From Selling the City to City Branding. A Critical Perspective
- 1,854 views
Lecture on city branding at the University of Groningen, The Netherlands by Eduardo Oliveira. ...
Lecture on city branding at the University of Groningen, The Netherlands by Eduardo Oliveira.
"Cities and mega-cities, rather than countries, are increasingly becoming the principal protagonists between geographical regions. The competition between cities to establish their credentials as the best choice for prospective visitors, investors, business, students and talented people will intensify as places focus on how to convey their competitive edge and relevance" (Baker, 2011).
- Total Views
- Views on SlideShare
- Embed Views