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Imagining a  Smithsonian Commons Michael Edson Director, Web and New Media Strategy Smithsonian Institution, Office of the...
Preamble <ul><li>Beware…The opinions in this presentation are mine, not the official policy/strategy of the Smithsonian… <...
A Model Institution
A Model Institution
A Model Institution
A Model Institution
A Model Institution <ul><li>Visitors </li></ul><ul><li>Customers </li></ul><ul><li>Collaborators </li></ul><ul><li>Contrib...
A Model Institution <ul><li>What example shall we provide? </li></ul>
<ul><li>What example shall we provide? </li></ul>A Model Institution A return to the commons.
<ul><li>Democratize knowledge and innovation </li></ul><ul><li>Create a free and open commons </li></ul><ul><li>Act with u...
What is a Commons? A set of resources maintained in the public sphere for the use and benefit of everyone
What is a Commons? The Anti-Commons…
What is a Commons? An organized workshop where the raw materials of knowledge can be found and  assembled into new things.
What is a Commons?
What is a Commons?
What is a Commons? <ul><li>“ Free resources are crucial to innovation and creativity”  </li></ul><ul><li>Lawrence Lessig <...
What is a Commons? <ul><li>“ I’ve been giving away my books online ever since my first novel,  and boy has it ever made me...
What is a Commons? <ul><li>“ I’ve been giving away my books online ever since my first novel, and boy has it ever made me ...
What is a Commons? <ul><li>Commerce and the Commons </li></ul>
What is a Commons? <ul><li>Commerce and the Commons </li></ul><ul><li>Crazy…? </li></ul>
What is a Commons? <ul><li>Commerce and the Commons </li></ul><ul><li>IBM </li></ul><ul><li>$10M into patent commons </li>...
What is a Commons? <ul><li>Commerce and the Commons </li></ul><ul><li>“ IBM provides a surprising example of how a large, ...
What is a Commons? <ul><li>Collaborative Model </li></ul>
What is a Commons? <ul><li>Collaborative Model </li></ul><ul><li>“ we are living in the middle of a remarkable increase in...
What is a Commons? <ul><li>The ascendance of free commons models The erosion of proprietary  models </li></ul><ul><li>Outp...
Commons Examples
Commons Examples <ul><li>Washington D.C. Data Catalog </li></ul>
Commons Examples <ul><li>The National Institutes of Health </li></ul>
Commons Examples <ul><li>“ We were established by congress as a universal repository of human creativity and knowledge, an...
Commons Examples <ul><li>Flickr Commons </li></ul>
Commons Examples <ul><li>Flickr Commons </li></ul>
Commons Examples <ul><li>Flickr Commons </li></ul>
Commons Examples <ul><li>Flickr Commons </li></ul>
Commons Examples <ul><li>Flickr Commons  </li></ul><ul><li>Smithsonian end-user survey (opt-in, non scientific) </li></ul>...
Commons Examples <ul><li>Flickr Commons  </li></ul><ul><li>8 views/month vs  2,000  views/month </li></ul>
Commons Examples <ul><li>Flickr Commons  </li></ul>
Commons Examples <ul><li>MIT Open Courseware (OCW) </li></ul>
Commons Examples <ul><li>MIT Open Courseware (OCW) </li></ul>
Commons Examples <ul><li>MIT Open Courseware (OCW) </li></ul>
Commons Examples <ul><li>MIT Open Courseware (OCW) </li></ul>
Commons Examples <ul><li>MIT Open Courseware (OCW) </li></ul>
Commons Examples <ul><li>MIT Open Courseware (OCW) </li></ul><ul><li>“ I was amazed that a university such as MIT would fr...
Commons Examples <ul><li>MIT Open Courseware (OCW) </li></ul><ul><li>A more effective model than proprietary contracts </l...
Commons Examples <ul><li>MIT Open Courseware (OCW) </li></ul><ul><li>“ Unlocking Knowledge, Empowering Minds…” No Registra...
