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Heini van Bergen - International SEO
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Heini van Bergen - International SEO

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Transcript

  • 1. International SEO Heini van Bergen Manager operations Tribal Internet Marketing November 2008
  • 2. Google is King But not everywhere in the world
  • 3. Source: Oxyweb
  • 4. Worldwide Search market shares Source: Comscore
  • 5. Asia – Pacific market shares: Source: Comscore
  • 6. Some facts about Baidu: -Baidu serves up to 7.5 billion (!) searches a month -Baidu’s web index contains over 740 million web pages -Baidu is ranked 11th on Alexa’s worldwide ranking -“Fact”: Baidu get’s paid to remove negative listings on formula -Baidu is moving towards B2B, competing Alibaba
  • 7. P a id S ea rc h (P P C ) P a id + pla c em en O rg a nic S ea rc h t (Fix ed)
  • 8. Russia market shares: Source: Comscore
  • 9. Some facts about Yandex: -Largest Russian Search Engine and Web Portal -Yandex serves around 1.5 billion (!) searches a month -Yandex Schedules IPO for 2009
  • 10. P a id O rg a nic S ea rc h s ea rc h
  • 11. To take home
  • 12. Numbers to take home: -Around 80 billion searches monthly -6 out of 10 searches conducted on Google sites -So 32 billion are on Non-Google websites So... Take a look abroad and go international!
  • 13. Thank you! Contact me: www.tribal-im.com heini.van.bergen@tribal-im.com twitter.com/heinivanbergen