Globo Amazônia @ COP 15
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Globo Amazônia @ COP 15

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Globo Amazônia: www.globoamazonia.com

Globo Amazônia: www.globoamazonia.com

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  • Hello… My name is Eduardo Acquarone and I was invited here to talk about a Brazilian project called GloboAmazônia.
  • I will show you small video clips that I hope will hel you understand the project a little bit. The clips are in Portuguese but again, they are very short and the images can tell the story most of the time.
  • On September of last year TV Globo launched GloboAmazônia. This is an ad that run in some newspapers in Brazil, and says: Smile, we are watching you!And that’s the spirit.Use hard data and technology and Internet and television to show what’s going on inside the Amazon.
  • The inspiration to create Globo Amazônia was a project called SETI. At Berkeley, they’ve used thousands of computers around the world to scan radio waves to search for extraterrestrial intelligence. At Globo Amazônia we want that hundreds of thousands of people work towards a common goal: to reduce the damage in the Amazon forest.
  • The first part of Globo Amazônia is the website. That’s the address right here... Globo Amazônia dot com.The main part of the site is, of couse, this bigmap. I will explain it just a little later.
  • The second part happens inside a social network application. In Brazil the most popular one is called Orkut and was developed by Google. Works just like MySpace or Facebook. And here is our application called Amazon.you.We’ve decided to put the social media revolution inside this equation. So now we can have real-time data being fed into this map… every day… data that shows exactly where the forest is being destroyed.Right now.And when people can see what’s going on, they can react – much faster.
  • The third part of the equation is the TV. In Brazil at least, TV is not dead or dying, and is still the most important mass media channel.So when we launched GloboAmazônia, weran a story on TV telling people about the project and teaching them how to use the map. This small clip shows this.(clip)This piece was much longer, of course, and was watched by 30 million Brazilians.
  • So how does it work?To feed the map we use data from the Inpe – which is the Brazilian Institute for Space Research. Inpe produces a lot of scientific data about fires and deforestation of the Amazon.It always been available to everyone, so it’s completely free for public use.But untill Globo Amazônia, all that information was very hard to get, because, of couse, Inpe is a scientific project – and we are a communication group.And personally I think that the magig happenend when we put together those two things: very very important – and very reliable – data taken from the forest with a different kind of presentation.
  • Our Amazon map – the one that’s in our website and also in our social media application – is updated up to six times a day.This information comes from a system called Fire MonitoringSystem, which relies on satellites such as this one, called Terra.
  • We put the fire information in the map – here you can see. All of those icons are fires in the Amazon right now – it’s almost real time information. I’ve made this presentation four days ago… so, on December 14th were 114 different spots burning in the Amazon.And unlikely, let’s say, California, where sometimes you have natural wild fires, the Amazon Forest is very very wet. So when you see something burning, is almost sure it’s man-made.
  • The second kind of information we have on the map is provived by a system called Deforestation Detection in Real Time.It uses images from sensors called Modis, aboard some Nasa satellites and also a satellite called CBERS 2, which is a joint-venture Brazil and China.That image, for instance, is a picture of MatoGrosso in Brazil, and it’s very easy to see where the forest has been cut down.
  • On our map, that information is represented by those wood icons – and we always have the deforestation in the previous month.
  • The third icon that we have in the map is geotagged stories. All the stories that we write we put there, and that’s also important, because Amazon in so huge that people have no idea – even in Brazil – where things are.
  • So when we do a specific story about cattle invading the forest, we show to our readers where this thing is happening. 
  • At every single point of the map with a fire or deforestation icon, the user can make what we called a “virtual protest”. When you click over the icon more information pops up – the area that has been cut, the county where it happend and the date that the deforestation was spotted by Inpe.And in this green button you can say: I don’t like what’s going on, I will make a protest right now, right from my home or my office.And people have been doing this a lot, I will show you the numbers in a little while.
  • Also, everyone can send their stories, pictures and denounce illegal activities in the Amazon. We check everything and then run stories on the website or on TV.
  • Here I will tell you two small stories that for are good examples how technology and old school journalism can come together with great results.
  • One day we got an e-mail from Alberto Setzer, who is a scientis at Inpe.And he told us that the satellites showed an unusual big fire in MatoGrosso that had been burning for a while. The fire was inside a tribal land and no one knew how it had started.So we called, of course, the pay phone of the tribe, and we’ve talked to the guy who answered the phone, and was the tribal chief.And we asked the guy: Is there a big fire in your land? And the indian chief said, yes, of course. And he also said that they had put fire on their land… by mistake… and now the fire was out of control.So we published the story online… on our website…
