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Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype
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Michael Edson @ UGame ULearn: The Smithsonian Commons Prototype

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Overview of the Smithsonian Web and New Media Strategy process and the development of the Smithsonian Commons for the UGame ULearn conference, TU Delft Library and DOK …

Overview of the Smithsonian Web and New Media Strategy process and the development of the Smithsonian Commons for the UGame ULearn conference, TU Delft Library and DOK
Library Concept Center, Delft, NL
3/31/2010

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  • Photo, CC licensed from Representative Virginia Fox (R – N.C.), http://flickr.com/photos/repvirginiafoxx/2298030037/
  • http://www.youtube.com/watch?v=FNXahIoXMw8&feature=related
  • http://www.pewinternet.org/PPF/r/107/presentation_display.asp
  • http://flickr.com/photos/dotcommunist/355530076/
  • http://flickr.com/photos/jay_que/2747368547/
  • http://flickr.com/photos/jay_que/2747368547/
  • http://flickr.com/photos/daveseven/2534461433/
  • http://flickr.com/photos/daveseven/2534461433/
  • Transcript

    • 1. The Smithsonian CommonsVast, Findable, Shareable, Freefor UGameULearn<br />UGameUlearn 2010<br />TU Delft Library and DOK<br />Library Concept Center, Delft, NL<br />3/31/2010<br />Michael Edson<br />Director, Web and New Media Strategy<br />Smithsonian Institution, Office of the CIO<br />edsonm@si.edu | @mpedson<br />
    • 2. Preamble<br />Twitter @mpedson<br />UGameUlearn twitter hashtag #ugul10Flickr: Ugame<br />Slides and documents: http://slideshare.net<br />Smithsonian Web and New Media Strategy wiki: http://smithsonian-webstrategy.wikispaces.com<br />Coming soon: http://www.si.edu/commons<br />Note: I’m not an official spokesperson for the Smithsonian Institution !<br />
    • 3. The Smithsonian Institution<br />
    • 4. Smithsonian Strategic Plan<br />Four Grand Challenges<br />Smithsonian Secretary G. Wayne Clough<br />
    • 5. Smithsonian Strategic Plan<br />Four Grand Challenges<br />Unlocking the Mysteries of the Universe<br />Understanding and Sustaining a Biodiverse Planet<br />Valuing World Cultures<br />Understanding the American Experience<br />
    • 6. Smithsonian Strategic Plan<br />Strategy Schmatergy! We’ve seen strategy before!<br />Four Grand Challenges<br />Unlocking the Mysteries of the Universe<br />Understanding and Sustaining a Biodiverse Planet<br />Valuing World Cultures<br />Understanding the American Experience<br />A GenericHumbug<br />
    • 7. Smithsonian Strategic Plan<br />No! This is about solving big hairy problems— ”work that matters” (via @timoreilly) <br />Strategy Schmatergy! We’ve seen strategy before!<br />Four Grand Challenges<br />Unlocking the Mysteries of the Universe<br />Understanding and Sustaining a Biodiverse Planet<br />Valuing World Cultures<br />Understanding the American Experience<br />A GenericHumbug<br />
    • 8. Empower citizen-scholars!<br />Blend assets w. new technology!<br />
    • 9. Solve big complex problems!<br />Interdisciplinary collaborations and partnerships! <br />
    • 10. Interdisciplinary<br />Collaborative<br />Entrepreneurial<br />
    • 11. “Innovative informal education” !!!<br />
    • 12. “Use our vast resources for the public good in the midst of unceasing change”<br />
    • 13. c<br />
    • 14. This is big, audacious, important stuff. <br />This is work!<br />This is relevance earned through a job well done.<br />
    • 15. First order questions<br />Where is this work going to take place?<br />What kind of organization, infrastructure, platforms will be needed to support it?<br />What is the organizational change model? How will change happen? What will it look like? <br />
    • 16. First order questions<br />Where is this work going to take place?<br />What kind of organization, infrastructure, platforms will be needed to support it?<br />What is the organizational change model? How will change happen? What will it look like?<br />“You know Michael, this strategy is just the part of the iceberg you can see above the water. Everything below the waterline is change management.”<br />Leo Mullen<br />CEO, Navigation Arts<br />
    • 17.
