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Maaw Rio 20102011_review

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Thanks @passamani @workforfood @juracraveiro @chicovilhena @farfar and everybody else for the brightness and enlightment during the making of this :-)

Thanks @passamani @workforfood @juracraveiro @chicovilhena @farfar and everybody else for the brightness and enlightment during the making of this :-)

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  • 1. -CONTENT AND ENGAGEMENTREDEFINING STRATEGY IN THE POST-DIGITAL ERA-20.oct.2011
  • 2. -@DUDEX-20.oct.2011
  • 3. -@DUDEX-20.oct.2011
  • 4. -@COLMEIA-20.oct.2011
  • 5. -"THE ONLY WAY I CAN REDUCE RISK IS BY COMPRESSING TIME"-NANDAN NILEKANI FOUNDER OF INFOSYS ON THE IMPORTANCE OF MOVING FAST.
  • 6. -ADVERTISING IS BECOMING CONTENTMARKETING IS BECOMING CURATIONMOBILE IS BECOMING EMPOWERMENTBRANDS ARE BECOMING PUBLISHERSA CRUEL SCENARIO FOR THOSE WHO AREN’T WILLING TO CHANGE-
  • 7. THE FUTURE IS HERE. THE AWAKENING. THE DISRUPTION. 1 2 3It’s just not evenly We are being Strategy as Execution. distributed yet. disrupted every day.
  • 8. -THE FUTURE IS HERE.(IT’S JUST NOT EVENLY DISTRIBUTED YET ).- 1
  • 9. TECHNOLOGY = CHANGE
  • 10. -REFRIGERATORS VS ICE FARMS--CARS VS FASTER HORSES-
  • 11. the Internet has left the computer
  • 12. ... to be pervasive and abundant
  • 13. iPod - 2001iPhone - 2007iPad - 2010
  • 14. Launched in 2008, owns46% of the smartphonemarket today.
  • 15. Facebook will become amobile company in 2013Erick Tseng, Facebook Mobile Chief
  • 16. 2001Nokia, Motorola, Samsung, LG, Sony Ericsson, Panasonic,Philips, Siemens, BenQ, Kyocera, NEC,2011Apple, Google, Facebook, Microsoft+ Blackberry, Nokia, Motorola, LG, Samsung, Sony Ericsson...
  • 17. The value of a networkequals the sum of its users, squared. Metcalfe’s Law
  • 18. JanuaryJune 2011September
  • 19. KINDLE FIRE10% of Amazons’turnover in 2012
  • 20. ON/OFF: NO DIFFERENCEBUSINESS AS USUAL.
  • 21. THE FUTURE IS HERE. THE AWAKENING. THE DISRUPTION. 1 2 3It’s just not evenly We are being Strategy as Execution. distributed yet. disrupted right now.
  • 22. -FROM CREATIVE EXCELLENCE TOCONTENT AND SERVICES EXCELLENCE- 2
  • 23. -BECAUSE REINVENTING THE ROLE OFCREATIVE IS NOT ENOUGH- 2
  • 24. -NEED A CASE STUDY?-
  • 25. -THE CAMPAIGN VS PLATFORM PARADIGM.-
  • 26. -CREATIVE WORK IS EFFECTIVE WORK.-
  • 27. -THE ULTIMATE MANTRA:DOES THE INTERNET CARE?-Relevance is king.
  • 28. -BECAUSE THERE IS POTENTIAL DISRUPTIONFROM CREATIVE DISTRIBUTION-
  • 29. -BECAUSE THERE IS POTENTIAL DISRUPTIONFROM TECHNOLOGY DISTRIBUTION-
  • 30. -AS AGENCIES, WHAT IS OUR ROLE IN ALL THIS?-
