Certificate Course in       Retail Management          (RAI)- with FDI              modulesAn extensive certificate course...
Read more at:   EduKart Certificate Course in Retail Management               • Retailers Association of India (RAI) is th...
Read more at:   EduKart Certificate Course in Retail Management                •    The      comprehensive   certificate  ...
Read more at:   EduKart Certificate Course in Retail Management              •    28 sessions of 2 hours each             ...
Read more at:   EduKart Certificate Course in Retail Management             Introduction to Retail             • What is R...
Read more at:   EduKart Certificate Course in Retail Management              Category Management – Benefits, Enablers & Ch...
Read more at:   EduKart Certificate Course in Retail Management              Retail Sourcing Overview              • Defin...
Read more at:   EduKart Certificate Course in Retail Management              Merchandise Forecasting and Budgeting        ...
Read more at:   EduKart Certificate Course in Retail Management              Store Design Objectives              • Descri...
Read more at:   EduKart Certificate Course in Retail Management              Space Management              • Importance of...
Read more at:   EduKart Certificate Course in Retail Management             Global Sourcing and Green Sourcing            ...
Read more at:   EduKart Certificate Course in Retail Management              Communication and Customer Handling          ...
Read more at:   EduKart Certificate Course in Retail Management              Pricing, Promotions & Markdowns - part 1     ...
Read more at:   EduKart Certificate Course in Retail Management               Stock and Inventory Management              ...
Read more at:   EduKart Certificate Course in Retail Management              Supply Chain Management              • Learn ...
Read more at:   EduKart Certificate Course in Retail Management              Measuring Retail Performance - part 1        ...
Read more at:   EduKart Certificate Course in Retail Management              Customer Relationship Management             ...
Read more at:   EduKart Certificate Course in Retail Management              Introduction to Retail Selling              •...
Read more at:   EduKart Certificate Course in Retail Management              Customer Loyalty Schemes              • Discu...
Read more at:   EduKart Certificate Course in Retail Management               Understanding FDI in Indian Context         ...
Read more at:   EduKart Certificate Course in Retail Management               FDI: Execution and Impact               •   ...
Read more at:      EduKart Certificate Course in Retail Management  Industry Relevantcourse contentdeveloped with    the h...
Read more at:   EduKart Certificate Course in Retail Management                    Organized Retail - multibrand/hypermark...
TALK TO USNational Helpline Number +91-11-49323333 or Find an EduKart Partner in your city                                ...
Upcoming SlideShare
Loading in...5
×

Certificate Course in Retail Management (Certified by RAI)- with FDI Modules

911
-1

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
911
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
45
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Certificate Course in Retail Management (Certified by RAI)- with FDI Modules

  1. 1. Certificate Course in Retail Management (RAI)- with FDI modulesAn extensive certificate course to explain you the basics of retail, category management, retail store operations, performance metrics and designing marketing and promotional strategies
  2. 2. Read more at: EduKart Certificate Course in Retail Management • Retailers Association of India (RAI) is the unified voice of Indian retailers. • RAI works with all the stakeholders for creating the right environment for the growth of the modern retail industry in India. • RAI works towards educating and training the retailers to adopt modern retail practices in India.About RAI A few members of RAI…
  3. 3. Read more at: EduKart Certificate Course in Retail Management • The comprehensive certificate course in retail management develops practical understanding of the retail sector covering crucial areas like Retail Buying, Category Management, Retail Store Operations and Customer Marketing. • The certificate course gives real world understanding ofWhat does the complete retail sector and prepares the participant to get ready for the a rewarding career in the retailthe course sector. The course also equips the participants with the cover? tools and terminologies that will be required to survive and grow in this ever growing sector. • The successful participants are ready to be employed in profiles such as category managers, retail buyers, supply chain and logistics managers, brand managers, sales managers, category managers, store managers, department managers and project managers.
