The Art of Presentation II. Following the ZEN path. PREPARATION

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Second issue of our Lectures on "The Art of Presentation." This time we deal with the process leading to a great preso, the right preparation.

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The Art of Presentation II. Following the ZEN path. PREPARATION

  1. 1. SEMINAR (II) Following  the  ZEN  path   Zen  Rocks  by  Lane  Pierce   Alberto de Vega Eduardo S. de la Fuente
  2. 2. TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources What for? Message Story Ideation Techniques Storyboard
  3. 3. R E A D I N E S S   WHAT  FOR?   12 11A Readiness? © 1976 Chartoff-Winkler Productions. All Rights Reserved.
  4. 4. R E A D I N E S S   WHAT  FOR?   “BTW…” The call © PhotoXpress.com
  5. 5. R E A D I N E S S   WHAT  FOR?   sequels … And its © PhotoXpress.com
  6. 6. R E A D I N E S S   WHAT  FOR?   result… The Photo by Vintage Fairytale
  7. 7. R E A D I N E S S   WHAT  FOR?   80% Readiness accounts for of success
  8. 8. R E A D I N E S S   WHAT  FOR?   time And, it takes Photo by Brooks Elliot
  9. 9. TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources What for? Message Story Ideation Techniques Storyboard
  10. 10. C R A F T I N G THE MESSAGE © PhotoXpress.com
  11. 11. C R A F T I N G THE MESSAGE © 2009 Disney. All Rights Reserved.
  12. 12. C R A F T I N G THE MESSAGE pitch The elevator © iStockPhoto
  13. 13. TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources Readiness, what for? Message Story Ideation Techniques Storyboard
  14. 14. C R A F T I N G THE STORY story. A presentation is a (period)
  15. 15. C R A F T I N G THE STORY this kind But not of story ©2004 Turner Entertainment Co. A Warner Bros. Entertainment Company. All Rights Reserved
  16. 16. C R A F T I N G THE STORY shorter! Make it ©1999 New Line Cinema Productions, Inc. All Rights Reserved
  17. 17. SIZE MATTERS “ The secret of being a bore is to tell everything” Voltaire Portrait by Nicolas de Largillière
  18. 18. SIZE MATTERS Slides   Notes   Handouts   three parts Meet the of a presentation Inspired  on  PresentaEon  Zen  by  Garr  Reynolds  
  19. 19. SIZE MATTERS audience   What   the   sees   Inspired  on  PresentaEon  Zen  by  Garr  Reynolds  
  20. 20. SIZE MATTERS you What see Inspired  on  PresentaEon  Zen  by  Garr  Reynolds  
  21. 21. SIZE MATTERS audience What the takes away Inspired  on  PresentaEon  Zen  by  Garr  Reynolds  
  22. 22. C R A F T I N G THE STORY craft How do I the story? © PhotoXpress.com
  23. 23. C R A F T I N G THE STORY every Now, story is made of … Plot Exposition Resolution Photo by Adam Hart-Davis
  24. 24. C R A F T I N G THE STORY telco! Yes but, that’s for tales this is Photo by Dan Becker
  25. 25. C R A F T I N G THE STORY this? Alright, what about Problem Current Situation Solution Foto por Adam Hart-Davis
  26. 26. C R A F T I N G THE STORY enough? It is not I like smirks por you  did
  27. 27. C R A F T I N G THE STORY features   Add  
  28. 28. C R A F T I N G THE STORY benefits   And   Crown Casino Chips by foodie.jenius
  29. 29. C R A F T I N G THE STORY Summary -Features -Benefits - ... And now summary   Recap with a   © Image*After
  30. 30. C R A F T I N G THE STORY Seal the deal with the next steps Wax Seal by Jen Chan
  31. 31. C R A F T I N G THE STORY recap? Do we   © PhotoXpress.com
  32. 32. C R A F T I N G THE STORY memory You better engrave this In your The Thinker por Dano
  33. 33. C R A F T I N G THE STORY © Image*After
  34. 34. TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources What for? Message Story Ideation techniques Storyboard
  35. 35. CRAFTING IDEAS what?   OK, now © PhotoXpress.com
  36. 36. G O I N G ANALOG help!   The laptop quite is of any the contrary © PhotoXpress.com
  37. 37. G O I N G ANALOG down! No excuses, shut it   © PhotoXpress.com
  38. 38. G O I N G ANALOG pen   Paper and a all you’ll ever need! © PhotoXpress.com
  39. 39. GIVE ME SOME CLUES what?   Alright, now © PhotoXpress.com
  40. 40. AUDIENCE THAT BIG UNKNOWN always! Keep the audience in mind Day 140 por milknosugar
  41. 41. AUDIENCE THAT BIG UNKNOWN sleep? Which things doesn’t let them
  42. 42. AUDIENCE THAT BIG UNKNOWN beacon They’re your of  the bay Pigeon Point por john  curley
  43. 43. AUDIENCE THAT BIG UNKNOWN harbour To deal Cala Dogana por Wagman_30
  44. 44. IDEATION TECHNIQUES think Think, , think! © 2009 Disney. All Rights Reserved.
  45. 45. IDEATION TECHNIQUES storming   Brain Stream of Conciousness por Jurvetson
  46. 46. IDEATION TECHNIQUES mapping Mind © IQmatrix.com
  47. 47. IDEATION TECHNIQUES writing Brain
  48. 48. IDEATION TECHNIQUES perspective   Pick another © PhotoXpress.com
  49. 49. IDEATION TECHNIQUES analogy   Or, perhaps, an Maple seed by Marc McGowan's
  50. 50. IDEATION TECHNIQUES paper   You’ll use some © Navigator. All rights reserved.
  51. 51. IDEATION TECHNIQUES some but… And throw © OKI .Printing Solutions 2008
  52. 52. R E S U L T : THE MESSAGE message You will have your © PhotoXpress.com
  53. 53. R E S U L T : THE MESSAGE But you will have YOUR STORY story And a prize winning © 2007 Disney/Pixar. All Rights Reserved.
  54. 54. EXTRA R E S U LTS aditional With materials 16th July 2009 by gregoryjameswalsh
  55. 55. EXTRA R E S U LTS questions To answer a few
  56. 56. N E X T STEP slides?   How do I turn this into © PhotoXpress.com
  57. 57. TABLE OF CONTENTS THE ART OF PRESENTATION Why? Preparation Design Delivery Resources What for? Message Flow Crafting Techniques Storyboard
  58. 58. G O I N G ANALOG step! 1! laptop   Switch  off   your   Power  BuNon  by  therevan77  
  59. 59. G O I N G ANALOG step! 2! post-its Pick some Four  Flappers  by  canonsnapper  
  60. 60. G O I N G ANALOG step! 2! white board Better yet, a ©BunEng  MagneEcs  Co.  
  61. 61. G O I N G ANALOG quiet Look for a place step! 3! Nanzen-­‐ji  “Leaping  Tiger“  by  john  w  
  62. 62. G O I N G ANALOG this? Alright, what about step! 3! Tapones  by  Clemente  
  63. 63. G O I N G ANALOG paso! 4! go!   Let’s   ©  iStockPhoto  
  64. 64. G O I N G ANALOG what? alright, now ©  iStockPhoto  
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