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What should be in your social media toolbelt?
 

What should be in your social media toolbelt?

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In our latest social media workshop with Rowland Hall, Madeline Riley talked about how schools have to re-think about the way they craft content—They are now the media organization, the journalists ...

In our latest social media workshop with Rowland Hall, Madeline Riley talked about how schools have to re-think about the way they craft content—They are now the media organization, the journalists and the reporters, sharing the story of their school through social media tools.

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    What should be in your social media toolbelt? What should be in your social media toolbelt? Presentation Transcript

    • Social Media Toolbelt WHAT SHOULD BE IN A SOCIAL MEDIA TOOLBELT?Tuesday, April 9, 13 1
    • ?Tuesday, April 9, 13 2
    • ? Hi! I’m @madelinesen, a Mizzou J-school grad. Hails from MO & CO. Calls Portsmouth, NH home. Tweets about #media, #eco, #recipes @edSocialMediaTuesday, April 9, 13 2
    • ? Who am I? Hi! I’m @madelinesen, a Mizzou J-school grad. Hails from MO & CO. Calls Portsmouth, NH home. Tweets about #media, #eco, #recipes @edSocialMediaTuesday, April 9, 13 2
    • ? Who am I? Hi! I’m @madelinesen, a Mizzou J-school grad. Hails from MO & CO. Calls Portsmouth, NH home. Tweets about #media, #eco, #recipes @edSocialMediaTuesday, April 9, 13 2
    • ?Tuesday, April 9, 13 3
    • ? edSocialMedia is a one-stop shop for anyone interested in exploring the role of social media. With our blog, webinars, workshops and summits, we show, tell and teach social media. In just three short years, edSocialMedia has trained more than 1,800 people with our hands-on social media bootcamp approach at workshops and seminars from northern New England to southern California.Tuesday, April 9, 13 3
    • ? Who are we? edSocialMedia is a one-stop shop for anyone interested in exploring the role of social media. With our blog, webinars, workshops and summits, we show, tell and teach social media. In just three short years, edSocialMedia has trained more than 1,800 people with our hands-on social media bootcamp approach at workshops and seminars from northern New England to southern California.Tuesday, April 9, 13 3
    • ? Who are we? edSocialMedia is a one-stop shop for anyone interested in exploring the role of social media. With our blog, webinars, workshops and summits, we show, tell and teach social media. In just three short years, edSocialMedia has trained more than 1,800 people with our hands-on social media bootcamp approach at workshops and seminars from northern New England to southern California.Tuesday, April 9, 13 3
    • Big DayTuesday, April 9, 13 4
    • Big DayTuesday, April 9, 13 4
    • Big DayTuesday, April 9, 13 4
    • Visual WebTuesday, April 9, 13 5
    • Visual WebTuesday, April 9, 13 5
    • Visual WebTuesday, April 9, 13 5
    • Visual WebTuesday, April 9, 13 6Visual Identity and Web: Rise in visual web elicits a new way of playing in the sandbox.Brand ambassadorship: empower the community to tell stories for you.Storytelling: Humanize and share experiences.Curation: Tapping the resources at hand.>>All of this shows the authenticity at a school, the true humanization of what happens within the school walls... When we show rather than tell, we fulfill a mantra of what we aseducators seek to provide. We give our students lessons to learn, the tools to get there, rather than just landing on the end goal.
    • Visual WebTuesday, April 9, 13 6Visual Identity and Web: Rise in visual web elicits a new way of playing in the sandbox.Brand ambassadorship: empower the community to tell stories for you.Storytelling: Humanize and share experiences.Curation: Tapping the resources at hand.>>All of this shows the authenticity at a school, the true humanization of what happens within the school walls... When we show rather than tell, we fulfill a mantra of what we aseducators seek to provide. We give our students lessons to learn, the tools to get there, rather than just landing on the end goal.
    • Visual WebTuesday, April 9, 13 6Visual Identity and Web: Rise in visual web elicits a new way of playing in the sandbox.Brand ambassadorship: empower the community to tell stories for you.Storytelling: Humanize and share experiences.Curation: Tapping the resources at hand.>>All of this shows the authenticity at a school, the true humanization of what happens within the school walls... When we show rather than tell, we fulfill a mantra of what we aseducators seek to provide. We give our students lessons to learn, the tools to get there, rather than just landing on the end goal.
