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Friday, May 25, 2012
Friday, May 25, 2012
Friday, May 25, 2012
2Friday, May 25, 2012
Friday, May 25, 2012
Digital Dive in 2001
Friday, May 25, 2012
Helluva of
a journey.
Friday, May 25, 2012
Friday, May 25, 2012
There are 7,042,657,980
of us in this world
www.worldometers.info/population
Friday, May 25, 2012
60% lives in Asia
or 4+ Billion people
www.worldometers.info/population
Friday, May 25, 2012
There are 2.2B Internet Users
worldwide
www.internetworldstats.com/stats
Friday, May 25, 2012
1 Billion are
in Asia
www.internetworldstats.com/stats
Friday, May 25, 2012
491.4 M Smart Phones were
sold in 2011
IDC (international data corporation)
Friday, May 25, 2012
63.6 M Tablets were
sold in 2011
Gartner Report Sept 2011
Friday, May 25, 2012
42.7 M ipods were
sold in 2011
wikipedia
Friday, May 25, 2012
+174% rise in global social
networking audience
(vs. +88% total internet)
comscore media matrix/March 2007-October 2011
Fr...
1/3 of the worldÊs social
networkers are in Asia
comscore media matrix/October 2011
Friday, May 25, 2012
Nearly 1 in 5 minutes online is
spent on social networks
comscore media matrix/march 2007-October 2011
Friday, May 25, 2012
Philippines is the social
networking capital of the world
24/7 Wall Street ; Campaign Asia
Friday, May 25, 2012
„The Great growling engine of
change is Technology‰
Alvin Toffler, futurist : author „future shock‰
Friday, May 25, 2012
We are living in
exponential times
Friday, May 25, 2012
Friday, May 25, 2012
Friday, May 25, 2012
Building A Brand New
World In Digital
Friday, May 25, 2012
ItÊs not a linear world anymore.
Friday, May 25, 2012
The Linear model
Friday, May 25, 2012
The power is with the consumers
Friday, May 25, 2012
DIGITAL MEDIA : THE NEW ART OF
STORYTELLING
Friday, May 25, 2012
Friday, May 25, 2012
Friday, May 25, 2012
Digital is about consumer connection ;
From delivering „push‰ to creating
„pull‰ interactions ;
From Orchestrating „campai...
Digital opens new
ways of telling a story
Friday, May 25, 2012
Shouting your brand story
into their ears
is no longer cool
Friday, May 25, 2012
Digital allows the consumers
to take control
Friday, May 25, 2012
Digital allows brands to
connect beyond groupings but
by aspirations and relevance
Friday, May 25, 2012
The Spam-a-Lot
The guy who submits spam, spams the
comment section, tries to befriend you so he
can spam you, and keeps on...
Star Hub
Friday, May 25, 2012
Friday, May 25, 2012
Friday, May 25, 2012
Rise of The Social Consumer
Friday, May 25, 2012
24/7/365
Whenever, Wherever
Friday, May 25, 2012
REAL-TIME
CURRENTS
Friday, May 25, 2012
Many Facets, Multi-dimensional
Friday, May 25, 2012
Engages deeply with her network
Friday, May 25, 2012
Sharing culture
Friday, May 25, 2012
Keeping it real vibe.
Friday, May 25, 2012
Creating Meaningful
Stories
Friday, May 25, 2012
“If a story is not about the hearer
he [or she] will not listen . . .
A great lasting story is about
everyone or it will n...
why should they care?
why should they share?
why should they trust?
Friday, May 25, 2012
USEFUL / RELEVANT /
ENTERTAINING
Friday, May 25, 2012
Social Consumers
embraces and collaborates
in creating our story.
Friday, May 25, 2012
USEFUL
Friday, May 25, 2012
BRINGING THEM CLOSER
Friday, May 25, 2012
Close Up
Friday, May 25, 2012
RELEVANT
Friday, May 25, 2012
Friday, May 25, 2012
Friday, May 25, 2012
Friday, May 25, 2012
Garnered 600,00 views
in 2 days
#1 most viewed on the week of
Feb.14
#3 most shared video on Feb.
16
#3 most liked and #2 ...
Friday, May 25, 2012
Friday, May 25, 2012
ENTERTAINING
Friday, May 25, 2012
2nd Highest
Engagement rate
globally!
Friday, May 25, 2012
Friday, May 25, 2012
Influence The Social Swarm
Friday, May 25, 2012
Friday, May 25, 2012
Magnum Ambassadors
Lifestyle/ Fashion celebrities
Social-Media Savvy
1.8M Twitter followers combined
Friends/acquainted am...
Magnum
trended on
Twitter on
February 28,
74M Tweet
Impressions
for the
Launch;
Buzz continues
with
hundreds of
tweets a d...
Friday, May 25, 2012
Must : Digital Assets
Friday, May 25, 2012
Careful Strategic Planning
Friday, May 25, 2012
➤ Data & Decisions
➤ Discovery
➤ Distribution
➤ Deploy
Friday, May 25, 2012
Building Your Brand in Digital
Friday, May 25, 2012
➪ ItÊs not a linear world anymore
➪ Remember the social consumer
➪ ItÊs about meaningful stories
➪ Why should they care? s...
