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Web Tech Guy and Angry Staff Person

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PowerPoint version of flash animation concocted for 2009 IMLS Webwise conference. The full animated version with sound is at http://smithsonian20.typepad.com. …

PowerPoint version of flash animation concocted for 2009 IMLS Webwise conference. The full animated version with sound is at http://smithsonian20.typepad.com.

NOTE: this content is in the public domain (I'm a federal employee) but SlideShare doesn't let me tag it that way.

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  • Web Tech Guy and Angry Staff Person An Exaggerated Tale Michael Edson Director of Web and New Media Strategy Smithsonian Institution, Office of the CIO Institute for Museum and Library Services (IMLS) WebWise Conference, 2/26/2009
  • Web Tech Guy and Angry Staff Person An Exaggerated Tale Michael Edson Director of Web and New Media Strategy Smithsonian Institution, Office of the CIO Institute for Museum and Library Services (IMLS) WebWise Conference, 2/26/2009
  • Note: This is a dramatization, intentionally exaggerated to stimulate debate and cause trouble.
  • There is diplomacy… Slow, careful, responsible, respectful, long-term, and I love it!
  • … and there is this Fast, brash, not quite fair, meant to give you confidence to work with urgency (and diplomacy) for change.
  • Problem: Forward progress by Libraries, Archives, and Museum Web teams is still sometimes impeded by an endless, fruitless debate about authority and trust.
  • At the morning staff meeting… Has this ever happened to you?
  • Hey everybody, we're putting the collection on flickTubeFaceSpace.com
  • And we’re starting a blog,
  • And Matt figured out a way to let people put tags and comments on our pages. Isn't that cool? Way to go Matt!
  • Duh now hold on just a minute!
  • If you do that it will let people who aren't experts
  • say things that aren't true about our collections
  • It will confuse visitors and diminish our stature as a trusted institution
  • And there are legal issues at stake.
  • What will we do if somebody puts something that's not true up on our Web site?
  • I didn't work my ass off building this collection for 25 years
  • to give it away to a bunch of yahoos now!
  • And if we put this stuff on flickTubeFaceSpace.com
  • God only knows what people are going to do with it.
  • I don't have time for this.
  • My budget has been cut and I've got half the staff I had 15 years ago.
  • And if we put it all out there no one will come to the museum anymore.
  • Who is going to pay for this?
  • Are you going to fundraise for this and not acquisitions,
  • exhibitions, programs, and fixing the leaky roof?
  • We're going to loose licensing revenue too!
  • You people are just following a fad.....
  • What just happened?
  • it will let people who aren't experts say things that aren't true about our collections
  • * happens all the time (like your staff!) * they also say true things * and unexpected things * and there have been few problems * ...and many delightful surprises * the future of knowledge creation
  • it will confuse visitors
  • * evidence that this is NOT true * example: NY Times * reputation systems have matured * they're seeing your content everywhere anyway (or they should be)
  • diminish our stature as a trusted institution
  • * traditional notions of trust and reputation have changed * Lee Raine, "both must be excellent" * "Battlebrands" example (we're not as good as we think) * declining relevance to the way ideas are explored and knowledge is made/shared
  • And there are legal issues at stake. What will we do if somebody puts something that's not true up on our Web site?
  • * I used to worry about this too... until I saw that Web MD and the pharmaceutical industry got over it * again, the public is aware of who is saying what (C. Shirky example) * and reputation systems have evolved
  • I didn't work my ass off building this collection for 25 years to give it away to a bunch of yahoos now.
  • * you don't have much control *"who moved the cheese?" * the future of knowledge creation * most of the experts don't work for you
  • If we put this stuff up on FlicTubeFaceSpace.com God only knows what people are going to do with it
  • * wonderful, unexpected things * whose content is it anyway? (civic mission, public funding) * there have been few problems
  • I don't have time for this. My budget's been cut and I've got half the staff I had 15 years ago.
  • * a serious issue * transitional models are important * but caution: don't follow a losing model to oblivion (the "Inventors Dilemma")
  • If we put it all out there no one will come to the museum anymore
  • * where is the greatest growth audience, bricks & mortar or digital? * hasn't proved true -- quite the opposite! * must invest in measurement and analysis * future of knowledge creation
  • And who is going to pay for this? Are you going to fundraise for this and not acquisitions and exhibitions and programs and fixing the leaky roof?
  • * some attention must be diverted * refrain of "Inventor's Dilemma" challenge * can/should be win/win
  • We're going to lose licensing revenue too
  • * most is "revenue," not profit * liscensing access is a long-term looser * other business models ascending * don't forget about the mission!!! * need transitional models
  • You people are just following a fad
  • * perhaps true! (CD-ROMs!) * but follow it intelligently * and recognize the world has changed * invest in core capabilities
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