    • Outbound MarketingTuesday, April 9, 13 7Before  we  keep  going  on  how  to  accomplish  such  strong  visual  iden7ty  and  representa7on,  we  have  to  come  back  to  the  tools  at  hand,  and  we  have  to  figure  out  how  we  got  here.  
    • Outbound Marketing “Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience. ”Tuesday, April 9, 13 7Before  we  keep  going  on  how  to  accomplish  such  strong  visual  iden7ty  and  representa7on,  we  have  to  come  back  to  the  tools  at  hand,  and  we  have  to  figure  out  how  we  got  here.  
    • Inbound Marketing wikipediaTuesday, April 9, 13 8For  me  it  boils  down  to  this...  Schools  have  to  re-­‐think  about  the  way  they  cra@  content.  They  are  now  the  media  organiza7on.  They  are  the  journalists  and  the  reporters.  
    • Inbound Marketing “Inbound marketing is advertising a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. David Meerman Scott recommends that marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they "buy, beg, or bug their way in"” wikipediaTuesday, April 9, 13 8For  me  it  boils  down  to  this...  Schools  have  to  re-­‐think  about  the  way  they  cra@  content.  They  are  now  the  media  organiza7on.  They  are  the  journalists  and  the  reporters.  
    • ContentTuesday, April 9, 13 9
    • Content Create content that people actually want to see.Tuesday, April 9, 13 9
    • Content Create content that people actually want to see.Tuesday, April 9, 13 9
    • Content Create content that people actually want to see.Tuesday, April 9, 13 9
    • Content Create content that people actually want to see.Tuesday, April 9, 13 9
    • Content Create content that people actually want to see.Tuesday, April 9, 13 9
    • Content Create content that people actually want to see. Engaging Facebook posts.Tuesday, April 9, 13 9
    • Content Create content that people actually want to see. Engaging Slices of Facebook life in the posts. classroom.Tuesday, April 9, 13 9
    • Content Create content that people actually want to see. Engaging Slices of A peak Facebook life in the behind the posts. classroom. curtain.Tuesday, April 9, 13 9
    • Content Create content that people actually want to see. Engaging Slices of A peak Stories Facebook life in the behind the behind the posts. classroom. curtain. school.Tuesday, April 9, 13 9
    • Time Out Hold on...Tuesday, April 9, 13 10
    • Social Media wikipediaTuesday, April 9, 13 11For  me  it  boils  down  to  this...  Schools  have  to  re-­‐think  about  the  way  they  cra@  content.  They  are  now  the  media  organiza7on.  They  are  the  journalists  and  the  reporters.  
    • Social Media “Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks ..."a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content ... via which individuals and communities share, co-create, discuss, and modify user- generated content.” wikipediaTuesday, April 9, 13 11For  me  it  boils  down  to  this...  Schools  have  to  re-­‐think  about  the  way  they  cra@  content.  They  are  now  the  media  organiza7on.  They  are  the  journalists  and  the  reporters.  
    • SocialTuesday, April 9, 13 12
    • Social These tools allow for a real conversation between publisher & fans/friends. We "earn our way in" (via publishing helpful information on a blog etc.)...” and fans/friends drive the stories that should be shared...Tuesday, April 9, 13 12
    • All over the mapTuesday, April 9, 13 13Social media participation is growing. Schools are actively pushing to buildtheir networks. There’s been this idea that just being in the space is enough,but is it really? How can you stand out about the crowd?
    • All over the mapTuesday, April 9, 13 13Social media participation is growing. Schools are actively pushing to buildtheir networks. There’s been this idea that just being in the space is enough,but is it really? How can you stand out about the crowd?
    • Tuesday, April 9, 13 14Social media participation is growing. Schools are actively pushing to buildtheir networks. There’s been this idea that just being in the space is enough,but is it really? How can you stand out about the crowd?
    • Facilitated by multiple platforms.Tuesday, April 9, 13 14Social media participation is growing. Schools are actively pushing to buildtheir networks. There’s been this idea that just being in the space is enough,but is it really? How can you stand out about the crowd?
    • Facilitated by multiple platforms.Tuesday, April 9, 13 14Social media participation is growing. Schools are actively pushing to buildtheir networks. There’s been this idea that just being in the space is enough,but is it really? How can you stand out about the crowd?
