Your SlideShare is downloading. ×
0
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype

4,334

Published on

Overview of the Smithsonian Web and New Media Strategy process and the development of the Smithsonian Commons for the UGame ULearn conference, TU Delft Library and DOK …

Overview of the Smithsonian Web and New Media Strategy process and the development of the Smithsonian Commons for the UGame ULearn conference, TU Delft Library and DOK
Library Concept Center, Delft, NL
3/31/2010

Published in: Technology
3 Comments
17 Likes
Statistics
Notes
No Downloads
Views
Total Views
4,334
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
65
Comments
3
Likes
17
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Photo, CC licensed from Representative Virginia Fox (R – N.C.), http://flickr.com/photos/repvirginiafoxx/2298030037/
  • http://www.youtube.com/watch?v=FNXahIoXMw8&feature=related
  • http://www.pewinternet.org/PPF/r/107/presentation_display.asp
  • http://flickr.com/photos/dotcommunist/355530076/
  • http://flickr.com/photos/jay_que/2747368547/
  • http://flickr.com/photos/jay_que/2747368547/
  • http://flickr.com/photos/daveseven/2534461433/
  • http://flickr.com/photos/daveseven/2534461433/
  • Transcript

    • 1. The Smithsonian CommonsVast, Findable, Shareable, Freefor UGameULearn
      UGameUlearn 2010
      TU Delft Library and DOK
      Library Concept Center, Delft, NL
      3/31/2010
      Michael Edson
      Director, Web and New Media Strategy
      Smithsonian Institution, Office of the CIO
      edsonm@si.edu | @mpedson
    • 2. Preamble
      Twitter @mpedson
      UGameUlearn twitter hashtag #ugul10Flickr: Ugame
      Slides and documents: http://slideshare.net
      Smithsonian Web and New Media Strategy wiki: http://smithsonian-webstrategy.wikispaces.com
      Coming soon: http://www.si.edu/commons
      Note: I’m not an official spokesperson for the Smithsonian Institution !
    • 3. The Smithsonian Institution
    • 4. Smithsonian Strategic Plan
      Four Grand Challenges
      Smithsonian Secretary G. Wayne Clough
    • 5. Smithsonian Strategic Plan
      Four Grand Challenges
      Unlocking the Mysteries of the Universe
      Understanding and Sustaining a Biodiverse Planet
      Valuing World Cultures
      Understanding the American Experience
    • 6. Smithsonian Strategic Plan
      Strategy Schmatergy! We’ve seen strategy before!
      Four Grand Challenges
      Unlocking the Mysteries of the Universe
      Understanding and Sustaining a Biodiverse Planet
      Valuing World Cultures
      Understanding the American Experience
      A GenericHumbug
    • 7. Smithsonian Strategic Plan
      No! This is about solving big hairy problems— ”work that matters” (via @timoreilly)
      Strategy Schmatergy! We’ve seen strategy before!
      Four Grand Challenges
      Unlocking the Mysteries of the Universe
      Understanding and Sustaining a Biodiverse Planet
      Valuing World Cultures
      Understanding the American Experience
      A GenericHumbug
    • 8. Empower citizen-scholars!
      Blend assets w. new technology!
    • 9. Solve big complex problems!
      Interdisciplinary collaborations and partnerships!
    • 10. Interdisciplinary
      Collaborative
      Entrepreneurial
    • 11. “Innovative informal education” !!!
    • 12. “Use our vast resources for the public good in the midst of unceasing change”
    • 13. c
    • 14. This is big, audacious, important stuff.
      This is work!
      This is relevance earned through a job well done.
    • 15. First order questions
      Where is this work going to take place?
      What kind of organization, infrastructure, platforms will be needed to support it?
      What is the organizational change model? How will change happen? What will it look like?
    • 16. First order questions
      Where is this work going to take place?
      What kind of organization, infrastructure, platforms will be needed to support it?
      What is the organizational change model? How will change happen? What will it look like?
      “You know Michael, this strategy is just the part of the iceberg you can see above the water. Everything below the waterline is change management.”
      Leo Mullen
      CEO, Navigation Arts
    • 17.
    • 18. Something strange is going onwithin our institutions
    • 19. Chris AndersonFree, the Future of a Radical Price
    • 20. Chris AndersonFree, the Future of a Radical Price
      Huh!?
      Duh!
    • 21. Huh!?
      Duh!