    • 18. Something strange is going onwithin our institutions<br />
    • 19. Chris AndersonFree, the Future of a Radical Price<br />
    • 20. Chris AndersonFree, the Future of a Radical Price<br />Huh!?<br />Duh!<br />
    • 21. Huh!?<br />Duh!<br />
    • 22. Thermocline(a metaphor)<br />Stratified water temperature acts as a barrier<br />
    • 23. Thermocline(a metaphor)<br />Knowledge, communication,<br />action models are different<br />Management<br />Practitioners<br />
    • 24. Thermocline(a metaphor)<br />Messages get distorted, lost<br />
    • 25. Thermocline(a metaphor)<br />Messages get distorted, lost<br />
    • 26. Thermocline(a metaphor)<br />Thermocline Issues define the change environment and explain why the commons is such an important idea<br />
    • 27. Urgency<br />Thermocline Issues<br />Complacency <br />John P. Kotter, A Sense of Urgency<br />
    • 28. In exchange for public<br />funds and public trust,museums should<br />do workfor society<br />Thermocline Issues<br />Museums are for…<br />What could you accomplish with<br />$1b /year for 50 years?<br />
    • 29. Institutions built onthe model of <br />social entrepreneurship:<br />Think Big,Start SmallMove Fast<br />Thermocline Issues<br />Institutions built onthe model ofenduring wisdom*<br />We can move slowlybecause wisdom endures<br />*Via Peter Schwartz, GBN<br />
    • 30. Thermocline Issues<br />Focus on innovation/<br />discovery inside the Institution<br />Catalyze innovation/<br />discovery<br />outside the institution<br />Joy’s Law: no matter <br />who you are, most of <br />The smartest people<br />work for someone else<br />
    • 31. Thermocline Issues<br />The most interestingecosystems arein “border habitats”between the two<br />You can managetechnology and content<br />separately<br />
    • 32. Thermocline Issues<br />Fixation on Web 2.0<br />and Social Media<br />
    • 33. Thermocline Issues<br />The Web is a <br />fundamentally new<br />way of getting<br />things done<br />The Web is <br />a bigger megaphone<br />
    • 34. Thermocline Issues<br />“we are living in the middle of a remarkable increase in our ability to share, to cooperate with one another, and to take collective action, all outside the framework of traditional institutions and organization …Getting the free and ready participation of a large, distributed group with a variety of skills has gone from impossible to simple.” <br />Clay Shirky<br />
    • 35. Thermocline Issues<br />Build an ascendant brandby“doing work that matters”<br />Make money, now<br />“Once [the Smithsonian] has increased user base 100x or more, many other possibilities open”<br />Carl Malamud<br />Public.resource.org<br />Tim O’Reillyhttp://radar.oreilly.com/2009/01/work-on-stuff-that-matters-fir.html<br />
    • 36. Thermocline Issues<br />The Desktop Internet<br />3.5 Billionmobile subscribers<br />
    • 37. Thermocline Issues<br />The Desktop Internet<br />3.5 Billionmobile subscribers<br />Moore’s Law means<br />these things will be 20X<br />More powerful in a few years...<br />It’s going to get FREAKY!<br />
    • 38. Thermocline Issues<br />The Desktop Internet<br />3.5 Billionmobile subscribers<br />Moore’s Law means<br />these things will be 20X<br />More powerful in a few years...<br />It’s going to get FREAKY!<br />
    • 39. Gardeningchange model*Build a platform &cultivate Web 2.0<br />As a way of thinkingabout work<br />Thermocline Issues<br />Manufacturingchange model<br />“Lets Build Product Xand be done with it”<br />* Via Josh Greenberg, NYPL<br />
    • 40. Your users are heroes<br />In their ownepic journeys<br />Thermocline Issues<br />Provide services<br />to passive audiences<br />
    • 41. Your users are heroes<br />In their ownepic journeys<br />Thermocline Issues<br />Provide services<br />to passive audiences<br />
    • 42. Smithsonian Web and New Media Strategy<br />The updated Learning Model<br />
    • 43. Old Learning Model<br />Old Learning Model<br />New Learning Model<br />New Learning Model<br />
    • 44. Your users are heroes<br />In their ownepic journeys<br />Thermocline Issues<br />Provide services<br />to passive audiences<br />Kathy Sierra<br />
    • 45. Thermocline Issues<br />These thermocline issues..<br />Urgency <br />Velocity <br />Web 2.0 fundamentals<br />The mobile Internet<br />Moore’s law<br />and the changing workplace…<br />
    • 46. Thermocline Issues<br />…should be at the core of any responsible discussion of public institutions—knowledge institutions—and our role in the culture. <br />
    • 47. Thermocline Issues<br />…should be at the core of any responsible discussion of public institutions—knowledge institutions—and our role in the culture. <br />What is our work, and how should we do it?<br />
    • 48.
