SSB BART GroupAccessibility Overview
Agenda• Background and  Experience• Business Case• Standards and Guidelines• Requirements   – Auditing   – Training   – Ro...
Background             • Unmatched Experience             • Accessibility Focus             • Implementation Oriented     ...
Experience•   One thousand organizations (1006)•   Eleven hundred individual    accessibility best practices (1455)•   Twe...
Business Case                                            Primary Business Drivers                Organizations seek to add...
Business Case                                       Conform to the Law | Avoid Revenue LossUS                             ...
Business Case                                                                                        Minimize Legal Risk• ...
Standards and Guidelines                  WCAG (International)                  • The World Wide Web Consortium (W3C) publ...
Auditing Requirements                                           Requirements for Compliance AuditingTechnical Requirements...
Auditing Constraints                                                                            Technical TestingManual te...
Auditing Constraints                                                                          Functional TestingDifferent ...
Rollout Requirements                                                 Successful Accessibility Initiative PhasesOrganizatio...
Solution                                                                        Overall ApproachSSB’s Accessibility Manage...
Solution                                                                 Responsibility DivisionGeneral Approach          ...
Solution                                                                                QA ApproachInternal Accessibility ...
Solution                                                                       QA ApproachFunctional Testing              ...
Solution                                                                    QA ApproachFull System Audit                  ...
Training Requirements                                                    Requirements and Training SpecificationCompliance...
Point Solutions                                                                                          Audits        Gro...
Point Solutions                                      Specification and Training Customization • Creation of training and  ...
AMP DemonstrationA brief demonstration of AMP
Next Steps• Schedule some time to speak       SSB Point of Contact  with an SSB expert in your        • Teresa Craigue  in...
SSB BART Group Accessibility Overview 2012
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SSB BART Group Accessibility Overview 2012


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This is the 2012 SSB BART Group Company Overview. It describes the company\'s main service offerings.

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  • SSB Background – Overview of SSB BART Group and our relevant experience.Business Case – What are the key business drivers for addressing accessibility?Standards and Guidelines – What are the relevant Standards and Guidelines for addressing accessibility? This covers the US Section 508 requirements and broader international WCAG requirements.Solution Requirements – What are the requirements for addressing accessibility in the real world?Auditing – What are the requirements for auditing a system for accessibility?Quality Assurance – What are the ongoing QA requirements for validating accessibility?Training – What are the requirements for development and delivery of training covering accessibility?SolutionsAMP – Brief overview of the Accessibility Management PlatformImplementation Support – An overview of the support services we have for accessibilityPoint Solutions – Specific fixed scope projects including accessibility audits and training initiatives
  • SSB BART Group Accessibility Overview 2012

    1. 1. SSB BART GroupAccessibility Overview
    2. 2. Agenda• Background and Experience• Business Case• Standards and Guidelines• Requirements – Auditing – Training – Rollout• Solutions – AMP – Implementation Support – Point Solutions
    3. 3. Background • Unmatched Experience • Accessibility Focus • Implementation Oriented Solutions • Solutions That Reduce Legal Risk • Organizational Stability and Continuity • Knowledge That Is Up-to-Date, All the Time • Published and Peer Review Auditing Methodology • Unmatched Support Capabilities • Advocacy Group Relationships
    4. 4. Experience• One thousand organizations (1006)• Eleven hundred individual accessibility best practices (1455)• Twenty-three core technology platforms (23)• Two hundred technology platforms (249)• Ninety-six thousand audits (96,357)• Forty-six million accessibility violations (46,452,916) (Statistics provided as of February 2012)
    5. 5. Business Case Primary Business Drivers Organizations seek to address accessibility to: • Conform to the Law – Organization must conform with Section 508 or ADA requirements • Avoid Revenue Loss – Public sector revenues may be lost due to non-conformance with Section 508 or similar standards • Minimize Legal Risk – Cost of litigation and required retrofitting under ADA or similar legislation • Eliminate Employee Discrimination –Inaccessible IT systems can draw EEOC complaints from employees The primary goal of an accessibility program is to optimize the tradeoff between the cost of implementing accessibility and the risk to your organization
    6. 6. Business Case Conform to the Law | Avoid Revenue LossUS International• All US Federal Government • EU i2010 guidance requires agencies and funded member states to pass legislation organizations must build and requiring the purchase of EIT by procure accessible EIT under this year – most already have Section 508 • Many G20 members have• Many US State Governments legislation like Section 508 in (42%) have Section 508 like place or on track for deployment requirements • UN Convention on the Rights of• Private sector companies have Persons with Disabilities requires similar accessibility requirements accessible information technology under the ADA purchases by public sector organizations and has over 100 signatures to date
