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An outside-in look at the National WWII Museum
 

An outside-in look at the National WWII Museum

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Presentation for the board of the National WWII Museum in New Orleans, LA. (Following-up on a strategic planning workshop held at the museum in March, 2011)

Presentation for the board of the National WWII Museum in New Orleans, LA. (Following-up on a strategic planning workshop held at the museum in March, 2011)

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    An outside-in look at the National WWII Museum An outside-in look at the National WWII Museum Presentation Transcript

    • An outside-in look at the National WWII Museum Presentation to the Board Michael Edson, June 2, 2011
    • Prelude: 1,000 extras? Or three guys, one car, and four days. Team Compost headed out to Omaha Beach for 4 days armed with a Z1 camera, a pop up greenscreen, some soldier uniforms and 2 rubber rifles (we couldn’t afford 3), and begun the process of covering the beach (with camera on the cliff top), and re-enacting the veterans moving accounts. When back in London (and back in our real day job) we began to piece together …turning the 3 of us into the invading U.S. army. 6 Weeks later the work was completed and provides a moving insight to the U.S veterans memories of storming Omaha beach http://www.youtube.com/watch?v=WRS9cpOMYv0
    • I participated in a strategic planning workshop here at the museum in March, 2011
    • I was struck by three things
    • I was struck by three things The clarity of your mission
    • I was struck by three things The clarity of your mission The passion and commitment of your team
    • I was struck by three things The clarity of your mission The passion and commitment of your team The sense of urgency – what we do matters
    • [65 million lives lost] I consider myself to be well informed, well educated… but I was unprepared for what I learned in an hour at the museum
    • [65 million lives lost]
    • “Every day we hear from WWII veterans who are [distraught] that their grandchildren don’t know anything about WWII.” [65 million lives lost]
    • “Here’s our product: we tell stories about World War II.”
    • Can you succeed with a “broadcast” model?
    • Can you succeed with a “broadcast” model? We “do” They consume
    • We “do” This was a great model in the 20th century They consume
    • But there are new actors on the stage
    • But there are new actors on the stage Global audiences forming around niche interests
    • But there are new actors on the stage “No matter what business you’re in, most of the smart people work for someone else”
    • But there are new actors on the stage A Trillion hours/year of time available for creation and collaboration. (via Clay Shirky)
    • But there are new actors on the stage Websites that get better the more people use them
    • But there are new actors on the stage In 12 years this device will be 1,706 X more powerful than my desktop computer
    • But there are new actors on the stage 2 billion connected mobile users. Voice, data, cameras, GPS, sensors…
    • But there are new actors on the stage Your users are heroes in their own epic journeys. Your job is to help them be great. [via Kathy Sierra]
    • In a 21st c. context, this seems like an incomplete toolset for accomplishing big goals We “do” They consume
    • This is your homepage Mostly “broadcasting”
    • Is this is your homepage?
    • Is this is your homepage?
    • Or this?
    • Where do people go to figure out WWII?
    • 5,266 “National WWII Museum” photos from real people
    • http://www.flickr.com/photos/commissariat/2167580355/in/set-72157603640065229/
    • Here’s a photo taken in your museum by Kris Fricke of Davis, CA http://www.flickr.com/photos/commissariat/2167580355/in/set-72157603640065229/
    • Kris visited New Orleans in 2008, and shared these photos
    • Kris is also interested in Israel
    • …and beekeeping!
    • These are Kris’s other public photo collections.
    • Beekeeping
    • Israel
    • Tall Ships!
    • Brewing…
    • Istanbul
    • Battle Sail
    • And New Orleans
    • People have amazingly diverse interests! Learning is about connections—a collage, it’s not a linear process.
    • Kris has bookmarked photos from other Flickr photographers. These seem to be WWI photos.
    • http://www.flickr.com/photos/nationalmediamuseum/3007981058/in/faves-commissariat/
    • The WWI photos are from the National Media Museum in Australia. http://www.flickr.com/photos/nationalmediamuseum/3007981058/in/faves-commissariat/
    • The National Media Museum appears to be an official, trusted institution.
    • They’re sharing their collection with “no known copyright restrictions” so that people like Kris can use them.
    • Searching Flickr for photos “tagged” with “WWII” yields 282,626 images
    • This “tagging” is a form of cataloging, done by the public, on their own initiative.
    • Some of the photos are… surprising! http://www.flickr.com/photos/maniacbricks/5494254309/
    • Some of the photos are… surprising! http://www.flickr.com/photos/brickfan_557/5459318464/
    • http://www.flickr.com/photos/brickfan_557/5459318464/
    • This photo is also part of a collaborative group… http://www.flickr.com/photos/brickfan_557/5459318464/
    • http://www.flickr.com/groups/allies_to_axis_lego/pool/with/5459318464/
    • 81 people from all over the world belong to this group! http://www.flickr.com/groups/allies_to_axis_lego/pool/with/5459318464/
    • They’ve organized themselves into Field Marshals, Brigadiers, and Privates!!! http://www.flickr.com/groups/allies_to_axis_lego/members/
    • LEGO Kübelwagen Instructions They share knowledge From: jrriojase | Feb 27, 2010 | 6,917 views & know-how What you all have been waiting for. http://www.youtube.com/user/jrriojase#p/u/2/YvmUfSGumoo
    • Battle of Hürtgen 8,508 followers 4 million views! http://www.youtube.com/user/JSLegoMaster#p/u/0/UV9n77T46CY
    • Battle of Hürtgen ? http://www.youtube.com/user/JSLegoMaster#p/u/0/UV9n77T46CY
    • http://www.flickr.com/photos/brickfan_557/5459318464/
    • Tagging connects them to the rest of the world… http://www.flickr.com/photos/brickfan_557/5459318464/
    • 3,574 photos tagged with “halftrack” have been shared by Flickr users… http://www.flickr.com/photos/tags/halftrack/?page=3
    • 3,574 photos tagged with “halftrack” have been shared by Flickr users… http://www.flickr.com/photos/tags/halftrack/?page=3 I found zero photos of halftracks on the ww2museum website
    • http://www.flickr.com/photos/theadventurouseye/5411242607/
    • “This photo was taken on August 22, 2009 in Ústí nad Orlicí, Pardubický, CZ…” http://www.flickr.com/photos/theadventurouseye/5411242607/
    • The map gives me access to photos taken nearby. http://www.flickr.com/photos/theadventurouseye/5411242607/
    • http://www.flickr.com/photos/theadventurouseye/5411242607/nearby/?by=everyone&taken=alltime&sort=datetaken&show=thumb&page=19
    • 554 photos were taken nearby (North of Krakily) http://www.flickr.com/photos/theadventurouseye/5411242607/nearby/?by=everyone&taken=alltime&sort=datetaken&show=thumb&page=19
    • You might use Google Earth to learn more about Ústí nad Orlicí, Pardubický, CZ
    • Users of another photography service, Panoramio, allow their photos to be connected with Google Earth, so we can look around town…
    • All of this is done without central authority or coordination
    • It feels a lot like learning to me
    • And the question is not how you can compete against all of this…
    • And the question is not how you can compete against all of this… …but how you can help Kris and his friends explore and understand the world…
    • Thank you!! Michael Edson Director, Web and New Media Strategy Smithsonian Institution