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Eduserv Symposium 2013 - Advice in the 21st century
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Eduserv Symposium 2013 - Advice in the 21st century

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Mike Dixon, Citizens Advice presents 'Advice in the 21st century: how to make a 70 year old business model remain relevant', at the Eduserv Symposium 2013: In with the new.

Mike Dixon, Citizens Advice presents 'Advice in the 21st century: how to make a 70 year old business model remain relevant', at the Eduserv Symposium 2013: In with the new.

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  • 1. @CitizensAdvicemaking society fairerhow to keep a 74 year old business model relevant today@mikedixonCAB
  • 2. 22Why are wedoing so well?The standardstuffSome lessobvious stuffHow fast can youget out of theblocks?
  • 3. 33A simple mysteryWe’re lovely(and trusted)limiteddigitalsophistication12.6munique users20% growth year onyear
  • 4. 4Strangely, you can’t buy what we want off the shelf4Content tailoredto user profilesIntegrated socialfunctions, includingpeer to peer sharingAssisted-digital-ready content drivingcore processes across channelsFlexible digitalpublishingTruly accessible,responsive designDevolved content creationand managementEasy out-of-box solutionsfor local Bureaux
  • 5. 5Content tailoredto user profilesIntegrated socialfunctions, includingpeer to peer sharingAssisted-digital-ready content drivingcore processes across channelsFlexible digitalpublishingTruly accessible,responsive designDevolved content creationand managementEasy out-of-box solutionsfor local Bureaux5agile approach / pruning into a new CMS / updated branding / digital first culture
  • 6. 66Why are wedoing so well?The standardstuffSome lessobvious stuffHow fast can youget out of theblocks?
  • 7. 7Traditionalintranet
  • 8. 8Personalisedsocial intranet
  • 9. 99policyexpertspecialistjournalist
  • 10. 1010policyexpertspecialistjournalist
  • 11. 11SLOW WEBDownloads,projects,serious piecesTWITTER &FACEBOOKAmalgamatedfeedsINTEGRATEDTEAM ANDPEOPLE BLOGsPointed takeson hot issuesTUMBLrSnappy, rollingshort cuts,including dailydata takeProvides dynamic ‘sidebar’ contentGives intellectual steer and heavy contentFast-moving digital content and debate is as important in our workas more traditional forms of influence
  • 12. 1212Why are wedoing so well?The standardstuffSome lessobvious stuffHow fast can youget out of theblocks?
  • 13. 1313making#CABlive@mikedixonCAB300+ active accounts…a new engagement800 social campaigners1100 actions…a new role
  • 14. @CitizensAdvicemaking society fairerhow to keep a 70 year old business model relevant today