    • 49. Relevance<br />
    • 50. Relevance<br />Note: more detail, text, footnotes, links related to the following slides are in the paper Imagining a Smithsonian Commons<br />http://www.slideshare.net/edsonm/cil-2009-michael-edson-text-version<br />
    • 51. Relevance<br />Q: Have you ever visited a Smithsonian Web site?<br />http://www.youtube.com/watch?v=N5x4Sga0d1s<br />
    • 52. Relevance<br />Unexpected Rivals in Google Search<br />Google Images<br />Wikipedia<br />Ocean.com<br />Discoveryeducation.com<br />NASA<br />Enchantedlearning.com<br />
    • 53. Relevance<br />Unexpected Rivals in Reach<br />Google Images<br />Wikipedia<br />Ocean.com<br />…so much more reach than SI<br />that we don’t even show up on the graph…<br />Enchantedlearning.com<br />si.edu<br />discoveryeducation.com<br />ocean.com<br />
    • 54. Relevance<br />Unexpected Rivals in Reach (July – Sept, 2009)<br />Enchantedlearning.com<br />si.edu<br />discoveryeducation.com<br />ocean.com<br />
    • 55. Relevance<br />Unexpected Rivals in Reach (July – Sept, 2009)<br />Enchantedlearning.com is a two person team, with more online reach than the world’s largest museum and research complex!<br />Enchantedlearning.com<br />si.edu<br />discoveryeducation.com<br />ocean.com<br />
    • 56. Relevance<br />Traffic Trending Down<br />si.edu – 4% reach <br />Wikipedia.org + 8% reach<br />MoMA.org + 12% reach<br />npr.org + 20% reach<br />
    • 57. Relevance<br />Brand Identity<br />Brandtags.net<br />We are the 560th of 928 brands<br />
    • 58. Relevance<br />We’re competing with… everybody!<br />
    • 59. Relevance<br />We’re competing with… everybody!<br />
    • 60. Relevance<br />We’re competing with… everybody!<br />http://www.youtube.com/watch?v=FNXahIoXMw8&playnext_from=TL&videos=wEF3FIOIjaU<br />http://flickr.com/search/?q=spaceshipone&w=all<br />
    • 61. Relevance<br />The Demographic Tsunami<br />November 2007 data: Pew Internet and American Life Project<br />
    • 62. Relevance<br />The Demographic Tsunami<br />“Everything we hear from people we interview is that today’s consumers draw no distinctions between an organization’s Web site and their traditional bricks-and-mortar presence: both must be excellent for either to be excellent.” <br />Lee RainiePew Internet and American Life Project<br />
    • 63. Relevance<br />Collaborative Model<br />“we are living in the middle of a remarkable increase in our ability to share, to cooperate with one another, and to take collective action, all outside the framework of traditional institutions and organization …Getting the free and ready participation of a large, distributed group with a variety of skills has gone from impossible to simple.” <br />Clay Shirky<br />
    • 64. Relevance<br />“The Smithsonian is not an Institution that understands me”<br />From focus group withBay Area millennials, 2009<br />“Surprise me!”<br />
    • 65. Relevance<br />The Demographic Tsunami<br />“Everything we hear from people we interview is that today’s consumers draw no distinctions between an organization’s Web site and their traditional bricks-and-mortar presence: both must be excellent for either to be excellent.” <br />Lee RainiePew Internet and American Life Project<br />
    • 66. Relevance<br />The Demographic Tsunami<br />“Everything we hear from people we interview is that today’s consumers draw no distinctions between an organization’s Web site and their traditional bricks-and-mortar presence: both must be excellent for either to be excellent.” <br />Do we behave, manage, and spend money <br />as if we believe this is true?<br />Lee RainiePew Internet and American Life Project<br />
    • 67. Enter Web and New Media Strategy<br />
    • 68. Smithsonian 2.0<br />
    • 69. Smithsonian 2.0<br />
