The Art of Presentation III. Following the ZEN path. DESIGN

SEMINAR (III) Following the ZEN path Zen Rocks by Lane Pierce Alberto de Vega Eduardo S. de la Fuente

TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources Sources of Inspiration Structure Images Data Zen Rocks by Lane Pierce

GETTING INSPIRED COMICS “ Juxtaposed pictorial and other images in deliberate sequence intended to convey information and/or produce an aesthetic response in the viewer ” Scott McCloud

GETTING INSPIRED COMICS example An

GETTING INSPIRED ADVERTISING attracting Advertising means Picture by Brian Mark

GETTING INSPIRED GURUS GURUS’ Look for master pieces

TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources Sources of inspiration Structure Images Data Zen Rocks by Lane Pierce

TEMPLATES ARE YOU KIDDING? No more Choco krispis? by Eneas

TEMPLATES TRASH THEM AWAY Built in I’m not talking about templates Mmmm Templates by cogdogblog

BU I LD YOU R OWN TEMPLATES your own Take some time, build templates

BU I LD YOU R OWN TEMPLATES Full bleed templates are alright…

… as long as you or your boss do not intend to use (and abuse) of every single square inch. Nor you plan to stretch a image or a diagram, or for what it matters a bunch of them, well beyond the natural –and physical– limits of the slide. I know this happens all the time. So do you. This is in fact a good reason for doing it different. Use a grid, let the slide –and your audience– breathe a little bit, create some margins you’ll never ever cross without a good reason.

Breathing Room G R I D WHAT IS IT GOOD FOR? Working Area 5x5 G r i d

Less Breathing Room G R I D WHAT IS IT GOOD FOR? Bigger Working Area Power Points 6x6 G r i d Power Lines

G R I D WHAT IS IT GOOD FOR? Align the objects consistently Logo

G R I D WHAT IS IT GOOD FOR? Text Image chaotic Unless you want your slides feel Image

G R I D WHAT IS IT GOOD FOR? Texto Imagen chaotic Unless you want your slides feel Imagen

G R I D WHAT IS IT GOOD FOR? Texto Imagen Imagen chaotic Unless you want your slides feel

G R I D WHAT IS IT GOOD FOR? of thirds Use the rule A boy and his shadow by Alberto de Vega

TEMPLATES CHOOSE YOUR TYPE A sans serif Use one font face Forget this type

TEMPLATES CHOOSE YOUR TYPE size Use color and to build contrast Pink elephant by narisa

TEMPLATES CHOOSE YOUR PALETTE background Pick a color

TEMPLATES CHOOSE YOUR PALETTE Black is all about elegance

TEMPLATES CHOOSE YOUR PALETTE White is about trust

TEMPLATES CHOOSE YOUR PALETTE contrasting Then a color pallete Light Color Spectrum by psdgraphics.com

TEMPLATES CHOOSE YOUR PALETTE There is a bunch of techniques Light Color Spectrum by psdgraphics.com

TEMPLATES CHOOSE YOUR PALETTE But, for the time being already Choose one made! Light Color Spectrum by psdgraphics.com

TEMPLATES BE CONSISTENT Stick to your settings!

G R I D BENDING THE RULES sparingly Bend the rules, but do it Freedom by Guille

G R I D BREAKING THE RULES cram What if I need to more information here? I like smirks by You-did

USING THE CORPORATE TEMPLATES corporate The templates? ©PhotoXpress

USING THE CORPORATE TEMPLATES Corporate Right, the templates

TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources Sources of Inspiration Structure Images Data Zen Rocks by Lane Pierce

WORKING WITH IMAGES Small or distorted Do NOT use images ©iStockPhoto

WORKING WITH IMAGES stretch Do not them ©iStockPhoto

WORKING WITH IMAGES images Use full bleed, HD ©iStockPhoto

WORKING WITH IMAGES full Which gave you control ©iStockPhoto

WORKING WITH IMAGES watermaked Do not use images ©iStockPhoto

WORKING WITH IMAGES right It is NOT ©iStockPhoto

WORKING WITH IMAGES CC images Alternatively, use

WORKING WITH IMAGES Cut-out Whenever possible the images Everywhere but here? by Will Ockenden

WORKING WITH IMAGES the gaze Let the images guide Photo by owenbooths

TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources Sources of inspiration Structure Images Data Zen Rocks by Lane Pierce

SHOWING YOUR DATA confidence Data brings Bam Margera Stage Dive by Kevin Winter

A1 Ac$vidad comercial en internet de empresas de más de 10 empleados ways However, there are of showing data 59

Ac$vidad comercial en internet de empresas de más de 10 empleados: ways And, of showing data Europa duplica a España UE-‐27 27% Spain UE-‐27 15% 16% Spain 8% Compras Ventas

SHOWING YOUR DATA memorable Make your data as as your first kiss Friends by reinn

World of Warcraft users worldwide 11M 9M memorable This is not 1.5M (plain decoration) 2005 2007 2008 Source: Blizzard

Facebook users memorable 450 This is not Millions Source: Facebook

World most populated countries 1,333M 1,170M 350M 307M This, is Source: Facebook

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The Art of Presentation III. Following the ZEN path. DESIGN

by Eduardo S. de la Fuente on Oct 20, 2009

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