    • 22. Thermocline(a metaphor)
      Stratified water temperature acts as a barrier
    • 23. Thermocline(a metaphor)
      Knowledge, communication,
      action models are different
      Management
      Practitioners
    • 24. Thermocline(a metaphor)
      Messages get distorted, lost
    • 25. Thermocline(a metaphor)
      Messages get distorted, lost
    • 26. Thermocline(a metaphor)
      Thermocline Issues define the change environment and explain why the commons is such an important idea
    • 27. Urgency
      Thermocline Issues
      Complacency
      John P. Kotter, A Sense of Urgency
    • 28. In exchange for public
      funds and public trust,museums should
      do workfor society
      Thermocline Issues
      Museums are for…
      What could you accomplish with
      $1b /year for 50 years?
    • 29. Institutions built onthe model of
      social entrepreneurship:
      Think Big,Start SmallMove Fast
      Thermocline Issues
      Institutions built onthe model ofenduring wisdom*
      We can move slowlybecause wisdom endures
      *Via Peter Schwartz, GBN
    • 30. Thermocline Issues
      Focus on innovation/
      discovery inside the Institution
      Catalyze innovation/
      discovery
      outside the institution
      Joy’s Law: no matter
      who you are, most of
      The smartest people
      work for someone else
    • 31. Thermocline Issues
      The most interestingecosystems arein “border habitats”between the two
      You can managetechnology and content
      separately
    • 32. Thermocline Issues
      Fixation on Web 2.0
      and Social Media
    • 33. Thermocline Issues
      The Web is a
      fundamentally new
      way of getting
      things done
      The Web is
      a bigger megaphone
    • 34. Thermocline Issues
      “we are living in the middle of a remarkable increase in our ability to share, to cooperate with one another, and to take collective action, all outside the framework of traditional institutions and organization …Getting the free and ready participation of a large, distributed group with a variety of skills has gone from impossible to simple.”
      Clay Shirky
    • 35. Thermocline Issues
      Build an ascendant brandby“doing work that matters”
      Make money, now
      “Once [the Smithsonian] has increased user base 100x or more, many other possibilities open”
      Carl Malamud
      Public.resource.org
      Tim O’Reillyhttp://radar.oreilly.com/2009/01/work-on-stuff-that-matters-fir.html
    • 36. Thermocline Issues
      The Desktop Internet
      3.5 Billionmobile subscribers
    • 37. Thermocline Issues
      The Desktop Internet
      3.5 Billionmobile subscribers
      Moore’s Law means
      these things will be 20X
      More powerful in a few years...
      It’s going to get FREAKY!
    • 38. Thermocline Issues
      The Desktop Internet
      3.5 Billionmobile subscribers
      Moore’s Law means
      these things will be 20X
      More powerful in a few years...
      It’s going to get FREAKY!
    • 39. Gardeningchange model*Build a platform &cultivate Web 2.0
      As a way of thinkingabout work
      Thermocline Issues
      Manufacturingchange model
      “Lets Build Product Xand be done with it”
      * Via Josh Greenberg, NYPL
    • 40. Your users are heroes
      In their ownepic journeys
      Thermocline Issues
      Provide services
      to passive audiences
    • 41. Your users are heroes
      In their ownepic journeys
      Thermocline Issues
      Provide services
      to passive audiences
    • 42. Smithsonian Web and New Media Strategy
      The updated Learning Model
    • 43. Old Learning Model
      Old Learning Model
      New Learning Model
      New Learning Model
    • 44. Your users are heroes
      In their ownepic journeys
      Thermocline Issues
      Provide services
      to passive audiences
      Kathy Sierra
    • 45. Thermocline Issues
      These thermocline issues..
      Urgency
      Velocity
      Web 2.0 fundamentals
      The mobile Internet
      Moore’s law
      and the changing workplace…
    • 46. Thermocline Issues
      …should be at the core of any responsible discussion of public institutions—knowledge institutions—and our role in the culture.
    • 47. Thermocline Issues
      …should be at the core of any responsible discussion of public institutions—knowledge institutions—and our role in the culture.
      What is our work, and how should we do it?
    • 48.
