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The Art of Presentation III. Following the ZEN path. DESIGN
 

The Art of Presentation III. Following the ZEN path. DESIGN

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Fifth and last issue of our Lectures on "The Art of Presentation." This time we deal with the process of designing the preso.

Fifth and last issue of our Lectures on "The Art of Presentation." This time we deal with the process of designing the preso.

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    The Art of Presentation III. Following the ZEN path. DESIGN The Art of Presentation III. Following the ZEN path. DESIGN Presentation Transcript

    • SEMINAR (III) Following the ZEN path Zen Rocks by Lane Pierce Alberto de Vega Eduardo S. de la Fuente
    • TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources Sources of Inspiration Structure Images Data Zen Rocks by Lane Pierce
    • GETTING INSPIRED MOVIES picture A motion is worth 1000 words ©1997 Lucasfilm Ltd. All Rights Reserved
    • GETTING INSPIRED MOVIES Color does matter ©1991 Carolco Pictures. All Rights Reserved
    • GETTING INSPIRED COMICS “ Juxtaposed pictorial and other images in deliberate sequence intended to convey information and/or produce an aesthetic response in the viewer ” Scott McCloud
    • GETTING INSPIRED COMICS example An
    • GETTING INSPIRED ADVERTISING attracting Advertising means Picture by Brian Mark
    • GETTING INSPIRED GURUS GURUS’ Look for master pieces
    • TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources Sources of inspiration Structure Images Data Zen Rocks by Lane Pierce
    • TEMPLATES ARE YOU KIDDING? No more Choco krispis? by Eneas
    • TEMPLATES TRASH THEM AWAY Built in I’m not talking about templates Mmmm Templates by cogdogblog
    • BU I LD YOU R OWN TEMPLATES your own Take some time, build templates
    • BU I LD YOU R OWN TEMPLATES Full bleed templates are alright…
    • … as long as you or your boss do not intend to use (and abuse) of every single square inch. Nor you plan to stretch a image or a diagram, or for what it matters a bunch of them, well beyond the natural –and physical– limits of the slide. I know this happens all the time. So do you. This is in fact a good reason for doing it different. Use a grid, let the slide –and your audience– breathe a little bit, create some margins you’ll never ever cross without a good reason.
    • Breathing Room G R I D WHAT IS IT GOOD FOR? Working Area 5x5 G r i d
    • Less Breathing Room G R I D WHAT IS IT GOOD FOR? Bigger Working Area Power Points 6x6 G r i d Power Lines
    • G R I D WHAT IS IT GOOD FOR? Align the objects consistently Logo
    • G R I D WHAT IS IT GOOD FOR? Text Image chaotic Unless you want your slides feel Image
    • G R I D WHAT IS IT GOOD FOR? Texto Imagen chaotic Unless you want your slides feel Imagen
    • G R I D WHAT IS IT GOOD FOR? Texto Imagen Imagen chaotic Unless you want your slides feel
    • G R I D WHAT IS IT GOOD FOR? of thirds Use the rule A boy and his shadow by Alberto de Vega
    • TEMPLATES CHOOSE YOUR TYPE A sans serif Use one font face Forget this type
    • TEMPLATES CHOOSE YOUR TYPE size Use color and to build contrast Pink elephant by narisa
    • TEMPLATES CHOOSE YOUR PALETTE background Pick a color
    • TEMPLATES CHOOSE YOUR PALETTE Black is all about elegance
    • TEMPLATES CHOOSE YOUR PALETTE White is about trust
    • TEMPLATES CHOOSE YOUR PALETTE contrasting Then a color pallete Light Color Spectrum by psdgraphics.com
    • TEMPLATES CHOOSE YOUR PALETTE There is a bunch of techniques Light Color Spectrum by psdgraphics.com
    • TEMPLATES CHOOSE YOUR PALETTE But, for the time being already Choose one made! Light Color Spectrum by psdgraphics.com
    • TEMPLATES BE CONSISTENT Stick to your settings!
    • G R I D BENDING THE RULES break Can I the rules TM & © 2009 Warner Bros. Entertainment Inc. All Rights Reserved
    • G R I D BENDING THE RULES sparingly Bend the rules, but do it Freedom by Guille
    • G R I D BREAKING THE RULES cram What if I need to more information here? I like smirks by You-did
    • TEMPLATES LOOKING FOR ALTERNATIVES free Slides are divide & conquer! ©2009 Paramount Home Entertainment. All right reserved.
    • TEMPLATES BUT MY B OSS SAI D boss Yes but, my says… ©2007 Twentieth Century Fox Film Corporation. All Rights Reserved
    • USING THE CORPORATE TEMPLATES corporate The templates? ©PhotoXpress
    • USING THE CORPORATE TEMPLATES Corporate Right, the templates
    • TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources Sources of Inspiration Structure Images Data Zen Rocks by Lane Pierce
    • WORKING WITH IMAGES Small or distorted Do NOT use images ©iStockPhoto
    • WORKING WITH IMAGES stretch Do not them ©iStockPhoto
    • WORKING WITH IMAGES images Use full bleed, HD ©iStockPhoto
    • WORKING WITH IMAGES full Which gave you control ©iStockPhoto
    • WORKING WITH IMAGES watermaked Do not use images ©iStockPhoto
    • WORKING WITH IMAGES right It is NOT ©iStockPhoto
    • WORKING WITH IMAGES cheap It looks ©iStockPhoto
    • WORKING WITH IMAGES Pay for it or ... ©iStockPhoto
    • WORKING WITH IMAGES CC images Alternatively, use
    • WORKING WITH IMAGES audience Adapt images to the ©iStockPhoto
    • WORKING WITH IMAGES audience Adapt images to the African man smiling by anthonyasael. All rights reserved. Mi abuela by ibarak. All rights reserved
    • WORKING WITH IMAGES Cut-out Whenever possible the images Everywhere but here? by Will Ockenden
    • WORKING WITH IMAGES Cut-out Whenever possible the images Everywhere but here? by Will Ockenden
    • WORKING WITH IMAGES the gaze Let the images guide Photo by owenbooths
    • WORKING WITH IMAGES not right Definitely ©PhotoXpress
    • WORKING WITH IMAGES you go! there ©PhotoXpress
    • empty space use Girl with Dog by Felix Constantinople. All Rights Reserved
    • TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources Sources of inspiration Structure Images Data Zen Rocks by Lane Pierce
    • SHOWING YOUR DATA confidence Data brings Bam Margera Stage Dive by Kevin Winter
    • A1 Ac$vidad  comercial  en  internet  de  empresas  de   más  de  10  empleados   ways However, there are of showing data 59
    • Ac$vidad  comercial  en  internet  de  empresas  de  más  de  10   empleados:     ways And, of showing data    Europa  duplica  a  España   UE-­‐27   27%   Spain   UE-­‐27   15%   16%   Spain   8%   Compras   Ventas  
    • SHOWING YOUR DATA memorable Make your data as as your first kiss Friends by reinn
    • World of Warcraft users worldwide 11M 9M memorable This is not 1.5M (plain decoration) 2005 2007 2008 Source: Blizzard
    • World of Warcraft users worldwide This, is Catalonia Twice the population of ©PhotoXpress
    • Facebook users memorable 450 This is not Millions Source: Facebook
    • World most populated countries 1,333M 1,170M 350M 307M This, is Source: Facebook
    • Capacity of an iPod ©PhotoXpress