  • And the next day the local fire brigade read the stoty... And of course, this was national media, and was very bad publicity for the region, so they wen they and helped the tribe to extinguish the fire.We at our desks in São Paulo – thousands of kilometers away – we were very proud.
  • The second story happed a few days later...We publish this picture here... This was a protest of villagers that live near Santarem, in Pará... And they’ve put two huge barges of wood on fire.When the same guy – Alberto Setzer, from Inpe – saw the picrures, he called us and asked for the GPS coordinates of that fire. Beacuse he wanted to see if the sattelites were able to locate that protest from the space.Those examples shows that if we have the right tools, we can make a difference.And that help us, journalists, help the general public, of course, and help the scientists, because they can check their data, very fast, on the field, with the help of this big community that we now have.And even something as technical and sometimes hard to understand as the deforestation in the Amazon can have an appeal for the masses – for the millions who read our stories and watch them on TV.
  • What he have accomplished so far...
  • We had an incredible buzz in Brazil with Globo Amazônia. Now we’ve been working for 15 months, and we have: almost 52 million protests against the destruction of the Amazon. Huge number! 52 million!also we have a very strong community of more than 555 thousandBrazilians that have installed the application and are regular users of the map
  • People like this guy... ClickHe lives in Minas Gerais, in Brazil, and never has been to the Amazon. But Lucio spends hours in the map... clicking... making protests.... Now he knows the most threatend regions in the Amazon, hows where ther’s cattle, where the forest has been replaced with soy-bean... Basically, he is helping us spread the news... 
  • And we tell Lucio – and all the other users – that the protests they make seem to be virtual, only a click, but the consequences can bereal:At TV Globo, we run stories generated by Globo Amazônia at a weekly show called Fantástico. We send producers, reporters to check the stories...It’s very expesive, because to travel in the Amazon you probably need a small airplane, and sometimes can be a little dangerous too... There are some guys that are not big fans of the free press...
  • And when a very popular TV show is running stories, when thousands are using an Internet tool to protest, people start listening.That’s basic, right.Here on the right you can see a picture of Marina Silva, the former Brazilian environmental minister, showing her support to GloboAmazônia during a speech in the Senate in Brasil.
  • Also here is Carlos Minc, the present environmental minister, saying that the government will investigate all the stories that we publish.(Click) 
  • Now there is a special news team in Globo doing only stories about the Amazon. And the subject “Amazon” is much more widespread now in Brazil.In this story, for instance, the reporters went to a National Park and found trucks loaded with wood.(clip)
  • I think that is very important that the users of GloboAmazônia relate to the real word. So we try to show that every little icon on the map represents a real fire, of course… And is very hard to change things… I will show you two small clips of the same region in the Amazon… the first one was shot 20 years ago…(click) 
  • …and this is the second one, in the same region, shot today…And if look with attention, you will see that is the same reporter… after 20 years! 
  • Finally, Ibama, which is officialenviromental agency in Brazil, is also using the map to monitor fires. And preventing them. So that´s another good point.
  • That’s a picture of us launching the website on September 2008.So, on a daily basis, it’s only 3 people.
  • But if start to count everyone involved... Those are the guys who developed the website...
  • And we wouldn’t have Globo Amazônia without the data from Inpe...And we wouln’t have so many followers if our stories were not broadcasted on TV...
  • And everyone is working for those who use the map…And all together we can create a difference...
  • We are very happy with our first year but we know that we need to improve and we probably need some helt to achieve this.So this is a request... Please get in touch with me if you liked the project and have some ideas how we can do it better...1 – Of course we want to have our map and stories in English, and our application in other social media places. Not only people everywhere could protest and increase the pressure, but also they could read and be informed about what’s really going on in the Amazon. In our first year, we’ve already published nearly 500 stories about the Amazon and the environment.2 – We know have a map with icons. I think that in the near future we can have real images – maybe high resolution ones, and the public can help identify illegal road, recent deforestation, you name it. If you thousands looking at the same thing, odds are things will start to move faster in Brazil.3 – And then we came to the third pint which is very important. Brazil has commited in the meeting here in Copenhagen to lower the deforesttation in the Amazon by 80 per cent by 2020. How can we be sure that this government – or the next ones – will keep this promise? Pressure, in this case, is very good. And using tools like satellites – and people – we can increase the pressure.
  • Again, that you very much for this opportunity and those are my email addresses – please feel free to use them!

