SSB BART Group Accessible Social Media PresentationPresentation Transcript
SSB BART Group Presents: Accessible Social Media Eduardo Meza-Etienne, Senior Account Manager Rosemary Musachio, Senior Accessibility Tester Debra Ruh, Chief Marketing Officer www.ssbbartgroup.com
Founded in 1997, SSB BART Group helps companies implement accessibility throughout their Information Communication Technology (ICT) systems - including Web sites, Web applications, software, hardware, and IT services - making them accessible to everyone, including people with disabilities.
Our team includes industry leading accessibility experts who have the experience and expertise to provide the guidance necessary to meet organizations Accessibility compliance goals. Our diverse team of engineers, programmers, and consultants, many of whom have disabilities themselves, provide a real edge in identifying needs and issues, and effectively testing and creating products and services with accessibility and usability in mind.
Becoming SSB BART Group
In 2005, SSB Technologies merged with the BART Group to form SSB BART Group combining the strengths and experience of the two organizations in both the public and private sectors. This strategic partnership secured SSB BART Group as a leader in the IT accessibility marketplace.
Early in 2011, SSB BART Group SSB developed a strategic partnership with and acquired the right to use certain portions of TecAccess, LLC. This partnership enhances the SSB service offerings to include diversity programs to support organizations enterprise infrastructure and management services. These services focus on three key areas – recruiting, provisioning and community outreach.
Recruiting services provide the guidance and program support to finding qualified individuals with disabilities that can perform jobs within a organization.
Provisioning services ensure that people with disabilities can succeed in their jobs. This includes SSB’s historic focus – ensuring that IT systems are accessible to people with disabilities.
Community outreach ensures that organizations that develop programs to support the hiring of employees with individuals are recognized by regulatory agencies and by advocacy groups in the community – ensuring the market gives credit where credit is due.
Our Business Model
SSB Bart Group (SSB) and TecAccess employ a diverse and skilled team of professionals from around the world, many of whom have disabilities, to help organizations address the growing disability market.
SSB offers a full suite of accessibility and disability awareness solutions from the top down.
We realistically evaluate accessibility, usability, employment, and marketing from the perspective of people with disabilities.
Our award-winning consultancy helps clients:
meet their immediate and long-term
increase their profitability and fiscal
widen their customer base to include
people with disabilities, senior citizens, and
the growing “Baby Boomer” population.
Rosemary Musachio, TecAccess, SSB Bart Group Team Members
Right now someone is likely to be “Tweeting” about your company
Right now someone is likely to be blogging about your services
Right now someone is likely to be talking about us in an online social forum
Understanding The Terms
What is social media/emerging media?
The use of telecommunications to interact with others online through the sharing of words, pictures, video and audio.
Begins with a virtual representation of each user (a profile), his/her social links, and a variety of additional personal/professional information
Networks become richer with more personal connections and more diverse ways to spread and gather information
How Social Media Impacts Everyone
Social Media technology and People with Disabilities (PwD)
PCs, mobile devices and assistive technology improvements.
Increased usage for all, especially PwD
Businesses are waking up to the market opportunity
Major Accessibility Challenges
Opportunities for our community
Social Media: 8 yrs old & growing
Though online social platforms such as chat rooms or message boards have been around for decades, it’s been only recently that they’ve found mainstream reception. Most came online around 2004 and 2005.
Facebook: 750 million users as of August 2011
YouTube: Hundreds of millions users, 2 billion videos watched daily. 24 hours of video uploaded per minute.
Twitter: 300 million users as of June 2011
LinkedIn: 100+ million users, mostly business-oriented as of July 2011
Wikipedia: More than 15 million articles
Beyond Facebook: What’s new?
The “third screen” increases accessibility to Web
Analysts predict that by 2015 that more users will connect to the Internet over mobile devices than on PCs
Facebook, Twitter and other social media platforms are trickling into other websites, from news outlets to blogs, creating a “network beyond the networks”
Social networks are finding ways to play a role in daily life with technologies that help you while on-the-go
Despite some obstacles, PwD are extremely involved
More and more involvement due to technology improvements
Growing awareness – millions of users / customers
Mobility and other barriers to interaction do not preclude inclusion any longer
Here comes the Big Boom…
This is clearly not your father’s Oldsmobile!
More than 60% of Baby Boomers already use social media - and growing
76 million in the Baby Boomer generation, a very social bunch
New expectations by the Boomer generation about remaining involved, plugged in
How do I begin marketing myself?
Social media is about conversations and networking.
You need a game plan. Decide what you want to accomplish. Are you looking for a job? Do you want to change careers? What are you passionate about? Do you want to become a Thought Leader?
Find the conversations to join. For example, if you’re targeting people in business or specific careers or jobs, then LinkedIn is possibly the best place to start.
