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Esade - Essential Skills for an Internet Centric World - Wrap up Class
 

Esade - Essential Skills for an Internet Centric World - Wrap up Class

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    Esade - Essential Skills for an Internet Centric World - Wrap up Class Esade - Essential Skills for an Internet Centric World - Wrap up Class Presentation Transcript

    • NEW ESSENTIAL SKILLS FOR ANINTERNET-CENTRIC WORLDWRAP UP CLASS
    • WHAT’S THE INTERNET FOR?
    • STATE OF THE INTERNETINFORMATION MANAGEMENT WRITING FOR NEW FORMATS APPLIED COGNITION POST-STATE DIPLOMACY GENERATE BUSINESS CONNECT W/ VALUES GENERATE BUSINESS NEGOTIATE ONLINEMANAGEMENT LEAD REPUTATION MANAGEMENT CONTROL REPUTATION MANAGEMENT STAY APPEALING MANAGEMENT MANAGE CRISIS STAY CURRENT STAY CURRENT STAY CURRENT GAIN LOYALTY CONNECT W/ CLIENT COMMUNICATE GENERATE REVENUE GAIN FROM CIVICSMARKETING MANAGE REPUTATION MARKETING MANAGE REPUTATION MARKETING MASTER PERSUASION MARKETING GAIN FROM CRISIS STAY RELEVANT STAY RELEVANT STAY RELEVANT STAY REAL CREATE BUSINESS CREATE BUSINESS CREATE BUSINESS CREATE BUSINESS ENTREPRE- ENTREPRE- ENTREPRE- ENTREPRE- TAKE ADVANTAGE CONNECT W/ CLIENT TAKE ADVANTAGE SOCIAL GOOD NEURSHIP STAY CURRENT NEURSHIP STAY RELEVANT NEURSHIP STAY RELEVANT NEURSHIP STAY REAL LECTURES, ASSIGNMENTS AND APPLIED PROPOSAL
    • Why are Internet Skills Important?• They can make or break a company!• Free channels of distribution, but they have a cost too...• Being competitive• Being better and finding information and at positioning• Diving into the culture where your customers dwell
    • When it comes to social, so much of a companys success or failure it seems stems from understandingcultures. This includes corporate culture, community culture and local market cultures. This meansfocusing on sociology not technology - something very few do. Steve Rubel
    • STATE OF THE INTERNETINFORMATION MANAGEMENT WRITING FOR NEW FORMATS APPLIED COGNITION POST-STATE DIPLOMACY GENERATE BUSINESS CONNECT W/ VALUES GENERATE BUSINESS NEGOTIATE ONLINEMANAGEMENT LEAD REPUTATION MANAGEMENT CONTROL REPUTATION MANAGEMENT STAY APPEALING MANAGEMENT MANAGE CRISIS STAY CURRENT STAY CURRENT STAY CURRENT GAIN LOYALTY CONNECT W/ CLIENT COMMUNICATE GENERATE REVENUE GAIN FROM CIVICSMARKETING MANAGE REPUTATION MARKETING MANAGE REPUTATION MARKETING MASTER PERSUASION MARKETING GAIN FROM CRISIS STAY RELEVANT STAY RELEVANT STAY RELEVANT STAY REAL CREATE BUSINESS CREATE BUSINESS CREATE BUSINESS CREATE BUSINESS ENTREPRE- ENTREPRE- ENTREPRE- ENTREPRE- TAKE ADVANTAGE CONNECT W/ CLIENT TAKE ADVANTAGE SOCIAL GOOD NEURSHIP STAY CURRENT NEURSHIP STAY RELEVANT NEURSHIP STAY RELEVANT NEURSHIP STAY REAL LECTURES, ASSIGNMENTS AND APPLIED PROPOSAL
    • State of The Internet•What’s the Internet.•What are prescribers. Who are they and how can they serve us.•What’s a “meme” and how does it develop on the Internet.•Which are the main current platforms of interest.•Which are the main current online trends.•How to foresee incoming trends.
    • This culture we want to tap on in order to learn about and beable to ride and anticipate trends!
    • A meme is an idea, nehaviour, or style that spreads fromperson to person within a culture.