    • 49. Relevance
    • 50. Relevance
      Note: more detail, text, footnotes, links related to the following slides are in the paper Imagining a Smithsonian Commons
      http://www.slideshare.net/edsonm/cil-2009-michael-edson-text-version
    • 51. Relevance
      Q: Have you ever visited a Smithsonian Web site?
      http://www.youtube.com/watch?v=N5x4Sga0d1s
    • 52. Relevance
      Unexpected Rivals in Google Search
      Google Images
      Wikipedia
      Ocean.com
      Discoveryeducation.com
      NASA
      Enchantedlearning.com
    • 53. Relevance
      Unexpected Rivals in Reach
      Google Images
      Wikipedia
      Ocean.com
      …so much more reach than SI
      that we don’t even show up on the graph…
      Enchantedlearning.com
      si.edu
      discoveryeducation.com
      ocean.com
    • 54. Relevance
      Unexpected Rivals in Reach (July – Sept, 2009)
      Enchantedlearning.com
      si.edu
      discoveryeducation.com
      ocean.com
    • 55. Relevance
      Unexpected Rivals in Reach (July – Sept, 2009)
      Enchantedlearning.com is a two person team, with more online reach than the world’s largest museum and research complex!
      Enchantedlearning.com
      si.edu
      discoveryeducation.com
      ocean.com
    • 56. Relevance
      Traffic Trending Down
      si.edu – 4% reach
      Wikipedia.org + 8% reach
      MoMA.org + 12% reach
      npr.org + 20% reach
    • 57. Relevance
      Brand Identity
      Brandtags.net
      We are the 560th of 928 brands
    • 58. Relevance
      We’re competing with… everybody!
    • 59. Relevance
      We’re competing with… everybody!
    • 60. Relevance
      We’re competing with… everybody!
      http://www.youtube.com/watch?v=FNXahIoXMw8&playnext_from=TL&videos=wEF3FIOIjaU
      http://flickr.com/search/?q=spaceshipone&w=all
    • 61. Relevance
      The Demographic Tsunami
      November 2007 data: Pew Internet and American Life Project
    • 62. Relevance
      The Demographic Tsunami
      “Everything we hear from people we interview is that today’s consumers draw no distinctions between an organization’s Web site and their traditional bricks-and-mortar presence: both must be excellent for either to be excellent.”
      Lee RainiePew Internet and American Life Project
    • 63. Relevance
      Collaborative Model
      “we are living in the middle of a remarkable increase in our ability to share, to cooperate with one another, and to take collective action, all outside the framework of traditional institutions and organization …Getting the free and ready participation of a large, distributed group with a variety of skills has gone from impossible to simple.”
      Clay Shirky
    • 64. Relevance
      “The Smithsonian is not an Institution that understands me”
      From focus group withBay Area millennials, 2009
      “Surprise me!”
    • 65. Relevance
      The Demographic Tsunami
      “Everything we hear from people we interview is that today’s consumers draw no distinctions between an organization’s Web site and their traditional bricks-and-mortar presence: both must be excellent for either to be excellent.”
      Lee RainiePew Internet and American Life Project
    • 66. Relevance
      The Demographic Tsunami
      “Everything we hear from people we interview is that today’s consumers draw no distinctions between an organization’s Web site and their traditional bricks-and-mortar presence: both must be excellent for either to be excellent.”
      Do we behave, manage, and spend money
      as if we believe this is true?
      Lee RainiePew Internet and American Life Project
    • 67. Enter Web and New Media Strategy
    • 68. Smithsonian 2.0
    • 69. Smithsonian 2.0
    • 70. Process: Workshops to Wiki
    • 71. Process: Workshops to Wiki
      Process at-a-glance
      “The main intent of the workshops is to move relevant information to the wiki where it can be openly evaluated, sifted, weighed, and considered by all.”
    • 72. Process: Workshops to Wiki
    • 73. Process: Workshops to Wiki
    • 74. Process: Workshops to Wiki
      As participants are speaking, what they’re saying is being typed and saved on a public wiki
    • 75. Process: Workshops to Wiki
      “What I say really matters (because I know it will be seen/heard after the meeting ends)”
    • 76. Process: Workshops to Wiki
      “Not everything that matters will get said in the next hour by the people in this room. The wiki encourages thoughtful synthesis and new ideas”
    • 77. Very important slide!