The Social Swarm
The Single Biggest
Factor To Consider
In Digital
Friday, May 25, 2012
Friday, May 25, 2012
Eduardo Mapa, Jr
President/CEO
Media Contacts, Inc.
Havas Digital
eduardo.mapa@ph.mediacontacts.com
Friday, May 25, 2012
Friday, May 25, 2012
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The Building A Brand New World in Digital

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Transcript of "The Building A Brand New World in Digital "

  1. 1. Friday, May 25, 2012
  2. 2. Friday, May 25, 2012
  3. 3. Friday, May 25, 2012
  4. 4. 2Friday, May 25, 2012
  5. 5. Friday, May 25, 2012
  6. 6. Digital Dive in 2001 Friday, May 25, 2012
  7. 7. Helluva of a journey. Friday, May 25, 2012
  8. 8. Friday, May 25, 2012
  9. 9. There are 7,042,657,980 of us in this world www.worldometers.info/population Friday, May 25, 2012
  10. 10. 60% lives in Asia or 4+ Billion people www.worldometers.info/population Friday, May 25, 2012
  11. 11. There are 2.2B Internet Users worldwide www.internetworldstats.com/stats Friday, May 25, 2012
  12. 12. 1 Billion are in Asia www.internetworldstats.com/stats Friday, May 25, 2012
  13. 13. 491.4 M Smart Phones were sold in 2011 IDC (international data corporation) Friday, May 25, 2012
  14. 14. 63.6 M Tablets were sold in 2011 Gartner Report Sept 2011 Friday, May 25, 2012
  15. 15. 42.7 M ipods were sold in 2011 wikipedia Friday, May 25, 2012
  16. 16. +174% rise in global social networking audience (vs. +88% total internet) comscore media matrix/March 2007-October 2011 Friday, May 25, 2012
  17. 17. 1/3 of the worldÊs social networkers are in Asia comscore media matrix/October 2011 Friday, May 25, 2012
  18. 18. Nearly 1 in 5 minutes online is spent on social networks comscore media matrix/march 2007-October 2011 Friday, May 25, 2012
  19. 19. Philippines is the social networking capital of the world 24/7 Wall Street ; Campaign Asia Friday, May 25, 2012
  20. 20. „The Great growling engine of change is Technology‰ Alvin Toffler, futurist : author „future shock‰ Friday, May 25, 2012
  21. 21. We are living in exponential times Friday, May 25, 2012
  22. 22. Friday, May 25, 2012
  23. 23. Friday, May 25, 2012
  24. 24. Building A Brand New World In Digital Friday, May 25, 2012
  25. 25. ItÊs not a linear world anymore. Friday, May 25, 2012
  26. 26. The Linear model Friday, May 25, 2012
  27. 27. The power is with the consumers Friday, May 25, 2012
  28. 28. DIGITAL MEDIA : THE NEW ART OF STORYTELLING Friday, May 25, 2012
  29. 29. Friday, May 25, 2012
  30. 30. Friday, May 25, 2012
  31. 31. Digital is about consumer connection ; From delivering „push‰ to creating „pull‰ interactions ; From Orchestrating „campaigns‰ to facilitating „conversations‰ Friday, May 25, 2012
  32. 32. Digital opens new ways of telling a story Friday, May 25, 2012
  33. 33. Shouting your brand story into their ears is no longer cool Friday, May 25, 2012
  34. 34. Digital allows the consumers to take control Friday, May 25, 2012
  35. 35. Digital allows brands to connect beyond groupings but by aspirations and relevance Friday, May 25, 2012
  36. 36. The Spam-a-Lot The guy who submits spam, spams the comment section, tries to befriend you so he can spam you, and keeps on spamming until he finally gets banned. Clueless Self-Promoter The clueless self-promoter is, well, clueless. It’s not so much that he’s trying to be a spammer; it’s just that he really doesn’t know any better. Mr. Rain on Your Parade Acts out by bringing his elitist attitude to every post he can find. Nothing is good enough for him. Every article he reads sucks, and he’s going to let you know it. The Know it All Whatever the topic, he knows everything best. His opinions are usually complete garbage, but at least he himself is convinced that he is great. Crazy Political Extremist He only submits stories about conspiracy theories, and he swears he has the inside track on all the inner workings of the government. Casual Observer This social media user is content to watch the action from the sidelines. He’s having a enough time watching all the others interact, but he has no urge to jump in. Average User Understands how everything works but usually doesn’t put in the time to become an elite user. They won’t spam you, and lend a helping hand whenever they can. Wide Eyed Enthusiast A pretty good social media user. They’re just now getting into it, and they want to take the time to learn it properly. They’ll usually submit useful content. Second-Tier User Has connections with the top users on the site, but he’s not quite on their level. A good percentage of his submits go hot, and he’s usually willing to help. The Elite Few make it to this level, but when they do, the social media world is in the palm of their hands. www.flickr.com/photos/nateperro/2130350582 They are all different Friday, May 25, 2012