Globo Amazônia @ COP 15 Globo Amazônia @ COP 15 Presentation Transcript

  • GloboAmazônia
    COP-15, Copenhagen
    December 2009
  • What is GloboAmazônia?
  • A project by TV Globo, the largest network in Brazil
  • Inspired by Berkeley University’s SETI@HOME
  • Website: www.globoamazonia.com
  • Social network application for Orkut (Amazônia.vc)
  • A series of television news stories broadcast by TV Globo
  • How does it work?
  • Data comes from Inpe(Brazilian Institute for Space Research)
  • Map is updated:
    up to 6 times a day with information on forest fires
    data comes from Inpe’s Fire Monitoring System
  • Map is updated:
    up to 6 times a day with information on forest fires
    data comes from Inpe’s Fire Monitoring System
  • Map is updated:
    once a month with consolidated data about deforestation
    data comes from Inpe’s System of Deforestation in Real Time
  • Map is updated:
    once a month with consolidated data about deforestation
    data comes from Inpe’s System of Deforestation in Real Time
  • Map is also updated:i.daily with links to geotagged news and videos about the area
  • Globo’s “mash-up” puts together news plus Inpe’s data over a Google map, and adds the possibility of interaction
  • Users can watch every point of forest activity and make a virtual protest through our application at Orkut
  • Users can also send photos, videos, and e-mails denouncing irregular activities they have witnessed in the region
    All protests and denouncements are followed daily by journalists at Globo
  • Two examples of how GloboAmazônia works
  • One day we received an e-mail from Mr. Alberto Setzer, an Inpe scientist
    He told us about an unusual big fire in the state of MatoGrosso, inside a tribal land
    We did what a media company does best: we called the pay phone of the tribe
    The Indian chief answered and told us “yes”, their land was burning, and “of course” they had put it on fire. By mistake. But the fire went out of control
    So we published the story online…
  • The next morning, the local fire brigade went there to extinguish the fire – they had read about it on GloboAmazônia
  • Recently, the opposite also happened:
    We did a story about protesters who burnt two huge barges of wood near Santarém, in the state of Pará
    Again, Mr. Setzer e-mailed us and asked for the GPS coordinates of that event, to check whether the satellites had caught that fire
  • What are the actual results?
  • a) Between September 2008 and December 2009, we’ve had:
    i. 555,000+ registered application users
    ii. 51+ million virtual protests
  • b) People relate strongly to the project
  • Denouncements become news stories on the Internet or on the FantásticoTV show, watched by 40 million people weekly
  • Protests are through the internet, but results happen on the real world
  • Increased exposure of the general public to the Amazon deforestation subject (by 10 times on Brazilian television)
  • The environmental agency in Brazil (Ibama) is now watching our interactive map to try and halt the destruction
  • Who makes GloboAmazônia?
  • On a daily basis, only 3 people
  • Other people helped us build the website at Globo.com
  • And, of course, there would be no GloboAmazônia if Inpe didn´t do the mapping they´ve been doing for years…
    When we have a story big enough to go to TV, many more help produce and shoot the broadcast story
  • GloboAmazônia is also made by those 550,000 Brazilians who use it at home or at work
    GloboAmazônia needs government agencies that can go on the field, make arrests or issue fines
  • Improving GloboAmazônia
  • Our goals for the future include:
    Launching GloboAmazônia in English
    Displaying the high-resolution satellite images and teaching the general public about them
    Using GloboAmazônia to help achieve Brazil’s goal: lower deforestation by 80 per cent until 2020
  • Eduardo Acquarone
    eduardo.acquarone@tvglobo.com.br
    eduacquarone@gmail.com
    GloboAmazônia
    amazonia@corp.globo.com