    • All over the map Racing to to Tweeting 2000 followers! 1000 fans!Tuesday, April 9, 13 15
    • All over the map Racing to 2000 fans!Tuesday, April 9, 13 15
    • All over the mapTuesday, April 9, 13 16Does  it  make  sense  to  build  the  numbers  before  you  figure  out  what  to  say?  It’s  easy  to  fall  prey  to  building  the  networks  before  offering  informa7on  that  has  substance  and  value.
    • All over the mapTuesday, April 9, 13 16Does  it  make  sense  to  build  the  numbers  before  you  figure  out  what  to  say?  It’s  easy  to  fall  prey  to  building  the  networks  before  offering  informa7on  that  has  substance  and  value.
    • All over the mapTuesday, April 9, 13 16Does  it  make  sense  to  build  the  numbers  before  you  figure  out  what  to  say?  It’s  easy  to  fall  prey  to  building  the  networks  before  offering  informa7on  that  has  substance  and  value.
    • Tuesday, April 9, 13 17You  do  this  by  crea7ng  &  sharing  compelling  content  that  speaks  to  these  fundamental  needs.  Your  school  enjoys  a  fan  base  that,  for  lack  of  a  beKer  word,  “consume”  your  narra7ve  stream  or  long  story.    The  object  is  to  begin  bringing  applying  families  into  this  stream.    This  requires  that  you  give  fans  and  families  substance-­‐  not  necessarily  formality,  but  substance-­‐  events,  stories,  narra7ves,  happenings  and  achievement  on  campus.    Show  the  ways  students  are  growing  and  learning-­‐  real  and  substan7ve.    Engage  your  fans  by  sharing  the  school  experience.
    • What do you do once you get the tools in place?Tuesday, April 9, 13 17You  do  this  by  crea7ng  &  sharing  compelling  content  that  speaks  to  these  fundamental  needs.  Your  school  enjoys  a  fan  base  that,  for  lack  of  a  beKer  word,  “consume”  your  narra7ve  stream  or  long  story.    The  object  is  to  begin  bringing  applying  families  into  this  stream.    This  requires  that  you  give  fans  and  families  substance-­‐  not  necessarily  formality,  but  substance-­‐  events,  stories,  narra7ves,  happenings  and  achievement  on  campus.    Show  the  ways  students  are  growing  and  learning-­‐  real  and  substan7ve.    Engage  your  fans  by  sharing  the  school  experience.
    • Tuesday, April 9, 13 18You  do  this  by  crea7ng  &  sharing  compelling  content  that  speaks  to  these  fundamental  needs.  Your  school  enjoys  a  fan  base  that,  for  lack  of  a  beKer  word,  “consume”  your  narra7ve  stream  or  long  story.    The  object  is  to  begin  bringing  applying  families  into  this  stream.    This  requires  that  you  give  fans  and  families  substance-­‐  not  necessarily  formality,  but  substance-­‐  events,  stories,  narra7ves,  happenings  and  achievement  on  campus.    Show  the  ways  students  are  growing  and  learning-­‐  real  and  substan7ve.    Engage  your  fans  by  sharing  the  school  experience.
    • Tuesday, April 9, 13 19You  do  this  by  crea7ng  &  sharing  compelling  content  that  speaks  to  these  fundamental  needs.  Your  school  enjoys  a  fan  base  that,  for  lack  of  a  beKer  word,  “consume”  your  narra7ve  stream  or  long  story.    The  object  is  to  begin  bringing  applying  families  into  this  stream.    This  requires  that  you  give  fans  and  families  substance-­‐  not  necessarily  formality,  but  substance-­‐  events,  stories,  narra7ves,  happenings  and  achievement  on  campus.    Show  the  ways  students  are  growing  and  learning-­‐  real  and  substan7ve.    Engage  your  fans  by  sharing  the  school  experience.