  4. 4. Read more at: EduKart Certificate Course in Retail Management • 28 sessions of 2 hours each • Telephonic presentations of 6 hours • Go through the sessions at your own pace in a duration of 6 months • Continuous Assessments to evaluate your progress • Get Certified at the end of the course • Get unlimited telephonic support CourseDynamics
  5. 5. Read more at: EduKart Certificate Course in Retail Management Introduction to Retail • What is Retailing • Functions of Retailing • History of Retail Industry • Retailing as a Career • Important Concepts and Definitions in Retail Category Management Process Sessions • Explain the meaning of category • List each step in the category management processOverview • Identify the objectives of steps in the category management process • Describe how each step in the category management process is addressed
  6. 6. Read more at: EduKart Certificate Course in Retail Management Category Management – Benefits, Enablers & Challenges • List the benefits of category management • Explain the factors that enable category management • Describe the role of a category captain • Discuss the challenges in category management • Explain the role of information technology in category management Merchandising Overview Sessions • Basics of merchandising • benefits of merchandisingOverview • Types of merchandise • Merchandise hierarchy • Essential inputs for successful merchandising
  7. 7. Read more at: EduKart Certificate Course in Retail Management Retail Sourcing Overview • Define the concept of sourcing • Explain the significance of sourcing in retail • Describe how sourcing differs from purchasing and procurement • Explain the supplier relationship management • List the processes involved in supplier relationship management Sessions Merchandise ProcurementOverview • Procurement decisions retailers take • Key tasks and activities involved in the procurement process • Critical factors for effective strategic sourcing
  8. 8. Read more at: EduKart Certificate Course in Retail Management Merchandise Forecasting and Budgeting • Describe merchandise forecasting • Explain how merchandise forecasting is done • List the methods employed for merchandise forecasting • Describe merchandise budgeting • Explain how merchandise budgeting is done • List the essential components of a merchandise budget Sessions Sourcing: Measures, IT & Trends • Explain the process of supplier performance measurementOverview • Explain the process of procurement function measurement • Explain the use of IT in retail • Identify some current sourcing trends
  9. 9. Read more at: EduKart Certificate Course in Retail Management Store Design Objectives • Describe visual merchandising • Explain the purpose of store design • Infer the relation of store design & visual merchandising while addressing retail strategy • Identify the store design concepts as addressed by Indian retailers Sessions Store Layout Explain the significance of a store layoutOverview • List the factors affecting store layout planning • Describe the different types of store layouts • State the advantages and disadvantages of each layout • Explain the impact of signage, graphics and features areas on store design
  10. 10. Read more at: EduKart Certificate Course in Retail Management Space Management • Importance of space management • Two decisions involving space management • Space allocation across merchandise categories Fixtures, Presentation and Atmospherics • Different types of fixtures Sessions • Different presentation techniques used to display merchandiseOverview • Atmospherics – influence on sales
  11. 11. Read more at: EduKart Certificate Course in Retail Management Global Sourcing and Green Sourcing • Define global sourcing • Explain green sourcing • Recognize the key drivers for green sourcing • List the advantages and disadvantages of global and green sourcing • Identify the processes involved in global sourcing • Indentify some challenges faced in global and Sessions green sourcingOverview
  12. 12. Read more at: EduKart Certificate Course in Retail Management Communication and Customer Handling • Communication challenges faced by retail salespersons • Components of pre-sales communication • Sales people interaction with customers to make a sale • Post-sale activities • Handling customer complaints • Role of customer service desk in retail operations Sessions • How to improve customer responsivenessOverview
  13. 13. Read more at: EduKart Certificate Course in Retail Management Pricing, Promotions & Markdowns - part 1 • Setting and managing the Retail pricing points • Management of retail promotions Pricing, Promotions & Markdowns - part 2 • Meaning of retail markdown • Management of retail markdowns SessionsOverview
