2013 TrendsWednesday, June 5, 13
15,000
 employeesin
 over125
 marketsWednesday, June 5, 13
We are a global network passionate on trends.We monitor, decipher and evaluate trendsto bring our clients to the future fir...
Wednesday, June 5, 13
Wednesday, June 5, 13
In 2012,‘Meaningful brands for a sustainablefuture’ talked to over 50,000 consumers in14 countries.We researched over 300 ...
Wednesday, June 5, 13
Wednesday, June 5, 13
The LandscapeWednesday, June 5, 13
1. Data and Digital ExplosionWednesday, June 5, 13
The Rate of Innovation has been growing exponentiallyWednesday, June 5, 13
Technology has been bringing the consumersinto the digital and social spheresWednesday, June 5, 13
Technology is transforming how CEO’sare steering their corporationsWednesday, June 5, 13
2. Experience PrioritizationWednesday, June 5, 13
Multi-Device OwnershipWednesday, June 5, 13
28781972883644218814523235949662039% ,47% ,60% ,66% ,71% ,73% ,0%10%20%30%40%50%60%70%80%0200400600800100012002010A 2011A ...
$0$5$10$15$20$252009 2010 2011 2012Europe N./America S ./America Asia ME//Africa$4$18RevenueinbillionsDevelopment of app-e...
Ownership across DevicesWednesday, June 5, 13
Multi-ScreenWednesday, June 5, 13
Each device offers a specific kind ofexperience at each part of the dayWednesday, June 5, 13
3. “Good” BusinessWednesday, June 5, 13
Wednesday, June 5, 13
Only 33% of all brands are meaningfulWednesday, June 5, 13
Meaningful brands generate increasingreturns for their companiesWednesday, June 5, 13
4. Abundance MindsetWednesday, June 5, 13
World Remapped : The New Middle ClassWednesday, June 5, 13
The New Middle ClassWednesday, June 5, 13
Wealth is moving to Developing MarketsGlobal GDP Growth ProjectionsWednesday, June 5, 13
Wealth is moving to Developing MarketsGlobal GDP Growth Projectionshttp://youtu.be/Nvx6qGc6X4sWednesday, June 5, 13
Most of this Growth is drivenby South East Asian marketsWednesday, June 5, 13
Asians are leading DigitalWednesday, June 5, 13
13 Trends for 2013Wednesday, June 5, 13
13 Trends for 2013Wednesday, June 5, 13
1. Progressive ScreeningEnhanced experiences through multiscreen engagementWednesday, June 5, 13
insert
 videohttp://youtu.be/lioK64vMH3EWednesday, June 5, 13
Wednesday, June 5, 13
2. Hyper-targetingWednesday, June 5, 13
http://vimeo.com/41416654Wednesday, June 5, 13
3. Micro-CommunitySmall is the next big thingWednesday, June 5, 13
http://youtu.be/BeMZP-­‐oyOIIWednesday, June 5, 13
Wednesday, June 5, 13
4. Life TrackingThe Quantified SelfWednesday, June 5, 13
http://youtu.be/pEpNTFU0C0oWednesday, June 5, 13
Office dynamics will never be the same again. With LifeCheck, employees log inwork-related items like their time-in and outs...
5. FROM MEMORABLE TO MEANINGFULPersonal Well-being + SustainabilityWednesday, June 5, 13
Trust is the New BlackWednesday, June 5, 13
Trust is the New BlackWednesday, June 5, 13
RECYCLEBANK- Recyclebank rewards people for taking green actionswith discounts and deals from more than 4,000 local busine...
6. Celebration NationWednesday, June 5, 13
Flaunting the New “It” CulturesWednesday, June 5, 13
The New Glocal: Tipping away from ‘global’ towards ‘local’Wednesday, June 5, 13
The New Glocal: Tipping away from ‘global’ towards ‘local’“eyes of arabia”http://vimeo.com/41781051Wednesday, June 5, 13
7. Entrepreneurial ConsumersBeing
 the
 first
 is
 no
 longer
 soon
 enoughWednesday, June 5, 13
ZaoZaohttp://youtu.be/8CbhLqXXtS4Wednesday, June 5, 13
8. Emerging SquaredWednesday, June 5, 13
Wednesday, June 5, 13
9. NewismGlobal celebration of innovationWednesday, June 5, 13
BDI
 Philippines
 