Good way to proceed is to look for groups: are the active groups on the social site interested in what you can help with? If so, then potentially that is a good place to start.
Connectivity – Social Media 101
Connectivity – Is there a magic number of followers? It is quality of quantity. There is no magic number of followers instead who are reaching.
Are they people that can help? Maybe they can give you projects or assignments? If you are blogging are people retweeting, liking or commenting on your blogs?
The more you can build contacts, the easier it will be to become a Thought Leader. Be sure to showcase your talent in many places.
Return of Your Investment
Return – There is little to no cost to brand yourself with social media. The biggest investment is your time.
Your time is just as important, though, so don’t discount it. Don’t expect to make a ton of money right away, no matter what you are doing.
Return can mean more than just dollars in your pocket. Return can be about those people who continue to “return” to see what you are up to because they appreciate what you do. Again, notoriety and identification can be this measure of success.
Be a Thought Leader
Thought Leader –I am a better writer as a result of my blogging, and social media has really come to show me that there are a lot of other people out there like me, and that I can learn from them.
Nobody ever got anywhere without failing once or twice, so don’t get discouraged. You’ll only get better, and that in itself makes the journey worth it.
Follow your PASSION. If you are passionate about something blog about it, send articles, retweet, reblog, and become part of the conversation.
Looking at Platforms…
Let’s take a look at current trends and future projections
As we scroll through the next slides let’s have a discussion about how each of these new technologies can impact both your business environment and your quest to hire and communicate with customers with disabilities
49 million people in the U.S. owned smartphones in May, up 8.1 percent from three months earlier. Led by BlackBerry, Apple, Microsoft and Google’s Android operating systems. Of those users:
32 percent browse the Internet
30 percent use apps
21 percent access social media sites or blogs
The majority of usage is data/text, not phone service
Facebook now allows websites to integrate it into their own blogs or websites. It works best on sites with frequently updated content. How?
“ Like”/“Recommend” button: Lets visitors to your site/blog “like” or recommend an article, video or other content and comment on it
Visitor activity is shown on their Facebook page and others’ News Feeds, expanding your distribution network
Customized Landing Pages
Built within an organization or business’ “Fan” page, a customized landing page is created to promote new offers, draw attention to new products and services, or to simply act as a digital welcome mat
Customized Landing Pages
Best of all – a portion of Fan Pages can be made accessible by recoding your Facebook tabs
Embed accessibility best practices using FBML (Facebook Markup Language)
Location services let people with a mobile device (iPhone, BlackBerry, Android) “check in” at businesses, events and more.
Users earn badges and keep a running tab on places they visit, can see who else is nearby, learn about deals and get tips from others who have been there before.
Most popular location-based service is Foursquare. Others include Gowalla and Google Latitude
Many businesses have deals for Foursquare users, such as customer loyalty reward opportunities
Users can also leave behind “tips” on a business’ venue page created by the community. Tips can include recommendations, reviews, and even accessibility comments
Twitter… more than getting glass of milk
Allows users to send 140-character updates, share links, get breaking news updates, and more:
No account necessary to use for search
News breaks on Twitter before going mainstream
Influencers from all industries are active on Twitter
Longer Tweets with Deck.ly
Twitter Accessible Options
Great Developments, But…
A growing concern exist over the accessibility of such technology
Digital Divide and Social Inclusion
Platform Developers lack awareness
Like PwD, Boomers will be very loyal customers, who wants them?
Boomers adding their voice to PwD will be LOUD
Keyboard only users would experience varying degrees of difficulty, ranging from a lack of links that allow them to jump over main navigation links, to pages or features that were effectively inaccessible to keyboard users.
Many graphics lack any alternative text (or ‘tool tips’).
Most platforms use an unlabelled ‘CAPTCHA’ (Completely Automated Public Turing Test to Tell Computers and Humans Apart)
Accessibility of Social Media
Why it’s important?
Good Business Practice
Social networking is moving beyond just a dot-com website and entering our lives in new and meaningful ways (whether that’s good or bad is a matter of opinion). Social media is changing through:
Mobile device saturation makes it easier to share information and connect with friends and businesses. Mobility is making social tools on the Web more accessible to everyone
Social networks are spreading into news sites and blogs, giving visitors to such sites a richer experience if they are users of Facebook, LinkedIn or Twitter
Social networks are starting to play a role in helping users interact with organizations and people while on-the-go
Education is Key !
PwD must have a VOICE!!!
Educate business owners, developers, and technologists about people with disabilities. The moral aspect (inclusion) and enormous business opportunity
Although social networking sites by their very nature intend to offer inclusion, they still fall short
We must continue to strive for accessibility best practices to be adopted by developers, in new product development, and by users at every level
Schedule some time to speak with an SSB expert in your industry
Sign-up for a webinar or online training covering further topics on Social Media and Accessibility
Contact the industry expert to setup a free trial of AMP
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