  37. 37. Star Hub Friday, May 25, 2012
  38. 38. Friday, May 25, 2012
  39. 39. Friday, May 25, 2012
  40. 40. Rise of The Social Consumer Friday, May 25, 2012
  41. 41. 24/7/365 Whenever, Wherever Friday, May 25, 2012
  42. 42. REAL-TIME CURRENTS Friday, May 25, 2012
  43. 43. Many Facets, Multi-dimensional Friday, May 25, 2012
  44. 44. Engages deeply with her network Friday, May 25, 2012
  45. 45. Sharing culture Friday, May 25, 2012
  46. 46. Keeping it real vibe. Friday, May 25, 2012
  47. 47. Creating Meaningful Stories Friday, May 25, 2012
  48. 48. “If a story is not about the hearer he [or she] will not listen . . . A great lasting story is about everyone or it will not last. The strange and foreign is not interesting-- only the deeply personal and familiar.” John Steinbeck, East of Eden Friday, May 25, 2012
  49. 49. why should they care? why should they share? why should they trust? Friday, May 25, 2012
  50. 50. USEFUL / RELEVANT / ENTERTAINING Friday, May 25, 2012
  51. 51. Social Consumers embraces and collaborates in creating our story. Friday, May 25, 2012
  52. 52. USEFUL Friday, May 25, 2012
  53. 53. BRINGING THEM CLOSER Friday, May 25, 2012
  54. 54. Close Up Friday, May 25, 2012
  55. 55. RELEVANT Friday, May 25, 2012
  56. 56. Friday, May 25, 2012
  57. 57. Friday, May 25, 2012
  58. 58. Friday, May 25, 2012
  59. 59. Garnered 600,00 views in 2 days #1 most viewed on the week of Feb.14 #3 most shared video on Feb. 16 #3 most liked and #2 most favorited 985 comments with 41:1 like to dislike ratio (higher than Jeremy LinÊs video) Friday, May 25, 2012
  60. 60. Friday, May 25, 2012
  61. 61. Friday, May 25, 2012
  62. 62. ENTERTAINING Friday, May 25, 2012
  63. 63. 2nd Highest Engagement rate globally! Friday, May 25, 2012
  64. 64. Friday, May 25, 2012
  65. 65. Influence The Social Swarm Friday, May 25, 2012
  66. 66. Friday, May 25, 2012
  67. 67. Magnum Ambassadors Lifestyle/ Fashion celebrities Social-Media Savvy 1.8M Twitter followers combined Friends/acquainted amongst each other Responds to and re-tweets consumer posts. Magnum VIP Party Live tweet cast Real-time photo uploads of VIP Celebrity Guests Magnum Rogue Zappar Apps First in the PH, magazine cover coming to life with a use of mobile apps. Friday, May 25, 2012
  68. 68. Magnum trended on Twitter on February 28, 74M Tweet Impressions for the Launch; Buzz continues with hundreds of tweets a day. Upon launch, fans posted thousands of photos on popular social photo-sharing mobile app Instagram Aside from photos, online videos were also created by fans. 2 videos alone garnered over 8,000 views Mobile App Zappar was first used in the country for the Rogue cover; it was downloaded 5,751 times in 1 month and was zapped 19,200 times at a repeat rate of 70% 98K Facebook Fans in 2 months; Organic User Generated Content was actively shared on Social Networking sites; numerous Parodies were spotted and added fuel to the buzz. Within  2  months  of   the  launch,  70+   blog  pick-­‐ups   were  spo>ed News  arAcles   and  naAonal  TV   also  picked  up  on  the   campaign Within 2 months of the launch, 70+ blog pick-ups were spotted News articles and national TV also picked up on the campaign Friday, May 25, 2012
  69. 69. Friday, May 25, 2012
  70. 70. Must : Digital Assets Friday, May 25, 2012
  71. 71. Careful Strategic Planning Friday, May 25, 2012
  72. 72. ➤ Data & Decisions ➤ Discovery ➤ Distribution ➤ Deploy Friday, May 25, 2012
  73. 73. Building Your Brand in Digital Friday, May 25, 2012
  74. 74. ➪ ItÊs not a linear world anymore ➪ Remember the social consumer ➪ ItÊs about meaningful stories ➪ Why should they care? share? ➪ Useful/Relevant/Entertaining ➪ The social swarm ➪ Preparations/Planning Points to remember Friday, May 25, 2012
  75. 75. The Social Swarm The Single Biggest Factor To Consider In Digital Friday, May 25, 2012
  76. 76. Friday, May 25, 2012
  77. 77. Eduardo Mapa, Jr President/CEO Media Contacts, Inc. Havas Digital eduardo.mapa@ph.mediacontacts.com Friday, May 25, 2012
  78. 78. Friday, May 25, 2012

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