Commons Examples <ul><li>Common Characteristics </li></ul><ul><li>Free sharing of information </li></ul><ul><li>Licensing ...
The Rise of the Commons
The Un-Common Institution
The Un-Common Institution
The Un-Common Institution
The Un-Common Institution <ul><li>A consultant walks into a bar and says… </li></ul>
The Un-Common Institution <ul><li>99% decentralized </li></ul>
The Un-Common Institution <ul><li>A “thousand wildflowers…” </li></ul>
The Un-Common Institution <ul><li>Search and findability </li></ul><ul><li>Usability and branding </li></ul><ul><li>Web 2....
Vexatious Phenomena
Vexatious Phenomena <ul><li>Unexpected Rivals in Google Search </li></ul>
Vexatious Phenomena <ul><li>Unexpected Rivals in Reach </li></ul>Enchantedlearning.com si.edu discoveryeducation.com ocean...
Vexatious Phenomena <ul><li>Unexpected Rivals in Reach </li></ul>Enchantedlearning.com si.edu discoveryeducation.com ocean...
Vexatious Phenomena <ul><li>Unexpected Rivals in Reach </li></ul>Enchantedlearning.com si.edu discoveryeducation.com ocean...
Vexatious Phenomena <ul><li>Traffic Trending Down </li></ul>
Vexatious Phenomena <ul><li>Brand Identity </li></ul>
Vexatious Phenomena <ul><li>We’re competing with…  everybody! </li></ul>
Vexatious Phenomena <ul><li>We’re competing with…  everybody! </li></ul>
Vexatious Phenomena <ul><li>We’re competing with…  everybody! </li></ul>
Vexatious Phenomena <ul><li>The Demographic Tsunami </li></ul>November 2007 data: Pew Internet and American Life Project
Vexatious Phenomena <ul><li>The Demographic Tsunami </li></ul><ul><li>“ Everything we hear from people we interview is tha...
Vexatious Phenomena
The Smithsonian Commons <ul><li>So…How shall we advance the increase and diffusion of knowledge  now …? </li></ul>
The Smithsonian Commons <ul><li>We’re a publicly funded institution with a civic mission </li></ul>
The Smithsonian Commons <ul><li>The nature of our mission </li></ul>
The Smithsonian Commons <ul><li>Scope of endeavors </li></ul>
The Smithsonian Commons <ul><li>Siloed operations </li></ul>
The Smithsonian Commons <ul><li>The model of the commons… </li></ul>
The Smithsonian Commons <ul><li>The model of the commons… </li></ul><ul><li>Rise of social media </li></ul>
The Smithsonian Commons <ul><li>The model of the commons… </li></ul><ul><li>Rise of social media </li></ul><ul><li>Rise of...
The Smithsonian Commons <ul><li>The model of the commons… </li></ul><ul><li>Rise of social media </li></ul><ul><li>Rise of...
The Smithsonian Commons <ul><li>The model of the commons… </li></ul><ul><li>Rise of social media </li></ul><ul><li>Rise of...
The Smithsonian Commons <ul><li>The model of the commons… </li></ul><ul><li>Rise of social media </li></ul><ul><li>Rise of...
The Smithsonian Commons <ul><li>I assert that reshaping our digital identity around the concept of a Smithsonian Commons i...
I want to be a commons…
Don’t forget about us!!!
 
Thanks! Michael Edson Director, Web and New Media Strategy Smithsonian Institution [email_address]
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VRA 2009

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Powerpoint for Michael Edson's 2009 Visual Resources Association presentation, "Imagining a Smithsonian Commons" See accompanying pdf text version for the written-out text, footnotes, etc.

NOTE: this content is in the public domain (I'm a federal employee) but SlideShare doesn't let me tag it that way.

