LICENSING AND ACCESSING HIGH VALUE CONTENTA PUBLISHER’S PERSPECTIVETREVOR FENWICK
EDUSERV FAM 2012                                                     2EuromonitorWHAT WE DO                   Research a...
EDUSERV FAM 2012                                               3Is there a problem?What we do                    Uninten...
EDUSERV FAM 2012                                                      4How do we resolve the challenges?What we doIssues...
EDUSERV FAM 2012                                                                       5When it goes wrongWhat we do     ...
EDUSERV FAM 2012                                                               6What is the answer?What we do            ...
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Licensing and Accessing Research Information. A Publishers Perspective - Trevor Fenwick, Euromonitor

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As educational establishments extend their student base through direct access, partnerships and franchises there is a need to ensure that that the concerns of publishers and information providers are reflected in licenses that reflect the commercial impact on their businesses of wider access.

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  • Competition and cannibalisationPricingWhen clients become competitorsLibraries extending commercial modelsInformation CultureUse and misuse What’s the the differenceFor us information is not a commodity It’s what we doIntellectual Property and Copyright Challenge and pushback by library and academic community, curious in the face of this discussionInternational different library and information cultures, less respect for IPAccess creep needs to be authorised and licensedFranchisesOverseas campusesPartnershipsWalk-in users
  • Licensing and Accessing Research Information. A Publishers Perspective - Trevor Fenwick, Euromonitor

    1. 1. LICENSING AND ACCESSING HIGH VALUE CONTENTA PUBLISHER’S PERSPECTIVETREVOR FENWICK
    2. 2. EDUSERV FAM 2012 2EuromonitorWHAT WE DO Research and analyse global marketsIssuesSolutions ClientsA Cautionary TaleConclusion Pricing© Euromonitor International
    3. 3. EDUSERV FAM 2012 3Is there a problem?What we do  Unintended consequencesCHALLENGES and ISSUES  Information CultureSolutionsA Cautionary Tale  Managing access creepConclusion Franchises Overseas campuses Partnerships Walk-in users Guests/Associates/Grey Users© Euromonitor International
    4. 4. EDUSERV FAM 2012 4How do we resolve the challenges?What we doIssuesSOLUTIONS Commercial solutionsA Cautionary Tale PriceConclusion Product or service differentiation Technical Solutions Controlling Access Monitoring Use Licensing Education© Euromonitor International
    5. 5. EDUSERV FAM 2012 5When it goes wrongWhat we do Not a hypothetical problem ………..IssuesSolutions Academic library access abuseA CAUTIONARY TALE Commercial user abused accessConclusion Systematic download and copy of most of database Republished and used competitively at fraction of published price Settled out of court for significant damages Password sharing Overseas student at UK university Massive and atypical use from internet café in Asia Pacific using authenticated user access No redress© Euromonitor International
    6. 6. EDUSERV FAM 2012 6What is the answer?What we do Prevention is better than a cureIssuesSolutions Price is important but prevention of misuseWhy bother? is more importantCONCLUSION Are there new business models? Technical co-operation on access and use Clear, concise, standardised and well defined licenses Judgment… is it worth the risk? Yes and ……..© Euromonitor International

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