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SSB BART Group Accessible Social Media Presentation
 

SSB BART Group Accessible Social Media Presentation

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  • REM: We need a leeway from the last slide to this one. How about “One of the ways we market our services is through social media and blogging. We use social media to broadcast news and events regarding disabilities and technology. We also write blog posts about these topics. After we do, we use social media once more to spread the word about our blogs.”
  • REM: Expanding on the last point: “Special interest groups even have their own social networking groups. For instance, pet owners have their own social network called Petcentric. PWDs have Disabled World Disability Community. Both allow members to post and reply to comments, share videos and photos, and play games.”
  • REM: “We’ll discuss how social media impacts everyone in the following ways:”
  • People on Facebook More than 750 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook Activity on Facebook There are over 900 million objects that people interact with (pages, groups, events and community pages) Average user is connected to 80 community pages, groups and events Average user creates 90 pieces of content each month More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. Global Reach More than 70 translations available on the site About 70% of Facebook users are outside the United States Over 300,000 users helped translate the site through the translations application LinkedIn Facts LinkedIn operates the world’s largest professional network on the Internet with more than 100 million members in over 200 countries and territories. More than half of LinkedIn members are currently located outside of the United States. There were nearly two billion people searches on LinkedIn in 2010. Headquartered in Mountain View, Calif., LinkedIn also has U.S. offices in Chicago, New York, Omaha and San Francisco. International LinkedIn offices are located in Amsterdam, Bangalore, Delhi, Dublin, London, Melbourne, Mumbai, Paris, Singapore, Stockholm, Sydney and Toronto. The company’s management team is comprised of seasoned executives from companies like Yahoo!, Google, Microsoft, TiVo, PayPal and Electronic Arts. The CEO of LinkedIn is Jeff Weiner. LinkedIn is currently available in nine languages: English, French, German, Italian, Portuguese, Spanish, Russian, Turkish and Romanian. LinkedIn started off 2011 with about 1,000 full-time employees located all around the globe, up from around 500 at the beginning of 2010. Worldwide Membership 100m+ professionals around the world as of March 2011 25m+ members in Europe 6m+ members in the UK 2m+ members in France 2m+ members in the Netherlands 1m+ members in Italy 1m+ members in the DACH region (Germany, Austria and Switzerland) 1m+ members in Spain 10m+ members in India 3m+ members in Canada 3m+ members in Brazil 2m+ members in Australia As of April 2011, LinkedIn counts more than 11 million recent college graduates* around the world as members (*LinkedIn defines recent graduates as members who have graduated within the last five years--between 2005 and 2010). The microblogging site claims to have more than 200 million users, while independent watchers say Twitter recently passed the 300 million mark. Those figures are probably bloated, as many users and companies have multiple accounts, not to mention the numerous spammers. The Pew Research Center’s Internet & American Life Project released a report this month that states 13 percent of online adults in the U.S. have used Twitter. Twitter says that figure is low, though it’s still up nearly 63 percent from November, when Pew reported that 8 percent of online adults had been on the social networking site.
  • Analyst is Mary Meeker from Morgan Stanley Corporations, government agencies, educational institutions and non-profits are just beginning to realize that their consumers expect to encounter and interact with their favorite brands, governmental services, educational institutions, politicians, and policy makers through social media. REM: Some teachers use Twitter in the classroom to help students, such as those who are shy or have a speech impairment, participate more in discussions.
  • Persons with disabilities are among the millions who use Facebook daily. Despite its appeal to socialize with friends, family and business colleagues, Facebook can be a real challenge to use for individuals with various impairments. REM: Many images do not have text equivalents so their meanings can be conveyed to screen reader users. People with dexterity impairments cannot reach some links or buttons on Facebook by tabbing to them or cannot select by pressing Enter. Due to advancements in Social Media technology, people with disabilities can access information, participate in society and contribute to community life for the first time in history without ever having to leave their homes. These breakthroughs promise major increases in the quality of life of millions of individuals throughout the world.
  • If you know that Oldsmobile line, you are probably a Boomer  A recent study by Forrester Research shows that over 60% of Baby Boomers report using some form of social media. As this group ages and acquires new disabilities, they will expect or demand accessibility! As the 76 million Baby Boomer generation reaches retirement age, many amongst this vast population will develop age-related disabilities, making technology that facilitates communication more and more critical. This demographic will therefore continue to seek out social networks eagerly in order to remain engaged and connected to society
  • REM: One way to get people to return to your blogs or social networking posts is to ask interesting, provocative questions. You also can make yourself known by responding to questions that other people post. Show how knowledgeable you are.
