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The new menu model to the GloboEsporte.com website
The new menu model to the GloboEsporte.com website
The new menu model to the GloboEsporte.com website
The new menu model to the GloboEsporte.com website
The new menu model to the GloboEsporte.com website
The new menu model to the GloboEsporte.com website
The new menu model to the GloboEsporte.com website
The new menu model to the GloboEsporte.com website
The new menu model to the GloboEsporte.com website
The new menu model to the GloboEsporte.com website
The new menu model to the GloboEsporte.com website
The new menu model to the GloboEsporte.com website
The new menu model to the GloboEsporte.com website
The new menu model to the GloboEsporte.com website
The new menu model to the GloboEsporte.com website
The new menu model to the GloboEsporte.com website
The new menu model to the GloboEsporte.com website
The new menu model to the GloboEsporte.com website
The new menu model to the GloboEsporte.com website
The new menu model to the GloboEsporte.com website
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The new menu model to the GloboEsporte.com website

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Palestra realizada no New horizons for IA: 2006 Information Architecture Retreat (Latin America), no dia 10 de novembro de 2006. Mais informações em …

Palestra realizada no New horizons for IA: 2006 Information Architecture Retreat (Latin America), no dia 10 de novembro de 2006. Mais informações em http://www.eduardobrandao.com/the-new-menu-model-to-the-globoesporte-com-website/

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  • 1. The new menu model tothe GloboEsporte.comwebsite
  • 2. GOALIdentify a new menu model, with 3 levels of depth, whichprovides the best navigation to the GloboEsporte.comwebsite.METHODOLOGYAn usability test was conducted with 4 menu models.SAMPLE15 people. 10 men, 5 women. Everybody navigates in the 4menu models.
  • 3. Before the usability test, some First Page Highlight proposal to the menu Brasileirão Cartola F.C. Formula 1 Short-cuts and hot-links NBA Pan 2007 organization was made. Sports Basketball Motor Sport Radical Sport Soccer Sports modalities In the first proposal, the links Ultimate Fighting Tennis Volleyball had been placed in an More Sports Blogs alphabetical sequence.Calendar & Games Columnists Sports content related links Interviews Headlines Specials Menu main areas: Multimedia Infographics Photos Multimedia area §  Highlight RSS Videos §  Sports Sports on TV Auto Esporte §  More SportsEsporte Espetacular Sports TV shows Globo Esporte SporTV §  Multimedia §  Sports on TV
  • 4. In the second proposal, the First Page Highlight sub-levels had been reduced HeadlinesCalendar & Games Brasileirão Short-cuts and hot-links Swinsuit Girls Cartola F.C. and the links had been placed Sports Brazilian SoccerInternational Soccer by the itens which has more Formula 1 NBA access. Tennis Radical Sport Sports modalities Volleyball Basketball Stock Car Ultimate Fighting Menu main areas: Other Sport More Sports §  Highlight Pan 2007 Specials §  Sports Columnists Interviews Blogs Sports content related links §  More Sports §  Sports on TV Videos Photos Infographics RSS Sports on TV Globo EsporteEsporte Espetacular Sports TV shows Auto Esporte SporTV
  • 5. In the third proposal, the links First Page Highlight had been placed by the itens Brasileirão Formula 1 NBA Short-cuts and hot-links Pan 2007 Cartola F.C. which has more access. Sports Soccer Motor Sport Tennis Radical Sport Sports modalities Menu main areas: Volleyball Basketball Ultimate Fighting §  Highlight More Sports Headlines §  Sports §  More SportsCalendar & Games Specials Sports content related links Columnists Interviews Blogs §  Multimedia Multimedia Videos Photos Multimedia area §  Sports on TV Infographics RSS Sports on TV Globo EsporteEsporte Espetacular Sports TV shows Auto Esporte SporTV
  • 6. 1 CURRENT MENU MODEL §  A single click on the item 2 loads a new page and also displays the menu sub-items. §  The menu is understandable on the first level. §  The menu doesn´t benefit navigation between other levels (second and third level).
  • 7. 1 CURRENT MENU MODEL §  The new page loading when 2 clicking on the first level item turns the user´s attention away from the menu towards the page. §  When the user´s intention is to find a second level page, the new page loading confuses the user.
  • 8. 1 CURRENT MENU MODEL §  Many users doesn’t find the 2 second level items in the menu and affirm that they should be in the menu.
  • 9. 1 CASCADE MODEL §  No clicks are necessary to 2 view the sub-items. §  The navigation between levels is favored through this menu. §  This model offers some dificulties to handle - not every user has total control over the menu and it takes a couple of tries to click on the desired item.
  • 10. 3 CASCADE MODEL §  This model offers some dificulties to realize that the item that opens sub-items doesn´t have a link. To open the item´s home, the user must click on the sub-item called “Initial Page”.
  • 11. 1 TREE VIEW MODEL §  The click over the "+" 2 shows the menu sub-items. §  The click over the word loads a new page and also shows the menu sub-items. §  The menu is understandable on the first level, but a few people realize that the click over the "+" is different from the click over the word.
  • 12. 3 TREE VIEW MODEL §  Most people only click over 4 the word. §  This menu model doesn’t favor the navigation between levels (through the menu). §  The new page loading (click over the word - first level item) doesn’t favor the navigation between other level itens (the user turns his attention to the page).
  • 13. 3 TREE VIEW MODEL §  Many users don’t find the 4 second level items in the menu and affirm that they should be in the menu.
  • 14. 1 “GOOGLE ANALYTICS” MODEL 2 §  The click over the itens shows the second level sub- items and doesn’t load the correspondent page. §  The click over the item shows the third level sub- items and does not load the correspondent page.
  • 15. 3 “GOOGLE ANALYTICS” MODEL 4 §  This is the menu model that presented the best user performance (the user´s attention doesn´t turn from the menu to the page). §  This model favors the navigation and perception of navigation between other levels (second and third level).
  • 16. 3 “GOOGLE ANALYTICS” MODEL 4 §  Everyone used this model with easiness. §  Everyone navigated in the second and third levels through this menu. §  The users attention is not turned to the page favoring the navigation through this menu.
  • 17. 3 “GOOGLE ANALYTICS” MODEL 4 §  To open the item´s home, the user must click on the sub-item called “Initial Page”.
  • 18. GENERAL CONSIDERATIONS§  Highlight area: efficient. Many users search for thewanted items in this part of the menu.§  Multimedia area: efficient. Most users located thevideos homepage using this part of the menu.NEXT STEPSThe GloboEsporte.com website team is now working todevelop and implement the "Google Analytics" menu model,based on the usability test users, one of the four testedalternatives.
  • 19. Thank you! :-)Eduardo Rangel BrandãoInformation Architectwww.eduardobrandao.combrandaoedu@gmail.com

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