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How to Create a Circle of Raving Fans Through Social Media
 

How to Create a Circle of Raving Fans Through Social Media

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Brian DeLaet of EduCyber walks you through Cultivating, Engaging and Leading your connections, followers and friends.

Brian DeLaet of EduCyber walks you through Cultivating, Engaging and Leading your connections, followers and friends.

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    How to Create a Circle of Raving Fans Through Social Media How to Create a Circle of Raving Fans Through Social Media Presentation Transcript

    • using Social Media to Create a circle of raving fans for Your Business
      EduCyber Presents:
    • What are Raving Fans?
      4/23/2009
      (c) 2009 EduCyber, Inc. www.educyber.com
      2
    • Raving Fans…
      Wouldn’t think of going to anybody but you for your particular goods or service.
      Go out of their way to do business with you.
      Love what you do and tell everybody.
      4/23/2009
      (c) 2009 EduCyber, Inc. www.educyber.com
      3
    • 4/23/2009
      (c) 2009 EduCyber, Inc. www.educyber.com
      4
      Raving fans are imperative to the survival of your business.
      So how do you get them?
    • Fortunately, a lot of potential fans are hanging out on social media websites.
      Here’s how you find them.
      4/23/2009
      (c) 2009 EduCyber, Inc. www.educyber.com
      5
    • Social MediaMarketing is -
      Having a profile and participating on social networking sites like Facebook, LinkedIn and Twitter. Your purpose is to connect with your customers on a personal level by offering good information about your area of expertise and just being sociable.
      There’s no hard sell involved.
      6
      (c) 2009 EduCyber, Inc. www.educyber.com
      4/23/2009
    • Have a strategy before you start
      Decide what you want to accomplish before you leap in.
      If your purpose is to first make friends, then raving fans, how will you do that?
      Do you want to give tips, share information, answer customer questions?
      7
      (c) 2009 EduCyber, Inc. www.educyber.com
      4/23/2009
    • Poll Question
      What seems like a reasonable amount of time to spend on social media?
      5 hours a week or more
      2 – 5 hours a week
      Less than 2 hours a week
      4/23/2009
      (c) 2009 EduCyber, Inc. www.educyber.com
      8
    • 3 Ways to Wow Your Customers1. Cultivate2. Engage3. Lead
      4/23/2009
      (c) 2009 EduCyber, Inc. www.educyber.com
      9
    • Cultivate a Following
      4/23/2009
      10
      (c) 2009 EduCyber, Inc. www.educyber.com
    • By Offering Information
      Twitter:
      Provide quality resources relating to your industry or to the following that you are cultivating. Short links to great resources
      Retweet those you follow who share useful resources. People love to see their tweets retweeted.
      4/23/2009
      (c) 2009 EduCyber, Inc. www.educyber.com
      11
    • By Setting Yourself as the Expert
      Facebook:
      Create a Fan Page (Company Page)
      Feed your blog onto your Fan Page
      Highlight customers / fans on your Fan Page
      4/23/2009
      (c) 2009 EduCyber, Inc. www.educyber.com
      12
    • By Asking and Answering
      LinkedIn
      Use the Questions feature to Ask pertinent questions
      Read other questions and give thoughtful answers
      ALWAYS follow up with those who respond to a question or answer
      4/23/2009
      (c) 2009 EduCyber, Inc. www.educyber.com
      13
    • Poll Question
      What strategy seems the best to leverage your Social Media Marketing:
      Using tools to save time (i.e. Post once and it goes to all accounts)
      Immersing yourself in each site, learning its strengths and weaknesses
      Outsourcing parts of your plan to someone else
      Hire an intern to help
      4/23/2009
      (c) 2009 EduCyber, Inc. www.educyber.com
      14
    • Engage Your Followers
      4/23/2009
      15
      (c) 2009 EduCyber, Inc. www.educyber.com
    • By Responding and Interacting
      Twitter:
      Respond to your followers. If they ask a question or make a useful comment, reply.
      Retweet their tweets. Yes this is a repeat but EVERYONE loves to hear / see their name. And if you retweet someone, they’ll pay more attention to you.
      4/23/2009
      (c) 2009 EduCyber, Inc. www.educyber.com
      16
    • By Being Topical
      Facebook:
      Share what you’re working on
      Share what you’re excited about
      Don’t tell people what you’re doing so much as what has your attention (this is for FB and Twitter)
      4/23/2009
      (c) 2009 EduCyber, Inc. www.educyber.com
      17
    • By Participating and Helping
      LinkedIn:
      Participate in groups with your connections. If a connection suggests a group or starts a group, participate. They will be grateful for the help.
      Help others that haven’t been involved for so long. Suggest connections. Give LinkedIn tips as well as specific tips.
      4/23/2009
      (c) 2009 EduCyber, Inc. www.educyber.com
      18
    • Poll Question
      When it comes to marketing your business, what is the biggest obstacle you face?
      Not enough time
      Not enough money
      Not enough manpower (HR)
      Not enough expertise / knowledge
      Too many choices / avenues
      4/23/2009
      (c) 2009 EduCyber, Inc. www.educyber.com
      19
    • Lead . . .
      4/23/2009
      20
      (c) 2009 EduCyber, Inc. www.educyber.com
    • Create and Post Video
      Create a video and put it on YouTube – link to it from Facebook, LinkedIn and Twitter
      it doesn’t need to be professional but does need to be thought out
      Show “how to” or “what happened”.
      Show a process
      Show a successful event / service
      4/23/2009
      (c) 2009 EduCyber, Inc. www.educyber.com
      21
    • Use Presentation Tools
      Post Presentations of your information on sites like Slideshare or Google Presentation
      If you don’t have presentations, put one together just like a video
      Keep the focus on quality content but don’t forget to include links / mentions of your site or call to action
      4/23/2009
      (c) 2009 EduCyber, Inc. www.educyber.com
      22
    • Solve problems for your customers
      Use Twitter for your customer service.
      It often takes less time and is far less expensive than a designated call center.
      You make customers aware of your presence by inviting them to follow you.
      It’s good publicity – ask Comcast and General Motors
      4/23/2009
      (c) 2009 EduCyber, Inc. www.educyber.com
      23
    • What’s Next?
      Get started creating your own circle of raving fans.
      Sign up for advancemy.biz, EduCyber’s new internet marketing membership site. Sign up by August 19, 5:00 pm MDT and get ½ off your first two months.
      We have a variety of social media marketing packages available. Call us today at 303-268-2245 or email us at info@educyber.com .
      24
      (c) 2009 EduCyber, Inc. www.educyber.com
      4/23/2009