Colmeia Brochure Ss Classics

Slide 1: /factsheet spring ‘08

Slide 2: introduction August 2005. The brazilian digital Almost 3 years later, colmeia is a full- market was beggining to get hot again service digital production company, with a after the bubble burst. International brazilian passport and a world class groups shopping for digital agencies. portfolio. Our clients are ad agencies - Brazilian Ink group, owner of some of the people that can translate our work and most prolific film production companies in whose ideas challenge us every day. Every Latin America, envisioned the possibility project is a different story. And yes, we love of putting together a group of it like this. experimental interactive production, But this is only the surface. We are a looking at the invasion of video on the group of people commited to innovation. web. Instead of simply putting together To outstanding creative execution. To scene directors, photographers and film overcoming limits. To having fun and professionals to produce video for new working a lot. media, we added to our roster of people colmeia means beehive in portuguese. programmers, developers, project But hell no, we’re not bees, we are just like managers, webdesigners, user experience bears, true investigators, in a continuous specialists, motion designers, 3D artists search for sweet and fresh honey :) and copywriters.

Slide 3: a crazy little thing called “statement” We make interactive experiences (whether branded or not) to tell and distribute stories. To build relationships. To entertain and engage people. In order to make it happen, we put together content and software, and give it a stir. We develop and remix technology whenever necessary, with the same passion than when we shoot films.

Slide 4: first things first: it’s all about (very talented) people We are not resources, nor a supplier. We are a group of people comitted to working together with you and your team

Slide 5: one more time: it’s all about (very talented) people We are not resources, nor a supplier. We are a group of people comitted to working together with you and your team

Slide 6: ...and it’s about what this group do and think We make films. We are part of one of the strongest film production holding companies in Brazil. We design games. From paper to screen. Concept, execution and deployment. We build mashups. Yes, we write a hell lot of code. AS3, VVVV, Processing, OpenFrameworks. iPhone apps too. Again: We write a hell lot of code. We do animation and 3D modelling. After Effects, Maya, tools are tools, you know. We write stories. And we like to do it with an agency’s copywriter sitting on the middle of the meeting room. We do serious user experience planning. Etnography, usability, etc. We are really agressive when it comes to quality. Go figure: we do creative execution. This is what feed our kids. We think ideas are grass. If it’s not done or being done, bring it on. And if it’s been done before, oh, we’re not interested.

Slide 7: now cutting to the chase: In today’s digital landscape, as an agency you cannot assume that you have every single resource in house. Well, you can, but who will believe you? :) We don’t assume that either, but we do what we can to keep multidisciplinarity at our source code. At colmeia we regard people not as assets nor resources, but as true partners - and we expect the same from our clients when they think of us. People who are truly passionated about life, about discovering new ways for doing great stuff to be experimented, to be tasted. In the previous pages we’ve shown you some of the people that is part of colmeia’s fixed structure of 35 people. Every one of them can manage freelancers and consultants or even be cloned and multiplied to create critical mass to deliver your project. We don’t have chemical weapons, but we believe in Al Qaeda’s cell system: descentralized teams can not only deliver great work, but also bring originalty, freshness and variety of points of view to the table.

Slide 8: just one more slide before we get to the portfolio :) Another thing we try to keep in our source code: curiosity. (Corporate world calls it R&D. One little example below.) Experimental But the true projects challenge is to 20% of the make experimental timesheet of our projects become team is dedicated “sellable”. to experimenta- tion. It is really hard to keep the ball rolling on this, but our project managers are Sometimes we get crazy dudes who to accomplish that. take the challenge Right: Wii experiments opened the Right: the development of a experimentation wii socket for mac. with the wii From that, we platform enabled created a wii app us to develop 4 wii to simulate the games for a berimbau, a brazilian event brazilian about percussion sustainability and instrument ecology.

Slide 9: daily updates and full access to portfolio | recent works the links @ http://colmeia.tv Fiat Stilo Animation Advergame for Isobar | Agencia Click. Claro 3g Interactive Video Experience for AlmapBBDO. Bauducco Interactive Video Experience for Almap BBDO. Jontex Animation Advergame for McCann Erickson.

Slide 10: daily updates and full access to portfolio | classic works I the links @ http://colmeia.tv Skol (Inbev) Video Advergame for F/Nazca S&S. Renault Interactive Video Experience for JWT. VW Interactive Video Experience for AlmapBBDO. Nokia Interactive Video Experience for Wunderman.

Slide 11: daily updates and full access to portfolio | classic works II the links @ http://colmeia.tv Skol (Inbev) Video Advergame for F/Nazca S&S. Diageo Interactive Video Experience for Wunderman. Greenpeace Interactive Experience for AlmapBBDO. Red Bull Animation + Motion Design for Red Bull.

Slide 12: daily updates and full access to portfolio | classic works III the links @ http://colmeia.tv Nokia Video Interactive Experience for Wunderman. Coca-cola Interactive Animation for McCann Erickson. Nokia Series of Viral Webisodes for Wunderman. Colmeia Interactive Video Experience for Academia.nu.

Slide 13: summary | what you should remember We make films. We put all this We design games. together in We build mashups. Yes, we write a hell lot of code. innovative ways. Again: We write a hell lot of code. So agencies can We do animation and 3D modelling. deliver outstanding We write stories. content and We do serious user experience planning. entertainment to We are really agressive when it comes to quality. their clients brands.

Slide 14: who you should call: paimei In Tarantino’s Kill Bill, before being André Passamani is a journalist and poisoned by Elle for plucking out her eye, runs IT projects since 1997. He’s got a Pai Mei teaches The Bride the "Five-Point pragmatic vision and a huge respect for Palm Exploding Heart Technique" she humans and cats. uses to kill Bill. Eduardo Camargo is a civil engineer André Passamani, Eduardo Camargo that worked as marketing @ BCP/Claro, a and Kazi are partners and executive major cellphone carrier, and as online producers of colmeia. We call ourselves media director @ Leo Burnett for five “Pai Mei”, an entity that responds for the years prior to joining colmeia. management of the company. Kazi has 13 years of web project Drop an email to paimei@colmeia.tv management experience and content and be sure to receive haikai-style advices, development, and is, among the 3 straight out of our own personal oracle. partners, the one oriental face that inspired us to adopt the “Pai Mei” thing :)

Slide 15: colmeia | full-service interactive production film & content production | production facilities in 6 brazilian cities post-production + motion design + animation web development + IT + user experience consultancy game design são paulo | rio | curitiba | porto alegre | belo horizonte | brasilia | new york (soon) Eduardo Camargo http://colmeia.tv mobile +55 11 91850881 office +55 11 38324243 msn edu_camargo@hotmail.com twitter @dudex thanks for watching :)