    • Focus Facebook Twitter Videos YouTube Pinterest InstagramTuesday, April 9, 13 20
    • FacebookTuesday, April 9, 13 21
    • FacebookTuesday, April 9, 13 21
    • Facebook Where we need to be User base One billion monthly active users as of October 2012. Cross-use increases user base Approximately 81% of our monthly active users are outside the U.S. and Canada. 552 million daily active users on average in June 2012. 600 million monthly active users who used Facebook mobile products in September 2012.Tuesday, April 9, 13 21
    • Facebook Where we need to be User base One billion monthly active users as of October 2012. Cross-use increases user base Approximately 81% of our monthly active users are outside the U.S. and Canada. 552 million daily active users on average in June 2012. 600 million monthly active users who used Facebook mobile products in September 2012.Tuesday, April 9, 13 21
    • FacebookTuesday, April 9, 13 22
    • Facebook the old... Out withTuesday, April 9, 13 22
    • Facebook the old... Out withTuesday, April 9, 13 22
    • Facebook the old... Out withTuesday, April 9, 13 22
    • Facebook the old... Out withTuesday, April 9, 13 22
    • FacebookTuesday, April 9, 13 23
    • FacebookTuesday, April 9, 13 23
    • Facebook In with the newTuesday, April 9, 13 23
    • Facebook In with the newTuesday, April 9, 13 23
    • Facebook In with the newTuesday, April 9, 13 23
    • Visual Show, Don’t Tell Just one month after the introduction of Facebook timeline, visual content -- photos and videos -- saw a 65% increase in engagement.Tuesday, April 9, 13 24
    • Visual Show, Don’t Tell Just one month after the introduction of Facebook timeline, visual content -- photos and videos -- saw a 65% increase in engagement.Tuesday, April 9, 13 24
    • Visual As ReadWriteWebs Kevin Kelleher memorably put it ... when Facebook bought another Visual Web startup, face recognition company Face.com: "Facebook is cornering the market of what we used to call Kodak moments. They are becoming Facebook moments."Tuesday, April 9, 13 25
    • Visual As ReadWriteWebs Kevin Kelleher memorably put it ... when Facebook bought another Visual Web startup, face recognition company Face.com: "Facebook is cornering the market of what we used to call Kodak moments. They are becoming Facebook moments."Tuesday, April 9, 13 25
    • TwitterTuesday, April 9, 13 26
    • TwitterTuesday, April 9, 13 26
    • Twitter Where we need to be Schools are going beyond the institutional usage of Twitter, and have begun to incorporate it into their classrooms and professional development networks.Tuesday, April 9, 13 26
    • Twitter Where we need to be Schools are going beyond the institutional usage of Twitter, and have begun to incorporate it into their classrooms and professional development networks.Tuesday, April 9, 13 26
    • TwitterTuesday, April 9, 13 27
    • TwitterTuesday, April 9, 13 27
    • TwitterTuesday, April 9, 13 27
    • TwitterTuesday, April 9, 13 27
    • TwitterTuesday, April 9, 13 28
    • TwitterTuesday, April 9, 13 28
    • TwitterTuesday, April 9, 13 28
    • TwitterTuesday, April 9, 13 28
    • TwitterTuesday, April 9, 13 29
    • Twitter Show, Don’t Tell Twitter can off below-deck occupants a limited, but often much-needed view to the outside world. photo.Tuesday, April 9, 13 30
    • Twitter Show, Don’t Tell Twitter can off below-deck occupants a limited, but often much-needed view to the outside world. photo.Tuesday, April 9, 13 30
    • VideosTuesday, April 9, 13 31Reten7on-­‐driven.  
    • VideosTuesday, April 9, 13 31Reten7on-­‐driven.  
    • Videos Where we should be User base One billion monthly active users as of October 2012. Cross-use increases user base Approximately 81% of our monthly active users are outside the U.S. and Canada. 552 million daily active users on average in June 2012. 600 million monthly active users who used Facebook mobile products in September 2012.Tuesday, April 9, 13 31Reten7on-­‐driven.  
    • Videos Where we should be User base One billion monthly active users as of October 2012. Cross-use increases user base Approximately 81% of our monthly active users are outside the U.S. and Canada. 552 million daily active users on average in June 2012. 600 million monthly active users who used Facebook mobile products in September 2012.Tuesday, April 9, 13 31Reten7on-­‐driven.  
    • VideosTuesday, April 9, 13 32Admissions  driven,  ended  up  being  alumni  and  development  driven.  The  best  way  for  someone  to  visualize  an  idea  is  to  see  it.//  Illustra7on  can  be  by  way  of  photos  to  supplement  an  idea  or  a  simple  infographic  to  explain  the  concept.  
    • VideosTuesday, April 9, 13 32Admissions  driven,  ended  up  being  alumni  and  development  driven.  The  best  way  for  someone  to  visualize  an  idea  is  to  see  it.//  Illustra7on  can  be  by  way  of  photos  to  supplement  an  idea  or  a  simple  infographic  to  explain  the  concept.  