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13 trends for 2013

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13 trends that will have bearing and impact in Philippine shores. Presentation made at the General Membership Meeting of the Philippine Association of National Advertisers held last February 2013 at the Hard Rock Cafe, Makati, Philippines

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Transcript of "13 trends for 2013 "

  1. 1. 2013 TrendsWednesday, June 5, 13
  2. 2. 15,000
  3. 3.  employeesin
  4. 4.  over125
  5. 5.  marketsWednesday, June 5, 13
  6. 6. We are a global network passionate on trends.We monitor, decipher and evaluate trendsto bring our clients to the future first.Wednesday, June 5, 13
  7. 7. Wednesday, June 5, 13
  8. 8. Wednesday, June 5, 13
  9. 9. In 2012,‘Meaningful brands for a sustainablefuture’ talked to over 50,000 consumers in14 countries.We researched over 300 brands andimportantly explored new territories such asPersonal Wellbeing + Sustainability.Wednesday, June 5, 13
  10. 10. Wednesday, June 5, 13
  11. 11. Wednesday, June 5, 13
  12. 12. The LandscapeWednesday, June 5, 13
  13. 13. 1. Data and Digital ExplosionWednesday, June 5, 13
  14. 14. The Rate of Innovation has been growing exponentiallyWednesday, June 5, 13
  15. 15. Technology has been bringing the consumersinto the digital and social spheresWednesday, June 5, 13
  16. 16. Technology is transforming how CEO’sare steering their corporationsWednesday, June 5, 13
  17. 17. 2. Experience PrioritizationWednesday, June 5, 13
  18. 18. Multi-Device OwnershipWednesday, June 5, 13
  19. 19. 28781972883644218814523235949662039% ,47% ,60% ,66% ,71% ,73% ,0%10%20%30%40%50%60%70%80%0200400600800100012002010A 2011A 2012E 2013E 2013E 2014EC hina O ther,Emerging % ,of,global,marketEmerging markets to approach 70% of global smartphone marketWednesday, June 5, 13
  20. 20. $0$5$10$15$20$252009 2010 2011 2012Europe N./America S ./America Asia ME//Africa$4$18RevenueinbillionsDevelopment of app-economyWednesday, June 5, 13
  21. 21. Ownership across DevicesWednesday, June 5, 13
  22. 22. Multi-ScreenWednesday, June 5, 13
  23. 23. Each device offers a specific kind ofexperience at each part of the dayWednesday, June 5, 13
  24. 24. 3. “Good” BusinessWednesday, June 5, 13
  25. 25. Wednesday, June 5, 13
  26. 26. Only 33% of all brands are meaningfulWednesday, June 5, 13
  27. 27. Meaningful brands generate increasingreturns for their companiesWednesday, June 5, 13
  28. 28. 4. Abundance MindsetWednesday, June 5, 13
  29. 29. World Remapped : The New Middle ClassWednesday, June 5, 13
  30. 30. The New Middle ClassWednesday, June 5, 13
  31. 31. Wealth is moving to Developing MarketsGlobal GDP Growth ProjectionsWednesday, June 5, 13
  32. 32. Wealth is moving to Developing MarketsGlobal GDP Growth Projectionshttp://youtu.be/Nvx6qGc6X4sWednesday, June 5, 13
  33. 33. Most of this Growth is drivenby South East Asian marketsWednesday, June 5, 13
  34. 34. Asians are leading DigitalWednesday, June 5, 13
  35. 35. 13 Trends for 2013Wednesday, June 5, 13
  36. 36. 13 Trends for 2013Wednesday, June 5, 13