    • 70. Process: Workshops to Wiki<br />
    • 71. Process: Workshops to Wiki<br />Process at-a-glance<br />“The main intent of the workshops is to move relevant information to the wiki where it can be openly evaluated, sifted, weighed, and considered by all.” <br />
    • 72. Process: Workshops to Wiki<br />
    • 73. Process: Workshops to Wiki<br />
    • 74. Process: Workshops to Wiki<br />As participants are speaking, what they’re saying is being typed and saved on a public wiki<br />
    • 75. Process: Workshops to Wiki<br />“What I say really matters (because I know it will be seen/heard after the meeting ends)”<br />
    • 76. Process: Workshops to Wiki<br />“Not everything that matters will get said in the next hour by the people in this room. The wiki encourages thoughtful synthesis and new ideas”<br />
    • 77. Very important slide!<br />The advantages of public, transparent, and fast<br /><ul><li>Faster than traditional committee-driven process (Time is the enemy)
    • 78. Increase size of brain trust (Joy’s Law)
    • 79. Improve the odds for change
    • 80. Improve odds for execution (public promises not easily forgotten)
    • 81. Outside champions more likely to support “commons” goals than status-quo insiders
    • 82. Walking the Talk vis-à-vis crowdsourcing and innovation model
    • 83. “You get what you practice”</li></li></ul><li>Web & New Media Strategy<br />This is a document that is supposed to DO WORK<br />Aspirationaland achievable<br />External Mission<br />Brand<br />Learning<br />Audience<br />Internal Interpretation<br />Technology<br />Business Model<br />Governance<br />
    • 84. Web & New Media Strategy<br />This is a document that is supposed to DO WORK<br />Aspirationaland achievable<br />External Mission<br />Brand<br />Learning<br />Audience<br />Internal Interpretation<br />Technology<br />Business Model<br />Governance<br />
    • 85. Web & New Media Strategy<br />This is a document that is supposed to DO WORK<br />Aspirationaland achievable<br />External Mission<br />Brand<br />Learning<br />Audience<br />Internal Interpretation<br />Technology<br />Business Model<br />Governance<br />
    • 86. Web & New Media Strategy Structure<br />Three Themes<br />Update the Smithsonian Digital Experience<br />Update the Smithsonian Learning Model<br />Balance Autonomy and Control within SI<br />Eight Goals<br />External Mission<br />Brand<br />Learning<br />Audience<br />Internal Interpretation<br />Technology<br />Business Model<br />Governance<br />Each Goal has specific program, policy, and tactical recommendations<br />
    • 87. http://smithsonian-webstrategy.wikispaces.com/<br />
    • 88. The strategy talks about an updated digital experience, a new learning model that helps people with their "lifelong learning journeys," and the creation of a Smithsonian Commons—a new part of our digital presence dedicated to stimulating learning, creation, and innovation through open access to Smithsonian research, collections and communities.<br />http://smithsonian-webstrategy.wikispaces.com/<br />
    • 89. The strategy talks about an updated digital experience, a new learning model that helps people with their "lifelong learning journeys," and the creation of a Smithsonian Commons—a new part of our digital presence dedicated to stimulating learning, creation, and innovation through open access to Smithsonian research, collections and communities.<br />http://smithsonian-webstrategy.wikispaces.com/<br />
    • 90. The strategy talks about an updated digital experience, a new learning model that helps people with their "lifelong learning journeys," and the creation of a Smithsonian Commons—a new part of our digital presence dedicated to stimulating learning, creation, and innovation through open access to Smithsonian research, collections and communities.<br />http://smithsonian-webstrategy.wikispaces.com/<br />
