Transformacion Y Lte Convergencia 2010 Rev A
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Transformacion Y Lte Convergencia 2010 Rev A

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Presentacion delivered at Convergencia 2010 event, June 3.

Presentacion delivered at Convergencia 2010 event, June 3.

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    Transformacion Y Lte Convergencia 2010 Rev A Transformacion Y Lte Convergencia 2010 Rev A Presentation Transcript

    • ¿Por qué transformacion? ¿Por qué ahora ? El Rol de LTE. Eduardo griffa Customer PRincipal Consulntant Region south, Pacific and Venezuela
    • The future is different Eduardo Griffa © Ericsson AB 2010 | Convergencia 2010 | Page 2
    • Broadband at inflection point 1971- Two different periods for the IT & IT & telecommunication revolution telecommunication INSTALLATION DEPLOYMENT 1908- Automobile, oil, mass production 1875- Inflection Steel & heavy point engineering 1829- Steam, coal, iron More efficiently solving Applying paradigm to & railways old problems - winners innovate across society – among old players new winners 1771- The industrial revolution 20-30 years 20-30 years Source: Professor Carlota Perez New opportunities in the digital society Universities of Cambridge, Tallinn and Sussex Eduardo Griffa © Ericsson AB 2010 | Convergencia 2010 | Page 3
    • Anything that benefits from network connection will be connected Billion 50 THINGS Inflection points for our industry PEOPLE 5 PLACES 0.5 1875 1900 1925 1950 1975 2000 2025 Source: Ericsson This slide contains forward looking statements Eduardo Griffa © Ericsson AB 2010 | Convergencia 2010 | Page 4
    • The effect of transformation Operators can gain 30-40% OPEX savings ...and be prepared for future growth Operators can grow their traffic 100 times ...and still keep control of the CAPEX Operators can reduce cost ...and increase customer experience. They can also decrease unit costs for voice by up to 75% …and for broadband by up to 95% Eduardo Griffa © Ericsson AB 2010 | Convergencia 2010 | Page 5
    • IP & access enhancements Driving cONVERGENCE fueling the traffic explosion Last mile Bandwidth Fixed Mobile Capacity Capacity Multi-Access Edge IP Edge Routers 1Gbps 2000x 2000x 100Mbps FTTH LTE GPON LTE VDSL2 LTE 10Mbps VDSL HSPA 50x 50x ADSL2+ Next-gen Evol Multi-Access 480Gbps 2Mbps Eth MSER Edge SDSL HSPA Conv Pkt GW 240Gbps 500kbps ADSL Eth BNG EDGE 1st gen BRAS 1st gen GGSN 10Gbps 1990 1995 2000 2005 2010 2015 Eduardo Griffa © Ericsson AB 2010 | Convergencia 2010 | Page 6
    • Investments are increasingly data and speed driven World network market – distribution of investments 30% >50% 80% Connected devices, smartphones, Data driven mobile PC’s drive Voice driven 2007 2010 2015 demand, which positions Ericsson well for data/LTE Data and speed have surpassed voice as investments drivers Source: Ericsson This slide contains forward looking statements Eduardo Griffa © Ericsson AB 2010 | Convergencia 2010 | Page 7
    • Most important when buying mobile broadband 100 90 80 88 70 60 50 40 49 48 30 20 10 0 Price Speed Coverage Source: Ericsson Consumer Lab, 2008 and selected Operators websites Eduardo Griffa © Ericsson AB 2010 | Convergencia 2010 | Page 8
    • Expansion opportunities % Population Coverage World population of 6,8 Billion people 100% >85% >80% Rural Wild >50% •3G Coverage •Transport •HSPA Evolution •Packet Core Sub urban •LTE 30% 25% Urban 3-5% Metro <<1% 0% World GSM GPRS EDGE WCDMA HSPA HSPA + LTE Population Eduardo Griffa © Ericsson AB 2010 | Convergencia 2010 | Page 9 GSM WCDMA LTE
    • Evolve THE NETWORK with MOBILE BROADBAND 5) Smart charging Charging 4) QoS differentiation Packet QoS Policy 3) Packet core evolution Core Mobile 2) Mobile Transport evolution Transport 6) LTE introduction Radio 1) HSPA expansion and evolution Eduardo Griffa © Ericsson AB 2010 | Convergencia 2010 | Page 10
    • Eduardo Griffa © Ericsson AB 2010 | Convergencia 2010 | Page 11
    • sources › Presentacion 7th investor conference, Telefonica, Madrid, Octubre 2009 › Presentacion Super fast broadband Program Update, BT, June 2009 › Presentacion DT Investor Day, March 17, 2010. › www.carlotaperez.org › Economic waves: http://www.ericsson.com/ericsson/corpinfo/publications/ericsson_business_review/pdf/309/309_ cover_story.pdf › Transformation in Singtel: http://www.ericsson.com/ericsson/corpinfo/publications/ericsson_business_review/pdf/110/110_ cover_story.pdf › Transformation Ericsson's view: http://www.ericsson.com/yourbusiness/telecom_operators/transform_today › Life in 2020 : http://www.ericsson.com/thecompany/our_insights/life_in_2020 Eduardo Griffa © Ericsson AB 2010 | Convergencia 2010 | Page 12