The Abyss Gazes Back

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Presentation at the 2012 MORES (Marketing Opinion Research Society ) of the Philippines Congress held last July 4-6th, Plantation Bay Cebu.

Presentation at the 2012 MORES (Marketing Opinion Research Society ) of the Philippines Congress held last July 4-6th, Plantation Bay Cebu.

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  • 1. 1
  • 2. http://youtu.be/QUvLZeDgU-c 2
  • 3. 3
  • 4. 2 4
  • 5. 5
  • 6. 6
  • 7. Digital Dive in 2001 7
  • 8. Helluva ofa journey. 8
  • 9. 9
  • 10. „The Great growling engine of change is Technology‰ Alvin Toffler, futurist : author „future shock‰ 10
  • 11. There are 2.2B Internet Users worldwide www.internetworldstats.com/stats 11
  • 12. 1 Billion are in Asiawww.internetworldstats.com/stats 12
  • 13. 491.4 M Smart Phones were sold in 2011 IDC (international data corporation) 13
  • 14. 63.6 M Tablets were sold in 2011 Gartner Report Sept 2011 14
  • 15. +174% rise in global social networking audience (vs. +88% total internet) comscore media metrix/March 2007-October 2011 15
  • 16. 1/3 of the worldÊs socialnetworkers are in Asia comscore media matrix/October 2011 16
  • 17. Nearly 1 in 5 minutes online is spent on social networks comscore media matrix/march 2007-October 2011 17
  • 18. Philippines is the 6th most engaged market comscore media matrix/march 2007-October 2011 18
  • 19. Philippines is the socialnetworking capital of the world 24/7 Wall Street ; Campaign Asia 19
  • 20. We are living inexponential times 20
  • 21. ItÊs not a linear world anymore. 21
  • 22. Rise of The Social Consumer 22
  • 23. 24/7/365Whenever, Wherever 23
  • 24. Real-TimeCurrents 24
  • 25. Many Facets, Multi-dimensional 25
  • 26. Engages deeply with her network 26
  • 27. Sharing culture 27
  • 28. Keeping it real vibe. 28
  • 29. 2012 Edelman Annual Global Trust Barometer SurveyNetworks that thrive as communities 29
  • 30. Communities that trust one another 30
  • 31. Consumers trusts one another 31
  • 32. Trust in institutions continue to decline TRUST    IN    INSTITUTIONS    ␣  18-­‐-­‐-­‐COUNTRY    GLOBAL    TOTAL 2012  Edelman  Trust  Barometer  Survey 32
  • 33. 2012 Edelman Annual Global Trust Barometer Survey *70% Trust Consumer Opinions Posted Online *Nielsen Global Trust in Advertising Survey. Q3 2011*92% Trustrecommendationsfrom people theyknow*Nielsen Global Trustin Advertising Survey. Q3 2011 33
  • 34. 2012 Edelman 2012 Edelman Annual Global Annual Global Trust Barometer Survey Trust Barometer Survey+75 Trust Social MediaAs Source Of Information 2012 Edelman Annual Global Trust Barometer Survey 34
  • 35. Connected Communitiesmotives are shaped by the network that feedsmeaning and motivation 35
  • 36. ÂThe AbyssÊ 36
  • 37. Live stream of dataand narrative footprints 37
  • 38. 38
  • 39. Â Sometimes you stare into the abyss, and the abyss stares back.Ê – Nietszche 39
  • 40. Â Gazing into the abyss......and the abyss gazes back.Ê Real Time. 40
  • 41. Â Gazing into the abyss......and the abyss gazes back.Ê Real Time . 41
  • 42. Â Gazing into the abyss......and the abyss gazes back.Ê Real Time . 42
  • 43. Navigating The Abyss. 43
  • 44. Ask The Question. why should they care? why should they share? 44
  • 45. Platform Matters.Connecting By Interest and Passion. 45
  • 46. 46
  • 47. http://youtu.be/AfyByLwiIe8 47
  • 48. http://youtu.be/UVCoM4ao2Tw 48
  • 49. Profiling is Magical. coupledwith location data becomes transformational. 49
  • 50. 50
  • 51. http://youtu.be/Sh-JRoY7_LU 51
  • 52. Insight is King. Influenceis Queen. „the sisterhood story‰ 52
  • 53. 53
  • 54. http://youtu.be/4KSghafk8sE 54
  • 55. Relevance Hits the Heart. 55
  • 56. 56
  • 57. 57
  • 58. http://youtu.be/YLJjsCwLeww 58
  • 59. Garnered 600,00 viewsin 2 days#1 most viewed on the week ofFeb.14#3 most shared video on Feb.16#3 most liked and #2 mostfavorited985 comments with 41:1 like todislike ratio (higherthan Jeremy LinÊs video) 59
  • 60. 60
  • 61. 61
  • 62. Creative Storytelling is Key. 62
  • 63. ➪ Message➪ Conflict➪ Plot➪ Characters➪ Narration Through Technology 63
  • 64. http://youtu.be/C2a6NI9Rua0 64
  • 65. Planning is A Must. 65
  • 66. ➤ Data & Decisions➤ Discovery➤ Distribution➤ Deploy 66
  • 67. Points to remember ➪ Ask The Question ➪ Platform Matters ➪ Insight is King. Influence is Queen. ➪ Relevance Hits the Heart ➪ Creative Story Telling ➪ Planning is a Must ➪ Profiling is magical 67
  • 68. 68
  • 69. 69
  • 70. Eduardo Mapa, JrPresident/CEOMedia Contacts, Inc.Havas Digitaleduardo.mapa@ph.mediacontacts.com 70
  • 71. 71