    • 91. The strategy talks about an updated digital experience, a new learning model that helps people with their "lifelong learning journeys," and the creation of a Smithsonian Commons—a new part of our digital presence dedicated to stimulating learning, creation, and innovation through open access to Smithsonian research, collections and communities.<br />http://smithsonian-webstrategy.wikispaces.com/<br />
    • 92. The strategy talks about an updated digital experience, a new learning model that helps people with their "lifelong learning journeys," and the creation of a Smithsonian Commons—a new part of our digital presence dedicated to stimulating learning, creation, and innovation through open access to Smithsonian research, collections and communities.<br />http://smithsonian-webstrategy.wikispaces.com/<br />
    • 93. What is a Commons?<br />A set of resources maintained in the public sphere for the use and benefit of everyone<br />
    • 94. What is a Commons?<br />
    • 95. What is a Commons?<br />The Anti-Commons…<br />
    • 96. What is a Commons?<br />An organized workshop where raw materials can be found and assembled into new things.<br />
    • 97. What is a Commons?<br />Note: more detail, text, footnotes, links related to this topic are in the papers Imagining a Smithsonian Commons<br />http://www.slideshare.net/edsonm/cil-2009-michael-edson-text-version<br />and <br />Museum Commons: A professional interaction<br />http://www.slideshare.net/edsonm/museum-commons-a-professional-interaction-museums-and-the-web-2010-michael-edson-and-rich-cherry<br />
    • 98. 12 dimensions of a commons<br />
    • 99. 12 dimensions of a commons<br />1. Federated<br />Assets from separate databases or repositories are presented together, irrespective of what organization or department they came from<br />
    • 100. 12 dimensions of a commons<br />2. Designed for usersToolsets to allow specific user groups to effectively use the combined collections and data<br />
    • 101. 12 dimensions of a commons<br />3. FindableSearch and findability are strongly emphasized <br />
    • 102. 12 dimensions of a commons<br />4. ShareableThe architecture of the commons emphasizes persistent URL's and linking/embedding tools that enable and encourage sharing<br />
    • 103. 12 dimensions of a commons<br />5. Reusable: Intellectual property policies are uniform and clearly stated<br />
    • 104. 12 dimensions of a commons<br />6. FreeAssets are free to access and use<br />
    • 105. 12 dimensions of a commons<br />7. Bulk downloadThe commons platform provides for bulk download of assets<br />
    • 106. 12 dimensions of a commons<br />8. Machine readableAssets are presented in machine readable formats<br />
    • 107. 12 dimensions of a commons<br />9. High resolutionAssets are made available in high resolution and not unnecessarily restricted.<br />
    • 108. 12 dimensions of a commons<br />10. Collaboration without controlThe commons platform, through a combination of the attributes above, enables collaboration and research without the necessity of formal contracts or agreements. <br />
    • 109. 12 dimensions of a commons<br />11. Network effectsCommons platforms are designed to take advantage of network effects from user contributions<br />
    • 110. 12 dimensions of a commons<br />12. The Public DomainParticularly for collecting institutions, understanding and advancing the public domain (U.S. law) or “CC-0” (Creative Commons “zero”) is, or should be, a core activity <br />
    • 111. 12 dimensions of a commons<br />Later, encapsulated as <br />Vast, Findable, Shareable, Free… (stay tuned)<br />
    • 112.