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  • Transcript of "VRA 2009"

    1. 1. Imagining a Smithsonian Commons Michael Edson Director, Web and New Media Strategy Smithsonian Institution, Office of the CIO Visual Resources Association March 19, 2009 Toronto, CA
    2. 2. Preamble <ul><li>Beware…The opinions in this presentation are mine, not the official policy/strategy of the Smithsonian… </li></ul><ul><li>We’re a little bird </li></ul><ul><li>… Darwin…Write this down so it doesn’t slip away </li></ul><ul><li>How is this good for you as… </li></ul><ul><ul><li>A technologist? </li></ul></ul><ul><ul><li>An enthusiast? </li></ul></ul><ul><ul><li>A re-user? </li></ul></ul><ul><ul><li>A citizen? </li></ul></ul>
    3. 3. A Model Institution
    4. 4. A Model Institution
    5. 5. A Model Institution
    6. 6. A Model Institution
    7. 7. A Model Institution <ul><li>Visitors </li></ul><ul><li>Customers </li></ul><ul><li>Collaborators </li></ul><ul><li>Contributors </li></ul><ul><li>Champions </li></ul><ul><li>Critics </li></ul><ul><li>Competitors </li></ul>
    8. 8. A Model Institution <ul><li>What example shall we provide? </li></ul>
    9. 9. <ul><li>What example shall we provide? </li></ul>A Model Institution A return to the commons.
    10. 10. <ul><li>Democratize knowledge and innovation </li></ul><ul><li>Create a free and open commons </li></ul><ul><li>Act with urgency and verve </li></ul><ul><li>A Smithsonian Commons is good civics, good mission, and good business </li></ul>A Model Institution Relevance
    11. 11. What is a Commons? A set of resources maintained in the public sphere for the use and benefit of everyone
    12. 12. What is a Commons? The Anti-Commons…
    13. 13. What is a Commons? An organized workshop where the raw materials of knowledge can be found and assembled into new things.
    14. 14. What is a Commons?
    15. 15. What is a Commons?
    16. 16. What is a Commons? <ul><li>“ Free resources are crucial to innovation and creativity” </li></ul><ul><li>Lawrence Lessig </li></ul>
    17. 17. What is a Commons? <ul><li>“ I’ve been giving away my books online ever since my first novel, and boy has it ever made me a bunch of money.” </li></ul><ul><li>Corey Doctrow </li></ul>
    18. 18. What is a Commons? <ul><li>“ I’ve been giving away my books online ever since my first novel, and boy has it ever made me a bunch of money.” </li></ul><ul><li>Corey Doctrow </li></ul>
    19. 19. What is a Commons? <ul><li>Commerce and the Commons </li></ul>
    20. 20. What is a Commons? <ul><li>Commerce and the Commons </li></ul><ul><li>Crazy…? </li></ul>
    21. 21. What is a Commons? <ul><li>Commerce and the Commons </li></ul><ul><li>IBM </li></ul><ul><li>$10M into patent commons </li></ul><ul><li>$500M value from $100M investment </li></ul>
    22. 22. What is a Commons? <ul><li>Commerce and the Commons </li></ul><ul><li>“ IBM provides a surprising example of how a large, mature company with an engrained proprietary culture can embrace openness and self-organization as catalysts for reinvention.” </li></ul><ul><li>Wikinomics </li></ul>
    23. 23. What is a Commons? <ul><li>Collaborative Model </li></ul>
    24. 24. What is a Commons? <ul><li>Collaborative Model </li></ul><ul><li>“ we are living in the middle of a remarkable increase in our ability to share, to cooperate with one another, and to take collective action, all outside the framework of traditional institutions and organization …Getting the free and ready participation of a large, distributed group with a variety of skills has gone from impossible to simple.” </li></ul><ul><li>Clay Shirky </li></ul>
