Business case yandex in russia

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International Search Summit in London , Oct-2010

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Business case yandex in russia

  1. 1. Russia: The New Frontier Yandex, Russia International Search Summit
  2. 2. Russian Internet Audience
  3. 3. Geography 2010 2009 Area – 17M km² = 11% of mainland Population – 142M people = 2% of Earth population 83 federal subjects, 11 cities 1M+, more than 180 different ethnic groups, 9 time zones
  4. 4. Russian Internet Users (Spring 2010; millions people) DailyWeeklyMonthly Spring 2003 Spring 2004 Spring 2006 Spring 2007 Spring 2008 Spring 2005 Spring 2009 Summer 2009 Autumn 2009 Winter 2009-2010 Spring 2010
  5. 5. Moscow 2010 Internet Penetration in different age groups Internet Users of this ageAll people at this age = 100% Russia 2010 18-24 25-34 35-44 45-54Age Monthly reach 55+
  6. 6. Runet is not only in Russia Data source: InternetWorldStats Belarus 4,4M of users, Ukraine 15,5M of users, Kazakhstan 5,3M of users, Russian Federation 59,7M of users,
  7. 7. Popular Browsers 51% 31% 11% 4% 2% 1% IE Firefox Chrome Safari Opera Other Worldwide 33% 27% 6% 1% 32% 0% IE Firefox Chrome Safari Opera Other Russion Federation Data sources: LiveInternet, StatCounter, 2010
  8. 8. Data source: ComScore Russian Internet audience Social Networking Media Total Unique Visitors (000) % Reach 1 VKONTAKTE.RU 31 524 72,8 2 Odnoklassniki 16 552 38,2 3 Mail.Ru - My World 14 231 32,9 4 FACEBOOK.COM 3 885 9,0 5 FOTOSTRANA.RU 3 565 8,2 6 TWITTER.COM 1 772 4,1 7 PRIVET.RU 1 522 3,5 8 VKRUGUDRUZEI.RU 1 471 3,4 9 MOIKRUG.RU 992 2,3 Media Total Unique Visitors (000) % Reach 1 FACEBOOK.COM 571 480 45,3 2 Windows Live Profile 143 540 11,4 3 MySpace 97 734 7,7 4 TWITTER.COM 94 813 7,5 5 Orkut 55 027 4,4 6 LINKEDIN.COM 49 661 3,9 7 VKONTAKTE.RU 46 958 3,7 8 Yahoo! Pulse 45 643 3,6 9 Baidu Space 37 731 3,0 Russian Federation WorldWide
  9. 9. Data source: ComScore Russian Internet audience Most of top sites are russian Media Total Unique Visitors (000) % Reach 1 Yandex Sites 34 182 78,9 2 Vkontakte 31 596 73,0 3 Mail.Ru Sites 30 207 69,7 4 Google Sites 29 096 67,2 5 RosBusinessConsulting 18 701 43,2 6 Odnoklassniki 16 552 38,2 7 Rambler Media 14 363 33,2 8 Wikimedia Foundation Sites 14 333 33,1 9 BitTorrent Network 13 927 32,2 10 Microsoft Sites 11 479 26,5 11 AOL LLC 11 281 26,0 12 SUP 9 678 22,3 13 DEPOSITFILES.COM 9 171 21,2 14 Opera Software 9 079 21,0 15 UCOZ.RU 8 720 20,1 16 ZAYCEV.NET 8 415 19,4 17 Gazprom Media 8 101 18,7 18 LETITBIT.NET 7 919 18,3 19 The Mozilla Organization 7 915 18,3 20 KP Publishing House 6 272 14,5
  10. 10. What is new? • Russian internet is going mobile • Cyrillic domain names (Яндекс.рф)
  11. 11. Yandex mobile search audience ~ 10% of our general search audience ~ 3% of our paid clicks CTR is 40% higher Pages per user – 26% lower
  12. 12. Leading Searchengines in Russia (yandex.ru)
  13. 13. Search Engines in Russia, %, monthly LiveInternet.ru Stat
  14. 14. Why Yandex? •Russia is special •Yandex is local •Russia has strong background in mathematics and linguistics •Yandex built world class R&D team •Russia has economy big enough to generate big and complicated busynesses •Yandex developed contextual advertizing system, which dominates local market
  15. 15. What makes us strong? • School of data analysis - a 2-year Master’s-level program. Subjects: automated indexing, information, search technologies and methods of data processing (aggregation, automated classification, facts extraction, decision-making theory, etc) • Matrixnet – machine learning based technology for ranking search results
  16. 16. Russian Internet Advertizing Market
  17. 17. Russian advertising market
  18. 18. Internet Advertising Market ($ m) Display Ads – Russian Association of Communication Agencies (AKAR) Research, All Market - RBC & “Kommersant” Publication.
  19. 19. Market size, millions $ Online advertising Data sourse: AKAR, January-June 271 100 171 361 119 242 Total Internet banner ads contextual ads 2009 2010 +40% +33% +20%
  20. 20. Contextual ads market in Russia Market evaluation for the Jan-Jun 2010: – AKAR: USD 210 million (without VAT) – MindShare Interaction: USD 186 million (without VAT) Yandex.Direct Google Adwords + Begun
  21. 21. Yandex Direct Now: • More than 78 000 advertisers monthly • More than 4 300 000 active ads monthly • More than 29 000 000 active keywords in ads monthly
  22. 22. Who sees Yandex.Direct Ads (September 2010)
  23. 23. Audience Geography Источник: ФОМ, Яндекс.Директ Moscow and Petrersburg Other regions Internet audience Contextual ads audience Paid clicks
  24. 24. Regions grow faster Moscow + Petersburg Regions Regional share in Yandex paid clicks
  25. 25. Yandex.Direct – advertisers number
  26. 26. B2B vs B2C: cpc dynamics
  27. 27. B2B cost per click
  28. 28. B2C cost per click
  29. 29. Market size, billion $ Online shopping 2.9 3.5 4.8 2007 2008 2009 +20% +40% Data sourse: RBC
  30. 30. WELCOME! •Yandex sales representative in the USA – Preston Carey preston.carey@yandex.ru Office: +1 857.288.8762 Mobile: +1 617.306.0963 Address: 4 Middle Street Newburyport, MA 01950
  31. 31. Eugene Lomize Head of advertising technology dep. address: 16, Leo Tolstoy st. Moscow, Russia, 119021. phone: +7 (495) 739-2222 fax: +7 (495) 739-2332 e-mail: eml@yandex-team.ru

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