  • If you know that Oldsmobile line, you are probably a Boomer  A recent study by Forrester Research shows that over 60% of Baby Boomers report using some form of social media. As this group ages and acquires new disabilities, they will expect or demand accessibility! As the 76 million Baby Boomer generation reaches retirement age, many amongst this vast population will develop age-related disabilities, making technology that facilitates communication more and more critical. This demographic will therefore continue to seek out social networks eagerly in order to remain engaged and connected to society
  • Source: comScore
  • In these examples, visitors to your site would see the “like” or “recommend” button near an article or video (typically at the end of an article or below a video screen). REM: Twitters and Linkined also have widgets on websites to repost, comment, or like site content.
  • The above screenshot shows how Facebook Connect pulls a data stream from the Facebook platform and displays it onto your standalone website. What does this means for a site that was once accessible? The results are not good. REM: Screen reader users may not know of the streaming content since no text equivalent is provided. If the data stream has interfaces, keyboard users may not be able to reach them.
  • Technology is known as Static FBML (Facebook Markup Language) Here is what can be fixed within your own tab you make: Headings (hierarchy) [h1, h2, etc.] Alt text for all images and null tags for those that does not need alt text (alt="") If you choose to add any forms to your tab, you can add the LABLE element. You can make sure you don't use duplicate IDs for any element that you may use, like forms. You can add a 'skip to content' tag. As far as adding accessibility features outside of the tab you create, you cannot add anything to the source code of Facebook to help it's accessibility. Facebook does offer an Accessibility Page , we would like to see that be made far more robust. REM: Facebook Chat may not be accessible to screen reader users since it’s dynamic content. Additionally, although Facebook provides keyboard shortcuts to some features, features are ever-changing but not shortcuts.
  • Technology is known as Static FBML (Facebook Markup Language)
  • In the example above, a user, Frederic L., checks into the Cornnelius Pass Roadhouse. If other people were there, Frederic would be able to see those names listed in the screen to the right. REM: If this feature could not be turned off, this could create privacy issues.
  • In the example above, a users leave behind tips at business locations. Consider a person with a disability leaving behind this tip: “This store is not accessible. Don’t shop here.” Or consider the reverse, a message from a store owner: “Our store makes every effort to welcome all customers. Please contact us if you have any accessibility requirements.” In my latest issue of Fast Company; I saw a story worth mentioning Chicago; it is about how in the mid-term elections some candidates are using social media location apps, specifically with Gowalla but I’m sure Foursquare as well. Gov Perry (TX) campaign manager boats that social networking worked so well during the primary that they didn’t bother with yard signs, direct mail and paid phone calls! REM: These apps already have enormous sway in presidential elections that seem to have started already. Some candidates, including President Obama, have started their campaigns by posting announcement videos on their sites and broadcasting them on social networks. Note that GOWALLA recently partnered with Facebook’s new “check in service”.
  • REM: You need to use abbreviated typing like texting, which may or may not be good for persons with cognitive disabilities.
  • Accessibility Features All links are keyboard accessible (and visual styling on focus as well as hover states). DM, Favorite, Reply, Re-tweet, and Delete links are all visible by default. Simple, consistent layout and navigation (and signed-in username always displayed). Headings and page titles are implemented for optimal accessibility. This includes an H3 heading (for author screen name) added to tweets to assist with screen reader users. Works great with or without JavaScript. Ajax actions are concluded with an alert (JS or ARIA) that notifies the user of the result of the action. Large default text size and high color contrast. Text resizes many levels without breaking. Access keys (keyboard shortcuts) to main menu items. Looks great in all screen resolutions from 800-pixel width to 1600 and higher. Forms and data tables are marked up for optimal accessibility. Code is semantic, light, and adheres to best practices in Web Standards. If a tweet is in response to another (and marked as such in the data), a clearer link is provided to the that tweet (not hidden). There's also a more obvious link to the "permanent page" for the tweet. ARIA is implemented including document landmark roles, alert roles, and live region for the dynamic character counter. Skip-to-content link provided (once logged in). Tested on all major browsers: IE6, IE7, IE8, Firefox, Safari, Opera, and Chrome.