      The advantages of public, transparent, and fast
      • Faster than traditional committee-driven process (Time is the enemy)
      • 78. Increase size of brain trust (Joy’s Law)
      • 79. Improve the odds for change
      • 80. Improve odds for execution (public promises not easily forgotten)
      • 81. Outside champions more likely to support “commons” goals than status-quo insiders
      • 82. Walking the Talk vis-à-vis crowdsourcing and innovation model
      • 83. “You get what you practice”
    • Web & New Media Strategy
      This is a document that is supposed to DO WORK
      Aspirationaland achievable
      External Mission
      Brand
      Learning
      Audience
      Internal Interpretation
      Technology
      Business Model
      Governance
    • 84. Web & New Media Strategy
      This is a document that is supposed to DO WORK
      Aspirationaland achievable
      External Mission
      Brand
      Learning
      Audience
      Internal Interpretation
      Technology
      Business Model
      Governance
    • 85. Web & New Media Strategy
      This is a document that is supposed to DO WORK
      Aspirationaland achievable
      External Mission
      Brand
      Learning
      Audience
      Internal Interpretation
      Technology
      Business Model
      Governance
    • 86. Web & New Media Strategy Structure
      Three Themes
      Update the Smithsonian Digital Experience
      Update the Smithsonian Learning Model
      Balance Autonomy and Control within SI
      Eight Goals
      External Mission
      Brand
      Learning
      Audience
      Internal Interpretation
      Technology
      Business Model
      Governance
      Each Goal has specific program, policy, and tactical recommendations
    • 87. http://smithsonian-webstrategy.wikispaces.com/
    • 88. The strategy talks about an updated digital experience, a new learning model that helps people with their "lifelong learning journeys," and the creation of a Smithsonian Commons—a new part of our digital presence dedicated to stimulating learning, creation, and innovation through open access to Smithsonian research, collections and communities.
      http://smithsonian-webstrategy.wikispaces.com/
    • 89. The strategy talks about an updated digital experience, a new learning model that helps people with their "lifelong learning journeys," and the creation of a Smithsonian Commons—a new part of our digital presence dedicated to stimulating learning, creation, and innovation through open access to Smithsonian research, collections and communities.
      http://smithsonian-webstrategy.wikispaces.com/
    • 90. The strategy talks about an updated digital experience, a new learning model that helps people with their "lifelong learning journeys," and the creation of a Smithsonian Commons—a new part of our digital presence dedicated to stimulating learning, creation, and innovation through open access to Smithsonian research, collections and communities.
      http://smithsonian-webstrategy.wikispaces.com/
    • 91. The strategy talks about an updated digital experience, a new learning model that helps people with their "lifelong learning journeys," and the creation of a Smithsonian Commons—a new part of our digital presence dedicated to stimulating learning, creation, and innovation through open access to Smithsonian research, collections and communities.
      http://smithsonian-webstrategy.wikispaces.com/
    • 92. The strategy talks about an updated digital experience, a new learning model that helps people with their "lifelong learning journeys," and the creation of a Smithsonian Commons—a new part of our digital presence dedicated to stimulating learning, creation, and innovation through open access to Smithsonian research, collections and communities.
      http://smithsonian-webstrategy.wikispaces.com/
    • 93. What is a Commons?
      A set of resources maintained in the public sphere for the use and benefit of everyone
    • 94. What is a Commons?
    • 95. What is a Commons?
      The Anti-Commons…
    • 96. What is a Commons?
      An organized workshop where raw materials can be found and assembled into new things.
    • 97. What is a Commons?
      Note: more detail, text, footnotes, links related to this topic are in the papers Imagining a Smithsonian Commons
      http://www.slideshare.net/edsonm/cil-2009-michael-edson-text-version
      and
      Museum Commons: A professional interaction
      http://www.slideshare.net/edsonm/museum-commons-a-professional-interaction-museums-and-the-web-2010-michael-edson-and-rich-cherry
    • 98. 12 dimensions of a commons
    • 99. 12 dimensions of a commons
      1. Federated
      Assets from separate databases or repositories are presented together, irrespective of what organization or department they came from
    • 100. 12 dimensions of a commons
      2. Designed for usersToolsets to allow specific user groups to effectively use the combined collections and data
    • 101. 12 dimensions of a commons
      3. FindableSearch and findability are strongly emphasized
    • 102. 12 dimensions of a commons
      4. ShareableThe architecture of the commons emphasizes persistent URL's and linking/embedding tools that enable and encourage sharing
    • 103. 12 dimensions of a commons
      5. Reusable: Intellectual property policies are uniform and clearly stated
    • 104. 12 dimensions of a commons
      6. FreeAssets are free to access and use
    • 105. 12 dimensions of a commons
      7. Bulk downloadThe commons platform provides for bulk download of assets
    • 106. 12 dimensions of a commons
      8. Machine readableAssets are presented in machine readable formats
    • 107. 12 dimensions of a commons
      9. High resolutionAssets are made available in high resolution and not unnecessarily restricted.
    • 108. 12 dimensions of a commons
      10. Collaboration without controlThe commons platform, through a combination of the attributes above, enables collaboration and research without the necessity of formal contracts or agreements.