    • 113. How do we talk about this?<br />
    • 114. How do we talk about this?<br />What does this mean for staff and users?<br />
    • 115. How do we talk about this?<br />What does this mean for staff and users?<br />A lot of Thermocline topics here, which we know can be confusing and devisive…<br />
    • 116. Huh?<br />
    • 117. Let’s Build a Prototype!<br />Huh?<br />
    • 118. What’s a Prototype?<br />An audio-visual presentation that shows the attributes of a fully completed Smithsonian Commons as seen through the eyes of our users.<br />Let’s Build a Prototype!<br />
    • 119. What’s a Prototype?<br />Push / pull between understanding what this thing is and understanding how to sell it<br />Let’s Build a Prototype!<br />
    • 120.
    • 121. http://smithsonian-webstrategy.wikispaces.com <br />
    • 122. The Smithsonian Commons Will…<br />http://smithsonian-webstrategy.wikispaces.com/Experience+Brief+-+Addendum+-+The+Smithsonian+Commons+Will<br />
    • 123.
    • 124. Conceptual Development: “Low Rez” Wireframes<br />
    • 125. Conceptual Development: Paper Prototypes<br />
    • 126.
    • 127. To maximize speed and promote the values of prototyping (as opposed to polished end-product development) we put rough process videos (via YouTube embeds), storyboards (via Scribd embeds), scripts, notes, comments…all on a public wiki. For example: http://smithsonian-webstrategy.wikispaces.com/Experience+Brief+-+Story+2+-+Teacher-Family<br />
    • 128. The Attributes of the Smithsonian Commons<br />
    • 129. Vast<br />Anyone in the world can have access to the whole Smithsonian, including access to deep collections and the vitality, curiosity, and creativity of our staff, visitors, partners, and our extended global community. The Smithsonian is at the center of an amazing network of ideas, collections, and people. No other institution can offer so much to so many.<br />
    • 130. Findable<br />Through the Smithsonian Commons the vastness of the Smithsonian can be discovered because search, navigation, and the overall user experience is about helping people to find the content they’re interested in, in the ways they expect to find it, including through recommendations and comments by staff experts - - and visitors - - external search sites, and social networks. <br />
    • 131. Shareable<br />Sharing is the foundation of collaboration and learning. The Smithsonian’s impact can be greatly amplified if what we have and what we do is easy to share. The Smithsonian Commons is about catalyzing creativity and innovation by encouraging the use and re-use of our collections and expertise for work and pleasure, in social networks, on mobile phones, and in the classroom, workshop, and laboratory. <br />
    • 132. Free<br />The Smithsonian is built on the idea that the tools of discovery and knowledge creation should be available to all, and the Smithsonian Commons will be built on the idea that free, trusted, high-quality resources can create a lot of good in the world…<br />
    • 133. Art is the lie that helps ustell the truth<br />Pablo Picasso<br />The prototype…<br />
    • 134. Screen capture from Smithsonian Commons prototype(coming soon @ http://www.si.edu/commons)<br />
    • 135. http://www.si.edu/commons(coming soon!)<br />
    • 136. Trailhead<br />The Smithsonian Commons Prototype<br />http://www.si.edu/commons (coming soon!)<br />Strategy Process<br />http://www.slideshare.net/edsonm/michael-edson-mcn-09-smithsonian-web-and-new-media-strategy-drivers-process-and-execution<br />Strategy Wiki<br />http://smithsonian-webstrategy.wikispaces.com<br />Imagining a Smithsonian Commons<br />Paper, ppt, link to video at http://www.slideshare.net/edsonm/cil-2009-michael-edson-text-version<br />Formal paper about the strategy & process<br />http://www.slideshare.net/edsonm/michael-edson-the-smithsonian-web-and-new-media-strategy-what-it-is-how-we-made-it-and-why-it-makes-a-difference-3656578<br />Paper about the attributes of a commons<br />http://www.slideshare.net/edsonm/museum-commons-a-professional-interaction-museums-and-the-web-2010-michael-edson-and-rich-cherry<br />Thermocline, process maturity, other presentations/papers<br />http://slideshare.net/edsonm <br />Twitter: @mpedson, #si20<br />
    • 137. Thank You!!!<br />

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