"Imagining a Smithsonian Commons" CIL 2009 Michael Edson PowerPoint

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"Imagining a Smithsonian Commons" CIL 2009 Michael Edson PowerPoint - Presentation Transcript

  1. Imagining a Smithsonian Commons Michael Edson Director, Web and New Media Strategy Smithsonian Institution, Office of the CIO Computers in Libraries (CIL) 2009
  2. Preamble
    • @mpedson, slideshare.net/edsonm, smithsonian20.typepad.com, usingdata.typepad.com
    • Beware…The opinions in this presentation are mine, not the official policy/strategy of the Smithsonian…
    • We’re a little bird
    • … Darwin…Write this down so it doesn’t slip away
    • How is this good for you as…
      • A technologist? (How can you help us do this?)
      • An enthusiast? A re-user? A citizen?
    • Urgency, and courage
  3. Preamble
    • Urgency and courage
  4. A Model Institution
  5. A Model Institution
  6. A Model Institution
  7. A Model Institution
  8. A Model Institution
    • Visitors
    • Customers
    • Collaborators
    • Contributors
    • Champions
    • Critics
    • Competitors
  9. A Model Institution
    • What example shall we provide?
    • What example shall we provide?
    A Model Institution A return to the commons.
    • Democratize knowledge and innovation
    • Create a free and open commons
    • Act with urgency and verve
    • A Smithsonian Commons is good civics, good mission, and good business
    A Model Institution Relevance
  10. What is a Commons? A set of resources maintained in the public sphere for the use and benefit of everyone
  11. What is a Commons?
  12. What is a Commons? The Anti-Commons…
  13. What is a Commons? An organized workshop where raw materials can be found and assembled into new things.
  14. What is a Commons? “ The public domain is not some gummy residue left behind when all the good stuff has been covered by property law. The public domain is the place where we quarry the building blocks of our culture.” James Boyle
  15. What is a Commons?
  16. What is a Commons?
  17. What is a Commons?
    • “ Free resources are crucial to innovation and creativity”
    • Lawrence Lessig
  18. What is a Commons?
    • “ I’ve been giving away my books online ever since my first novel, and boy has it ever made me a bunch of money.”
    • Corey Doctrow
  19. What is a Commons?
    • “ I’ve been giving away my books online ever since my first novel, and boy has it ever made me a bunch of money.”
    • Corey Doctrow
  20. What is a Commons?
    • Commerce and the Commons
  21. What is a Commons?
    • Commerce and the Commons
    • Crazy…?
  22. What is a Commons?
    • Commerce and the Commons
    • IBM
    • $10M into patent commons
    • $500M value from $100M investment
  23. What is a Commons?
    • Commerce and the Commons
    • “ IBM provides a surprising example of how a large, mature company with an engrained proprietary culture can embrace openness and self-organization as catalysts for reinvention.”
    • Wikinomics
  24. What is a Commons?
    • Collaborative Model
  25. What is a Commons?
    • Collaborative Model
    • “ we are living in the middle of a remarkable increase in our ability to share, to cooperate with one another, and to take collective action, all outside the framework of traditional institutions and organization …Getting the free and ready participation of a large, distributed group with a variety of skills has gone from impossible to simple.”
    • Clay Shirky
  26. What is a Commons?
  27. What is a Commons?
    • The ascendance of free commons models
    • The erosion of proprietary models
    • A new way of organizing
  28. Commons Examples
  29. Commons Examples
    • Washington D.C. Data Catalog
  30. Commons Examples
    • The National Institutes of Health
  31. Commons Examples
    • “ We were established by congress as a universal repository of human creativity and knowledge, and that includes vast amounts of items that are in the public domain. It is our mission to make those freely available, whether in the 21 reading rooms of the Library of Congress, or online.”
    Library of Congress spokesman Matt Raymond
  32. Commons Examples
    • Flickr Commons
  33. Commons Examples
    • Flickr Commons
  34. Commons Examples
    • Flickr Commons
  35. Commons Examples
    • Flickr Commons
  36. Commons Examples
    • Flickr Commons
    • Smithsonian end-user survey (opt-in, non scientific)
    • 84% likely to reuse SI images
      • 35% for school, 16% professional/personal
    • 41% say they’ll reference from blog/web
    • 97% say they’re more likely to visit SI sites
    • 100% have more positive opinion of SI – emphatically so!
  37. Commons Examples
    • Flickr Commons
    • 8 views/month vs 2,000 views/month