  • While tremendous potential lies ahead for people with disabilities utilizing social networking, a growing concern exist over the accessibility of such technology, as we discussed earlier. Accessibility should be a priority – moral and business reasons. Web sites, including those based on Social Media, that are neither user friendly or fully accessible will suffer a tremendous decrease in hits and popularity. Organizations, campaigns, and brands that do not comply to accessibility standards on both traditional websites and now in the social networking arena risk brand damage, legal recourse, and decreased market share. Now is an exciting time as new technological advancements exponentially build upon one another. Social networking websites present a great opportunity for people with disabilities to form relationships and interact with a broad spectrum of people across the globe. Yet social networking sites have not fully developed policies of accessibility best practices – are legal battles looming?
  • Keyboard only users would experience varying degrees of difficulty, ranging from a lack of links that allow them to jump over main navigation links, to pages or features that were effectively inaccessible to keyboard users. Many graphics lack any alternative text (or ‘tool tips’). This is true of both graphics that are essential to navigation as well as graphics used purely for cosmetic purposes, causing problems especially for blind screen reader users and those using voice recognition. Websites all use an unlabelled ‘CAPTCHA’ (Completely Automated Public Turing Test to Tell Computers and Humans Apart) image as a vital part of the registration process. As explained below, a CAPTCHA image is part of a system to prevent automatic user registrations. It involves the user having to read a distorted image of a word and enter that text to be able to continue. There is no alternative text provided for these images as the point of such a process is to avoid automatic registrations to take place. reCAPTCHA is a good option.
  • Social networking websites are an increasingly important part of the internet and have become vitally important both for work and leisure activities. For many disabled people, social networking websites offer huge opportunities to conduct business and to socialise without physical barriers. It is illegal to bar disabled visitors from on-line services and information offered to the general public. No organisation would purposefully do this but many are either not aware of the problem, or don’t know what to do to address it. Good business sense suggests that disabled users should be a key market for any social networking website, yet our research shows that their needs are being ignored. Platforms such as LinkedIn and Facebook are being used to recruit employees
  • Since many of might not (yet) be challenged by these accessibility gaps, education will continue to be a key. REM: For example, developers must learn to use Accessible Rich Internet Application (ARIA) techniques for mobile web. “ Accessibility 2.0” and “Accessible Social Media” will become common terminology. Web and software development should be contextual, focusing on end users and the nature and goals of the tasks at hand. The best long term approach will emphasize creativity and diversity rather than conformity Get involved with social media, it’s fun and interesting. But keep aware of the access and inclusion obstacles. Educate others about accessible solutions for people with disabilities on social platforms

SSB BART Group Accessible Social Media Presentation SSB BART Group Accessible Social Media Presentation Presentation Transcript

  • SSB BART Group Presents: Accessible Social Media Eduardo Meza-Etienne, Senior Account Manager Rosemary Musachio, Senior Accessibility Tester Debra Ruh, Chief Marketing Officer www.ssbbartgroup.com
  • Introduction
    • Founded in 1997, SSB BART Group helps companies implement accessibility throughout their Information Communication Technology (ICT) systems - including Web sites, Web applications, software, hardware, and IT services - making them accessible to everyone, including people with disabilities.
    • Our team includes industry leading accessibility experts who have the experience and expertise to provide the guidance necessary to meet organizations Accessibility compliance goals. Our diverse team of engineers, programmers, and consultants, many of whom have disabilities themselves, provide a real edge in identifying needs and issues, and effectively testing and creating products and services with accessibility and usability in mind.
    •  
  • Becoming SSB BART Group
    • In 2005, SSB Technologies merged with the BART Group to form SSB BART Group combining the strengths and experience of the two organizations in both the public and private sectors. This strategic partnership secured SSB BART Group as a leader in the IT accessibility marketplace.
    •   Early in 2011, SSB BART Group SSB developed a strategic partnership with and acquired the right to use certain portions of TecAccess, LLC. This partnership enhances the SSB service offerings to include diversity programs to support organizations enterprise infrastructure and management services. These services focus on three key areas – recruiting, provisioning and community outreach.
      • Recruiting services provide the guidance and program support to finding qualified individuals with disabilities that can perform jobs within a organization.
      • Provisioning services ensure that people with disabilities can succeed in their jobs. This includes SSB’s historic focus – ensuring that IT systems are accessible to people with disabilities.
      • Community outreach ensures that organizations that develop programs to support the hiring of employees with individuals are recognized by regulatory agencies and by advocacy groups in the community – ensuring the market gives credit where credit is due.
    •  
  • Our Business Model
    • SSB Bart Group (SSB) and TecAccess employ a diverse and skilled team of professionals from around the world, many of whom have disabilities, to help organizations address the growing disability market.
