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The Art of Presentation II. Following the ZEN path. PREPARATION
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The Art of Presentation II. Following the ZEN path. PREPARATION

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Second issue of our Lectures on "The Art of Presentation." This time we deal with the process leading to a great preso, the right preparation.

Second issue of our Lectures on "The Art of Presentation." This time we deal with the process leading to a great preso, the right preparation.


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  • 1. SEMINAR (II) Following  the  ZEN  path   Zen  Rocks  by  Lane  Pierce   Alberto de Vega Eduardo S. de la Fuente
  • 2. TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources What for? Message Story Ideation Techniques Storyboard
  • 3. R E A D I N E S S   WHAT  FOR?   12 11A Readiness? © 1976 Chartoff-Winkler Productions. All Rights Reserved.
  • 4. R E A D I N E S S   WHAT  FOR?   “BTW…” The call © PhotoXpress.com
  • 5. R E A D I N E S S   WHAT  FOR?   sequels … And its © PhotoXpress.com
  • 6. R E A D I N E S S   WHAT  FOR?   result… The Photo by Vintage Fairytale
  • 7. R E A D I N E S S   WHAT  FOR?   80% Readiness accounts for of success
  • 8. R E A D I N E S S   WHAT  FOR?   time And, it takes Photo by Brooks Elliot
  • 9. TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources What for? Message Story Ideation Techniques Storyboard
  • 10. C R A F T I N G THE MESSAGE © PhotoXpress.com
  • 11. C R A F T I N G THE MESSAGE © 2009 Disney. All Rights Reserved.
  • 12. C R A F T I N G THE MESSAGE pitch The elevator © iStockPhoto
  • 13. TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources Readiness, what for? Message Story Ideation Techniques Storyboard
  • 14. C R A F T I N G THE STORY story. A presentation is a (period)
  • 15. C R A F T I N G THE STORY this kind But not of story ©2004 Turner Entertainment Co. A Warner Bros. Entertainment Company. All Rights Reserved
  • 16. C R A F T I N G THE STORY shorter! Make it ©1999 New Line Cinema Productions, Inc. All Rights Reserved
  • 17. SIZE MATTERS “ The secret of being a bore is to tell everything” Voltaire Portrait by Nicolas de Largillière
  • 18. SIZE MATTERS Slides   Notes   Handouts   three parts Meet the of a presentation Inspired  on  PresentaEon  Zen  by  Garr  Reynolds  
  • 19. SIZE MATTERS audience   What   the   sees   Inspired  on  PresentaEon  Zen  by  Garr  Reynolds  
  • 20. SIZE MATTERS you What see Inspired  on  PresentaEon  Zen  by  Garr  Reynolds  
  • 21. SIZE MATTERS audience What the takes away Inspired  on  PresentaEon  Zen  by  Garr  Reynolds  
  • 22. C R A F T I N G THE STORY craft How do I the story? © PhotoXpress.com
  • 23. C R A F T I N G THE STORY every Now, story is made of … Plot Exposition Resolution Photo by Adam Hart-Davis
  • 24. C R A F T I N G THE STORY telco! Yes but, that’s for tales this is Photo by Dan Becker
  • 25. C R A F T I N G THE STORY this? Alright, what about Problem Current Situation Solution Foto por Adam Hart-Davis
  • 26. C R A F T I N G THE STORY enough? It is not I like smirks por you  did
  • 27. C R A F T I N G THE STORY features   Add  
  • 28. C R A F T I N G THE STORY benefits   And   Crown Casino Chips by foodie.jenius
  • 29. C R A F T I N G THE STORY Summary -Features -Benefits - ... And now summary   Recap with a   © Image*After
  • 30. C R A F T I N G THE STORY Seal the deal with the next steps Wax Seal by Jen Chan
  • 31. C R A F T I N G THE STORY recap? Do we   © PhotoXpress.com
  • 32. C R A F T I N G THE STORY memory You better engrave this In your The Thinker por Dano
  • 33. C R A F T I N G THE STORY © Image*After
  • 34. TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources What for? Message Story Ideation techniques Storyboard
  • 35. CRAFTING IDEAS what?   OK, now © PhotoXpress.com
  • 36. G O I N G ANALOG help!   The laptop quite is of any the contrary © PhotoXpress.com
  • 37. G O I N G ANALOG down! No excuses, shut it   © PhotoXpress.com
  • 38. G O I N G ANALOG pen   Paper and a all you’ll ever need! © PhotoXpress.com
  • 39. GIVE ME SOME CLUES what?   Alright, now © PhotoXpress.com
  • 40. AUDIENCE THAT BIG UNKNOWN always! Keep the audience in mind Day 140 por milknosugar
  • 41. AUDIENCE THAT BIG UNKNOWN sleep? Which things doesn’t let them
  • 42. AUDIENCE THAT BIG UNKNOWN beacon They’re your of  the bay Pigeon Point por john  curley
  • 43. AUDIENCE THAT BIG UNKNOWN harbour To deal Cala Dogana por Wagman_30
  • 44. IDEATION TECHNIQUES think Think, , think! © 2009 Disney. All Rights Reserved.
  • 45. IDEATION TECHNIQUES storming   Brain Stream of Conciousness por Jurvetson
  • 46. IDEATION TECHNIQUES mapping Mind © IQmatrix.com
  • 47. IDEATION TECHNIQUES writing Brain
  • 48. IDEATION TECHNIQUES perspective   Pick another © PhotoXpress.com
  • 49. IDEATION TECHNIQUES analogy   Or, perhaps, an Maple seed by Marc McGowan's
  • 50. IDEATION TECHNIQUES paper   You’ll use some © Navigator. All rights reserved.
  • 51. IDEATION TECHNIQUES some but… And throw © OKI .Printing Solutions 2008
  • 52. R E S U L T : THE MESSAGE message You will have your © PhotoXpress.com
  • 53. R E S U L T : THE MESSAGE But you will have YOUR STORY story And a prize winning © 2007 Disney/Pixar. All Rights Reserved.
  • 54. EXTRA R E S U LTS aditional With materials 16th July 2009 by gregoryjameswalsh
  • 55. EXTRA R E S U LTS questions To answer a few
  • 56. N E X T STEP slides?   How do I turn this into © PhotoXpress.com
  • 57. TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources What for? Message Flow Crafting Techniques Storyboard
  • 58. G O I N G ANALOG step! 1! laptop   Switch  off   your   Power  BuNon  by  therevan77  
  • 59. G O I N G ANALOG step! 2! post-its Pick some Four  Flappers  by  canonsnapper  
  • 60. G O I N G ANALOG step! 2! white board Better yet, a ©BunEng  MagneEcs  Co.  
  • 61. G O I N G ANALOG quiet Look for a place step! 3! Nanzen-­‐ji  “Leaping  Tiger“  by  john  w  
  • 62. G O I N G ANALOG this? Alright, what about step! 3! Tapones  by  Clemente  
  • 63. G O I N G ANALOG paso! 4! go!   Let’s   ©  iStockPhoto  
  • 64. G O I N G ANALOG what? alright, now ©  iStockPhoto