  38. Commons Examples
    • Flickr Commons
  39. Commons Examples
    • MIT Open Courseware (OCW)
  40. Commons Examples
    • MIT Open Courseware (OCW)
  41. Commons Examples
    • MIT Open Courseware (OCW)
  42. Commons Examples
    • MIT Open Courseware (OCW)
  43. Commons Examples
    • MIT Open Courseware (OCW)
  44. Commons Examples
    • MIT Open Courseware (OCW)
    • “ I was amazed that a university such as MIT would freely give access to its educational information.”
    Triatno Yudo Harjoko University of Indonesia
  45. Commons Examples
    • MIT Open Courseware (OCW)
    • A more effective model than proprietary contracts
  46. Commons Examples
    • MIT Open Courseware (OCW)
    • Subbiah Arunachalam
    • Indian National Knowledge Commission
    • 1,100 new universities
  47. Commons Examples
    • MIT Open Courseware (OCW)
    • “ Unlocking Knowledge, Empowering Minds…” No Registration Required.
    Open Courseware Tag Line
  48. Commons Examples
    • Common Characteristics
    • Free sharing of information
    • Licensing or permissions structure
    • Fluid institutional boundaries
    • Network effects
  49. The Rise of the Commons
  50. The Un-Common Institution
  51. The Un-Common Institution
  52. The Un-Common Institution
    • 99% decentralized
  53. The Un-Common Institution
    • A “thousand wildflowers…”
  54. The Un-Common Institution
  55. The Un-Common Institution
    • Search and findability
    • Usability and branding
    • Web 2.0 patterns
    • Platform development/maintenance
    • Duplication of effort
    Nobody would design a world-class institution like this!
  56. Vexatious Phenomena
  57. Vexatious Phenomena
    • Unexpected Rivals in Google Search
    Google Images Wikipedia Ocean.com Discoveryeducation.com NASA Enchantedlearning.com
  58. Vexatious Phenomena
    • Unexpected Rivals in Reach
    Enchantedlearning.com si.edu discoveryeducation.com ocean.com Google Images Wikipedia Ocean.com
  59. Vexatious Phenomena
    • Unexpected Rivals in Reach
    Enchantedlearning.com si.edu discoveryeducation.com ocean.com
  60. Vexatious Phenomena
    • Traffic Trending Down
  61. Vexatious Phenomena
    • Brand Identity
  62. Vexatious Phenomena
    • We’re competing with… everybody!
  63. Vexatious Phenomena
    • We’re competing with… everybody!
  64. Vexatious Phenomena
    • We’re competing with… everybody!
  65. Vexatious Phenomena
    • The Demographic Tsunami
    November 2007 data: Pew Internet and American Life Project
  66. Vexatious Phenomena
    • The Demographic Tsunami
    • “ Everything we hear from people we interview is that today’s consumers draw no distinctions between an organization’s Web site and their traditional bricks-and-mortar presence: both must be excellent for either to be excellent.”
    Lee Rainie Pew Internet and American Life Project
  67. Vexatious Phenomena
  68. The Smithsonian Commons
    • So…How shall we advance the increase and diffusion of knowledge now …?
  69. The Smithsonian Commons
    • We’re a publicly funded institution with a civic mission
  70. The Smithsonian Commons
    • The nature of our mission
  71. The Smithsonian Commons
    • Scope of endeavors
  72. The Smithsonian Commons
    • Siloed operations
  73. The Smithsonian Commons
    • The model of the commons…
  74. The Smithsonian Commons
    • The model of the commons…
    • Rise of social media
  75. The Smithsonian Commons
    • The model of the commons…
    • Rise of social media
    • Rise of distributed collaboration
  76. The Smithsonian Commons
    • The model of the commons…
    • Rise of social media
    • Rise of distributed collaboration
    • Rise of crowdsourcing
  77. The Smithsonian Commons
    • The model of the commons…
    • Rise of social media
    • Rise of distributed collaboration
    • Rise of crowdsourcing
    • Rise of “free” business models
  78. The Smithsonian Commons
    • The model of the commons…
    • Rise of social media
    • Rise of distributed collaboration
    • Rise of crowdsourcing
    • Rise of “free” business models
    • Shifting attitudes about content and brands
  79. The Smithsonian Commons
    • I assert that reshaping our digital identity around the concept of a Smithsonian Commons is the way to move forward—it’s the game changer: a low risk, high reward proposition that addresses the fundamental challenges of the Institution in terms of brand, audience, operations, speed, governance, integrity, education, research, revenue generation, leadership, and legacy.
  80. I want to be a commons…
  81. Don’t forget about us!!!
  82.  
  83. Thanks! Michael Edson Director, Web and New Media Strategy Smithsonian Institution [email_address]

+ edsonmedsonm, 8 months ago

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