EduKart Certificate Course in Digital Marketing (Certified by IAMAI)

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EduKart Certificate Course in Digital Marketing (Certified by IAMAI)

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The EduKart Online Course in Digital Marketing is a six month online course which leads to a Certification by Internet and Mobile Association of India and EKRE. The comprehensive certificate course......

The EduKart Online Course in Digital Marketing is a six month online course which leads to a Certification by Internet and Mobile Association of India and EKRE. The comprehensive certificate course in is offered by EduKart.com and certified by Internet and Mobile Association of India (IAMAI).

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  • 1. Certificate Course in Digital Marketing (Certified by IAMAI)Understanding the practical aspects of Digital Marketing and getting to know the tools formaking effective Digital Marketing campaigns
  • 2. Read more at: EduKart Certificate Course in Digital Marketing • Internet And Mobile Association of India (IAMAI) is the leading body of internet and mobile companies in India. • It plays a pivotal role in the development of internet and mobile economy of India. • IAMAI creates standards, conducts research and represents the industry to governments, investors and consumers.AboutIAMAI A few members of IAMAI…
  • 3. Read more at: EduKart Certificate Course in Digital Marketing • The course is a practical guide to using digital marketing in effectively reaching out to your internet audience while building your brand and generating sales. • The course has been made with detailed inputs and feedback from current and former employees of Facebook, Snapdeal.com, Pearson VUE, LinkedIn,What does inMobi, Paytm.com, One97, HealthKart.com and more.the course • The successful participants are ready to be cover? employed in roles of marketing managers and associates where the role will include building and managing the digital marketing campaigns.
  • 4. Read more at: EduKart Certificate Course in Digital Marketing • 15 sessions of 2 hours each • Go through the sessions at your own pace in a duration of 6 months • Continuous Assessments to evaluate your progress • Get Certified by IAMAI and EduKart.com at the end of the course • Get unlimited telephonic support CourseDynamics
  • 5. Read more at: EduKart Certificate Course in Digital Marketing Session 1 – Digital Marketing Basics • Types of digital marketing – pull vs. push • Role in the advertising world • Comparison to other forms of marketing • The online marketing mix • International online marketing Sessions Session 2 – Website Development, Design and Content • An introduction to the webOverview • Website development plan • Designing a website – best practices • Tips for increasing sales on websites
  • 6. Read more at: EduKart Certificate Course in Digital Marketing Session 3 – Understanding Search Engines and Search Engine Optimization • Leaning how a search engine works • Learning how crawlers index the web pages and rank them • How Google works • Understanding SEO and techniques of SEO • On-page and off-page optimization Sessions • Measurement of SEO and its analysis for SEOOverview effectiveness
  • 7. Read more at: EduKart Certificate Course in Digital Marketing Session 4 – Search Engine Marketing with Google Adwords • Online advertising on search engines • Understanding SEM and its importance • Working with Google Adwords • Setting up an Adword account, bidding and managing the budget • Techniques and tips for writing great ads Sessions • Making a landing page for a campaignOverview • Measuring effectiveness of marketing campaigns
  • 8. Read more at: EduKart Certificate Course in Digital Marketing Session 5 – Importance of the Website Analytics Function and Various Analytic Tools • Using analytics to better your web performance • Understanding how to track your web performance with web analytics • Working with Google Analytics Session 6 – Banner/Display Advertising Sessions • Objectives of banner advertisingOverview • Making effective banner ads • Key metrics for measuring online advertising
  • 9. Read more at: EduKart Certificate Course in Digital Marketing Session 7 – E-mail Marketing • E-mail marketing and why it’s still popular • Permission marketing and spamming • Technical requirements for e-mail marketing messages • Designing an effective e-mailer campaign • Integrating e-mail marketing with social media • Learning how to increase open and click-through Sessions ratesOverview
  • 10. Read more at: EduKart Certificate Course in Digital Marketing Session 8 – Mobile Advertising • Types – MMS, SMS, video, automated outbound dialers and applications • Understanding mobile advertising beyond traditional means • Eco system of mobile advertisers and publishers • Best practices for mobile advertising SessionsOverview
  • 11. Read more at: EduKart Certificate Course in Digital Marketing Session 9 – Understanding Social Media Marketing with Facebook • Creating Facebook pages • Best practices to create user engagement • Using the Facebook ad platform • Creating ad-campaigns on Facebook and measuring their effectiveness Sessions Session 10 – Understanding Social MediaOverview Marketing with Twitter • Using Twitter for marketing and measuring its effectiveness • Advertising on Twitter
  • 12. Read more at: EduKart Certificate Course in Digital Marketing Session 11 – Understanding Social Media Marketing with LinkedIn and YouTube • How to use the LinkedIn platform for recruitment • Advertising with LinkedIn • How to create a YouTube channel • Viral videos for YouTube • Optimising video content for YouTube Sessions Session 12 – Understanding Various Social MediaOverview Platforms like Blogs and Forums • Using blogs, forums and discussion boards • Blog technologies and legal issues to consider • Developing an audience – what to post and when to post
  • 13. Read more at: EduKart Certificate Course in Digital Marketing Session 13 – PR and Online Reputation Management • Learning why word-of-mouth and PR is more powerful than ‘advertising’ • Online reputation management activities • Best practices to defend your reputation Session 14 – Introduction to E-Commerce Sessions • Evolution and growth of e-commerce in India • Types of e-commerce and business modelsOverview • e-payment systems
  • 14. Read more at: EduKart Certificate Course in Digital Marketing Session 15 – Digital marketing campaign • Creating the Ideal Digital Marketing Campaign Plan • Ethics of Running a campaign • Assigning budgets to various activities SessionsOverview
  • 15. Read more at: EduKart Certificate Course in Digital Marketing Industry relevant course content developedwith the help of industryprofessionals from… * - courses have been reviewed by employees of companies whose logos are displayed. The companies are not liable or responsible for the accuracy for the material
  • 16. Read more at: EduKart Certificate Course in Digital Marketing E-commerce companies, online businesses, large companies with online presence, ad agencies, digital marketing agencies • almost every company requires people to manage their online and digital world presenceTarget Sector for • addressing the aspirational needs of the young Employment Indian population that is spending time on internet and mobile platforms • lakhs of jobs to be created every year
  • 17. TALK TO USNational Helpline Number +91-11-49323333 or Find an EduKart Partner in your city Mail: support@edukart.com Go to: edukart.com/digital-marketing.php