    • VideosTuesday, April 9, 13 33In  a  different  language...  low  impact,  big  results.
    • VideosTuesday, April 9, 13 33In  a  different  language...  low  impact,  big  results.
    • BlogTuesday, April 9, 13 34So that brings us to why we’re all here today... Finding the tools to create successful social media content.It’s an ideal vehicle for driving your school’s narrative and the beauty of it is that it can come in a variety offorms. Here’s the second dirty little secret... for it to work & succeed it needs to fit. Fit your talents,culture, workflow... which is why a blog offers an excellent content opportunity for schools. It can takemany shapes- it can serve as a forum for educational theory; it can become an ongoing photo essay; it
    • BlogTuesday, April 9, 13 34So that brings us to why we’re all here today... Finding the tools to create successful social media content.It’s an ideal vehicle for driving your school’s narrative and the beauty of it is that it can come in a variety offorms. Here’s the second dirty little secret... for it to work & succeed it needs to fit. Fit your talents,culture, workflow... which is why a blog offers an excellent content opportunity for schools. It can takemany shapes- it can serve as a forum for educational theory; it can become an ongoing photo essay; it
    • Blog Where we should be A blog offers an excellent content opportunity for schools. It can take many shapes, serving as a forum for educational theory, an ongoing photo essay; it could be a place for students to explore daily life. There’s no 1 right way of doing it.Tuesday, April 9, 13 34So that brings us to why we’re all here today... Finding the tools to create successful social media content.It’s an ideal vehicle for driving your school’s narrative and the beauty of it is that it can come in a variety offorms. Here’s the second dirty little secret... for it to work & succeed it needs to fit. Fit your talents,culture, workflow... which is why a blog offers an excellent content opportunity for schools. It can takemany shapes- it can serve as a forum for educational theory; it can become an ongoing photo essay; it
    • Blog Where we should be A blog offers an excellent content opportunity for schools. It can take many shapes, serving as a forum for educational theory, an ongoing photo essay; it could be a place for students to explore daily life. There’s no 1 right way of doing it.Tuesday, April 9, 13 34So that brings us to why we’re all here today... Finding the tools to create successful social media content.It’s an ideal vehicle for driving your school’s narrative and the beauty of it is that it can come in a variety offorms. Here’s the second dirty little secret... for it to work & succeed it needs to fit. Fit your talents,culture, workflow... which is why a blog offers an excellent content opportunity for schools. It can takemany shapes- it can serve as a forum for educational theory; it can become an ongoing photo essay; it
    • BlogTuesday, April 9, 13 35
    • BlogTuesday, April 9, 13 35
    • BlogTuesday, April 9, 13 35
    • Blog Show, Don’t Tell Authentic student voice Trust: post without review content posted 7 days a week Compensation: digital cameras 70,000+ views in 4 yearsTuesday, April 9, 13 36
    • Blog Show, Don’t Tell Authentic student voice Trust: post without review content posted 7 days a week Compensation: digital cameras 70,000+ views in 4 yearsTuesday, April 9, 13 36
    • BlogTuesday, April 9, 13 37
    • BlogTuesday, April 9, 13 37
    • BlogTuesday, April 9, 13 37
    • PinterestTuesday, April 9, 13 38
    • PinterestTuesday, April 9, 13 38
    • Pinterest Where we could be User base dominated by women 28.1% - Annual Household Income Over $100,000 50% - Users with Children 68.2% - Female (some sources list it as high as 80%) Ages 24 – 54 Boommers, Boommerangs, Gen Xers, and Millennials Online Shoppers - the average order value is $179.36 on Pinterest versus $80.22 on Facebook.Tuesday, April 9, 13 38
    • Pinterest Where we could be User base dominated by women 28.1% - Annual Household Income Over $100,000 50% - Users with Children 68.2% - Female (some sources list it as high as 80%) Ages 24 – 54 Boommers, Boommerangs, Gen Xers, and Millennials Online Shoppers - the average order value is $179.36 on Pinterest versus $80.22 on Facebook.Tuesday, April 9, 13 38
    • PinterestTuesday, April 9, 13 39
    • PinterestTuesday, April 9, 13 39
    • PinterestTuesday, April 9, 13 39
    • PinterestTuesday, April 9, 13 39
    • PinterestTuesday, April 9, 13 40
    • PinterestTuesday, April 9, 13 40
    • PinterestTuesday, April 9, 13 40
    • Pinterest Show, Don’t Tell To illustrate where the students and seniors are heading next, Sewickley Academy illustrated their graduating class through Pinterest photos with detailed captions. Click-through to a page on their website.Tuesday, April 9, 13 41Also  Facebook  album?  Also  on  the  blog?  