    25. 25. What is a Commons? <ul><li>The ascendance of free commons models The erosion of proprietary models </li></ul><ul><li>Outperforming </li></ul><ul><li>More appropriate for mission and civic function </li></ul><ul><li>A new way of organizing </li></ul>
    26. 26. Commons Examples
    27. 27. Commons Examples <ul><li>Washington D.C. Data Catalog </li></ul>
    28. 28. Commons Examples <ul><li>The National Institutes of Health </li></ul>
    29. 29. Commons Examples <ul><li>“ We were established by congress as a universal repository of human creativity and knowledge, and that includes vast amounts of items that are in the public domain. It is our mission to make those freely available, whether in the 21 reading rooms of the Library of Congress, or online.” </li></ul>Library of Congress spokesman Matt Raymond
    30. 30. Commons Examples <ul><li>Flickr Commons </li></ul>
    31. 31. Commons Examples <ul><li>Flickr Commons </li></ul>
    32. 32. Commons Examples <ul><li>Flickr Commons </li></ul>
    33. 33. Commons Examples <ul><li>Flickr Commons </li></ul>
    34. 34. Commons Examples <ul><li>Flickr Commons </li></ul><ul><li>Smithsonian end-user survey (opt-in, non scientific) </li></ul><ul><li>84% likely to reuse SI images </li></ul><ul><ul><li>35% for school, 16% professional/personal </li></ul></ul><ul><li>41% say they’ll reference from blog/web </li></ul><ul><li>97% say they’re more likely to visit SI sites </li></ul><ul><li>100% have more positive opinion of SI – emphatically so! </li></ul>
    35. 35. Commons Examples <ul><li>Flickr Commons </li></ul><ul><li>8 views/month vs 2,000 views/month </li></ul>
    36. 36. Commons Examples <ul><li>Flickr Commons </li></ul>
    37. 37. Commons Examples <ul><li>MIT Open Courseware (OCW) </li></ul>
    38. 38. Commons Examples <ul><li>MIT Open Courseware (OCW) </li></ul>
    39. 39. Commons Examples <ul><li>MIT Open Courseware (OCW) </li></ul>
    40. 40. Commons Examples <ul><li>MIT Open Courseware (OCW) </li></ul>
    41. 41. Commons Examples <ul><li>MIT Open Courseware (OCW) </li></ul>
    42. 42. Commons Examples <ul><li>MIT Open Courseware (OCW) </li></ul><ul><li>“ I was amazed that a university such as MIT would freely give access to its educational information.” </li></ul>Triatno Yudo Harjoko University of Indonesia
    43. 43. Commons Examples <ul><li>MIT Open Courseware (OCW) </li></ul><ul><li>A more effective model than proprietary contracts </li></ul>
    44. 44. Commons Examples <ul><li>MIT Open Courseware (OCW) </li></ul><ul><li>“ Unlocking Knowledge, Empowering Minds…” No Registration Required. </li></ul>Open Courseware Tag Line
    45. 45. Commons Examples <ul><li>Common Characteristics </li></ul><ul><li>Free sharing of information </li></ul><ul><li>Licensing or permissions structure </li></ul><ul><li>Fluid institutional boundaries </li></ul><ul><li>Network effects </li></ul>
    46. 46. The Rise of the Commons
    47. 47. The Un-Common Institution
    48. 48. The Un-Common Institution
    49. 49. The Un-Common Institution
    50. 50. The Un-Common Institution <ul><li>A consultant walks into a bar and says… </li></ul>
    51. 51. The Un-Common Institution <ul><li>99% decentralized </li></ul>
    52. 52. The Un-Common Institution <ul><li>A “thousand wildflowers…” </li></ul>
    53. 53. The Un-Common Institution <ul><li>Search and findability </li></ul><ul><li>Usability and branding </li></ul><ul><li>Web 2.0 patterns </li></ul><ul><li>Platform development/maintenance </li></ul><ul><li>Repetition of effort </li></ul>Nobody would rationally design the operations of a world-class institution this way!
