Graphic Design for a Purpose Field Ecology Information for Walking Trail
Graphic Design for a Purpose
Meeting the client’s needs
Clarity of communication
Text: how it reads, as well as how it feels to the reader
Morris Farm Walking Trail
Meeting the Client’s Needs
What needs to be included
What is important to the client
Final use and audience for the product
Nonfiction vs Fiction : how much can you alter the images?
Size and resolution constraints
Color vs Grayscale
You need to include:
Description - range (where grows)
Use in the Ecosystem
Science: Reality is important
Audience: Visitors, all age ranges
Color: RGB mode
Clarity of Communication
What needs to be communicated?
How do you say it? Style must be appropriate for content.
How much detail is enough? Too much?
Sometimes less is more - smaller words, fewer words, etc.
Using negative space for clarity
Layout Variations Use your judgment with layout . . . Try different options
Don’t think you have to be BORING
Which font is readable at what size?
Which font has the appropriate feel for the information you are communicating?
Justification: full? Centered? Left?
KEEP IT SIMPLE: One or Two fonts maximum in a project
Color . . .vocabulary accented?
Style: What to bold , underline , italicize
Size Matters Size Matters Size Matters Size Matters Readable Fonts Readable Fonts Readable Fonts Readable Fonts How annoying is this? Can you read this ok? What about this combo? Perhaps some colors work Better than others . . . . What kind of font says “SCIENCE”? What kind of font says “SCIENCE”? What kind of font says “SCIENCE”? What kind of font says “SCIENCE”?
Layout should be uniform
Balance : symmetry vs asymmetry
Flow of information and images within the piece
Color choices for background, images and text should be uniform.
Complimentary colors for impact, similar colors and tones for ease of reading.
Photos from the site: plant in situ
Photo or scan of the object, leaf, etc
Additional photo/scan of bark, etc
****Photos and Scans edited for quality control********ie: dust, ease of view, etc.
List of Relevant Information (see slide #4)
Multiple choices for layout (provide 3) and discuss with a classmate for final decision