    • 109. 12 dimensions of a commons
      11. Network effectsCommons platforms are designed to take advantage of network effects from user contributions
    • 110. 12 dimensions of a commons
      12. The Public DomainParticularly for collecting institutions, understanding and advancing the public domain (U.S. law) or “CC-0” (Creative Commons “zero”) is, or should be, a core activity
    • 111. 12 dimensions of a commons
      Later, encapsulated as
      Vast, Findable, Shareable, Free… (stay tuned)
    • 112.
    • 113. How do we talk about this?
    • 114. How do we talk about this?
      What does this mean for staff and users?
    • 115. How do we talk about this?
      What does this mean for staff and users?
      A lot of Thermocline topics here, which we know can be confusing and devisive…
    • 116. Huh?
    • 117. Let’s Build a Prototype!
      Huh?
    • 118. What’s a Prototype?
      An audio-visual presentation that shows the attributes of a fully completed Smithsonian Commons as seen through the eyes of our users.
      Let’s Build a Prototype!
    • 119. What’s a Prototype?
      Push / pull between understanding what this thing is and understanding how to sell it
      Let’s Build a Prototype!
    • 120.
    • 121. http://smithsonian-webstrategy.wikispaces.com
    • 122. The Smithsonian Commons Will…
      http://smithsonian-webstrategy.wikispaces.com/Experience+Brief+-+Addendum+-+The+Smithsonian+Commons+Will
    • 123.
    • 124. Conceptual Development: “Low Rez” Wireframes
    • 125. Conceptual Development: Paper Prototypes
    • 126.
    • 127. To maximize speed and promote the values of prototyping (as opposed to polished end-product development) we put rough process videos (via YouTube embeds), storyboards (via Scribd embeds), scripts, notes, comments…all on a public wiki. For example: http://smithsonian-webstrategy.wikispaces.com/Experience+Brief+-+Story+2+-+Teacher-Family
    • 128. The Attributes of the Smithsonian Commons
    • 129. Vast
      Anyone in the world can have access to the whole Smithsonian, including access to deep collections and the vitality, curiosity, and creativity of our staff, visitors, partners, and our extended global community. The Smithsonian is at the center of an amazing network of ideas, collections, and people. No other institution can offer so much to so many.
    • 130. Findable
      Through the Smithsonian Commons the vastness of the Smithsonian can be discovered because search, navigation, and the overall user experience is about helping people to find the content they’re interested in, in the ways they expect to find it, including through recommendations and comments by staff experts - - and visitors - - external search sites, and social networks.
    • 131. Shareable
      Sharing is the foundation of collaboration and learning. The Smithsonian’s impact can be greatly amplified if what we have and what we do is easy to share. The Smithsonian Commons is about catalyzing creativity and innovation by encouraging the use and re-use of our collections and expertise for work and pleasure, in social networks, on mobile phones, and in the classroom, workshop, and laboratory.
    • 132. Free
      The Smithsonian is built on the idea that the tools of discovery and knowledge creation should be available to all, and the Smithsonian Commons will be built on the idea that free, trusted, high-quality resources can create a lot of good in the world…
    • 133. Art is the lie that helps ustell the truth
      Pablo Picasso
      The prototype…
    • 134. Screen capture from Smithsonian Commons prototype(coming soon @ http://www.si.edu/commons)
    • 135. http://www.si.edu/commons(coming soon!)
    • 136. Trailhead
      The Smithsonian Commons Prototype
      http://www.si.edu/commons (coming soon!)
      Strategy Process
      http://www.slideshare.net/edsonm/michael-edson-mcn-09-smithsonian-web-and-new-media-strategy-drivers-process-and-execution
      Strategy Wiki
      http://smithsonian-webstrategy.wikispaces.com
      Imagining a Smithsonian Commons
      Paper, ppt, link to video at http://www.slideshare.net/edsonm/cil-2009-michael-edson-text-version
      Formal paper about the strategy & process
      http://www.slideshare.net/edsonm/michael-edson-the-smithsonian-web-and-new-media-strategy-what-it-is-how-we-made-it-and-why-it-makes-a-difference-3656578
      Paper about the attributes of a commons
      http://www.slideshare.net/edsonm/museum-commons-a-professional-interaction-museums-and-the-web-2010-michael-edson-and-rich-cherry
      Thermocline, process maturity, other presentations/papers
      http://slideshare.net/edsonm
      Twitter: @mpedson, #si20
    • 137. Thank You!!!

    ×