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Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
Michael Edson: The Smithsonian Commons - A Model Institution?
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Michael Edson: The Smithsonian Commons - A Model Institution?

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An overview of the Smithsonian Institution's Web and New Media Strategy process and the vision of a Smithsonian Commons. Presented at the Special Libraries Association 2009 conference.

An overview of the Smithsonian Institution's Web and New Media Strategy process and the vision of a Smithsonian Commons. Presented at the Special Libraries Association 2009 conference.

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  • thanks! i've updated the post: http://slablogger.typepad.com/sla_blog/2009/06/mahd-michael-edson-on-the-smithsonian-commons.html
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  • Photo, CC licensed from Representative Virginia Fox (R – N.C.), http://flickr.com/photos/repvirginiafoxx/2298030037/
  • Photo, CC licensed from Representative Virginia Fox (R – N.C.), http://flickr.com/photos/repvirginiafoxx/2298030037/
  • Transcript

    • 1. The Smithsonian Commons A Model Institution? Photo: Smithsonian Web and New Media Strategy Workshop, April 2009
    • 2. The Smithsonian Commons A Model Institution? http://www.youtube.com/watch?v=N5x4Sga0d1s
    • 3. Preamble • Twitter: @mpedson, slideshare.net/edsonm • Join us at http://smithsonian-webstrategy.wikispaces.com • Beware…The opinions in this presentation are mine, not the official policy/strategy of the Smithsonian… • We’re a little bird • …Darwin…Write this down so it doesn’t slip away • How is this good for you as… – A technologist? (How can you help us do this?) – An enthusiast? A re-user? A citizen?
    • 4. A Model Institution
    • 5. A Model Institution …Complete “Imagining a Smithsonian Commons” paper/slides at: Text Version: http://www.slideshare.net/edsonm/cil-2009-michael-edson-text-version PPT Version: http://www.slideshare.net/edsonm/cil-2009-michael-edson-powerpoint (Omitted from this PowerPoint file just to save space and reduce duplication…)
    • 6. Web and New Media Strategy
    • 7. Why Make Strategy? • To prioritize tactical opportunities • Pain and/or fear? Many organizations don’t begin strategic change until they’re either afraid or in pain, or both
    • 8. Internal Blog/Wiki/Listserv 152 posts to internal blog
    • 9. Internal Blog/Wiki/Listserv Classic blog/wiki playbook
    • 10. Internal Blog/Wiki/Listserv Classic blog/wiki playbook
    • 11. Internal Blog/Wiki/Listserv Classic blog/wiki playbook
    • 12. Steering Committee • Breakthrough! A FAQ on a Wiki instead of a charter!!!
    • 13. Steering Committee • Breakthrough! A FAQ on a Wiki instead of a charter!!! Q: How is the committee going to make good decisions about leading-edge technologies and the inherent positive and negative of internet trends when they are not themselves internet experts? A: It’s not going to be easy. We recognize that we aren’t experts and we may take missteps along the way. That’s why we will be seeking advice from many sources including internal practitioners and external leaders. We will also work to expand knowledge of our audiences and what actual users think of the Institution’s web and new media initiatives. The committee also recognizes the need to establish pan-Institutional working groups to address specific issues and opportunities, in much the same way as OCIO has established collaborative Technical Working Groups (TWGs) to make hardware and software decisions in recent years.
    • 14. Smithsonian 2.0 http://smithsonian20.si.edu
    • 15. Smithsonian 2.0
    • 16. Process: Workshops to Wiki • Http://smithsonian-webstrategy.wikispaces.com
    • 17. Process: Workshops to Wiki Workshops “wiki-cast” live to public wiki
    • 18. Process: Workshops to Wiki Process at-a-glance “The main intent of the workshops is to move relevant information to the wiki where it can be openly evaluated, sifted, weighed, and considered by all.”
    • 19. Process: Workshops to Wiki
    • 20. Process: Workshops to Wiki