    • Battles currenty happening in Tech The Battle over Tablets Mobile News War The Battle over Consumer App Stores Google vs Amazon Battle on how we workYour currency: VISA vs Google NFC i en paralel Bitcoin i Hyper-Local Currencies Identity keepers Current Emerging Trends Web 3.0 w3.0 big data Mobile Transmedia story telling Cloud Current Trends Location 2.0 Curators Social Gamification Crowdsourcing RAC Losing Ground Trends (or gone) Daily Deals
    • STATE OF THE INTERNETINFORMATION MANAGEMENT WRITING FOR NEW FORMATS APPLIED COGNITION POST-STATE DIPLOMACY GENERATE BUSINESS CONNECT W/ VALUES GENERATE BUSINESS NEGOTIATE ONLINEMANAGEMENT LEAD REPUTATION MANAGEMENT CONTROL REPUTATION MANAGEMENT STAY APPEALING MANAGEMENT MANAGE CRISIS STAY CURRENT STAY CURRENT STAY CURRENT GAIN LOYALTY CONNECT W/ CLIENT COMMUNICATE GENERATE REVENUE GAIN FROM CIVICSMARKETING MANAGE REPUTATION MARKETING MANAGE REPUTATION MARKETING MASTER PERSUASION MARKETING GAIN FROM CRISIS STAY RELEVANT STAY RELEVANT STAY RELEVANT STAY REAL CREATE BUSINESS CREATE BUSINESS CREATE BUSINESS CREATE BUSINESS ENTREPRE- ENTREPRE- ENTREPRE- ENTREPRE- TAKE ADVANTAGE CONNECT W/ CLIENT TAKE ADVANTAGE SOCIAL GOOD NEURSHIP STAY CURRENT NEURSHIP STAY RELEVANT NEURSHIP STAY RELEVANT NEURSHIP STAY REAL LECTURES, ASSIGNMENTS AND APPLIED PROPOSAL
    • WHAT’S A DIGITAL CURATOR?
    • Digital Curator: How to become one• Find your focus, or passion.• Find an hyper niche, but be a generalist in it.• Be Authentic• Learn to Aggregate• Learn to Collect, Filter & Connect• Think about your output: focus on value• Follow certain rules
    • LIMIT TO THE IMPORTANT To shorten the work time
    • SHORTEN THE WORK TIME To limit to the important
    • INFORMATION Is it actionable? Yes Can it be done in less than 2 minutes? Yes Do it NOW
    • INFORMATION Is it actionable? Yes Can it be done in less than 2 minutes? NoAdd it to your system
    • INFORMATION Is it actionable? No Add it to Evernote
    • 1. Modify as you go2. Resist the temptation to read everything3. Become proficient at skimming4. Trust that if it’s important (and you got a system) it will come to you5. Make it easy to use!6. Set some ground rules
    • STATE OF THE INTERNETINFORMATION MANAGEMENT WRITING FOR NEW FORMATS APPLIED COGNITION POST-STATE DIPLOMACY GENERATE BUSINESS CONNECT W/ VALUES GENERATE BUSINESS NEGOTIATE ONLINEMANAGEMENT LEAD REPUTATION MANAGEMENT CONTROL REPUTATION MANAGEMENT STAY APPEALING MANAGEMENT MANAGE CRISIS STAY CURRENT STAY CURRENT STAY CURRENT GAIN LOYALTY CONNECT W/ CLIENT COMMUNICATE GENERATE REVENUE GAIN FROM CIVICSMARKETING MANAGE REPUTATION MARKETING MANAGE REPUTATION MARKETING MASTER PERSUASION MARKETING GAIN FROM CRISIS STAY RELEVANT STAY RELEVANT STAY RELEVANT STAY REAL CREATE BUSINESS CREATE BUSINESS CREATE BUSINESS CREATE BUSINESS ENTREPRE- ENTREPRE- ENTREPRE- ENTREPRE- TAKE ADVANTAGE CONNECT W/ CLIENT TAKE ADVANTAGE SOCIAL GOOD NEURSHIP STAY CURRENT NEURSHIP STAY RELEVANT NEURSHIP STAY RELEVANT NEURSHIP STAY REAL LECTURES, ASSIGNMENTS AND APPLIED PROPOSAL
    • Steve Rubel - The Media Coverleaf - 2011
    • KNOW YOUR OBJECTIVE Picture the end result clearly
    • KNOW YOUR AUDIENCE Hyper-targeted marketing
    • EMBRACE CONSTRAINTS Know the limits of every platform