    7. 7. Business Case Minimize Legal Risk• Litigation risk is the potential costs to an Select Cases and Settlements • Cari Shields, et al v. Walt Disney Parks and Resorts – Class Action organization from complaints, litigation (Current) • Greater Los Angeles Agency of Deafness v. Time Warner (2011) costs, damages and injunctions • American Council of the Blind (“ACB”) v. American Cancer Society• Risk from both publicly available systems • (ACS) (2011) ACB, the Bay State Council of the Blind (BSCB), and the California (ADA Title III) and employee facing • Council of the Blind (CCB) v. Major League Baseball (MLBAM) (2010) ACB, AFB, CCB v. CVS Pharmacy (2009) systems (ADA Title I) • ACB, AFB, CCB v. Staples (2009) • State of New York v. HSBC (2009) – International law is often more • National Federation of the Blind (“NFB”) v. Law School Admissions Council (“LSAC”) (2009) aggressive than US law • NFB v. Target (2009) •• Organizations face risk roughly correlated • Smith v. and (2009) ACB, AFB, CCB v. Rite Aid (2008) to their transaction volume • ACB, CCV v. Equifax, Experian and TransUnion (2008) • ACB, AFB, CCB v. RadioShack (2007)• Cost to settle a class action lawsuit • NFB v. Amazon (2007) • ACB v. LaSalle (2005) including damages and injunctive costs • ACB v. SSA (2005) typically tops $10M • Pierce and Byrne v. BankOne (2003) • Dardarian v. First Union (2003)• Contract representations, modifications to • Bay State Council of the Blind v. Sovereign Bank (2002) • CCB and Florida Council of the Blind v. Washington Mutual (2002) products and broad compliance claims • Bay State Council of the Blind v. Fleet Bank (2001) can transfer risk to an organization • CCB v. Bank of America (2000) • NFB v. AOL (2000)
    8. 8. Standards and Guidelines WCAG (International) • The World Wide Web Consortium (W3C) publishes the Web Content Accessibility Guidelines (WCAG) • The WCAG has two versions 1.0 (1999) and 2.0 (2009) • These form the basis of most Web accessibility standards including Section 508 Section 508 (U.S.) • The current Section 508 standards are based on the WCAG 1.0 standards but are structured around technical, functional and support requirements • The Section 508 refresh standards are due in 2010 and will maintain a relationship with WCAG Application • US Public Sector organizations generally require Section 508 compliance • US private sector organizations generally require ADA compliance – likely standards are WCAG 2.0 Level A and AA conformance
    9. 9. Auditing Requirements Requirements for Compliance AuditingTechnical Requirements (§1194.21 | §1194.22)• Requires a system to have a conformant technical implementation• Testing requirements are split between those that can be tested Automatically (24.8%), Manually (48.3%) and Globally (26.9%)• Automatic testing is the cheapest and most common testing but covers only a small fraction of legal requirementsFunctional Requirements (§1194.31)• Requires a system to be usable to people with disabilities using current assistive technologies• Functional testing coverage for sensory and mobility impairments is generally requiredSupport Requirements (§1194.41)• Requires a system to be accessible in deployment
    10. 10. Auditing Constraints Technical TestingManual tests require extensive subject matter Manual tests are expensiveexpertise • WCAG A and AA conformance requires• Many manual tests require the use of testing 177 best practices out of the box assistive technologies, API monitoring of which 133 are manual tests tools or other complex techniques to • Validating all 133 best practices across validate a best practice twenty modules (pages) would require• Many manual tests require judgment calls 2655 test executions. If we assume thirty on the part of the tester to determine if a seconds per test that translates to twenty- item meets the spirit and letter of a two hours of manual testing per test cycle requirement Formal audits are expensive and time• The expertise required to make these consuming determinations is significant • Performing full formal audits each QA• SSB recommends setting aside four cycle is cost and time prohibitive hundred and eighty hours of tester time • Perform full audits at specific gateways – solely to become familiar with accessibility use informal testing the majority of the validation time• Knowledge maintenance generally requires about a month of research and review a year
    11. 11. Auditing Constraints Functional TestingDifferent versions of assistive technologies, Accurate functional testing requires a userdrastically different results with disabilities• Assistive technology support for web • To execute functional tests a user must technologies changes drastically from have a high degree of familiarity with version to version assistive technology• Determining if the issue is an issue in • Testing accurately with screen readers JAWS or the AT or an issue of operator requires that the user error is significant – Never see the page• Signal to noise for false positive and – Never use the mouse negatives is significant – often exceeding – Only control page elements through the actual count of valid bugs the screen reader and relevant• Accurate testing results requires intimate reading modes knowledge of AT support and control • In practice SSB has never seen users without disabilities effectively test in a fashion that provides a meaningful simulation of the experience of a user with a disability
    12. 12. Rollout Requirements Successful Accessibility Initiative PhasesOrganizations generally rollout accessibility • Implementation Plan Development –using a six stage process Develop the implementation plan for• Policy Development - Develop the core rolling out the policy and standards across accessibility policy, target standards and the organization. timeline – System Survey and Analysis • Accessibility Policy – Accessibility Project Management • Accessibility Issue Resolution Policy Plan • Accessibility Quality Control Plan • Training Development – Develop the • Accessibility Monitoring Plan training plan, eLearning modules and training courses used to train the various • Procurement and Contracting Policy different roles.• Standards Development – Define the • Pilot Implementation – Implement the technical standards and supporting accessibility standards in key, high risk documentation for implementing the systems. standards. • Full Deployment – Deploy the standards and policy across the organization