    • SSB offers a full suite of accessibility and disability awareness solutions from the top down.
    • We realistically evaluate accessibility, usability, employment, and marketing from the perspective of people with disabilities.
    • Our award-winning consultancy helps clients:
      • meet their immediate and long-term
      • accessibility goals
      • increase their profitability and fiscal
      • efficiency*
      • widen their customer base to include
      • people with disabilities, senior citizens, and
      • the growing “Baby Boomer” population.
    • Rosemary Musachio, TecAccess, SSB Bart Group Team Members
  • Consider This…
    • Right now someone is likely to be “Tweeting” about your company
    • Right now someone is likely to be blogging about your services
    • Right now someone is likely to be talking about us in an online social forum
    • NEWS FLASH!
  • Understanding The Terms
    • What is social media/emerging media?
    • The use of telecommunications to interact with others online through the sharing of words, pictures, video and audio.
    • Begins with a virtual representation of each user (a profile), his/her social links, and a variety of additional personal/professional information
    • Networks become richer with more personal connections and more diverse ways to spread and gather information
  • How Social Media Impacts Everyone
    • Social Media technology and People with Disabilities (PwD)
    • PCs, mobile devices and assistive technology improvements.
    • Increased usage for all, especially PwD
    • Businesses are waking up to the market opportunity
    • Major Accessibility Challenges
    • Opportunities for our community
  • Social Media: 8 yrs old & growing
    • Though online social platforms such as chat rooms or message boards have been around for decades, it’s been only recently that they’ve found mainstream reception. Most came online around 2004 and 2005.
      • Facebook: 750 million users as of August 2011
      • YouTube: Hundreds of millions users, 2 billion videos watched daily. 24 hours of video uploaded per minute.
      • Twitter: 300 million users as of June 2011
      • LinkedIn: 100+ million users, mostly business-oriented as of July 2011
      • Wikipedia: More than 15 million articles
  • Beyond Facebook: What’s new?
    • Mobility
    • The “third screen” increases accessibility to Web
    • Analysts predict that by 2015 that more users will connect to the Internet over mobile devices than on PCs
    • Integration
    • Facebook, Twitter and other social media platforms are trickling into other websites, from news outlets to blogs, creating a “network beyond the networks”
    • Location services
    • Social networks are finding ways to play a role in daily life with technologies that help you while on-the-go
  • The Future…
    • Despite some obstacles, PwD are extremely involved
    • More and more involvement due to technology improvements
    • Growing awareness – millions of users / customers
    • Mobility and other barriers to interaction do not preclude inclusion any longer
  • Here comes the Big Boom…
    • This is clearly not your father’s Oldsmobile!
    • More than 60% of Baby Boomers already use social media - and growing
    • 76 million in the Baby Boomer generation, a very social bunch
    • New expectations by the Boomer generation about remaining involved, plugged in
  • How do I begin marketing myself?
    • Social media is about conversations and networking.
    • You need a game plan. Decide what you want to accomplish. Are you looking for a job? Do you want to change careers? What are you passionate about? Do you want to become a Thought Leader?
    • Find the conversations to join. For example, if you’re targeting people in business or specific careers or jobs, then LinkedIn is possibly the best place to start.
    • Good way to proceed is to look for groups: are the active groups on the social site interested in what you can help with? If so, then potentially that is a good place to start.
  • Connectivity – Social Media 101
    • Connectivity – Is there a magic number of followers? It is quality of quantity. There is no magic number of followers instead who are reaching.
    • Are they people that can help? Maybe they can give you projects or assignments? If you are blogging are people retweeting, liking or commenting on your blogs?
    • The more you can build contacts, the easier it will be to become a Thought Leader. Be sure to showcase your talent in many places.
  • Return of Your Investment
    • Return – There is little to no cost to brand yourself with social media. The biggest investment is your time.
    • Your time is just as important, though, so don’t discount it. Don’t expect to make a ton of money right away, no matter what you are doing.
    • Return can mean more than just dollars in your pocket. Return can be about those people who continue to “return” to see what you are up to because they appreciate what you do. Again, notoriety and identification can be this measure of success.
  • Be a Thought Leader
    • Thought Leader –I am a better writer as a result of my blogging, and social media has really come to show me that there are a lot of other people out there like me, and that I can learn from them.
    • Nobody ever got anywhere without failing once or twice, so don’t get discouraged. You’ll only get better, and that in itself makes the journey worth it.
    • Follow your PASSION. If you are passionate about something blog about it, send articles, retweet, reblog, and become part of the conversation.