  14. 14. Read more at: EduKart Certificate Course in Retail Management Stock and Inventory Management • Stock management and its significance • Meaning of perpetual stock and annual inventory • Meaning of negative stock • Causes of negative stock • Importance of quality management • Describe how returns and defective goods are managed Sessions • Meaning of gap managementOverview • Explain the meaning of deleted line
  15. 15. Read more at: EduKart Certificate Course in Retail Management Supply Chain Management • Learn the key steps in supply chain management • Understand the importance of SCM • Understand types of SCM techniques Retail Store Operations • Understand the key processes in a retail store • Learn how to manage relationships with various Sessions stakeholders in a storeOverview • Understand the critical daily functions in managing a store Enterprise Resource Planning • Understand the meaning and importance of ERP • Integration of ERP in a Retail Store
  16. 16. Read more at: EduKart Certificate Course in Retail Management Measuring Retail Performance - part 1 • Identify the various parameters for checking retail performance • Concepts of average stock value and average sale value • Method of growth calculation • Calculation of sales per square feet • Calculation of per person productivity per day Sessions Measuring Retail Performance - part 2Overview • Conversion • Average bill value • Average basket size • Line fill and case fill • Stock turn
  17. 17. Read more at: EduKart Certificate Course in Retail Management Customer Relationship Management • Explain the meaning of customer relationship management (CRM) • Benefits of CRM • Customer loyalty • Key steps in the CRM process • Identify the privacy concerns Sessions • Explain how privacy concerns are addressedOverview
  18. 18. Read more at: EduKart Certificate Course in Retail Management Introduction to Retail Selling • Explain the concept of personal selling • Define the Golden Rule of personal selling • Understand why relationship building is important in selling • Identify characteristics of a successful salesperson • Describe the steps of a typical sales process • Understand why people buy things Sessions • Apply the FAB and Trial Close approaches to make a saleOverview The Sales Process • List steps of the sales process • Identify various prospecting methods • Understand the importance of planning the sales call • Determine the best approach for a sales presentation
  19. 19. Read more at: EduKart Certificate Course in Retail Management Customer Loyalty Schemes • Discuss the importance of Customer Loyalty • Understand the concept of Customer Lifetime Value • Discuss case studies from Indian Retail stores on establishing and managing customer loyalty Retail Strategy and FDI Sessions • Develop competitive advantage for the store • Identifying locations for the storeOverview • Developing vendor relationships • Charting out the growth strategies • Understanding the implication of FDI policy in India Retail Essentials • Summarize the key concepts of Retail • Recap the important terms and definitions of the Retail Sector
  20. 20. Read more at: EduKart Certificate Course in Retail Management Understanding FDI in Indian Context • Understanding FDI • Policies before FDI • Indian Retail Market Overview • Importance of Retail for Indian Economy Sessions • Why India is an attractive destination for FDI • Advantages of FDI in RetailOverview • The Big Decision! • Potential Entrants
  21. 21. Read more at: EduKart Certificate Course in Retail Management FDI: Execution and Impact • Stories from other countries • Examples from China • Expert’s Opinion • Stages of FDI Investment Sessions • Benefits of FDI Infusion • Flow of Goods from producers to consumersOverview • Impact of Farmers • Impact of Traders • Challenges for the organised retail sector
  22. 22. Read more at: EduKart Certificate Course in Retail Management Industry Relevantcourse contentdeveloped with the help of industry professionals from… * - courses have been reviewed by employees of companies whose logos are displayed. The companies are not liable or responsible for the accuracy for the material
  23. 23. Read more at: EduKart Certificate Course in Retail Management Organized Retail - multibrand/hypermarket e-tailing/ multichannel retailing/FMCG Target Sector addressing the aspirational needs of the young Indian for populationemployment more than 1.7 crore jobs to be created till 2022
  24. 24. TALK TO USNational Helpline Number +91-11-49323333 or Find an EduKart Partner in your city Mail: support@edukart.com Go to: edukart.com/retail-management.php
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×