the consequences? Cost per download 40.00 35.00 30.00 25.00 20.00 15.00 10.00 5.00 0.00 2007 2008 2009 2010 www.eduserv.org.uk

The impact: publisher 2• End users have more access than they did 3 years ago• The library service improves• Publisher regains income. www.eduserv.org.uk

Conclusions…• Negotiate• Technology solutions• Environment• Social media• Traditional tools www.eduserv.org.uk

Thank you for listeningTwitter: @edm0ndsSkype: tomedmonds.eduservEmail: tom.edmonds@eduserv.org.uk www.eduserv.org.uk

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CILIP ARLG '12: Measuring impact and quality

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