BUMP TECHNOLOGIES Problem People that download and use the application quickly lose interest once they find that not everyone has Bump. Therefore, we want to increase the number of people actively using Bump. “Let’s Bump!” “I don’t know what that is...” Brand Truth Getting to know the Target MarketBump is a physical gesture that helps develop relationships outside of People want to be in the know, because we live in a culture that wants the social media platforms. latest and the greatest. Insight People don’t want to miss out. Strategy Demonstrate the opportunity cost of not Bumping. Creative Idea Educate consumers how Bump is an efficient modern face to face networking tool that is easy and fun. Play up that Bump is the next BIG thing! Are you ready to get Bumped? “OMG! Totally ready!!” eduardomhan
BUMP TECHNOLOGIESTactics- Upload your custom Contact card to Bump. Promote Bumping photographs to develop faster relationship- Develop user management of Contact cards and notes - Partner charity events to reveal the potential of Bump Pay. eduardomhan
Red BullThe Journey is your Reward Miami Ad School New York
RED BULL Problem Competitors are mimicking Red Bull’s marketing, which is all about winning—the ultimate destination. Therefore, Red Bull needs to differentiate itself because its in danger of losing its relevance. Brand truth Getting to know the Target MarketAs a pioneer in experiential marketing in the energy drink category, Red Bull Millennials not only believe that athletic success is about hard work, but is about powering hard work. also have a low tolerance for marketing that focuses on winning. Insight Sports aren’t just about the destination, they are about the hard work and dedication that goes into the journey. Strategy Reframe Red Bull as fuel for the journey. Creative Idea Take consumers through a virtual journey that teaches them its importance and how the journey is their reward. eduardomhan
RED BULLCreative WorkTelevision MobileTV spots jump start and amplify campaign in the Consumers upload journey photographs ontoUS by focus on the journey of people. Instragram to be displayed in a live feed at the Microsite. Shareable via Facebook and Twitter. Installation An outdoor exhibition in Times Square in New York City will display a giant Red Bull can a live feed of journey photographs and a billboard that reads “The journey is your reward.” Release “The Journey“ Special Edition CansMicrosite ContestThe Microsite will host the journeys of people The top 10 most liked and talked about journeys willRed Bull endorses and engage people to upload be displayed on Red Bull cans across the country.their own journeys. eduardomhan
Febreze Fabric Refresher Perfume for your Home Miami Ad School New York
FEBREZE FABRIC REFRESHER Problem Regular Febreze users, who use 2-3 bottles per year, use it reactively to eliminate odor. Brand Truth Getting to know the target marketThe Febreze Fabric Refresher was created to eliminate odors and Women have worked hard over the years to create an inviting home for themselves. leave the treated area smelling fresh and clean. They also work hard to be unique and beautiful. What do you do to beautify yourself? “I always wear the same three rings“ “I wear a fancy bra even if no one will see it.” What makes your house a home? “Photos of friends and family“ “warm colors on the walls.” Insight Her home is an expression of herself. Strategy Re-frame Febreze Fabric Refresher from reactive consumption that kills bad odors to beautify and personalize the scent of her home. Creative Idea “Perfume for your Home.” Show her how Febreze can give her home the same confidence she gets when she beautifies herself. eduardomhan
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