    54. 54. Vexatious Phenomena
    55. 55. Vexatious Phenomena <ul><li>Unexpected Rivals in Google Search </li></ul>
    56. 56. Vexatious Phenomena <ul><li>Unexpected Rivals in Reach </li></ul>Enchantedlearning.com si.edu discoveryeducation.com ocean.com Google Images Wikipedia Ocean.com
    57. 57. Vexatious Phenomena <ul><li>Unexpected Rivals in Reach </li></ul>Enchantedlearning.com si.edu discoveryeducation.com ocean.com
    58. 58. Vexatious Phenomena <ul><li>Unexpected Rivals in Reach </li></ul>Enchantedlearning.com si.edu discoveryeducation.com ocean.com
    59. 59. Vexatious Phenomena <ul><li>Traffic Trending Down </li></ul>
    60. 60. Vexatious Phenomena <ul><li>Brand Identity </li></ul>
    61. 61. Vexatious Phenomena <ul><li>We’re competing with… everybody! </li></ul>
    62. 62. Vexatious Phenomena <ul><li>We’re competing with… everybody! </li></ul>
    63. 63. Vexatious Phenomena <ul><li>We’re competing with… everybody! </li></ul>
    64. 64. Vexatious Phenomena <ul><li>The Demographic Tsunami </li></ul>November 2007 data: Pew Internet and American Life Project
    65. 65. Vexatious Phenomena <ul><li>The Demographic Tsunami </li></ul><ul><li>“ Everything we hear from people we interview is that today’s consumers draw no distinctions between an organization’s Web site and their traditional bricks-and-mortar presence: both must be excellent for either to be excellent.” </li></ul>Lee Rainie Pew Internet and American Life Project
    66. 66. Vexatious Phenomena
    67. 67. The Smithsonian Commons <ul><li>So…How shall we advance the increase and diffusion of knowledge now …? </li></ul>
    68. 68. The Smithsonian Commons <ul><li>We’re a publicly funded institution with a civic mission </li></ul>
    69. 69. The Smithsonian Commons <ul><li>The nature of our mission </li></ul>
    70. 70. The Smithsonian Commons <ul><li>Scope of endeavors </li></ul>
    71. 71. The Smithsonian Commons <ul><li>Siloed operations </li></ul>
    72. 72. The Smithsonian Commons <ul><li>The model of the commons… </li></ul>
    73. 73. The Smithsonian Commons <ul><li>The model of the commons… </li></ul><ul><li>Rise of social media </li></ul>
    74. 74. The Smithsonian Commons <ul><li>The model of the commons… </li></ul><ul><li>Rise of social media </li></ul><ul><li>Rise of distributed collaboration </li></ul>
    75. 75. The Smithsonian Commons <ul><li>The model of the commons… </li></ul><ul><li>Rise of social media </li></ul><ul><li>Rise of distributed collaboration </li></ul><ul><li>Rise of crowdsourcing </li></ul>
    76. 76. The Smithsonian Commons <ul><li>The model of the commons… </li></ul><ul><li>Rise of social media </li></ul><ul><li>Rise of distributed collaboration </li></ul><ul><li>Rise of crowdsourcing </li></ul><ul><li>Rise of “free” business models </li></ul>
    77. 77. The Smithsonian Commons <ul><li>The model of the commons… </li></ul><ul><li>Rise of social media </li></ul><ul><li>Rise of distributed collaboration </li></ul><ul><li>Rise of crowdsourcing </li></ul><ul><li>Rise of “free” business models </li></ul><ul><li>Shifting attitudes about content and brands </li></ul>
    78. 78. The Smithsonian Commons <ul><li>I assert that reshaping our digital identity around the concept of a Smithsonian Commons is the way to move forward—it’s the game changer: a low risk, high reward proposition that addresses the fundamental challenges of the Institution in terms of brand, audience, operations, speed, governance, integrity, education, research, revenue generation, leadership, and legacy. </li></ul>
    79. 79. I want to be a commons…
    80. 80. Don’t forget about us!!!
    81. 82. Thanks! Michael Edson Director, Web and New Media Strategy Smithsonian Institution [email_address]
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