    • CONSIDER COPYRIGHT Or use Creative Commons instead
    • SEEK DRILLABILITY Encourage your audience to dig deeper into the story
    • ENSURE SPREADABILITY Engage your audience actively in the circulation of content
    • STATE OF THE INTERNETINFORMATION MANAGEMENT WRITING FOR NEW FORMATS APPLIED COGNITION POST-STATE DIPLOMACY GENERATE BUSINESS CONNECT W/ VALUES GENERATE BUSINESS NEGOTIATE ONLINEMANAGEMENT LEAD REPUTATION MANAGEMENT CONTROL REPUTATION MANAGEMENT STAY APPEALING MANAGEMENT MANAGE CRISIS STAY CURRENT STAY CURRENT STAY CURRENT GAIN LOYALTY CONNECT W/ CLIENT COMMUNICATE GENERATE REVENUE GAIN FROM CIVICSMARKETING MANAGE REPUTATION MARKETING MANAGE REPUTATION MARKETING MASTER PERSUASION MARKETING GAIN FROM CRISIS STAY RELEVANT STAY RELEVANT STAY RELEVANT STAY REAL CREATE BUSINESS CREATE BUSINESS CREATE BUSINESS CREATE BUSINESS ENTREPRE- ENTREPRE- ENTREPRE- ENTREPRE- TAKE ADVANTAGE CONNECT W/ CLIENT TAKE ADVANTAGE SOCIAL GOOD NEURSHIP STAY CURRENT NEURSHIP STAY RELEVANT NEURSHIP STAY RELEVANT NEURSHIP STAY REAL LECTURES, ASSIGNMENTS AND APPLIED PROPOSAL
    • RECIPROCATION The Old Give and Take...And Take
    • COMITMENT & CONSISTENCY The most important drivers in behaviour
    • SOCIAL PROOFWhere all think alike, no one thinks very much - W. Lippmann
    • LIKING The friendly thief
    • AUTHORITY Believe and expert -Virgil
    • SCARCITY Easy things, nobody wants
    • STATE OF THE INTERNETINFORMATION MANAGEMENT WRITING FOR NEW FORMATS APPLIED COGNITION POST-STATE DIPLOMACY GENERATE BUSINESS CONNECT W/ VALUES GENERATE BUSINESS NEGOTIATE ONLINEMANAGEMENT LEAD REPUTATION MANAGEMENT CONTROL REPUTATION MANAGEMENT STAY APPEALING MANAGEMENT MANAGE CRISIS STAY CURRENT STAY CURRENT STAY CURRENT GAIN LOYALTY CONNECT W/ CLIENT COMMUNICATE GENERATE REVENUE GAIN FROM CIVICSMARKETING MANAGE REPUTATION MARKETING MANAGE REPUTATION MARKETING MASTER PERSUASION MARKETING GAIN FROM CRISIS STAY RELEVANT STAY RELEVANT STAY RELEVANT STAY REAL CREATE BUSINESS CREATE BUSINESS CREATE BUSINESS CREATE BUSINESS ENTREPRE- ENTREPRE- ENTREPRE- ENTREPRE- TAKE ADVANTAGE CONNECT W/ CLIENT TAKE ADVANTAGE SOCIAL GOOD NEURSHIP STAY CURRENT NEURSHIP STAY RELEVANT NEURSHIP STAY RELEVANT NEURSHIP STAY REAL LECTURES, ASSIGNMENTS AND APPLIED PROPOSAL
    • TRUST
    • LEADERS
    • VALUES
    • INTERESTS Freedom is to be free from fear.
    • STRATEGY
    • SOCIETY
    • STATE OF THE INTERNETINFORMATION MANAGEMENT WRITING FOR NEW FORMATS APPLIED COGNITION POST-STATE DIPLOMACY GENERATE BUSINESS CONNECT W/ VALUES GENERATE BUSINESS NEGOTIATE ONLINEMANAGEMENT LEAD REPUTATION MANAGEMENT CONTROL REPUTATION MANAGEMENT STAY APPEALING MANAGEMENT MANAGE CRISIS STAY CURRENT STAY CURRENT STAY CURRENT GAIN LOYALTY CONNECT W/ CLIENT COMMUNICATE GENERATE REVENUE GAIN FROM CIVICSMARKETING MANAGE REPUTATION MARKETING MANAGE REPUTATION MARKETING MASTER PERSUASION MARKETING GAIN FROM CRISIS STAY RELEVANT STAY RELEVANT STAY RELEVANT STAY REAL CREATE BUSINESS CREATE BUSINESS CREATE BUSINESS CREATE BUSINESS ENTREPRE- ENTREPRE- ENTREPRE- ENTREPRE- TAKE ADVANTAGE CONNECT W/ CLIENT TAKE ADVANTAGE SOCIAL GOOD NEURSHIP STAY CURRENT NEURSHIP STAY RELEVANT NEURSHIP STAY RELEVANT NEURSHIP STAY REAL LECTURES, ASSIGNMENTS AND APPLIED PROPOSAL
    • APPLIEDPROPOSALS
    • YOUR SAY
    • OUR SAY