    13. 13. Solution Overall ApproachSSB’s Accessibility Management Platform SSB’s Implementation Support provides the (AMP) is a web-based platform for the support services needed to rapidly implementation and management of implement accessibility enhancements accessibility across an enterprise • Testing – Formal and informal testing of• AMP provides the operating system for systems for accessibility accessibility • Accessibility Help Desk – Responses to• It provisions your team with the technical questions related to standards, infrastructure to implement the three key best practices, Assistive Technology compliance activities: usage and other accessibility issues – Auditing – Software to complete • Training and Standards Customization formal and informal accessibility – Ongoing maintenance and definition of audits optimal compliance across training and – Training – Online access to training best practice reference manuals courses and curriculums • Production Monitoring – Accessibility – Standards Management – Manage monitoring for key client assets compliance across time, standards and technology
    14. 14. Solution Responsibility DivisionGeneral Approach Approach Considerations• General teams are responsible for small, • General approach requires specific targeted sub-set of requirements internal resources to be earmarked for• Internal expert teams are responsible for accessibility the full set of requirements • For internal experts to be active they need• SSB supports the internal experts who to only be doing accessibility support the rest of the organization • Approach requires a large amount of• SSB provides AMP, formal testing, education and knowledge transfer for training course development and help internal experts which takes a large desk support as needed amount of time• Over time organization learns more about • Organizations may find it more effective to accessibility organically versus in one outsource some or all of the internal disruptive and expensive push expert work • The amount of work done internally by an organization versus externally by SSB varies widely and has cost, time and budget impacts
    15. 15. Solution QA ApproachInternal Accessibility Testing Automatic Testing• Define test set based on accessibility • Early and often policy • Automatic tests integrated into functional• Develop short list for testing set at 90% testing system and build environment coverage point • Addresses many of the low hanging fruit – ~15-20 items • Gold standard of accessibility validation• Quick list is validated every sprint or every check-in development cycle on limited set of pages • Good enough standard is validation of – Page test set is traffic ordered pages accessibility as part of regression and high risk transaction paths functional test script execution – Test most common pages first • As manual testing identifies automatically – Basic smoke test testable cases add to test definition for• Shared client and external team would future automatic regression test full list every three sprints or major release per product• Full testing by internal expert team between projects
    16. 16. Solution QA ApproachFunctional Testing External Accessibility Testing Team• Limit functional testing to end cycle • Develop accessibility testing team for acceptance testing in-depth accessibility testing• Link limited functional testing to full • Tests every three to four sprints or review of products major release per project• Provide functional testing via users • Accessibility testing team would with disabilities on-demand at Time rotate coverage per sprint across and Material Basis projects• ~320 hours annually • Perform ad-hoc testing on new templates, wireframes and widgets being developed • Consult with development team on questions
    17. 17. Solution QA ApproachFull System Audit Solutions Notes• SSB’s average high risk client does • Approach - Implement system, this one a year or after a major execute a sprint, observe results, release adapt approach, repeat• Average budget is 30 – 50K, Firm • Exact labor scope for internal and Fixed Price external resources is an estimate –• Budget once per year for life of the final numbers based on sprint results asset
    18. 18. Training Requirements Requirements and Training SpecificationCompliance Specification • Targeting all best practices that could apply is not cost Section 508 Web Flash effective Lawsuits WCAG Legislation DDA PDF • Training can focus on a subset eEurope Java Technology NFB Windows of best practices that provide a Hardware reasonable tradeoff between budget and risk • This set will change over time based on litigation, legislation, technology and underlyingOrganization Standard Training Content accessibility support
    19. 19. Point Solutions Audits Groundwork Testing Reporting Analysis Identify Automated Global Manual Modules Prioritization Authoring Identify Assistive Technology Use Cases Delivery SSB’s Unified Audit Methodology provides a single method to create and deploy audits within your organization Benefits • A single, unified process for auditing all technology platforms • Ability to have SSB perform accessibility audits or perform them in house • Testing coverage for full compliance requirements • Repeatable and scalable testing methodology • Code level remediation guidance • Independent validation and verification of compliance • Creation of custom Voluntary Product Accessibility Template (VPAT)
    20. 20. Point Solutions Specification and Training Customization • Creation of training and Accessibility Specification implementation specification Section 508 Web target the organizations WCAG Flash Lawsuits DDA PDF Optimal compliance definition Legislation eEurope Java Technology • Using audit results and global NFB Windows Hardware violation frequency define training set • Take training set and review in client roundtables • Deliver custom Development Development Specification Training Content Specification and Training Content to client
    21. 21. AMP DemonstrationA brief demonstration of AMP
    22. 22. Next Steps• Schedule some time to speak SSB Point of Contact with an SSB expert in your • Teresa Craigue industry •• Sign-up for a webinar covering • (415) 624-2703 (o) further topics on Web Accessibility • (603) 219-2922 (c)• Take one of our online courses covering core Web Accessibility knowledge• Sign-up for an online AMP training sessions• Contact the industry expert to setup a free trial of AMP