• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Andy Atkins-Kruger - International SEO
 

Andy Atkins-Kruger - International SEO

on

  • 3,135 views

Andy Atkins-Kruger his presentation on International SEO at SMX London 2008.

Andy Atkins-Kruger his presentation on International SEO at SMX London 2008.

Statistics

Views

Total Views
3,135
Views on SlideShare
2,609
Embed Views
526

Actions

Likes
6
Downloads
61
Comments
0

5 Embeds 526

http://eduardblacquiere.com 347
http://www.searchcowboys.com 164
http://www.slideshare.net 13
http://translate.googleusercontent.com 1
http://www.google.de 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Andy Atkins-Kruger - International SEO Andy Atkins-Kruger - International SEO Presentation Transcript

    • 10 low hanging apples of international seo 9 10 8 Andy Atkins-Krüger Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Synchronised global search Outstanding ROI 120 clients Best in class performance – Search-trained native speakers – Over 10 years experience – Advanced SEO & SEM strategies Low agency fees – 32 languages in one hub – Low operational overhead – Smart processes Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • 10 low hanging apples Use UTF-8 10 character encoding Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • UTF-8 (Unicode) Backwardly compatible with Ascii Encodes up to four-byte characters Copes with any language from Chinese to Arabic with diacritics – over 100,000 individual characters “We have long used Unicode as the internal format for all the text we search: any other encoding is first converted to Unicode for processing” Mark Davis, Senior International Software Architect Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • 10 low hanging apples Don’t ‘translate’ metatags and page 9 titles Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Do not translate OR localise your keywords Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Plurals Prepositions football boots Accents scarpe da calcio Alternate spellings botas de fútbol Disaggregation Inflection Fussballschuhe voetbal schoen футбольная обувь Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • 10 low hanging apples Adopt a global PR 8 strategy Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Global online PR – 25 languages Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Global PR Strategy - examples Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Global PR Strategy - examples Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • 10 low hanging apples 7 Manage 301s Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • 301s sort out the plumbing Typical global site has: • 00s of links going to “Page Not Found” • Domains around the globe incorrectly set • Several meta-refreshes And is still looking for links! Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • 10 low hanging apples 6 Keyword URLs Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • 10 low hanging apples 5 Source local links Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Local links Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Local links Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Local links Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • ‘Polishing machines’ 研磨抛光机设备 1st 3rd Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • 10 low hanging apples 4 Use a smart Geo- selector Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Smart Geo-selector Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Smart Geo-selector Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Smart Geo-selector Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Smart Geo-selector Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • 10 low hanging apples Expert keyword 3 research Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • What do you do if there’s no direct translation? • “City breaks” has no direct equivalent in most European languages • “30% off” doesn’t work in Polish Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Input methods impact search Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • 10 low hanging apples ccTLDs or local 2 hosting Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • 10 low hanging apples Language & content 1 presentation Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Language content & presentation Spidering Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Language content & presentation Language Spidering detection Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Language content & presentation Language Spidering detection Language dependent processes Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Language content & presentation Language Spidering detection Index & Language query dependent response processes Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Language detection Defined by Character Confused by character sets sets Romanian English - Indonesian – Malay – Swahili German Danish – Norwegian Swedish Bosnian – Croatian Turkish Sanskrit – Hindi – Marathi – Kashmiri – … Thai Arabic – Kurdish – Punjabi – Pashto – Urdu …. Hebrew Mandarin – Cantonese – Japanese Icelandic Russian – Bulgarian – Ukrainian Greek Finnish - Estonian Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Language detection Language Defining common word patterns Polish Consonant clusters - quot;rzquot;, quot;szquot; , quot;czquot;, quot;przquot;, quot;trzquot; English Frequent words – an, in, on, the, that, is, are Simplified chinese ‘Common radicals’ distinguish from traditional Czech To distinguish from Slovak: does not use ä, ľ, ĺ, ŕ, ô Latvian Does not have letters q, w, x, y Dutch Letter sequences ij, ei Turkish Frequent words – bir, bu, fakat, oldu, şu Italian Almost every word ends in a vowel Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Finally – who knows what this is? Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Finally – who knows what this is? Low cost pilot Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08
    • Synchronised global search andy@webcertain.com Andy Atkins-Krüger - CEO WebCertain - International SEO - SMX London 08