SEMINAR (II)




                                                             Following	
  the	
  ZEN	
  path	
  


Zen	
 ...
TABLE OF CONTENTS
                     THE ART OF PRESENTATION




Why?   Preparation      Design   Delivery   Resources

...
R E A D I N E S S 	
  

                                                                  WHAT	
  FOR?	
  
               ...
R E A D I N E S S 	
  

                    WHAT	
  FOR?	
  


       “BTW…”
The

                                      ca...
R E A D I N E S S 	
  

                    WHAT	
  FOR?	
  




              sequels …
And its




© PhotoXpress.com
R E A D I N E S S 	
  

                             WHAT	
  FOR?	
  




        result…
The




Photo by Vintage Fairyta...
R E A D I N E S S 	
  

                WHAT	
  FOR?	
  




               80%
  Readiness
accounts for
                 ...
R E A D I N E S S 	
  

                         WHAT	
  FOR?	
  




                                            time
   ...
TABLE OF CONTENTS
                     THE ART OF PRESENTATION




Why?   Preparation      Design   Delivery   Resources

...
C R A F T I N G

                    THE MESSAGE




© PhotoXpress.com
C R A F T I N G

                                      THE MESSAGE




© 2009 Disney. All Rights Reserved.
C R A F T I N G

                        THE MESSAGE




                pitch
     The
 elevator




© iStockPhoto
TABLE OF CONTENTS
                     THE ART OF PRESENTATION




Why?   Preparation      Design    Delivery   Resources
...
C R A F T I N G

                                  THE STORY


                  story.
A presentation
           is a
   ...
C R A F T I N G

                                  THE STORY


            this kind
  But
  not
                         ...
C R A F T I N G

                                                                THE STORY


                             ...
SIZE
                                                MATTERS




                                     “ The secret of bein...
SIZE
                                                                                  MATTERS




                       ...
SIZE
                                                                                   MATTERS




                      ...
SIZE
                                                                     MATTERS




                      you
What

    ...
SIZE
                                                                     MATTERS




                       audience
 Wha...
C R A F T I N G

                                     THE STORY


                craft
    How
     do I
                ...
C R A F T I N G

                                                THE STORY


            every
 Now,
                     ...
C R A F T I N G

                      THE STORY


                                          telco!
                      ...
C R A F T I N G

                                        THE STORY


                           this?
    Alright,
 what a...
C R A F T I N G

                               THE STORY




              enough?
 It is
 not




I like smirks por you	...
C R A F T I N G

    THE STORY




          features	
  
Add	
  
C R A F T I N G

                                       THE STORY




           benefits	
  
And	
  




 Crown Casino Ch...
C R A F T I N G

                                    THE STORY

      Summary
           -Features
           -Benefits
  ...
C R A F T I N G

                              THE STORY

 Seal the deal
     with the
                       next steps

...
C R A F T I N G

                    THE STORY




                              recap?
                      Do we 	
  

...
C R A F T I N G

                       THE STORY




                       memory
   You better
 engrave this
      In y...
C R A F T I N G

                THE STORY




© Image*After
TABLE OF CONTENTS
                     THE ART OF PRESENTATION




Why?   Preparation      Design   Delivery   Resources

...
CRAFTING

                    IDEAS


              what?	
  
    OK,
   now




© PhotoXpress.com
G O I N G

                          ANALOG


                                help!	
  
                          The
    ...
G O I N G

                               ANALOG




                    down!
No excuses,
     shut it
                  ...
G O I N G

                        ANALOG


           pen	
  
Paper
and a




all you’ll ever need!

© PhotoXpress.com
GIVE ME SOME

                    CLUES




                               what?	
  
                    Alright,
        ...
AUDIENCE
                           THAT BIG UNKNOWN




                                         always!
                ...
AUDIENCE
 THAT BIG UNKNOWN




                   sleep?
   Which things
doesn’t let them
AUDIENCE
                                    THAT BIG UNKNOWN




                                        beacon
         ...
AUDIENCE
                            THAT BIG UNKNOWN




          harbour
   To
 deal




Cala Dogana por Wagman_30
IDEATION
                                                 TECHNIQUES




             think
Think,

                      ...
IDEATION
                                       TECHNIQUES




         storming	
  
Brain




Stream of Conciousness por ...
IDEATION
                     TECHNIQUES




           mapping
Mind




© IQmatrix.com
IDEATION
TECHNIQUES




                     writing
             Brain
IDEATION
                    TECHNIQUES




                perspective	
  
   Pick
another




© PhotoXpress.com
IDEATION
                                   TECHNIQUES




                         analogy	
  
Or, perhaps,
         an

...
IDEATION
                                    TECHNIQUES




                       paper	
  
You’ll use
    some




© Nav...
IDEATION
                                         TECHNIQUES




                                         some but…
      ...
R   E   S   U   L   T   :

                          THE MESSAGE




                    message
 You will
have your




©...
R   E   S   U   L   T   :

                                            THE MESSAGE

   But you will have YOUR

   STORY
  ...
EXTRA
                                                  R E S U LTS




          aditional
With

                        ...
EXTRA
R E S U LTS




                          questions
              To answer
                  a few
N E X T

                                  STEP




                    slides?	
  