    • 21. Process: Workshops to Wiki Highlighting things that are important and need action
    • 22. Process: Workshops to Wiki Value-added by the museum community
    • 23. Process: Workshops to Wiki Value-added by the museum community
    • 24. Public-Facing Wiki • Improvement/synthesis over time Original workshop notes
    • 25. Public-Facing Wiki • Improvement/synthesis over time Added highlight, Action Required
    • 26. Public-Facing Wiki • Improvement/synthesis over time Attendee says “wait a minute!”
    • 27. Public-Facing Wiki • Improvement/synthesis over time Apology and re- cast original assertion
    • 28. Public-Facing Wiki • Improvement/synthesis over time Another user synthesizes core question: How do units break out these costs?
    • 29. YouTube: Voice Your Vision http://www.youtube.com/watch?v=V-XNKDXiDW4
    • 30. YouTube: Voice Your Vision http://www.youtube.com/watch?v=V-XNKDXiDW4
    • 31. Twitter: #si20
    • 32. Schedule/Workflow
    • 33. Draft Strategy
    • 34. Strategy Structure • Themes – Update the Smithsonian Digital Experience – Update the Smithsonian Learning Model – Balance Autonomy and Control within SI • 8 Goals External Mission Brand Learning Audience Internal Interpretation Technology Business Model Governance Each Goal has specific program, policy, and tactical recommendations
    • 35. Theme 1: Update the SI Digital Experience Community engagement, content, and findability across all platforms From inside any of these sites, where’s the rest of the Smithsonian’s content, visitors, community? African Art Air and Space American History American Indian Anacostia Museum Cooper -Hewitt Freer / Sackler Hirshhorn National Zoo Natural History Portrait Gallery Postal Museum The Castle SI Across America Asian Pacific American Program Education / Museum Studies Folklife / Cultural Heritage Latino Center National Science Resources Center Affiliations Smithsonian Associates Traveling Exhibitions Archives of American Art Astrophysical Observatory Museum Conservation Institute Environ- mental Research Cntr SI Libraries Photo Initiative Tropical Research Institute What can I do with this content once I find it? How can I interact with my fellow-visitors? Which Web site has the information I need? Where do I start? Can I get this on my mobile phone? Can I get it in an exhibit?
    • 36. Theme 2: Update the SI Learning Model New Platforms for learning and collaborative knowledge creation Old Learning Model New Learning Model
    • 37. Theme 3: Balance Authority and Control within SI Innovation at the edges: a commons in the middle
    • 38. Strategic Goals Stuff we’ve got to DO!
    • 39. Strategic Goals Stuff we’ve got to DO! Uhhhgggg! I can’t bear to see eight slides with the title “Strategic Goals...”
    • 40. Strategic Goals Stuff we’ve got to DO!
    • 41. Strategic Goals Stuff we’ve got to DO! • Under the 8 goals there are 54 specific tactical recommendations
    • 42. Strategy Goals Stuff we’ve got to DO! • Goal 1: Mission – Prioritize Web and New Media programs in proportion to their impact on the mission • Goal 2: Brand – Strengthen the relationship between the Smithsonian brand and its sub-brands • Goal 3: Learning – Facilitate a dialogue in a global community of learners • Goal 4: Audience – Attract larger audiences and engage them in long- term relationships
    • 43. Strategy Goals Stuff we’ve got to DO! • Goal 5: Interpretation – Support the work of Smithsonian staff • Goal 6: Technology – Develop a platform for participation and innovation • Goal 7: Business Models – Increase revenue from e-commerce fundamentals and Web 2.0 perspectives • Goal 8: Governance – Design and implement a pan-Institutional governance model
    • 44. The Smithsonian Commons A place to begin • A new collaboration model • An new relationship with the public • A new model of learning and knowledge creation
    • 45. I want to be a commons…
    • 46. Don’t forget about us!!!
    • 47. How can we make the Smithsonian More relevant in a digital age? Filmed April 26th, 2009 at the Smithsonian in Washington, D.C. http://www.youtube.com/watch?v=MTJ8u2HGtrs
    • 48. [Video available upon request]

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