  • Looking at Platforms…
    • Let’s take a look at current trends and future projections
    • As we scroll through the next slides let’s have a discussion about how each of these new technologies can impact both your business environment and your quest to hire and communicate with customers with disabilities
  • Mobility
    • 49 million people in the U.S. owned smartphones in May, up 8.1 percent from three months earlier. Led by BlackBerry, Apple, Microsoft and Google’s Android operating systems. Of those users:
      • 32 percent browse the Internet
      • 30 percent use apps
      • 21 percent access social media sites or blogs
      • The majority of usage is data/text, not phone service
  • Integration
    • Facebook now allows websites to integrate it into their own blogs or websites. It works best on sites with frequently updated content. How?
      • “ Like”/“Recommend” button: Lets visitors to your site/blog “like” or recommend an article, video or other content and comment on it
      • Visitor activity is shown on their Facebook page and others’ News Feeds, expanding your distribution network
  • Integration
  • Customized Landing Pages
    • Built within an organization or business’ “Fan” page, a customized landing page is created to promote new offers, draw attention to new products and services, or to simply act as a digital welcome mat
  • Customized Landing Pages
    • Best of all – a portion of Fan Pages can be made accessible by recoding your Facebook tabs
    • Embed accessibility best practices using FBML (Facebook Markup Language)
  • Location-Based Services
    • Location services let people with a mobile device (iPhone, BlackBerry, Android) “check in” at businesses, events and more.
    • Users earn badges and keep a running tab on places they visit, can see who else is nearby, learn about deals and get tips from others who have been there before.
  • Location-Based Services
      • Most popular location-based service is Foursquare. Others include Gowalla and Google Latitude
      • Many businesses have deals for Foursquare users, such as customer loyalty reward opportunities
      • Users can also leave behind “tips” on a business’ venue page created by the community. Tips can include recommendations, reviews, and even accessibility comments
  • Twitter… more than getting glass of milk
    • Allows users to send 140-character updates, share links, get breaking news updates, and more:
    • No account necessary to use for search
    • News breaks on Twitter before going mainstream
    • Influencers from all industries are active on Twitter
    • Longer Tweets with Deck.ly
  • Twitter Accessible Options
  • Great Developments, But…
    • A growing concern exist over the accessibility of such technology
    • Digital Divide and Social Inclusion
    • Platform Developers lack awareness
    • Like PwD, Boomers will be very loyal customers, who wants them?
    • Boomers adding their voice to PwD will be LOUD
  • Accessibility Issues
    • Keyboard only users would experience varying degrees of difficulty, ranging from a lack of links that allow them to jump over main navigation links, to pages or features that were effectively inaccessible to keyboard users.
    • Many graphics lack any alternative text (or ‘tool tips’).
    • Most platforms use an unlabelled ‘CAPTCHA’ (Completely Automated Public Turing Test to Tell Computers and Humans Apart)
  • Accessibility of Social Media
    • Why it’s important?
    • Increasing Popularity
    • Legal Risk
    • Good Business Practice
  • Takeaways
    • Social networking is moving beyond just a dot-com website and entering our lives in new and meaningful ways (whether that’s good or bad is a matter of opinion). Social media is changing through:
    • Mobility
    • Mobile device saturation makes it easier to share information and connect with friends and businesses. Mobility is making social tools on the Web more accessible to everyone
    • Integration
    • Social networks are spreading into news sites and blogs, giving visitors to such sites a richer experience if they are users of Facebook, LinkedIn or Twitter
    • Location services
    • Social networks are starting to play a role in helping users interact with organizations and people while on-the-go
  • Education is Key !
    • PwD must have a VOICE!!!
    • Educate business owners, developers, and technologists about people with disabilities. The moral aspect (inclusion) and enormous business opportunity
    • Although social networking sites by their very nature intend to offer inclusion, they still fall short
    • We must continue to strive for accessibility best practices to be adopted by developers, in new product development, and by users at every level
  • Next Steps
    • Next Steps
    • Schedule some time to speak with an SSB expert in your industry
    • Sign-up for a webinar or online training covering further topics on Social Media and Accessibility
    • Contact the industry expert to setup a free trial of AMP
    • Follow us on Twitter, Facebook and Linked-In (debraruh, SSBBARTGROUP)
    • Point of Contact
    • Debra Ruh
    • (804) 749-3565 (o)
    • (804) 986-4500 (c)
    • [email_address]
    • www.ssbbartgroup.com