How do I turn
    this into




© Phot...
TABLE OF CONTENTS
                     THE ART OF PRESENTATION




Why?   Preparation      Design   Delivery   Resources

...
G O I N G

                                         ANALOG
                                                             st...
G O I N G

                                              ANALOG
                                                          ...
G O I N G

                                                ANALOG
                                                        ...
G O I N G

                                                           ANALOG




                        quiet
  Look
  fo...
G O I N G

                                ANALOG


                                                this?
                ...
G O I N G

                                 ANALOG
                                             paso!
                    ...
G O I N G

                               ANALOG


                       what?
alright,
   now




©	
  iStockPhoto	
  
The Art of Presentation II. Following the ZEN path. PREPARATION
The Art of Presentation II. Following the ZEN path. PREPARATION
The Art of Presentation II. Following the ZEN path. PREPARATION
The Art of Presentation II. Following the ZEN path. PREPARATION
The Art of Presentation II. Following the ZEN path. PREPARATION
The Art of Presentation II. Following the ZEN path. PREPARATION
The Art of Presentation II. Following the ZEN path. PREPARATION
The Art of Presentation II. Following the ZEN path. PREPARATION
The Art of Presentation II. Following the ZEN path. PREPARATION
The Art of Presentation II. Following the ZEN path. PREPARATION
The Art of Presentation II. Following the ZEN path. PREPARATION
The Art of Presentation II. Following the ZEN path. PREPARATION
The Art of Presentation II. Following the ZEN path. PREPARATION
The Art of Presentation II. Following the ZEN path. PREPARATION
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The Art of Presentation II. Following the ZEN path. PREPARATION

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Second issue of our Lectures on "The Art of Presentation." This time we deal with the process leading to a great preso, the right preparation.

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Transcript of "The Art of Presentation II. Following the ZEN path. PREPARATION"