    • Pinterest Show, Don’t Tell To illustrate where the students and seniors are heading next, Sewickley Academy illustrated their graduating class through Pinterest photos with detailed captions. Click-through to a page on their website.Tuesday, April 9, 13 41Also  Facebook  album?  Also  on  the  blog?  
    • Pinterest Show, Don’t Tell To illustrate where the students and seniors are heading next, Sewickley Academy illustrated their graduating class through Pinterest photos with detailed captions. Click-through to a page on their website.Tuesday, April 9, 13 41Also  Facebook  album?  Also  on  the  blog?  
    • InstagramTuesday, April 9, 13 42Evertrue  ar7cle:  The  contest  asked  alumni,  students,  parents,  faculty  and  staff  to  submit  their  Instagram  shots  of  campus  and  school  ac7vi7es.  While  the  school’s  Facebook  page  was  used  to  host  the  contest  and  facilitate  the  vo7ng  (the  shot  with  the  most  “likes”  won  the  contest),  Middlesex  also  promoted  this  on  their  website  and  ended  up  with  76  submissions  and  1197  “likes”/votes  total.
    • InstagramTuesday, April 9, 13 42Evertrue  ar7cle:  The  contest  asked  alumni,  students,  parents,  faculty  and  staff  to  submit  their  Instagram  shots  of  campus  and  school  ac7vi7es.  While  the  school’s  Facebook  page  was  used  to  host  the  contest  and  facilitate  the  vo7ng  (the  shot  with  the  most  “likes”  won  the  contest),  Middlesex  also  promoted  this  on  their  website  and  ended  up  with  76  submissions  and  1197  “likes”/votes  total.
    • Instagram Where we could be To celebrate the founder of Instagram, Kevin Systrom MX02, the Middlesex Alumni Office has challenged students, faculty, and staff to submit images using Instagram of what they believe makes Middlesex special. 76 images were submitted and now the voting begins! Please "like" the images that you think are the best to help us decide a winner by Friday.Tuesday, April 9, 13 42Evertrue  ar7cle:  The  contest  asked  alumni,  students,  parents,  faculty  and  staff  to  submit  their  Instagram  shots  of  campus  and  school  ac7vi7es.  While  the  school’s  Facebook  page  was  used  to  host  the  contest  and  facilitate  the  vo7ng  (the  shot  with  the  most  “likes”  won  the  contest),  Middlesex  also  promoted  this  on  their  website  and  ended  up  with  76  submissions  and  1197  “likes”/votes  total.
    • Instagram Where we could be To celebrate the founder of Instagram, Kevin Systrom MX02, the Middlesex Alumni Office has challenged students, faculty, and staff to submit images using Instagram of what they believe makes Middlesex special. 76 images were submitted and now the voting begins! Please "like" the images that you think are the best to help us decide a winner by Friday.Tuesday, April 9, 13 42Evertrue  ar7cle:  The  contest  asked  alumni,  students,  parents,  faculty  and  staff  to  submit  their  Instagram  shots  of  campus  and  school  ac7vi7es.  While  the  school’s  Facebook  page  was  used  to  host  the  contest  and  facilitate  the  vo7ng  (the  shot  with  the  most  “likes”  won  the  contest),  Middlesex  also  promoted  this  on  their  website  and  ended  up  with  76  submissions  and  1197  “likes”/votes  total.
    • PinterestTuesday, April 9, 13 43
    • PinterestTuesday, April 9, 13 43
    • PinterestTuesday, April 9, 13 43
    • Team work Newspaper Admissions Alumni Director English  Dept Math  Dept StudentsTuesday, April 9, 13 44
    • Rowland HallTuesday, April 9, 13 45Brandon  Croke’s  Snapchat  strategy
    • Rowland Pheed Hall Googl e+ rest Bloggin Pinte g The Sweet Spot Tu mblr Lin kedIn G+ Gr gram oups Insta Snap chatTuesday, April 9, 13 45Brandon  Croke’s  Snapchat  strategy