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The presentation aims to be a kind of “eye opener” for the economic and personal finance educators. It presents how educational institutions can use modern means of communication for effective financial education of the society. The presentation focus on the Polish central bank (National Bank of Poland) experience. The NBP decided in 2005 to shift from traditional forms of economic education projects to more sophisticated, including nationwide programs in the popular mass media and in the Internet. One of the most successful method applied in the NBP was Edutainment.