  37. 37. 1. Progressive ScreeningEnhanced experiences through multiscreen engagementWednesday, June 5, 13
  38. 38. insert
  39. 39.  videohttp://youtu.be/lioK64vMH3EWednesday, June 5, 13
  40. 40. Wednesday, June 5, 13
  41. 41. 2. Hyper-targetingWednesday, June 5, 13
  42. 42. http://vimeo.com/41416654Wednesday, June 5, 13
  43. 43. 3. Micro-CommunitySmall is the next big thingWednesday, June 5, 13
  44. 44. http://youtu.be/BeMZP-­‐oyOIIWednesday, June 5, 13
  45. 45. Wednesday, June 5, 13
  46. 46. 4. Life TrackingThe Quantified SelfWednesday, June 5, 13
  47. 47. http://youtu.be/pEpNTFU0C0oWednesday, June 5, 13
  48. 48. Office dynamics will never be the same again. With LifeCheck, employees log inwork-related items like their time-in and outs or the man-hours spent on their daily to-dos.LifeCheck is backed by in-depth employee data and records,rewards and messages is as personal as it can get.Wednesday, June 5, 13
  49. 49. 5. FROM MEMORABLE TO MEANINGFULPersonal Well-being + SustainabilityWednesday, June 5, 13
  50. 50. Trust is the New BlackWednesday, June 5, 13
  51. 51. Trust is the New BlackWednesday, June 5, 13
  52. 52. RECYCLEBANK- Recyclebank rewards people for taking green actionswith discounts and deals from more than 4,000 local businesses andnational brands.Wednesday, June 5, 13
  53. 53. 6. Celebration NationWednesday, June 5, 13
  54. 54. Flaunting the New “It” CulturesWednesday, June 5, 13
  55. 55. The New Glocal: Tipping away from ‘global’ towards ‘local’Wednesday, June 5, 13
  56. 56. The New Glocal: Tipping away from ‘global’ towards ‘local’“eyes of arabia”http://vimeo.com/41781051Wednesday, June 5, 13
  57. 57. 7. Entrepreneurial ConsumersBeing
  58. 58.  the
  59. 59.  first
  60. 60.  is
  61. 61.  no
  62. 62.  longer
  63. 63.  soon
  64. 64.  enoughWednesday, June 5, 13
  65. 65. ZaoZaohttp://youtu.be/8CbhLqXXtS4Wednesday, June 5, 13
  66. 66. 8. Emerging SquaredWednesday, June 5, 13
  67. 67. Wednesday, June 5, 13
  68. 68. 9. NewismGlobal celebration of innovationWednesday, June 5, 13
  69. 69. BDI
  70. 70.  Philippines
  71. 71.  
  72. 72.  ­–
  73. 73.  DAY
  74. 74.  TO
  75. 75.  DAY
  76. 76.  PRODUCTS,
  77. 77.  GWI
  78. 78.  Q4,
  79. 79.  2012Digital Channels as a Method of Brand DiscoveryWednesday, June 5, 13
  80. 80. Wednesday, June 5, 13
  81. 81. 10. Social SnackingBite-sized social networkingWednesday, June 5, 13
  82. 82. Web SnackingWednesday, June 5, 13
  83. 83. Social SnackingWednesday, June 5, 13
  84. 84. 11. OrchestrationThe New IntegrationWednesday, June 5, 13
  85. 85. http://youtu.be/dEAgynm3Ng8Wednesday, June 5, 13
  86. 86. 12. Social ShoppingE-commerce through social platformsWednesday, June 5, 13
  87. 87. Wednesday, June 5, 13
  88. 88. 13. DIY HealthcareWednesday, June 5, 13
  89. 89. Consumer technology and mobile applications becomeaccessible conduits for healthcare services of doctorsWednesday, June 5, 13
  90. 90. Technology empowers the patientto take control of their own healthhttp://youtu.be/hYM0gahC04MWednesday, June 5, 13
  91. 91. 13 Trends for 2013Wednesday, June 5, 13
  92. 92. 2013 TrendsThank You!Wednesday, June 5, 13

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