  1. 1. SEMINAR (II) Following  the  ZEN  path   Zen  Rocks  by  Lane  Pierce   Alberto de Vega Eduardo S. de la Fuente
  2. 2. TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources What for? Message Story Ideation Techniques Storyboard
  3. 3. R E A D I N E S S   WHAT  FOR?   12 11A Readiness? © 1976 Chartoff-Winkler Productions. All Rights Reserved.
  4. 4. R E A D I N E S S   WHAT  FOR?   “BTW…” The call © PhotoXpress.com
  5. 5. R E A D I N E S S   WHAT  FOR?   sequels … And its © PhotoXpress.com
  6. 6. R E A D I N E S S   WHAT  FOR?   result… The Photo by Vintage Fairytale
  7. 7. R E A D I N E S S   WHAT  FOR?   80% Readiness accounts for of success
  8. 8. R E A D I N E S S   WHAT  FOR?   time And, it takes Photo by Brooks Elliot
  9. 9. TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources What for? Message Story Ideation Techniques Storyboard
  10. 10. C R A F T I N G THE MESSAGE © PhotoXpress.com
  11. 11. C R A F T I N G THE MESSAGE © 2009 Disney. All Rights Reserved.
  12. 12. C R A F T I N G THE MESSAGE pitch The elevator © iStockPhoto
  13. 13. TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources Readiness, what for? Message Story Ideation Techniques Storyboard
  14. 14. C R A F T I N G THE STORY story. A presentation is a (period)
  15. 15. C R A F T I N G THE STORY this kind But not of story ©2004 Turner Entertainment Co. A Warner Bros. Entertainment Company. All Rights Reserved
  16. 16. C R A F T I N G THE STORY shorter! Make it ©1999 New Line Cinema Productions, Inc. All Rights Reserved
  17. 17. SIZE MATTERS “ The secret of being a bore is to tell everything” Voltaire Portrait by Nicolas de Largillière
  18. 18. SIZE MATTERS Slides   Notes   Handouts   three parts Meet the of a presentation Inspired  on  PresentaEon  Zen  by  Garr  Reynolds  
  19. 19. SIZE MATTERS audience   What   the   sees   Inspired  on  PresentaEon  Zen  by  Garr  Reynolds  
  20. 20. SIZE MATTERS you What see Inspired  on  PresentaEon  Zen  by  Garr  Reynolds  
  21. 21. SIZE MATTERS audience What the takes away Inspired  on  PresentaEon  Zen  by  Garr  Reynolds  
  22. 22. C R A F T I N G THE STORY craft How do I the story? © PhotoXpress.com
  23. 23. C R A F T I N G THE STORY every Now, story is made of … Plot Exposition Resolution Photo by Adam Hart-Davis
  24. 24. C R A F T I N G THE STORY telco! Yes but, that’s for tales this is Photo by Dan Becker
  25. 25. C R A F T I N G THE STORY this? Alright, what about Problem Current Situation Solution Foto por Adam Hart-Davis
  26. 26. C R A F T I N G THE STORY enough? It is not I like smirks por you  did
  27. 27. C R A F T I N G THE STORY features   Add  
  28. 28. C R A F T I N G THE STORY benefits   And   Crown Casino Chips by foodie.jenius
  29. 29. C R A F T I N G THE STORY Summary -Features -Benefits - ... And now summary   Recap with a   © Image*After
  30. 30. C R A F T I N G THE STORY Seal the deal with the next steps Wax Seal by Jen Chan
  31. 31. C R A F T I N G THE STORY recap? Do we   © PhotoXpress.com
  32. 32. C R A F T I N G THE STORY memory You better engrave this In your The Thinker por Dano
  33. 33. C R A F T I N G THE STORY © Image*After
  34. 34. TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources What for? Message Story Ideation techniques Storyboard
  35. 35. CRAFTING IDEAS what?   OK, now © PhotoXpress.com
  36. 36. G O I N G ANALOG help!   The laptop quite is of any the contrary © PhotoXpress.com
  37. 37. G O I N G ANALOG down! No excuses, shut it   © PhotoXpress.com
  38. 38. G O I N G ANALOG pen   Paper and a all you’ll ever need! © PhotoXpress.com
  39. 39. GIVE ME SOME CLUES what?   Alright, now © PhotoXpress.com
  40. 40. AUDIENCE THAT BIG UNKNOWN always! Keep the audience in mind Day 140 por milknosugar
  41. 41. AUDIENCE THAT BIG UNKNOWN sleep? Which things doesn’t let them
  42. 42. AUDIENCE THAT BIG UNKNOWN beacon They’re your of  the bay Pigeon Point por john  curley
  43. 43. AUDIENCE THAT BIG UNKNOWN harbour To deal Cala Dogana por Wagman_30
  44. 44. IDEATION TECHNIQUES think Think, , think! © 2009 Disney. All Rights Reserved.
  45. 45. IDEATION TECHNIQUES storming   Brain Stream of Conciousness por Jurvetson
  46. 46. IDEATION TECHNIQUES mapping Mind © IQmatrix.com
  47. 47. IDEATION TECHNIQUES writing Brain
  48. 48. IDEATION TECHNIQUES perspective   Pick another © PhotoXpress.com
  49. 49. IDEATION TECHNIQUES analogy   Or, perhaps, an Maple seed by Marc McGowan's
  50. 50. IDEATION TECHNIQUES paper   You’ll use some © Navigator. All rights reserved.
  51. 51. IDEATION TECHNIQUES some but… And throw © OKI .Printing Solutions 2008
  52. 52. R E S U L T : THE MESSAGE message You will have your © PhotoXpress.com
  53. 53. R E S U L T : THE MESSAGE But you will have YOUR STORY story And a prize winning © 2007 Disney/Pixar. All Rights Reserved.
  54. 54. EXTRA R E S U LTS aditional With materials 16th July 2009 by gregoryjameswalsh
  55. 55. EXTRA R E S U LTS questions To answer a few
  56. 56. N E X T STEP slides?   How do I turn this into © PhotoXpress.com
  57. 57. TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources What for? Message Flow Crafting Techniques Storyboard
  58. 58. G O I N G ANALOG step! 1! laptop   Switch  off   your   Power  BuNon  by  therevan77  
  59. 59. G O I N G ANALOG step! 2! post-its Pick some Four  Flappers  by  canonsnapper  
  60. 60. G O I N G ANALOG step! 2! white board Better yet, a ©BunEng  MagneEcs  Co.  
  61. 61. G O I N G ANALOG quiet Look for a place step! 3! Nanzen-­‐ji  “Leaping  Tiger“  by  john  w  
  62. 62. G O I N G ANALOG this? Alright, what about step! 3! Tapones  by  Clemente  
  63. 63. G O I N G ANALOG paso! 4! go!   Let’s   ©  iStockPhoto  
  64. 64. G O I N G ANALOG what? alright, now ©  iStockPhoto  
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