  • 31. -CATALYSTS FOR PLAY. IDEAS INCUBATORS.THINK LIKE A STARTUP.FEEL LIKE A NGO.ACT LIKE A VENTURE CAPITALIST.EMBRACE THE NEW ENTRANTS, “COOPETE”, COLLABORATE.ADOPT THE BETA.CO-CREATE IDEAS WHERE MESSAGE AND TECHNOLOGYCANNOT BE SEPARATED.-
  • 32. "If someone is going to disrupt you...You should disrupt yourself first." in NY
  • 33. -BECAUSE REINVENTING THE ROLE OFPLANNING IS NOT ENOUGH EITHER.- 2
  • 34. Training, preparation, and...
  • 35. strike?
  • 36. a strike, nowadays, means to keep the ball in the gamescoring. Scoring. http://colmeia.tv/manifesto
  • 37. At the heart of the lean process lies the idea of the minimum viable product:the most basic thing you can put out into the world to test a hypothesis or assumption and get validated learning from the real world.
  • 38. -AGILE PLANNING?- 2
  • 39. -MINIMUM VIABLE PLANNING?- 2
  • 40. -SOLID COLABORATION WITH TECH COMPANIESBRAND COMMUNICATIONS R&DSTRATEGY AS EXECUTIONIDEAS ARE OVERRATED. DOING > SAYING. 2CONTENT AND CONVERSATION ARE THE KINGS-
  • 41. -EXPERIMENTATION.MULTIDISCIPLINARITY.EFFECTIVENESS. OPENNESS.DISCOVERY. MONITORING.MEASURING. LEARNING.CLEAR KPIS. ROI PROOF. 1INCORPORATE SOFTWARE CULTURE.WORK LIKE A START-UP.BECOME YOUR CLIENT’S PARTNER.-
  • 42. THE FUTURE IS HERE. THE AWAKENING. THE DISRUPTION. 1 2 3It’s just not evenly Preparing for Strategy as Execution. distributed yet. disruption.
  • 43. -STRATEGY AS EXECUTION- 3
  • 44. -STRATEGY IS THE PROCESSOF MAKING ASSUMPTIONS.- 3
  • 45. -AS THE WORLD BECOMES MORE COMPLEX,YOUR CHANCES OF BEING WRONG INCREASES.- 3
  • 46. -PRODUCTS ANDEXPERIENCES REVEAL NEWOPPORTUNITIES FOR USAGEAFTER THEY’RE BUILT. 3-
  • 47. -WE NEED AN UPGRADE IN OURCREATIVE DEPARTMENTS.ONE THAT BRINGS FEEDBACK,INNOVATION AND ITERATION INTOTHE GAME. 3REMIX IS THE HIGHEST HOMAGE TOCREATIVE WORK.-
  • 48. -PROJECTS MUST CHANGE DURING ITS LIFECYCLE. SPECIALLY DIGITAL PLATFORMS.MANAGE CHANGE TO IMPROVE THE PROJECT,RELENTLESSLY. 3-
  • 49. -STRATEGY, CREATIVE AND EXECUTION.THE QUEST FOR BALANCE- 3
  • 50. -IS IT POSSIBLE?- 3
  • 51. - actions messages behaviour VS perceptionDOING > SAYING participation one-way- influence persuasion
  • 52. -CONTENT MUST EVOLVE WITH ITERATION.AS MUCH AS SOFTWARE.MUST BE ADAPTED.FLEXIBILITY IN ORDER TO TAKE PART IN AND 2PROVOKE CONVERSATIONS.-
  • 53. - -CONTAGIOUS, BUSINESS OBJECTIVESNON CONTROLLABLE IDEAS BRANDS AND PURPOSESDISPOSITION FOR TESTING THEM PEOPLES INTERESTSITERATIVE EXECUTION --
  • 54. - - -STORIES THAT CONVERSATIONS ACT AND REACTPROVOKE THAT PROVIDES ON THESECONVERSATIONS BRANDS A SHARE CONVERSATIONS- OF POPULAR 24.7.365 CULTURE - -

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